UNIVERSITAS INDONESIA

FACULTY OF ECONOMICS AND BUSINESS

DEPARTEMENT OF ACCOUNTING
UNDERGRADUATE PROGRAM

SYLLABUS
ANALITIK BISNIS
(BUSINESS ANALYTIC)
ECAU609103
SEMESTER I 2017/2018

No. Lecturers E-mail

1 Gede Harja Wasistha / Siti Czafrani Pratiwi
2 Indah Melati / Yulianti (B. Inggris)
3 Nurul Husnah
4 Nia Pramita Sari
5 Vitria Indriani
6 Teguh Iman Maulana / Anis Al Rosjidi
7 Rini Yulius / Teguh Iman Maulana

Subject Code ECAU609103

Subject Title Business Analytic
Credit Value 3
Year 1
Pre-requisite/ Mathematics for Economics and Business (ECEU601200)
Co-requisite/ Statistics for Economics and Business (ECEU601200)
Exclusion
Role and Purposes The learning goal of this subject is to apply technical competence in accounting-related fields.
The learning outcome to be achieved in this subject is applying technical competence in
Information Technology. After completion this subject students are expected to be able to
apply basic quantitative techniques, using appropriate software tools, to solve a variety of
business problems.

Subject Learning Upon completion of the subject, student will be able to:
Outcomes Apply basic quantitative techniques, using appropriate software tools, to solve a variety of
business problems (technical competence in information technology)
a. Determine the optimal solution of programming models.
b. Analyze the solution report of programming models.
c. Determine the optimal solution using various decision models (i.e. network models,
decision trees, analytical hierarchy process, waiting line models, and simulation
models).
 d. Determine the optimal strategy using game theory.
e. Interpret the regression results.
f. Analyze various forecasting techniques.

Subject Synopsis/
Indicative Syllabus Week Topic LO References
#
1 Introduction to Business Analytics a BWT: Ch. 1, 2
Modelling with Linear Programming
Model Formulation
A Maximization Model Example
Graphical Solution of Linear Programming Models
A Minimization Model Example
Irregular Types of Linear Programming Problems
Characteristics of Linear Programming Problems

2 Solving Linear Programming Models a,b BWT: Ch. 4

A Product Mix Example and 5
A Diet Example
An Investment Example
A Marketing Example
Integer Programming
Integer Programming Models
Integer Programming Graphical Solution
Computer Solution of Integer Programming
Problem Using Excel
0-1 Integer Programming

3 Sensitivity Analysis a,b BWT: Ch. 3

Changes in Objective Functions Coefficients
Objective Functions CoefficientsRanges with the
Computer
Changes in Constraint Quantity Values
Constraint Quantity Values Ranges with Excel
Other Forms of Sensitivity Analysis

4 Modeling Multi Criteria Problems a,c BWT: Ch. 9

Goal Programming (Group
Graphical Interpretation of Goal Programming Assignment)
Computer Solution of Goal Programming Problems
with QM for Windows and Excel
The Analytical Hierarchy Process
Scoring Model

5 Nonlinear Programming Models a,b BWT: Ch. 10

 Nonlinear Profit Analysis (Individual
Constraint Optimization Assignment)
Solution Nonlinear Programming with Excel
A Nonlinear Programming with Multiple
Constraints
Nonlinear Model Examples

6 Network Flow Models c BWT: Ch. 7

The Shortest Route Problem Quiz 1
The Minimal Spanning Tree Problem
The Maximal Flow Problem

7 Game Theory c Ref: source

Game Theory Collaborative
Types of Game Situations Learning (CL)
A Pure Strategy
A Mixed Strategy
Source:
http://wps.prenhall.com/bp_taylor_introms_10/
112/28870/7390752.cw/index.html
8 Waiting Line Models c BWT: Ch. 10
13
Elements of Waiting Line Analysis
(Individual
The Single-Server Waiting Line System Assignment)
Undefined and Constraint Service Times
Finite Queue Length
The Multiple-Server Waiting Line
9 Decision-Making Models c BWT: Ch. 12
Decision Making without Probabilities
Decision Making with Probabilities
Expected Utility
Decision Trees
Expected Value of Perfect Information
Expected Value of Sample Information

10 Simulation Models c BWT: Ch. 14

The Monte Carlo Process
Computer Simulation with Excel Spreadsheets
Simulation of a Queuing System
Continuous Probability Distributions
Statistical Analysis of Simulation Results
Crystal Ball
Verification of the Simulation Model
Areas of Simulation Application
11 One Sample Tests of Hypothesis overview e LMW: Ch. 10,
Two Sample Tests of Hypothesis 11 and 12
Two-Sample Tests of Hypothesis: Independent
Samples
Comparing Population Means with Unknown
Population Standard Deviation
Two-Sample Tests of Hypothesis: Dependent
Samples
Comparing Dependent and Independent Samples

Analysis of Variance
Comparing Two Population Variance
ANOVA: Analysis of Variance
Inferences about Pairs of Treatment Means
Two-Way Analysis of Variance
Two-Way ANOVA with Interaction

12 Correlation and Linear Regression e LMW: Ch. 13

Introduction
What is Correlation Analysis?
The Correlation Coeficient
Regression Analysis
Testing the Significant of Slope
Evaluating a Regressions Equation Ability to
Predict
Interval Estimate of Prediction
Transforming Data

13 Multiple Regression Analysis e LMW: Ch. 14

Introduction (Group
Multiple Regression Analysis Assignment)
Evaluating a Multiple Regression Equation Quiz 2
Inference in Multiple Linear Regression
Evaluating the Assumptions of Multiple Regression
Qualitative Independent Variables
Regression Models with Interaction
Stepwise Regression
Review of Multiple Regression

14 Forecasting Models f BWT: Ch. 15

Forecasting Components
Time Series Methods
Forecast Accuracy
Time Series Forecasting Using Excel
Time Series Forecasting Using QM for Windows
 Regression Methods

Teaching/Learning Teaching method uses active lecturing and class discussions, in which students achieve the
Methodology study objectives by discussing and completing related problems or cases under the guidance
of lecturer. The problems and cases are taken from the text book or other sources.

Students use collaborative learning with simple jigsaw approach in the 7th session.

The policy related to plagiarism, cheating, and attendance must refer to faculty regulation.
Assessment Specific % Intended Learning Outcomes to be
Method in Assessment Weighting Assessed
Alignment with Methods/Tasks
Intended Learning a b c d e f
Outcomes Continuous 100
Assessment
GROUP 15%
Collaborative
Learning (5%)
Group
Assignment
(10%)
INDIVIDUAL 85%
Mid Term
Exam (35%)
closed books
and notes
Final Exam
(35%) closed
books and
notes
Individual
Assignment
(5%)
Quizzes (10%) Commented [TIM1]: Diusulkan untuk menjadi 10%, karena ada
2 kali quiz

Student Study
Effort Expected Class Contacts
Lectures 35 Hours
Other student study effort
Preparation for discussion 35 Hours
Preparation for project/assignment/tests 35 Hours
Reading List and Required Readings:
References 1. Taylor III, Bernard W. 2016. Introduction to Management Science, 12th edition. Prentice
Hall. (BWT)
2. Douglas A. Lind, William G. Marchal and Samuel A. Wathen. 2015. Statistical Techniques
in Business & Economics, 16th ed. McGraw-Hill. (LMW)