HEBAT Bacaan BI

Unit 13

UNIT 13:

What are healthy

alternatives for snacks
instead of candy or
chocolate?
What is a
well-balanced meal?

Who can we Why is it difficult

consult if we want to maintain a
to know more healthy diet?
about healthy
eating?

34
TEACHING AND LEARNING STRATEGIES FOR BEGINNER LEVEL

i. Scan and locate information in a text.

BY THE END OF
ii. Demonstrate understanding on healthy eating by filling in a
THE LESSON,
table with relevant information from the text
STUDENTS CAN:

Reading Strategy: Skim and Scan

LOTS: Remembering
Understanding
STRATEGIES/
APPROACHES HOTS: Applying
Analysing
Evaluating
st
21 Century Learning

VALUES Cleanliness of mind and body

Youtube
LEARNING/
TEACHING AIDS Picture
Worksheet

SITUATION Educational

TEXT FORMAT Single, Non Continuous,

TEXT TYPE Descriptive

COGNITIVE Scan and locate

PROCESS Represent literal and gist meaning
*refer to HEBAT Bacaan Bahasa Inggeris Reading Strategies
**refer to 21st Century Learning: Cooperative Learning Structures
***refer to Guide to Using HOTS in a Reading Classroom
 ACTIVITIES STRATEGIES/
APPROACHES

STEP 1

a. Students view and analyse two Youtube videos on fast LOTS:

food (processed food) and healthy food Remembering
(SCREENSHOT 1 & 2). Understanding

Video 1:
https://www.youtube.com/watch?v=KgDeeMfh3HY
HOTS:
Video 2: Analysing
https://www.youtube.com/watch?v=PZ4pctQMdg4 Evaluating

b. Students identify types of food seen on the videos on

flashcards. 21st Century
Learning:
c. Students paste cards on whiteboard /Word Wall** Word Wall
activity according to two categories:

Healthy
Unhealthy

STEP 2

a. Students read an infographic on Healthy Eating Reading Strategy:

Plate (PICTURE 1). Skim and Scan

b. Students complete an information transfer chart

(WORKSHEET 1). 21st Century
Learning:
c. Students discuss answers with face partner**. Think-Pair-Share

STEP 3

a. Students study a list of healthy and unhealthy food HOTS:

in WORKSHEET 2. Applying
Analysing
b. Students select the food that they want to include in Evaluating
their picnic basket. (WORKSHEET 2)
21st Century
c. Students write down their selection and present the Learning:
contents of My Picnic Basket as classmates give Carousel Feedback
comments in Carousel Feedback**.

d. Students justify their decisions.

 SCREENSHOT 1

https://www.youtube.com/watch?v=KgDeeMfh3HY

SCREENSHOT 2

https://www.youtube.com/watch?v=PZ4pctQMdg4
 HEBAT Bacaan BI
Unit 13

PICTURE 1

http://www.health.harvard.edu/media/content/images/healthy-eating-plate-
web1000.jpg
 HEBAT Bacaan BI
Unit 13

WORKSHEET 1
Complete the table below based on the infographic given.

HEALTHY EATING PLATE

i.

WHAT TO AVOID? ii.

iii.

i.
WHAT TO INCREASE?
ii.

i.

ii.

WHAT TO LIMIT? iii.

iv.

WHICH IS BETTER?
i. OLIVE OIL or BUTTER
CIRCLE THE ANSWER ii. REFINED GRAINS or WHOLE GRAINS
iii. POULTRY or RED MEAT
 WORKSHEET 2
My Picnic Basket

You are going for a picnic with your friends. Choose from the list of food below to be
filled in your Picnic Basket. Justify your selection.

FOOD DRINKS Snacks

Fries 3 in 1 Drinks Ice Cream
Hamburger A&W Root beer Nachos
Noodle-in-cup Milo Super Ring
Canned Tuna Orange juice Mamee Monster
Corn beef Plain water Twisties
Nasi Lemak Hot Coffee Mix fruit
Roti Canai Milk tea Salad
Fried noodles Cendol Nugget
Fried rice Ice blended Sausages
Instant noodles Bubble tea Marshmallows
Pizza Burger Green tea Nuts Popsicles
Hot dog Fruit Smoothie Candies
Sandwich Yogurt Drinks Fish crackers
Fruit Rojak
TEACHING AND LEARNING STRATEGIES FOR INTERMEDIATE LEVEL

i. Complete a framework to better understand a text.

BY THE END OF
ii. Identify common misconceptions about chocolate.
THE LESSON,
STUDENTS CAN:

Reading Strategy: SQ3R

LOTS: Understanding
STRATEGIES/ HOTS: Analysing
APPROACHES Evaluating
Creating
21st Century Learning

VALUES Love for Life

LEARNING/
Worksheet
TEACHING AIDS

SITUATION Personal

TEXT FORMAT Single, Continuous

TEXT TYPE Exposition

COGNITIVE Represent literal and gist meaning

PROCESS Integrate and generate inferences
*refer to HEBAT Bacaan Bahasa Inggeris Reading Strategies
**refer to 21st Century Learning: Cooperative Learning Structures
***refer to Guide to Using HOTS in a Reading Classroom
 ACTIVITIES SKILLS/
APPROACHES

STEP 1

a. Display 3 different types of chocolate White, Milk, LOTS:

Dark (can be real chocolates or pictures). Understanding
b. Students discuss the qualities of each type with
teachers guidance. HOTS:
c. In groups, students choose which chocolate they Analysing
think is the healthiest and justify their answers. Evaluating

STEP 2

a. Students read TEXT 1 on Reasons to Eat More

Chocolate and complete the SQ3R* chart in
WORKSHEET 1. READING
STRATEGY:
b. Students do the following: SQ3R
i. Survey: Record important titles and subtitles
from the article
HOTS:
ii. Question: Write Who, What, Why, How Analysing
questions from main topics Evaluating
Creating
iii. Read: Write answers to questions from above

iv. Recite: Record key facts and phrases as needed

for each question

v. Review: Create a summary for the article (About

60 words)

STEP 3

a. In pairs, students complete a Did You Know column HOTS:

on the common misconceptions about chocolates Applying
(WORKSHEET 2). Creating

b. ASSIGNMENT: Students do further research online on

other common misconceptions about food and write 21st Century
ONE Did You Know column (About 30 45 words) Learning:
ICT

Chocolate Day: 10 convincing health reasons you
should eat more of the stuff
Magical mouthful: chocolate has an array of health benefits
(as long as it's dark)CREDIT:CORBIS
By A ndrew Ba
k er
22 FEBRUARY 2016 9:30AM
C
hocolate is the ultimate comfort food, a sure-fire
stand-by in times of stress, a reliable source of
consolation when life has let us down, and a
mood-enhancer and romance-inducer in more
positive circumstances. But is it at all healthy?
If you scoff lots of it, obviously not. But there are a
host of medically proven ways in which chocolate
good chocolate, which is to say dark chocolate, with a
cocoa percentage of around seventy per cent or more
really is good for us.
Research is continuing all the time, and experts have
already found that chocolate is good for the heart,
circulation and brain, and it has been suggested that it
may be beneficial in such major heath challenges as
autism, obesity and diabetes. And in fact, the very
latest research suggests that eating chocolate could
help keep your brain function whirring into old age.
Here are ten scientifically established health benefits
of good chocolate.
1. It's good for the heart and circulation
A recent study found that dark chocolate helps
restore flexibility to arteries while also preventing
white blood cells from sticking to the walls of blood
vessels - both common causes of artery clogging.
2. It reduces risk of stroke
Researchers in Finland have found that chocolate
consumption lowers the risk of suffering a stroke - by
a staggering 17 per cent average in the group of men
they tested.
3. It's mineral rich
Dark chocolate is packed with beneficial
minerals such as potassium, zinc and selenium, and
a 100g bar of dark (70 per cent or more) choc
provides 67 per cent of the RDA of iron.
TEXT 1
4. It reduces cholesterol
Consumption of cocoa has been shown to reduce
levels of bad cholesterol (LDL) and raise levels of
good cholesterol, potentially lowering the risk of
cardiovascular disease.
5. It's good for your skin
The flavonols in dark chocolate can protect the skin
against sun damage (though you'd probably better
still slap on some sun cream).
6. It can help you lose weight
Really. Neuroscientist Will Clower says a small
square of good chocolate melted on the tongue 20
minutes before a meal triggers the hormones in the
brain that say Im full, cutting the amount of food you
subsequently consume. Finishing a meal with the
same small trigger could reduce subsequent
snacking.
7. It's good for mothers and babies
A Finnish study found that chocolate reduced stress
in expectant mothers, and that the babies of such
mothers smiled more often than the offspring of non-
chocolate-eating parents.
8. It may prevent diabetes
It sounds mad, but cocoa has been shown to
improve insulin sensitivity. So dark chocolate - in
moderation - might delay or prevent the onset of
diabetes.
9. Chocolate is good for the brain
Flavanols are thought to reduce memory loss in older
people, and the anti-inflamatory qualities of dark
chocolate have been found beneficial in treating
brain injuries such as concussion.
10. Chocolate makes you feel better
Chocolate contains phenylethylamine (PEA), which is
the same chemical that your brain creates when you
feel like youre falling in love. PEA encourages your
brain to release feel-good endorphins.
Certain kinds of chocolate can be good for the soul:
this is chocolate for which the raw materials have
been grown with care by farmers who are properly
rewarded for their work; then processed by people
who take time and care in their work, and finished by
chocolatiers who love what they do. It will not be
mass-produced, and it may not be cheap. But it will
be good for you, heart and soul.
HEBAT Bacaan BI
Unit 13

WORKSHEET 1
 HEBAT Bacaan BI
Unit 13

WORKSHEET 2

TASK: Fill in the table with other common misconceptions about chocolate in about 30 45 words.

DID YOU KNOW?

 HEBAT Bacaan BI
Unit 13

TEACHING AND LEARNING STRATEGIES FOR ADVANCED LEVEL

i. Identify important features of good advertisements.

BY THE END OF ii. Fill in an A.C.I.D. table with opinions and justifications.
THE LESSON, iii. Produce a video presentation to market their health food
STUDENTS CAN: company.

Reading Strategy: ACID

LOTS: Understanding
HOTS: Applying
STRATEGIES/ Analysing
APPROACHES
Evaluating
Creating
21st Century Learning

VALUES Cooperation

Picture
LEARNING/
Website
TEACHING AIDS
Worksheet

SITUATION Public

TEXT FORMAT Multiple

TEXT TYPE Exposition

Integrate and generate inferences

COGNITIVE
Search and select relevant text
PROCESS
*refer to HEBAT Bacaan Bahasa Inggeris Reading Strategies
**refer to 21st Century Learning: Cooperative Learning Structures
***refer to Guide to Using HOTS in a Reading Classroom
 HEBAT Bacaan BI
Unit 13

ACTIVITIES SKILLS/ APPROACHES

STEP 1 LOTS:
Understanding
a. Students view 3 advertisements on
whiteboard/screen (PICTURE 1-3)
21st Century Learning:
b. In pairs, students list** features they find attractive in List-O- Mania
the advertisements.
HOTS:
c. Discuss the qualities of a good advertisements. Analysing
Evaluating
Creating

STEP 2

a. Students read three texts on advertising strategies Reading Strategy:

by fast food giants McDonalds, Subway and ACID
Burger King (TEXT 1 3).
HOTS:
b. Students fill in the ACID* table (WORKSHEET 1). Analysing
Evaluating
c. Students share answers with their shoulder Creating
partner**.
21st Century Learning:
Think-Pair-Share

STEP 3

a. In groups, students imagine they own a health food HOTS:

chain which helps people make smart choices Applying
regarding the food they eat. Analysing
Evaluating
b. Students have to produce a 1-minute video to Creating
promote their company.
21st Century Learning:
c. Students do internet research to inform their work. ICT
Students present videos in next lesson.
 HEBAT Bacaan BI
Unit 13

PICTURE 1

http://www.foodpromotions.com.my/2009/03/mcdonald-mcvalue-lunch-everyday.html

PICTURE 2

http://adsoftheworld.com/media/print/iveco_elephant
PICTURE 3

http://cowsome.com/ikea-malaysia-cherras-advertisement-song/
 HEBAT Bacaan BI
Unit 13

TEXT 1

http://adage.com/article/cmo-strategy/mcdonald-s-focus-improving-marketing-digital-
menu/292155/
 HEBAT Bacaan BI
Unit 13

TEXT 2

Wednesday, April 10, 2013

The startup and advertising strategy for Subway

S
ubway is one of the most popular chain restaurants for sub sandwiches.
Subway was established by a 17 years old college student and his family
friend Fred DeLuca and Peter Burk. He borrowed $1000 and opened the first
shop in 1965. The first restaurant was located in Bridgeport, Connecticut and called
Petes Super Submarines. Their long-term goal was to open 32 stores in 10 years.
But in 1974, Fred and Peter had only 16 submarine sandwich shops established. At
that point, Fred and Peter realized that they wouldnt reach their target number of
operational restaurants. To reach their goals and expand their brand name, Fred and
Peter pursued the opportunity of franchising; launching the Subway brand.

Switching gears, the rest of the post will focus on how subway is advertising its own
brand:

Subway targets adults between the ages 18 and 49. This is a wide target. Subway
believes this market to be more health conscious and live a healthy lifestyle. Subway
advertises most on national TV during prime time sports and late night shows on
popular broadcast and cable networks. They also advertise via local markets on TV,
radio and print. Subway uses social media to inform consumers about upcoming
offers or competitions. Subway currently has 25.5 million people like Subway on
Facebook whereas Quiznos only has 1.1 million. On their Facebook page, they had
announced the winner of the competition and the prize was giving 1000 subs to a
local food bank. That is a great way of get consumers involved and support a local
community.

Have you heard about Jared the Subway guy? He is the inspirational spokesman of
Subway, who had lost 245 lbs. He achieved this life changing experience through
exercise and consuming subway sandwiches for a year. Mens Health Magazine
wrote his story and had reached national headlines. The story gave Subway the
reputation serving healthy food. His diet was eating a 6-inch Subway turkey sub for
lunch and a foot-long Veggie Delite sub for dinner. After the story, Jarred started
working for Subway as a spokesperson. He has traveled around the US and
Canada; telling his story. He has also been a part of interviews for television, radio,
newspapers and magazines.

Subway utilizes the Franchisee Advertising Fund (FAF); to develop creative

advertisements for the sub sandwich powerhouse. FAF cooperates with a national
media agency to create advertisements that fit Subways reputation. They hire a
public relation agency to be responsible for the content and promotions of new
products and programs. Subway had also made advertisements for local advertising
agencies throughout the world. Posted by S ti an Abrahams en at 10:0 5 P M

http://fastfoodcrave.blogspot.my/2013/04/the-startup-and-advertising-strategy.html
 HEBAT Bacaan BI
Unit 13

TEXT 3

Long live the King. We mean the one with the funny crown.

Photographer: Jason Merritt/WireImage/Getty Images

O n the night of the Floyd Mayweather-Manny Pacquiao fight in Las Vegas in May,
most Burger King franchisees were unaware their brand had found a way to advertise
during the commercial-free event, which drew a record 4.4 million pay-per-view
sales, almost double the previous high, and was viewed by millions more worldwide. So
when the King, the chains robed mascot, emerged into the MGM Grands arena just off
Mayweathers left shoulder, Shoukat Dhananis phone started to light up. His company,
Houston Foods, owns about 460 Burger King restaurants, and he represents his fellow
franchisees on the companys marketing council. Everyone wanted to know what was up
with the King, he says. Besides the millions of viewers globally, within hours the Kings
appearance in Mayweathers entourage alongside Justin Bieber was all over Twitter and
Facebook, generating big-time buzz for the restaurant chain.

Media types speculated that Burger King paid Mayweather $1 million to pull off the stunt, a
fraction of the tab for a 30-second Super Bowl ad. Theyre spending that money very
 HEBAT Bacaan BI
Unit 13

wisely, Dhanani says. What we used to spend and what we used to get, and what we spend
now and what we get, its a big difference.

Burger King, which counts Bill Ackman and Warren Buffett as two of the largest
shareholders in its parent company, Restaurant Brands International, has developed a knack
for viral advertising. Under the management of its famously stingy controlling shareholder,
3G Capital, since 2010, the chain has managed to muscle into the daily conversations on
social media that increasingly define pop culture. Franchisees say the buzz has translated into
higher restaurant sales. And the company is doing it for far less than what McDonalds
spends on advertising.

A knack for attracting social media attention has allowed Burger

King to punch above its weight in the Twitterverse

I n June 2014, Josh Kobza, Burger Kings chief financial officer, said the company would
rely more heavily on data to make sure its marketing was cost-effective and reaching the
right customers, and was shifting channels toward more digital and social media. David
Palmer, an analyst at RBC Capital Markets, recently said Burger Kings marketing had been
among the most effective in U.S. fast food in the past few years. Besides ad agencies David,
RockOrange, and Pitch, Burger King uses marketing shop Code & Theory for social media
and Scout, a sports-focused subsidiary of Horizon Media, for planning the Kings high-
profile boxing and racing gigs.

Relying on cheaper social marketing fits nicely with 3Gs management approach. In the fast-
food industry, its common for franchisees and company-owned restaurants to pay about
4 percent of gross sales each month into an advertising fund thats administered at the
corporate office. That means that in the U.S., McDonalds had about $1.42 billion in its
marketing pot in 2014, funded mostly by franchisees. McDonalds corporate owns about
19 percent of its restaurants worldwide, and the company reported spending $808 million on
marketing last year. But after 3G Capital took over Burger King, it started selling off
hundreds of company-owned restaurants to reduce costs. Five years later, the parent owns
only 52 restaurants, all in the Miami area. So it pays next to nothing for advertising out of the
corporate coffers. Last year, Burger King collected an estimated $345 million in U.S.
advertising money, less than a quarter of the haul at McDonalds.

The huge ad budget differential is one reason Burger King is likely to continue rolling out
marketing stunts such as its open letter to McDonalds in August, asking its longtime rival to
help it create a hybrid burger from the two chains ruling sandwiches; its sale would benefit
charity. For the price of two full-page newspaper ads, Burger King and its hypothetical
McWhopper lit up the Twitterverse and quickly generated chatter around its brand across
social media. It was perfect guerrilla marketing, says Landor Associates Adamson. There
was nothing McDonalds could have done. They were instantly checkmated.

The bottom line: Burger Kings mascot stunt at the Belmont Stakes cost only $200,000 but
sparked a social media frenzy worth more.

http://www.bloomberg.com/news/articles/2015-10-01/burger-king-s-social-media-
marketing-is-a-cost-effective-champ
 HEBAT Bacaan BI
Unit 13

WORKSHEET 1

TASK: Jot down your opinions in the table below on the advertising strategies used
by each company. Provide justifications to your opinions.

ADVERTISING STRATEGIES

ACID

A gree

C onfusing

I nteresting

D isagree
 HEBAT Bacaan BI
Unit 13

ASSESSMENT PROJECT

Big companies and famous brands from all over the world have their own way to
promote and sell their products and services. Imagine that you are advertising
executives hired by a company to create a campaign for their new product. You have
to prepare a proposal of your ideas on how best to market this new product.

ACTIVITIES STRATEGIES/
APPROACHES

STEP 1
a. Recall the advertising strategies by Burger King and
other brands mentioned in the reading texts.

b. In groups, students must produce a multimedia Action Oriented Task

presentation entitled Our Advertisement Campaign
describing the best strategies to promote a
companys product or services entering the market.

STEP 2
a. Students can refer to a framework or guideline.
e.g. Advertisement 101 (PICTURE 1).

b. Have students consider the following:

What is the name of the business/company?

What is the tagline/logo? HOTS:
What is the product that they need to market? Applying
What are the details of their product/service? Analysing
(price/cost, types etc.) Evaluating
Why would the consumers need their product? Creating
How are they going to promote the product?
( At least 3 ways/strategies of promoting their
product)

* Encourage students to discuss other considerations

about the advertising strategy for the product.

STEP 3 HOTS:
Analysing and
a. Students present their final product using Evaluating
multimedia tools.
b. They will be judged on creativity, content and 21st Century
teamwork. Learning:
c. Class votes for the best overall presentation. Parking Lot
d. Students must write their thoughts about the project ICT
in a Parking Lot** activity.
HEBAT Bacaan BI
Unit 13

PICTURE
HEBAT Bacaan BI
Unit 13