Address: 54/11, Yogendra apt, Email ID: xyz@gmail.

com
V.B.Nagar, Andheri (west), Mumbai – 400869 Date of Birth: 22nd December, 1986.
Tel. No.:+918108120485.
ATEET CHATURVEDI

Academic Qualification:

DEGREE/ DIPLOMA INSTITUTION YEAR OF PASSING PERCENTAGE

PGDAC EMDI (Bandra) Currently Pursuing 68 %

1st year

B.M.S (Bachelor of Management Tolani College of March 2007 69 %

Studies) Commerce
(Specialization in Marketing)
H.S.C Tolani College of Feb 2004 68 %
Commerce
S.S.C S.R.S.S.English High March 2002 52 %
School
Projects:
A). Academics:
• Title: Nike Xtreme (Category Extension), [Fifth Element of Fitness]
Synopsis: Nike Xtreme is a first of its kind extreme total body sports drill, concentrating on
audience of athletic nature, who want to achieve exceptional fitness in least amount of time.
Nike Xtreme India targeted youth and sports fanatics who want to transform their physique
like that of an athlete. The communication message theme was “IF you have it, do it”
concentrating on in-depth difficulty level of the routine.
Learning: Communication message should hit upon the consumer insight.

• Title: Cause Related Marketing for a Kids Apparel: Ruff Kids

Synopsis: Ruff Kids is a Kids apparel Brand positioned as a Fashion clothing for next our
generation. The Cause related marketing for Ruff Kids involved an active initiative by its
Management to help an NGO for kids and indirectly informing its initiative through its
advertisement. It also included activity which would ultimately make people purchase cloths
to help and initiated the growth and prospect of these kids.
Learning: “Cause Related Marketing” helps brand name been recalled by the consumers and
potential consumers which would lead increase in sales.

• Title: Repositioning of Temptation (Ice-Cream Brand)

Synopsis: Temptation is Ice-Cream Boutique that concentrated on college youth as target
with its new and intriguing flavours, But it had a fatal flaw that due to this family and
corporate audience were neglected that created an down turn it the growth. Hence, we
presented a strategic way to re-launch the brand by developing a new environment identity &
service identity.

Learning: Identifying the flaw in the working environment along with appropriate
observation of service identity of the Ice-Cream Boutique.
 • Title: Sectorial Report on Advertising (Client Servicing and Advertising)
Synopsis: Report signifies working of an advertising agency, in-depth dynamics of core
structure. Brief information about sector’s working environment along with an market
analysis of various other player in the agency

Learning: I was able to understand the entire hierarchy of the industry and where could I see
myself as being a part of it.

Additional Projects (during graduation):

• Title: Trend spotting in the category of Sport Magazine
Synopsis: Trend sporting revolved around vast amount of changing dynamics in print
industry especially in the Sports magazine, we were able to identify the current trend, the
consumer insight & developed a communication thought (message) used by publication
sector to build a brand
Learning: Changing pattern of content in magazine amongst the various regions of the
country, along with different layout of sports magazine on the basis of its target audience.
• Title: Launched Kids Playschool in Mumbai
Synopsis: Studied the working of the playschool and accordingly created a launch plan for
India. Learnt national brands function along with consumer insight about the manner they
make their space in the market.
Learning: A campaign identified the key insight about parent’s mindset especially in relation
to there children’s safety.
B). Industry Interface
• Worked on a Diwali week day offer on regional level (co-coordinating 13 stores), with
support from Multinational durable brands.
Work Experience
Company Name: Vijay Sales (February 2008 to March 2009)
Designation: Junior Marketing executive
Clients Handled:
1. Sony
2. Samsung
3. Lenovo
4. Philips
5. Videocon
6. Toshiba
Achievement
7.5 Band IELTS (British Council)
Co- curricular Activities
Boxing and Rifle shooting
Interests
Research, Debate and Photography.
References
Pankaj Chakraborty
Email: chakrabortypankaj78@gmail.com
(Senior Administrative office) Vijay Sales.