Académique Documents
Professionnel Documents
Culture Documents
Submitted by:
Flores,Ricardo B.
Marketing Information System with Information Dissemination
CHAPTER ONE
Introduction
A marketing information system is a management information system
intended to support marketing decision making.
Marketing information system is a system in which marketing data is
formally gathered, stored and analyze. Defined more broadly as people,
equipment, and procedures to gather, sort, analyze, evaluate, and distribute
needed, timely, and accurate information to marketing decision makers.
Information Management is the collection of needed information that is
managed efficiently and effectively with this companies are able to highlight
their strengths and weaknesses due to the presence of revenue reports,
employees performance record etc.
Marketing Information system with information dissemination using
Short Message (SMS) uses and utilizes short messages (SMS) to send
students school update, personal school performance, and other school
notification.
Another feature is the student and school data information; School
Information and Student Information are stored within the system with the
assurance of Data Integrity.
These features can help the marketing people from the marketing
department to help ease their work and to help organize every walk-in student
information, likewise these features will be beneficial for the students also
needing information from the school.
An example of a Marketing Information System with Information
Dissemination using Short Message (SMS) is Globe Telecoms Free
Advisory. It gives updates and other information from Globe and other
services.
3
Marketing Information System with Information Dissemination
4
Marketing Information System with Information Dissemination
computer laboratories, one shared for a faculty room and clinic, one shared
for a library and services area, one for a student lounge, one for either dance
practices or table tennis games, and the last was a multipurpose room that
was used meetings, classes, and other special events. After a year of stay in
Isabel Building, Informatics College Manila continued it rebuilding by
relocating back to Recto, Manila. The site and campus of the school is now
located at BDO Building. The school made improvements as the new campus
is a huge improvement compared to its site in Isabel Building. The campus is
now has three floors instead of one. Rooms for lecture increased from three
to eight, two of which can be joined and used for activities and meetings. The
two computer laboratories have more units and are more spacious compared
to those in Isabel Building. The library and services have their own rooms
instead of a shared one. The faculty has their own room. The clinic also has
its exclusive room. The guidance counselor also has his own room. The
school has given itself a vastly improved campus after recovering for a year
from the tragedy.
As much as the improvements are clear and easy to see, the
information system of the school can use some enhancement on improving
the system. The current way of cascading announcement via Short Message
(SMS) that the school relies on is manual and is done one by one. This has
led to some of the reports that the marketing personnel continues to send
redundant information to the student because of the lack of information.
Marketing still uses paper & pen when saving information of walk-in
students when this method is tedious to the marketing people and also
compromising the integrity of the data.
5
Marketing Information System with Information Dissemination
7
Marketing Information System with Information Dissemination
8
Marketing Information System with Information Dissemination
CHAPTER TWO
Foreign
Information Dissemination through SMS
According to Dr. Ahmad bin Esa (UTHM) when discussing about
technology it is almost highly related to communication. Communication is
crucial since without communication messages or information could not be
delivered. With the birth of information technology and telecommunication
media rapidly expanding from time to time, Malaysia has shown her capability
to showcase her prominent role as an important global agent of
communication to the masses. What started as fixed Information technology
has expanded itself becoming mobile thus enhancing the dissemination of
information directly and more instantly.
9
Marketing Information System with Information Dissemination
The use of mobile technology began with the use of SMS (Short Messaging
System) and until now many things rely on this technology. This statement is
further established by the total number of studies conducted on the use of
SMS especially in the dissemination of information as one of the tools in
mobile learning involving education
Local
Text Blast
In an article written by Melvin Dave Vivas, the author shared that
Technology has advanced so much that nowadays even small businesses
have more option on how to make their messages known to their target
markets. Gone are the days when print, radio, television and billboards were
the only advertising channels available, because advertising via short
messaging service or SMS is very much gaining popularity.
10
Marketing Information System with Information Dissemination
11
Marketing Information System with Information Dissemination
Service (SMS). Lastly, it aimed to test the accuracy of the student monitoring
system.
12
Marketing Information System with Information Dissemination
CHAPTER THREE
Research Design
Descriptive design was used by the proponents for the study. By
definition, descriptive design is a method involving observing and describing
subjects and their behaviors without being influenced by the researchers.
This kind of design can be either qualitative or quantitative. It can be
information can be tabulated, such as test scores, or descriptive information
such as gender. This kind of research involves data gathering of description
of events and then organizing tabulating, and describing the collected data.
Research has three main purposes: describing, explaining, and
validating. Creative exploration provides the description, which in turn
organizes the findings in order to align them to the explanations. These
explanations in turn are tested or validated.
One key interest that the proponents will focus on is the attitude and
behavior of the students before the testing period and during the testing
period. Some observation will also be done immediately after the testing
period.
Research Locale
Informatics College Manila, located at BDO Builiding, 2070 Claro M.
Recto Avenue, Quiapo, Manila will be the research locale of the study.
The campus has only one entrance, with a guard on always on duty.
There are two computer laboratories, eight classrooms, a faculty room, a
clinic, a services area, a marketing office, a library, a clinic, a faculty room,
and around six restrooms spread in the four-story building.
Class hours are from Mondays to Saturdays, 8AM to 9PM. Classes
can last either two hours long or four hours long, depending on the number of
times the class is held in a week. The number of students in a class can
range from as low as two students to as much as 90 students.
13
Marketing Information System with Information Dissemination
Research Method
The proponents used case study as their research method for the
study. Qualitative techniques, like research, direct observation, and interview
was utilized. Surveys, a quantitative technique, were also utilized.
Qualitative research is an investigative methodology. It is important
that variables are observed in the natural setting. Their interaction among one
another is also important. Direct quotations provided by open ended
questions helps in gathering detailed data. Research tools that are qualitative
in nature are research, interview, and direct observation.
For the researching part, the proponents researched on the related
literatures and studies about the subject. Such knowledge will be useful in the
development of the system.
Direct observation will be used by the proponents when testing the
system. The proponents will look out for successful or failed attempts by the
testers when swiping the test IDs and also for other problems that might arise
in the testing phase.
Selected school officials were requested for interviews to help the
proponents understand the problem from their points of view. The proponents
conducted a Standardized Open-Ended Interview. The proponents provided
the questions ahead of the interview for the convenience of the targeted
14
Marketing Information System with Information Dissemination
people for interview. The school officials that participated in the interviews are
a school security staff, School Administrator Mr. Edric S. Torres, Guidance
Counselor Mr. Alex B. Tumaca, and School Registrar Ms. Ofelia B. Andrada.
The questions were the following:
1. What are the methods used in tracking and monitoring a students
participation?
2. How effective are these mentioned methods?
3. What are the methods used in encouraging the students to come in
early and avoid missing their classes?
4. What are the possible concerns when the system is implemented?
Interviews were also done by the proponents with ten randomly
selected students. The questions were as follows:
1. How secure do you feel within the campus?
2. How effective is the current system?
3. Would the proposed system help increase the sense of security?
15
Marketing Information System with Information Dissemination
2
( )2 + ( )2
=
Where:
O = observed frequency
E = expected frequency
N = sample size
16
Marketing Information System with Information Dissemination
17
Marketing Information System with Information Dissemination
18
Marketing Information System with Information Dissemination
interview is the most popular and most utilized because of the nature of its
open-ended questions, which gives participants to fully express their
viewpoints and experiences. This type reduces researcher biases within the
study, especially when the process involves many participants.
19
Marketing Information System with Information Dissemination
CHAPTER FOUR
Presentation, Interpretation, and Analysis of Data
20
Marketing Information System with Information Dissemination
For lecturers, they monitor the students and report the presence of the
students using their attendance sheets that has the signatures of the
sutdents.
Policy also dictates the lecturers to summarize the attendance and
report the attendance.
Effectiveness of current monitoring system is rated at 8 out of 10.
Rather than penalizing absences, rewarding experiences like school
activities are given instead as incentives and encouragement for
students to come into school.
The proponents interviewed a member of the security staff of
Informatics College Manila last September 10, 2012. The data gathered are
the following:
Students are verified through inspection of IDs
Some students have yet to receive their IDs
Students unable to present their IDs are asked to present their
Certificate of Registration (COR)
In terms of effectiveness, the guards exact word was ok
According to protocol, students who are unable to present their ID or
COR are denied entrance to the campus. This is not strictly
implemented.
The guard has yet to experience in during his duty instances where
students give their IDs to other students in order to let them enter the
campus.
If the system will be implemented, it would be a big asset as it would
make the job of the security staff easier. It would also increase the
security of the school. Monitoring will be easier because students will
just have to swipe their IDs instead of presenting it to the guard.
From September 10, 2012 up until September 11, 2012, the
proponents stood watch at the campus entrance. They tallied those who are
coming in and out of the campus while doing a direct observation of the
21
Marketing Information System with Information Dissemination
system. The following table shows the time and number of students who
passed through the entrance and exit of the campus.
In Out
1:00pm 2:00pm 157 64
2:00pm 3:00pm 62 96
4:00pm 5:00pm 54 106
5:00pm 6:00pm 50 130
Table 1.0 Number of students who went through the campus entrance
during September 10, 2012.
In Out
10:00am 11:00am 62 36
11:00am 12:00am 128 82
12:00nn 1:00pm 45 115
1:00pm 2:00pm 183 53
5:00pm - 6:00pm 116 132
Table 2.0 Number of students who went through the campus
entrance during September 11, 2012.
22
Marketing Information System with Information Dissemination
After lunch time, it is harder to inspect for IDs because of the big
increase of students and other school officials entering the school. IDs
were not being inspected by the guard.
Based from the interview with a member of the security staff of the
school, there are two main methods for validating a student. First is the
inspection of the students ID. If the student does not have an ID, the second
method will be used, which is inspecting the students COR.
In terms of effectiveness, according to the interview with the guard, it is
deemed as ok, which can be interpreted as a fair rating. The data based
from the direct observation of the three proponents says otherwise, as there
23
Marketing Information System with Information Dissemination
were many instances that the students were able to enter without presenting
their IDs. Those without their IDs were not even requested to present their
COR. There was even an observed case where an old lady was able to enter
when the guard was focused on another task. Most notably, the numbers of
students who enter and exit after the lunch break during the two day
observation period are 157 and 183, respectively. These numbers are quite
high, which may explain why the guard is no longer able to inspect each one
for their IDs.
According to the interview with the three school officials, some of the
methods that are used by professors in monitoring student participation is
through attendance taken by the lecturer. Any notable information like
substantial missed classes is to be reported immediately to the academics
head. Another method that recently used by the school is by allotting advisers
to the different blocks in order to monitor them closely.
Informatics College Manila uses a mix of both rewards and punishment
in order to encourage the students to come to school and attend their classes
on time. Some of the rewards the school uses are school activities and grade
incentives. One policy that discourages students from coming in late is that
they are not allowed to enter the classroom and are declared absent if they
are 15 minutes late.
Majority of the randomly chosen students that were interviewed did not
feel secure because of their own observations. The group was evenly divided
in discussing the effectiveness of the system. Most thought that the proposed
system will help make the school feel more secure against outsiders.
Based from the four interviews done by the proponents, the main
issues that they are concerned with the implementation of the system are
budget, long tern use, and the limitation of not being able to distinguish
students who are logged in and are in their classes from the students who are
logged in but are not in their classes.
24
A.Proposed System
25
Basic OEM)
26
III. Miscellaneous
Note: The electricity consumption is calculated from the estimated value of Meralco Calculator at
http://www.meralco.com.ph/mac/mac.jsp?disp=mbm#, including all the appliances involve on the current system of the
institution.
27
IV. Return of Investment
N1 = Estimated Number of Students
N2 = N1 * .10(Loss per Term)
N3 = N2 * .10(Loss per Term)
Annual Cash Flow = Proposed Fee *(N1 + N2+ N3)
Annual Cash Flow = 100 * (400 + 360 + 324)
Annual Cash Flow = Php 108,400.00
P P P P P P P P P P
83,595.68 40,000 36,000 32,400 40,000 36,000 32,400 40,000 36,000 32,400
28
Proposed Student Monitoring System for Informatics College Manila
Tangible
Cost Reduction Minimizes the consumption of paper and ink used for
printing the attendance sheet.
Reduced stock obsolescence - The use of the proposed system for record
keeping in place of maintaining paper records also frees up storage space.
Intangible Benefits
Security Only students and employees can easily enter the campus. Only
non-resident of the school or visitors has to pass the guard individually.
Convenience Parents can easily monitor the attendance of their child
without calling or going to Informatics.
Efficiency Attendance would not consume class hours and there is no risk
of the attendance being lost.
29
Proposed Student Monitoring System for Informatics College Manila
day since there will be an easily accessible data that will show the exact
number of students per day or per hour. The data is being updated in real-
time. It can help the school in making decisions about the financial
collections, proportion of students lounge and classroom to the number of
students, and other school management concerns where the volume of
students is vital information.
Implementation Planning
Once the system is ready for implementation, the proposed system will be
integrated into the school system, replacing the current ID validation system.
The proposed system will be used in conjunction with the current enrollment
system for accessing data needed for validation. The turnstile machine will be
installed based on the approved design of the institution. The beta phase of
the system will start a month before the 1st term of the chosen school year
and will end after the said term. Dummy ID cards will be given to school
employees for them to use for the week before the start of the term to test if
the system is fully working within that period. The guidance councilor and
lecturers will be trained on how to use the system. System acceptance will be
observed and evaluated for the whole first term of implementation. Issues,
bugs and technical problems will be monitored and fixed. Monthly
maintenance will be done after the beta phase period.
Requirement Analysis
The system will run on a low cost intel LGA1155 desktop PC with a 2.6 gHz
processor and a 512 gb HDD storage. This is the minimum specification that
can smoothly run as the server of the proposed system because it will not
need much processing speed. It will also be used as the system unit at the
main entrance for the manual input and control of the system. An LCD
monitor will also be used to serve as a display for student information every
time a student enters the campus. The system will be using a multi function
reader to detect either low frequency RFID, which requires the student to only
30
Proposed Student Monitoring System for Informatics College Manila
tap their IDs to the reader, or high frequency RFID which requires student to
only be near the reader.
Organizational Feasibility
The system only requires basic computer skills and literacy for it to function
properly. The current guidance counselor is already familiar in using computer
applications and web-based systems. The guidance counselor only needs to
log in on the systems interface and navigate through a simple input/output
web application. Security personnel are also capable in using simple
computer application/device which is the only skills needed to use the system.
Students are only required to tap their IDs on the reader or use the keyboard
for manual input in case the ID is unavailable.
31
Proposed Student Monitoring System for Informatics College Manila
CHAPTER FIVE
Summary, Conclusion, and Recommendations
Summary
The proponents started out the study by gathering data about the topic.
Information on both the school and the system were researched by the
proponents and were used for writing the introduction and background of the
study. Based from these, a general problem was formulated, along with
specific problems. The proponents then continued to write the study by
formulating the significance of the study, the objectives of the study, and the
scope and limitations of the study.
Different literatures and studies were found in the internet while
searching for additional information. Two local and foreign literatures were
then used as a related literature for the study. Four case studies, two local
and two foreign, were found by the proponents and were used and added to
the study as related studies. The frameworks of the study, both
conceptual and theoretical, were then formulated by the proponents.
The methodology was then formulated based on these frameworks.
Other aspects of the methodology were added by the proponents after further
research on the topic.
Based from the statement of the problem of the study, the proponents
formulated interview questions for the data gathering process.
After data were gathered by the proponents, these data were then
analyzed and interpreted based on the devised methodology.
The proponents finished the documentation process with this chapter, the
summary, conclusion and recommendations.
32
Proposed Student Monitoring System for Informatics College Manila
Conclusion
The methods used by the security staff in monitoring and validating
those who try to enter the campus are manual inspection of IDs. If the ID is
not available, the COR is then asked for inspection. Since there are still some
students who have not yet received their IDs, the method should be
considered ineffective based on the observations and interviews done by the
proponents.
Lecturers use pen and paper when they take the attendance for their
classes. There have been reported cases of students signing for the absent
friends and absentee students passing their subjects despite having
significant amount of absences.
During the two day observation period, the tallied numbers of students
who enter the campus are 157 and 183, while those who were leaving the
campus tallied at 130 and 132. These numbers helped showed that the
current method becomes less effective with a huge increase in numbers as it
becomes difficult for the guard to manually inspect the IDs and ask the
students to present them before letting them enter the campus.
While there is some sense of security among the randomly selected
students, there is an absence of confidence in the security as only 60% of the
sample size felt secured. Those interviewed expressed that the proposed
system will help increase the sense of security among the student population.
Taking of attendance and reporting the attendance are the methods
used by professors in monitoring student participation.
Rewards, like school activities and incentives in grades, and
punishments, like the policy of declaring a student absent and forbidden to
enter their class once they are late by 15 minutes are some of the methods
used by the school officials in encouraging students to attend their classes
and to come in early.
Some of the possible challenges in the implementation of the system
are long term use, the incurred charges in maintaining the system, and the
33
Proposed Student Monitoring System for Informatics College Manila
limitation of the system where it cannot tell whether a logged in student in his
class or not.
With all the specific questions answered, the proponents have
discussed the issues of security in Informatics College Manila campus and
can therefore conclude that the proposed system will address the mentioned
issues. All other aspects, like cost benefit analysis, return of investment,
feasibility study, implementation, organizational study, and hardware analysis
have also been covered in the study.
Critical Appraisal
For the critical appraisal of the study, the proponents interviewed the
three school officials who have different points of views to eliminate a bias
point of view in the gathered data. Students were randomly selected,
eliminating bias on the part of the researchers. This proves that there were no
selection biases.
Recommendations
The proponents recommend future studies on the subject the other
feature of a student monitoring system, which is class monitoring. Class
monitoring is a feature which automates the attendance of the students using
their IDs instead of manually registering their name to the attendance sheet.
A Global Positioning System Feature that will allow pin-pointing the
exact location of the student within the school is also recommended by the
proponents.
34