Year 10 Name:

Analysing Advertisement
What are the motives behind these advertisements?

Task: Critically assess the following advertisement posters. Comment on the use of persuasive techniques, the use of
colour, the target audience and if the poster was successful in conveying its message/purpose or not. Consider why
these companies have chosen to convey their message/purpose in this fashion and also comment on what you
would have done differently if this was your advertisement.

Refer to your persuasive techniques table, colour definitions and pathos/logos/ethos definitions.

ADVERTISMENT 1: Heinz

Comment on the success of this advertisement acknowledging the use of persuasive techniques and colour:

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ADVERTISEMENT 2: Global Warming

Comment on the success of this advertisement acknowledging the use of persuasive techniques and colour:

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ADVERTISEMENT 3: Quit Smoking

Comment on the success of this advertisement acknowledging the use of persuasive techniques and colour:

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ADVERTISEMENT 4: Gatorade

Comment on the success of this advertisement acknowledging the use of persuasive techniques and colour:

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ADVERTISEMENT 5: Uno Stacko

Comment on the success of this advertisement acknowledging the use of persuasive techniques and colour:

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Choose ONE of the following topics to create a thought-provoking, persuasive advertisement poster. Ensure you
have used persuasive techniques as well as appropriate colours to support the persuasion aspect of your
advertisement.

- Stop School Bullying

- Stop Cyber Bullying
- Quit Smoking
- Ban Animal Testing

Other:________________