Name: ________________________________________ Date: ___________

Course Year & Section: _____________________ Score: __________

Instruction: Answer the following questions. Strictly NO ERASURES are

allowed.

I. MATCHING TYPE. Match Column A to Column B. Write the letter of your answer on the
space provided. (15 points) *Use capital letters only.

Column A
_C_ 1. Specialization
_A__2. Departmentalization
_L__3. Delegation of authority
_M_4. Centralization
_B__5. Line organization
_G__6. Committee
_K__7. Directing
_D_8. Decentralization
_I__9. Communication
_O__10. Motivational function
_N_11. Functional organization
_E__12. Emotive function
_F__13. Discipline
_J__14. Controlling
_H__15. Hierarchy of objectives
Column B
A. jobs are grouped into working units
B. Direct flow of authority from chief executives to
subordinates
C. Its purpose is to make employees more efficient
D. authority is widely delegated to subordinates
E. Communication provides an outlet for self-expression.
F. action directed toward an employee for failing to follow
rules or policies.
G. long-lived, created to carry out specific organizational
task
H. Ordering objectives
I. transfer of information from one person to another
J. process of assuring efficient performance
K. involves influencing other to reach organizational
goals
L. tasks will have to be delegated to responsible
subordinates
M. concentration of authority for decision-making
N. Authority is vested to managers according to their field
of expertise.
O. Communication is a tool used to motivate subordinates

II. MULTIPLE CHOICE: Read and analyze carefully. Write the letter of your answer on the
space provided. (25 points)
____1. The management function that involves influencing others to engage in the work
behaviors necessary to reach organizational goals.
A. directing
B. organizing
C. planning
D. controlling

____2. The transfer of information from one person to another.

A. Management
B. Communication
C. Motivating
D. Counseling

____3. The classification provided by communication in terms of duties, authority and

responsibilities lays the ground for effective control.
A. information function
B. emotive function
C. motivational function
D. control function

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____4. Sum of clearly defined relationships, the channels of communication and responsibilities
resulting from the delegation of authority from one organizational level to another is
_______.
A. functional organization
B. line organization
C. informal organization
D. formal organization

____5. One in which there are numbers of functional specialists supervising the activities of a
single subordinate.
A. functional organization
B. line and staff organization
C. line organization
D. all of the above

____6. The one who speaks or dictates the message.

A. sender
B. encoder
C. decoder
D. receiver

____7. It involves establishing goals and standards, company measured performance against
established goals and standards, and reinforcing success and correcting short-comings.
A. organizing
B. controlling
C. directing
D. staffing

____8. This business is owned and operated by a single person.

A. entrepreneurship
B. sole proprietorship
C. corporation
D. partnership

____9. One way of effectively competing with other firms is to know the moves, as well as the
strengths and weaknesses of competitors.
A. ease of formation
B. use of profit
C. secrecy
D. all of the above

____10. This is a legal association of two or more persons as co-owners of an unincorporated

business.
A. corporation
B. sole proprietorship
C. partnership
D. cooperative

____11. It is a chartered enterprise with most of the legal rights of a person, including the right to
conduct a business, to own and sell property, to borrow money, and to sue or be sued.
A. corporate
B. partnership
C. sole proprietorship
D. corporation

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____12. The owners of the corporation is called _______.
A. general manager
B. shareholder
C. manager
D. stockholder

____13. The certificate issued to the corporations owner is ________.

A. stocks
B. interest
C. credit card
D. all of the above

____14. An association of two or more persons, each with unlimited liability, who are actively
involved in the business.
A. limited partnership.
B. partnership.
C. unlimited partnership.
D. general partnership.

____15. If a stockholder loses interest in the corporation, he may disassociate himself from it by
selling or donating his shares to another person.
A. relatively long life
B. ease of expansion
C. ease of transferring ownership
D. limited liability

____16. The amount of a product that would be purchased by specific customer groups within a
specified period at a specific level of industry-wide marketing activity.
A. market share
B. market mix
C. sales potential
D. All of the above

____17. The process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods and services to create exchanges that satisfy individual and
organizational objectives.
A. marketing
B. business
C. management
D. all of the above

____18. The most expensive and time consuming data-gathering technique

A. mail surveys
B. telephone surveys
C. personal interviews
D. observations

____19. The marketing ________ provides a guiding principle to small business which is
making a match between intended customers and its products or services.
A. concepts
B. desire
C. strategy
D. research

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 ____20. This refers to the activity that seeks to identify a similar group of customers to whom
the company wishes to appeal.
A. Marketing strategy planning
B. target marketing
C. Product offering
D. Promotion

____21. The individual firms sales as a percentage of total market sales.

A. market share
B. market mix
C. sales potential
D. All of the above

____22. This refers to the combination of controllable marketing variables to carry out a
marketing strategy in pursuits of the firms objectives in a given target market.
A. marketing strategy
B. marketing mix
C. target marketing
D. Product offering

____23. It refers to communicating information between the company and buyers to influence
buying attitudes and behavior.
A. advertising
B. media
C. promotion
D. offering

____24. Activities that stimulate interest, trial, or purchase by final customers.

A. sales promotion
B. direct selling
C. personal selling
D. offering

____25. This consists of any form of paid non-personal presentation of ideas, goods, or services.
A. persuading
B. communicating
C. advertising
D. promotion

III. ENUMERATION: Give what is being asked. (20 points) *no erasures

A. The skills required in directing

1. communicating with subordinates
2. counseling
3. motivating
4. disciplining

B. Functions of communications
5. information function
6. motivational function
7. motivational function
8. emotive function

C. Forms of marketing promotion

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 9. personal selling
10. advertising
11. sales promotion

D. The marketing strategy planning process

12. identify strengths and weaknesses of business
13. analyze external environment
14. identify attractive market opportunities
15. identify target market
16. determine applicable marketing mix
17. determine size of market area

E. Forms of business organization

18. sole proprietorship
19. partnership
20. corporation

IV. ESSAY: Answer briefly but substantially. (10 points) *limit answers in 10 sentences only.

1. What is sole proprietorship? As a form of ownership, what advantages does it offers?

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