Do not know then no love, people say. Why do we need to know our audience?

If we know
the audience well. The presentation that we bring is easy because we know exactly what they
want. You can specify which information should be submitted and what is not necessary.
Convincing audiences becomes much easier because you understand what factors influence
them in taking action. Knowing the audience is not limited to knowing that they are your
boss, colleagues, students, or the general public. Knowing your audience includes getting to
know their names, their positions in the organization, what decisions they usually take, and
what they need from your presentation. Equally important, why do they come to witness your
presentation.Get to know the audience. This is what distinguishes a great presenter from a
bunch of ordinary presenters. A great presenter will first try to identify who they are talking
to, then adjust the content of the conversation to be relevant and effective. Ordinary
presenters do not feel it important to find out who the audience is. They will only give the
same presentation to different audiences. Every communication is unique. Communication
depends on who you are communicating and in what situations the communication is
communicated. The presentation is a communication.
In speeches to inform, the justification of the topic answers the question, why do i need this
information? in the speech to persudae it answers such question as how does this issue
affect me ?. Sometimes the device used for gaining attention can also serve to justify the
topic. For example, a rhetorical question may provoke attention and instill a need for
information.
For example, when you are going to discuss about marijuana. It is to lead the audience to
anticipate a number of possibilities. Will you discuss about the structure of marijuana plant.
Where marijuana is grown, how marijuanan is processed, how marijuanan affects the users,
the effects of marijuanan versus the affects of alcohol ?. In such cases it may be well for you
to point out not only what you are going to include and aslo what you are going to exclude
from the discussion. By providing the listeners with the boundaries of your discussion, you
enable them to adjust their expectations accordingly. It helps them clear their minds of issues
that are beside the point of your speech. Therefore limiting the topic of conversation will be
very helpful in making the conversation material effective so that it is delivered accurately
and appealingly. Discussions that are too widespread will leave a less obvious impression on
the audience.

Why should your credentials be made known ? audiences place greater credibility in the
remarks of speakers they consider to be expert. furthermore, they tend to listen more
attentively to the expert.
what are your credentials ? obviously you cannot always be an expert in the sense of being
directly involved. but that does not mean you cannot speak with authority on a subject.
through reading and research you can so familiarize yourself with a subjectthat you are an
expert in comparison with your listeners.

Perhaps, you will set aside a portion of the introduction to define all terms to be used, or
perhaps you will define each term when it first appears in the speech.
Occasionally a full appreciation or understanding of a subject cannot be gained unless one is
familiar with certain background details. the background materials are often in the form of
historical details. to discuss a great event without indicating the historical context in which it
accured is to deny the listeners an important dimension for understanding the event. other
background details may be physical in nature. for example, to have the audience sense the
grandeur of the lincoln memorial, one has to put it in physical context. an architect's genius
cannot be fully appreciated by simply examining the building he or she has designed. one has
to see how the bulding integrates with its physical environment.
Not infrequently we are forced to take an unpopular stand on a controversial issue. if we wish
to win audience support for our position, we must pave the way carefully. one of the
measures used is the establisment of a common ground of belief between speaker and
listener.
It is particularly valuable in instructional , because it reinforce the instructions that the
speaker wishes the audience to recall. For example, in including a speech on the
fundamentals of tennis a speaker would use the summary in the following manner: today,
having learned some of the elementary techniques of tennis, try to remember 1). That you
should always keep your eye on the ball, 2). That you shoul keep your arm firm, 3) that your
swing should follow through. in persuasive speeches the summary can serve to remind the
listeners that sound reason have been advanced for the belief the speakers wish them to hold
or for the action he or she wishes them to take. Usually, the summary is employed in
conjunction with other concluding devices, since by itself it may not accomplish all the
purposes of a conclusion that we have discussed.
Sometimes it is possible to use two quotations from the same person, one for a beginning and
one for an ending. Or perhaps a repetition of the same quotation. whatever the quotation
chosen, it should meet the tests of relevance, good taste, and impact.
It is particularly useful as a method of making visual for the listeners the import of what you
have been discussing in the body of the speech. It remakes your message and presents in a
form that makes it memorable to the listeners. If the prevailing mood of your speech has been
one of unrelieved seriousness, an illustration or story in a light vein may provide the touch
needed to leave the audience in the right frame of mind.
In any case, the challenge should be worded in such a way as to encourage a spirit of
optimism in the audience's attempt to meet the challenge. if the challenge seems impossible
to fulfill, a negative attitude is generated that runs counter to the speaker's intentions.
Speeches intended to induce action can be concluded effectively when the speaker sets an
example for the audience by declaring what he or she personally plans to do.