EDMONTON SEPT 2017

EMBARGOED UNTIL:
6 AM MST, OCT 6, 2017
PRINT EXCLUSIVE:
POSTMEDIA NETWORK
Methodology
Mainstreet surveyed a stratied random sample of
800 Edmontonians September 28, 2017 through
Chimera IVR. Respondents were screened to
conrm voting eligibility. Landline and Cell lines
were included. Responses were weighed using
demographic information to targets based on the
2016 Census.
The margin of error for survey results is 3.46
percentage points, 19 times out of 20.
.
About Mainstreet
With 20 years of political experience at all three
levels of government, President and CEO Quito
Maggi is a respected commentator on Canadian
public aairs.
Dierentiated by its large sample sizes, Mainstreet
Research has provided accurate snapshots of
public opinion, having predicted a majority NDP
government in Alberta, a majority Liberal
government in British Columbia and a majority
Liberal government in Ontario. Mainstreet has
been the most accurate polling rm in several by
elections and the most recent Toronto mayoral
election. Most recently, Mainstreet Research was
the only polling rm to correctly predict a Liberal
majority government in the 2015 federal election.
Contact Information
In Ottawa: Quito Maggi, President
quito@mainstreetresearch.ca
In Montreal: David Valentin, Executive Vice
President. david@mainstreetresearch.ca
In Toronto: Dr. Joseph Angolano, Vice President
joseph@mainstreetresearch.ca
Find us online at:
www.mainstreetresearch.ca
twitter.com/MainStResearch
facebook.com/mainstreetresearch
EDMONTONIANS SPLIT ON NORTHLANDS ARENA

October 6, 2017 (Ottawa, ON) A new Mainstreet/Postmedia produced for the Edmonton Journal &
Edmonton Sun nds Edmontonians are split when it comes to what to do with the Northlands Arena Site.
The Mainstreet/Postmedia poll has a margin of error of +/- 3.62 percentage points, 19 times out of 20.

Edmontonians arent sure what to do with the Northlands Arena site though many ideas are popular said
Quito Maggi, President of Mainstreet Research. 28% of Edmontonians told us they wanted to see the site
repurposed to a multiplex rink while an equal 28% told us they wanted to see a multi-use sports facility.

The city is split when it comes to councils decision to close the old arena, 41% said they disapproved while
37% approved.

Its clear, however, that Edmontonians want to see K Days continue with 66% saying the Northlands
Organization should make that part of its mandate moving forward. Just 6% said they wanted the
organization to continue with an agricultural focus but no K Days. Only 9% said the organization should
shut down altogether.

Theres a strong desire for something to be done with Northlands park. Only 17% say it should be left as is.
Ideas for the park have varying levels of support. Most popular is to transform it to festival grounds (24%)
while 20% say the park should be entirely redeveloped. Only 13% said it should be used for housing and
business while 26% of respondents are undecided.

Edmontonians are also split on what to make of a proposal from the Oilers Entertainment Group on the
Coliseum site. 30% believe the city should partner with the Oilers, 27% said the City should partner with the
Oilers but also with other pro-teams in the city, while 26% rejected the proposal altogether, nished Maggi.

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For additional information or to arrange an interview, contact:

David Valentin, Executive Vice-President, (514) 913-5524 - david@mainstreetresearch.ca