Académique Documents
Professionnel Documents
Culture Documents
t.c
ar
EXPERIMENTS
m
SEARCH ANALYTICS
is
br
hy
CONFIDENTIAL 19
GOAL
om
BETTER ANALYTICS
t.c
THAN ADOBE OMNITURE & GOOGLE ANALYTICS
ar
PROVIDE FOR SEARCH
m
is
br
hy
CONFIDENTIAL 20
STANDARD ANALYTIC TOOLS?
om
Google Analytics & Adobe Analytics dont help with
t.c
the specific reports
ar
For example, abandoned queries:
m
these queries arent abandoned
is
SONY SONY Cameras Cameras-
SONY Main page
Camera
br Camera red menu Sony menu
hy
2032 products 300 products 150 products
CONFIDENTIAL 21
QUERIES AND PRODUCTS
om
5-8
camera
t.c
SKU1
1-3
1-8
ar
SKU3
video camera
sony
m
1-5 3-8
is
Sony
SKU2 thickness means
br 3-4 frequency;
numbers stand
hy
2-5 cameras
for positions in
the search
(min/max)
CONFIDENTIAL 22
SEARCH ANALYTICS
om
t.c
Nth Add to Order
Search Query
clicked cart? placed
ar
Customer
m
is
Search Product Shopping cart
results page SKU=X updated
Website
br
hy
CONFIDENTIAL 23
EXT SEARCH LOGGING
om
t.c
Nth Add to Order
Search Query
clicked cart? placed
ar
Customer
ATC PO
PLP PDP
m
is
Search Product Shopping cart
results page SKU=X updated
Website
br
hy
CONFIDENTIAL 24
EVENTS
om
PLP PDP ATC PO
t.c
IP address IP address IP address IP address
current website current website current website current website
current language current language current language current language
ar
current userID current userID current userID current userID
SOLR text query SOLR text query SOLR text query SOLR text query
m
SOLR query SOLR query SOLR query SOLR query
number of results
is
position of the product position of the product List of SKU#
br (if present) OrderID
SKU# SKU# Order totals
hy
CartID Optional:
Product Price Product Price Prices of the products
Product Margin Product Margin Product Margins
CONFIDENTIAL 25
IMPLEMENTATION
om
OOTB log4j Javascript: position_id=X for search results
t.c
One log file for all events
Dedicated log file
ar
Log rotate
m
is
Complexity: SMALL br
Estimation: days
hy
CONFIDENTIAL 26
SEARCH ANALYTICS
om
t.c
ar
m
is
br
hy
CONFIDENTIAL 27
SEARCH ANALYTICS
om
t.c
ar
m
is
br
hy
CONFIDENTIAL 28
SEARCH ANALYTICS
om
t.c
ar
m
is
br
hy
CONFIDENTIAL 29
REPORTS
om
Queries Popular products
Not popular products
t.c
Products and queries Most popular queries for products
Abandoned search Issues with the search configuration
ar
Issues with the product descriptions
m
Queries which dont work
is
Zero result queries
Poor result queries
br
Evaluating the changes made (V1<->V2)
hy
Search KPI
CONFIDENTIAL 30
D. SEARCH ANALYTICS
KPIs
om
Search KPI Description
Total searches The number of search queries
Total unique sessions with
t.c
The number of sessions that used your site's search function at least once
search
Search Exits The # of searches made immediately before leaving the site
ar
Revenue per Search Revenue / searches
Search conversion rate
m
Orders / searches
Autosuggest conversion rate The # of clicks on suggestions per full query
is
Search Refinements A number of times a user searched again immediately after performing a
search.
br
Search depth The number of pages viewed after performing a search
Abandoned queries
hy
Queries with no further search/add-to-card/product page actions within the time
frame during the same session
Zero result queries Queries with zero results
CONFIDENTIAL 31
REPORTS. QUERIES
om
t.c
ar
m
is
br
hy
CONFIDENTIAL 32
REPORTS. PRODUCTS
om
t.c
ar
m
is
br
hy
CONFIDENTIAL 33
REPORTS. ABANDONED QUERIES
om
t.c
Nth Add to Order
Search Query
clicked cart? placed
ar
Customer
PDP ATC PO
m
is
Search Product Shopping cart
results page SKU=X updated
br
Website
hy
No other searches
No actions with the search results
CONFIDENTIAL 34