Watching the Videos

Survey Report on Indonesian YouTube Usage Habit

2450 respondents, YouTube users,
Indonesia Nationwide

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Respondent Prole
Population of Indonesian internet users: 132.7 million*
Sample size: 2450**
All respondents are YouTube users

* Data source: APJII November 2016.

** The sample size is considered as an acceptable number according to Krejcie & Morgan (1970) table of sample size.
All respondents participated in the survey are smartphone users.

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2450 respondents
GENDER LOCATION

Java Island 30.82%

43.63%
56.37% Outside
69.18%
Java Island

Female Male

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Highlight Content (1)
57.02% 46.82% ONLY

of all respondents have

YouTube channel
of all respondents access
YouTube every day
46.82%
of all respondents
often upload a
video on their
YouTube channel
92.53% 51.35%
of all respondents are of all respondents subscribe
watching videos when for some channels on
they access YouTube YouTube

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Highlight Content (2)
46.57% 30.53% 84.61%
of all respondents often of all respondents often of all respondents often
like a video on YouTube share a video from skip some ads on
YouTube YouTube

42.98%
ONLY 18.86%
of all respondents often comment a video on YouTube
of all respondents often
watch live streaming
video on YouTube

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Users and Channels

57.02%
(1397 out of 2450)
of all respondents have
YouTube channel

(n: 2450)

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How Often They Access Youtube
Rarely 16.86%

Seldom 27.39%

Often 38.33%

Sometimes 7.63%

Everytime 4.78%

(n: 2450)

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Frequency Of Accessing Youtube
46.82%
(1147 out of 2450)
of all respondents access YouTube every day

(n: 2450)

Respondents who access YouTube every day, they usually access it for:

Less than 1 hour 26.77%

1 to 3 hours 49.78%

3 to 6 hours 17.44%

6 to 9 hours 4.62%
(n: 1147)

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Time for Accessing Youtube
6 9 a.m 10.69%

9 a.m 12 p.m 16.45%

12 3 p.m 17.96%

3 6 p.m 14.82%

6 9 p.m 34.78%

9 p.m 12 a.m 33.71%

12 3 a.m 14.45%

(n: 2450; respondents can choose more than 1 option)

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Things They Do When Accessing Youtube
Watching videos 92.53%

Looking for certain videos 45.14%

Downloading videos 31.35%

Subscribing for some channels 18.49%

Liking some videos 15.67%

(n: 2450; respondents can choose more than 1 option)

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Subscribing Channels
51.35% (1258 out of 2450)
of all respondents subscribe for some
channels on YouTube

(n: 2450)
Channels they subscribe for:
Tutorial channel 53.97%
Personal/YouTube artist channel 50.32%
TV shows/studios/production house channel 34.98%
Celebrity channel 30.52%
News and information channel 32.67%
Fandom channel 20.35%

(n: 1147 ; respondents can choose more than 1 option)

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Uploading Videos
ONLY
14.00% (343 out of 2450)
of all respondents often upload a video
on their YouTube channel

(n: 2450)

Videos they often upload:

Tutorial video 43.44%
Review video 41.11%
Daily life video 37.32%
Random video 24.49%
Animation video 21.28%
Parody video 16.03%
Reaction video 13.12%

(n: 343 ; respondents can choose more than 1 option)

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Liking Videos

46.57%
(1141 out of 2450)
of all respondents often like a video
on YouTube
(n: 2450)

Comment On Videos
ONLY
18.86%
(462 out of 2450)
of all respondents often comment a video
on YouTube

(n: 2450)

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Sharing Videos

30.53% (748 out of 2450)

of all respondents often share a video
from YouTube
(n: 2450)

They usually share a video from YouTube to:

Facebook 83.96%

Instagram 27.01%

Twitter 26.74%

(n: 748 ; respondents can choose more than 1 option)

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Skipping The Ads

84.61%
(2073 out of 2450)
of all respondents often skip some ads
on YouTube
(n: 2450)

Live Streaming Videos

42.98%
(1053 out of 2450)
of all respondents often watch live
streaming video on YouTube

(n: 2450)

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Trivia
Men are more likely than women
to upload a video on their
YouTube channel
(66% VS 34%)
(n: 214)

Women are more likely than men

to subscribe for celebrity channel
on YouTube
(58% VS 42%)
(n: 384)

There are more men than women

who often watch live streaming
video on YouTube
(63% VS 37%)
(n: 1053)

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