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  • Consumer Purchases Start

    Transféré par

    Mudit Agarwal
    10 vues3 pages
    The document contains sales data for consumer purchases by category from 2009 to 2016. Equipment sales declined from 2009 to 2014 but increased from 2014 to 2016. Footwear and apparel sales both increased from 2009 to 2016. The second section provides data on consumer equipment purchases by sport from 2014 to 2016, led by exercise, golf, and team goods. The third section shows the footwear market share in 2016, led by running, basketball and cross-training styles.

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    Consumer Purchases Start Consumer Behavior

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    The document contains sales data for consumer purchases by category from 2009 to 2016. Equipment sales declined from 2009 to 2014 but increased from 2014 to 2016. Footwear and apparel sales both increased from 2009 to 2016. The second section provides data on consumer equipment purchases by sport from 2014 to 2016, led by exercise, golf, and team goods. The third section shows the footwear market share in 2016, led by running, basketball and cross-training styles.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    10 vues3 pages

    Consumer Purchases Start

    Transféré par

    Mudit Agarwal
    The document contains sales data for consumer purchases by category from 2009 to 2016. Equipment sales declined from 2009 to 2014 but increased from 2014 to 2016. Footwear and apparel sales both increased from 2009 to 2016. The second section provides data on consumer equipment purchases by sport from 2014 to 2016, led by exercise, golf, and team goods. The third section shows the footwear market share in 2016, led by running, basketball and cross-training styles.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    Consumer Purchases by Category

    Sales in millions of dollars

    2009 2010 2011 2012 2013 2014 2015 2016


    Equipment 18,971 19,033 19,170 20,319 19,439 16,196 15,224 13,320
    Footwear 12,816 13,318 13,068 12,546 13,026 11,742 16,928 18,779
    Apparel 11,127 12,035 12,845 10,307 11,030 9,195 12,971 15,269
    Total 42,914 44,387 45,083 43,196 45,655 45,625 45,835 46,824
    Consumer Equipment Purchases by Sport (in millions)
    2016 2015 2014
    Exercise $4,992.21 $4,757.14 $4,259.54
    Golf $3,716.73 $3,680.05 $4,240.32
    Team Goods $2,835.45 $2,807.09 $2,765.04
    Fishing Tackle $2,265.21 $2,259.53 $2,281.95
    Camping $1,649.61 $1,602.35 $1,539.67
    Optics $992.97 $965.91 $904.52
    Billiards & Indoor Games $678.69 $660.70 $629.12
    Skiing, Downhill $657.09 $644.71 $614.76
    Wheel Sports & Pogo Sticks $581.49 $607.13 $843.61
    Tennis $508.05 $502.37 $459.78
    Skin Diving & Scuba Gear $438.93 $431.41 $435.26
    Basketball $427.05 $422.67 $383.64
    Baseball & Softball $415.17 $404.41 $400.70
    Archery $382.77 $372.66 $356.74
    Skiing, Snowboards $347.13 $338.53 $322.83
    Bowling $267.21 $260.45 $240.10
    Hockey & Ice Skates $258.57 $252.67 $222.07
    Football $167.85 $171.24 $155.43
    Soccer Balls $146.25 $141.54 $132.86
    Water Skis $139.77 $137.22 $122.92
    Skiing, Cross-Country $116.01 $114.33 $99.27
    Volleyball & Badminton Sets $110.61 $108.93 $93.87
    Racquetball $105.21 $104.93 $89.98

    Total $22,200.00 $21,748.00 $21,594.00


    Footwear Market Share

    Style Styles Sales Market


    Share
    Running 22 24,665 5.00%
    Basketball 28 24,168 9.00%
    Cross-training/fitness 17 25,948 11.00%
    Tennis 9 15,386 5.30%

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