Tim Carter

Madison, WI
tc3carter@gmail.com - 608-843-7474

WORK EXPERIENCE

Internal Communications
Stoughton Trailers - Stoughton, WI - April 2016 to Present
Develop policies, plans, and strategies for all internal communications campaigns and programs.
Plan and provide content for multiple customer communication channels (print, digital, internet/intranet, email, social
media).
Use data analytics for audience segmentation to deliver relevant corporate communications to the right audience at
the right time.
Collaborate with SMEs from multi-functional groups to communicate: products, campaigns, programs, procedures,
recognitions, improvements, production updates, industry news, et.al.
Manage all communication projects based on best practices, company strategic vision and message.
Project Management from concept to full implementation: relationships, processes, objectives, results, and follow
through.
Utilize an audience/subject/purpose-based approach to communication for optimal engagement.
Manage all special events, including 2016 and 2017 United Way campaigns.

Professional Writer/Business Analyst

BMO Harris Bank-Contract Work - Brookfield, WI - December 2015 to February 2016
Completed a six-month project in six weeks; positively impacting budgets and profits for BMO.
Liaison between customers and SMEs for high quality internal procedures.
Researched, provided content, and reviewed drafts for internal and external customers.
Used SharePoint dashboard for document management, search-ability, and version control.

Vice President-Sponsorships & Fund Development

American Marketing Association - Madison, WI - June 2015 to December 2015
Recruited by the AMA Madison chapter president to increase sponsorships for the member-organization.
Met with Madison businesses to share the AMA value proposition and mutual partnership benefits.
Used MS Project to track business plans, proposals, and contracts.

Vice President-Marketing Officer

Bremer Bank (formerly Eastwood Bank) - Rochester, MN - 2013 to 2015
Developed and executed marketing and communications strategies based on the organizations strategic plan.
Provided leadership for brand management through coordination of design, content, and company reputation.
Promoted all products across all traditional and digital channels to maximize sales and profitability targets.
Applied analytics to segment marketing and to identify opportunities for effective direct marketing programs.
Executive accountability for effective budgeting and management of department finances.
Led a professional team that achieved consistent double-digit ROI and increased profits by 10%.
Developed creative for all marketing campaigns and outreach programs to increase acquisition and retention.
Used Communicator CRM dashboard to track, manage, and create reports for executive leadership.
Maintained a positive work environment through efficient staff communication, hiring, performance reviews, work
scheduling and leadership.

Project Manager
Tim Carter Marketing - Madison, WI - 2006 to 2013
Locally recognized small marketing business leader in Southern Wisconsin
Wrote marketing plans and audience communications specializing in B2B and B2C programs.
Developed, wrote and presented strategic marketing, communications, public relations, and social media
programs.
Utilized available intel for market segmentation and audience analysis.
Public Relations Manager
Anchor Bank (now Old National Bank) - Madison, WI - 2011 to 2012
Wrote stories, news releases, blogs, and social media & website content for internal and external audiences.
Met regularly with C-Level managers for talking points, media relations, and presentations.
Doubled customer engagement through: positive media relationships, media & community events, regular
meetings with C-level staff, social media management, and consistent internal & external communications with
Madison, Milwaukee, the Fox Valley, and Western WI.
Increased Facebook Shares and Comments by over 300%; Increased Twitter followers by 50%.
Successfully implemented initiatives through cross-functional committees to benefit employees,
customers and the future of the bank; netting an additional $1.2 million in yearly income.

Adjunct English Instructor

Tim Carter Marketing - Rochester, MN - 2009 to 2011
Public community college and university; 8,500 students
Courses Taught: English Composition, Grammar, & Critical Reading & Writing - Averaging 15 credits/semester
Taught students how to: speak and write using proper English grammar, write eight types of essays, and to prepare
and write research papers.
Part of a team to study student learning types, and how to engage students with multi-media.

Account Executive
Tim Carter Marketing - Eagan, MN - 2007 to 2009
Nationally recognized leader in marketing solutions and financial software systems
Project manager: Researched, developed, and directed product strategy for 20 clients.
Led professional teams of intelligence gatherers, designers, publishers, printers, and researchers.
Developed and wrote research papers for clients including findings and strategic recommendations.
Worked consistently with C-Level managers to accomplish strategic business plans.
Maintained a 95% retention rating. Managed campaigns from product creation through plan execution.

Director of Marketing Communications

Think Mutual Bank (formerly Think Credit Union) - Rochester, MN - 2002 to 2006
Large mutual bank in SE Minnesota with assets of $1.5 billion and 300 employees
Led a team of marketing professionals to execute the organizations strategic business objectives.
Wrote research reports, idea creation, campaigns, ongoing promotional support, and after-action reviews for ROI
and best practices.
Developed executive marketing, communications, and budget plans (>$1 million).
Project Manager for all product campaigns and programs that consistently achieved double-digit ROI.
Maintained a positive work environment through efficient staff communication, hiring, performance reviews, work
scheduling and leadership.

EDUCATION

Master of Science in English-Technical Communications

Utah State University - Logan, UT
Bachelor of Science in Manufacturing Engineering
University of Wisconsin - Menomonie, WI
Certified Project Management
University of Wisconsin Madison 2017

LINKS

https://www.linkedin.com/in/timcarter3