SMK UNIVERSITY OF APPLIED SOCIAL SCIENCES

PROGRAMME OF COURSE UNIT

Study INTERNATIONAL BUSINESS Department: MARKETING AND INTERNATIONAL BUSINESS

Programme:
Title of Course INTERCULTURAL COMMUNICATION Code:
Unit:
Type of Volume of course unit hrs./sem. Hours for Period of
Group of Form of Total No. Teaching
course Practical independent Number of credits implementation
course units* studies Lectures Consultations of hours language(s)
unit** activities work / semester
SK P Full-time 24 24 6 79 133 5 I EN
*General subjects of college studies BL; subjects of study field (branch) SK; optional subjects of deepening knowledge in study field (branch) PR; optional subject LP
** Compulsory P; optional A

Annotation:
Knowledge of business cultures, perception of the behaviour of business partners of different nations and the motives of decision making is a very
important factor when developing business internationally, therefore the future specialists of international business must have knowledge in national
features, the communication specifics of the representatives of different cultures. The course unit aims at providing the basics to recognize and be aware
of cultural differences, intercultural communication, the features of formation of international organizations and their activity, to develop abilities to
independently make motivated decisions and apply knowledge when combining cultural differences in the international business or international business
organization.
Aim of a Course Unit:
To know the features of communication when communicating with business partners of different nations and cultures, to perceive and correctly assess
cultural values and behavior motives of other nations, to get acquainted with the specifics of thinking and decision making of the representatives of other
cultures, while using knowledge in the business area.
Necessary preparation for Course Unit studies:
Title of Course Unit

Coordinating teacher:
Responsibilities Scientific degree, first name and surname
 Lecturer

Attendance requirements:
Based on the requirements of the University Studies Regulation (p.22.4.) attendance is compulsory.

Interrelationships between the foreseen learning outcomes of a Study Programme, learning outcomes of a Course Unit, as well as assessment
methods of studies and student achievements:
Criteria for the assessment of
Learning outcomes of a Methods of assessment of
Learning outcomes of a Course Unit the learning outcomes of a Study methods
Study Programme student achievements
Course Unit
4.To create and 1. Is able to understand the influence of
Appropriately explains the Lecturing Assessment of doing
develop an cultures and group communication. conception of intercultural Discussion practical tasks.
international business, communication, the main Analysis of practical situations Interim written test
ensuring responsible concepts, and the necessity to
staffing by applying studying them. Names the
effective management models of culture cognition.
and leadership 2. Defines the national features of Appropriately describes the Group work Interim written test
principles. management and business organization of assessment of expressions of Individual work A separate case study
7. To communicate and representatives of different cultures. cultural differences, and
Examination
cooperate in a generalizations in accordance
constructive and ethical with the specific features of
way inside the culture.
company, with clients 3. Is able to assess and organize Is able to appropriately Lecturing Case study
and business partners communication in intercultural summarize cultural Discussion Independent written work
in the multicultural environment. stereotypes, to explain the Group work
environment. reasons of their occurrence Individual work
9. To assess personal
while distinguishing their
levels
achievements,
responsibly plan the 4. Will define cultural differences and Will appropriately explain the Problem-based learning Interim written tests
professional career their influence on international models of culture Analysis of practical situations Assessment of doing
direction, applying cooperation as well as maintaining classification, being able to practical tasks.
knowledge, skills and business relations. attach certain cultures to the
features distinguished by
classification.
personal traits for 5. Is able to choose purposeful forms and
continuous learning. means of communication when solving
cooperation issues and while negotiating.
Content and volume of a Course Unit:
Title of topic, a short description of
No.
content
1. A conception of intercultural
communication, the main concepts.
Cultural generalization.
Expressions of external cultural
differences.
2.
Stereotypes in multicultural area.
3. The features of stereotype formation.
Culture classification (according to
4. R. D. Lewis and etc.).
5. The problems of accepting cultural
differences
Cultural shock.
6.
Will name and be able to
compare the features of
managing, organizing,
negotiating and meeting of
different cultures; will be
able to assign the features
chosen in tasks to a certain
culture.
Volume in hours / content
Practical activities
Lectures
Content Hours
Analysis of the concepts of a
nation, nationality, culture.
Culture cognition: history,
language, values.
Differences of civilizations and
formation of national stereotypes
in the consciousness of society.
Search for the features of single
plan, multi-plan and reserved
cultures.
Discussion of the reality of
globalization/international
relations in the context of
accepting cultural differences.
Recognizing groups experiencing
cultural shock (students,
expatriates, tourists).
Lecturing A separate case study
Discussion Independent written work
Group work Examination
Analysis of practical situations
Individual work
Independent work
Hours for Consultations
Tasks for independent work
IW
Collecting and analyzing study
material Reading scientific literature,
summarizing, analysis of practical
situations.
Collecting and analyzing study
material, Reading scientific literature,
summarizing and studying, analysis of
practical situations.
Spread of public databases, applying
information when solving practical
situations.
Preparation for an interim written test
(collecting and analyzing study
material, summarizing).
Case study (understanding the
material on the elements of ones,
foreign and friendly culture while
applying the knowledge in a practical
situation).
Online search for information about
groups of expatriates and the
 expressions of cultural shock that they
experience.

Management and organizational
order in different cultures.
7.
View. The features of forming
8. multicultural team.
A personal status and hierarchy in
international organizations. The
9. influence of different cultures on
establishment of common
international organizations.
10.Influence of cultural influences on
business meetings and negotiations.
The philosophical level of the nature
of discussions in different cultures.
The peculiarities of business culture
of the most important and the most
11.perspective countries of the world.
Total number of hours for Course Unit
studies:
Functions of a manager and limits
of his/her power in different
cultures.
Analysis of notional situations
Review of dictatorial, Ordnung,
and pushing forms of
management.
Research on features in
negotiations.
Analysis of opportunities,
perspectives and obstacles of
establishing common
organizations with foreign
partners.
24
Collecting and analyzing study
material, Reading scientific literature,
summarizing and studying, analysis of
practical situations.
Group discussion, solving modeled
situations (in the process of building
an international team).
Preparation for examination
(collecting and analyzing study
material, reading scientific
literature,summarizing and studying,
analysis of practical situations).
A research on the organizational
features of different cultures in the
selected literature, databases.
Preparation for examination
(collecting and analyzing study
material, reading scientific literature,
summarizing and studying, analysis of
practical situations).
24 79 6

Assessment strategy and criteria:

A students learning outcomes of a Course Unit are assessed in a 10 point criteria assessment system, cumulative assessment is applied.
No. of the Task
learning Weight, submission
Parts of cumulative assessment Assessment criteria and comments
outcomes of a % / sitting
Course Unit dates
Is able to understand the influence of cultures on the communication of
Interim test 1-2 20 In week 6
individuals and groups;
 Defines the national features of organizing management and business of the
representatives of different cultures. 2 hours in written
Is able to assess and organize communication in intercultural environment.
Week 12-
Independent written work 1-3 30 15
Analysis of the representatives of a selected culture, revealing business,
management, communication, behavior, values.
During the Is able to choose purposeful forms and means of communication when solving
Examination 1-5 50 exam cooperation issues and when negotiating and choosing advertising decisions. 2
session hours in written

The recommended study sources:

Main:
The main: Number of copies
Publishing
No. Year of publishing Authors and title of the publication
house SMK library Other libraries
1. London:
Salvia Cambie and Yang May Ooi International communications strategy. Developments in cross
2009 Kogan 2 4
cultural communications, Per and Social media
Page
2. McGraw-
2007 Martin J., N., Nakayama T., K. Intercultural Communication in Contexts. 2 2
Hill
3. 2009 Cambie S., May Ooi Y. International communications strategy KoganPage 2 4

Additional:

No. Year of publishing Authors and title of the publication Publishing house

1. 2006 Friedman J. Cultural Identity and Global Process. Sage Publications

Pagrindiniai:
2. 2006 Fred E. Jandt. An introduction to intercultural communication :identities in a global community Sage Publications
3. 2004 B. Gudykunst, Bella Mody. Handbook of international and intercultural communication Sage Publications
4. Geert Hofstede. Cultures consequences : comparing values, behaviors, institutions, and Sage Publications
2001
organizations across nations
5. 1995 Fred E. Jandt. Intercultural communication: an introduction Sage Publications

Other study sources:

Databases: EBSCO Publishing (10), Emerald Management e-Journals Collection, Taylor & Francis; eBooks: eBook Academic Collection (EBSCO).