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  • Modern Concepts of Public Relations

    Transféré par

    lobna_qassem7176
    14 vues4 pages
    The document discusses modern concepts of public relations, including definitions, functions, importance and objectives. It provides three definitions of public relations: 1) as a management function that evaluates public attitudes and links organizational policies to public interests to gain trust and support, 2) as an activity through which management obtains public trust by explaining information through appropriate communication channels, and 3) as a continuous and planned management function through which an organization seeks to gain understanding, sympathy and influence of key audiences and maintain this positively through measuring and ensuring alignment of public opinion with organizational policies and activities. The document also notes that public relations combines both science and art, with established practical rules that must be continuously refined through scientific research and study.

    Description originale:

    public relations

    Titre original

    Public Relations 10

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    The document discusses modern concepts of public relations, including definitions, functions, importance and objectives. It provides three definitions of public relations: 1) as a management function that evaluates public attitudes and links organizational policies to public interests to gain trust and support, 2) as an activity through which management obtains public trust by explaining information through appropriate communication channels, and 3) as a continuous and planned management function through which an organization seeks to gain understanding, sympathy and influence of key audiences and maintain this positively through measuring and ensuring alignment of public opinion with organizational policies and activities. The document also notes that public relations combines both science and art, with established practical rules that must be continuously refined through scientific research and study.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    14 vues4 pages

    Modern Concepts of Public Relations

    Transféré par

    lobna_qassem7176
    The document discusses modern concepts of public relations, including definitions, functions, importance and objectives. It provides three definitions of public relations: 1) as a management function that evaluates public attitudes and links organizational policies to public interests to gain trust and support, 2) as an activity through which management obtains public trust by explaining information through appropriate communication channels, and 3) as a continuous and planned management function through which an organization seeks to gain understanding, sympathy and influence of key audiences and maintain this positively through measuring and ensuring alignment of public opinion with organizational policies and activities. The document also notes that public relations combines both science and art, with established practical rules that must be continuously refined through scientific research and study.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
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