Académique Documents
Professionnel Documents
Culture Documents
Area—South Delhi
Head Quarter—Delhi
Submitted To
RSM
Emami Ltd.
MONTH 1ST REPORT
HEAD QUARTER—DELHI
a. Key learning:
Acc to me what I have learned in the period of shadowing the SISS, following are the working norms of a SISS
c. A SISS must follow his beat plan. He also has to keep a copy of his beat plan duly made by
the concerned ASO.
f. All products must be vocalized along with their pictorial representations (if possible show
them the real product so that they can feel that)
This practice has to be followed even if the customer is denying giving order.
h. Previous complaints must be solved and new inconvenience or complaints must be listened.
m. If our product is found dirty or hidden behind other products, SISS should clean that and
place at an eye sight place.
ROLE:
The only role of the SISS is to maximize the sales of the Company and that is to be under Company’s rules
and regulation.
RESPONSIBILITIES:-
e. Promoting merchandizing.
∞ MRP of product.
∞ Advertisements
∞ Seasonal changes
a. There should be separate catalogue for product and a separate DSR. SISS found it
difficult to adjust with the current DSR as very customer wants to see the product and at the
same time he delivers the order while seeing them at back.
d. A proper sales tool kit, that can include bag, product catalogue, samples.
e. Other FMCG firms put more emphasis on window dressing; the same strategy should be
followed by EMAMI In a more innovative way of display.
B. SALES (ACTUAL FIGURES)
1. Improved incentive plan: - Like as ASO’s there must be a slab wise incentive plan for SISS.
This slab procedure will motivate them to go for more sales.
3. MOTIVATIONAL LECTURES: a bi-monthly meet with ASM, RSM, HR manager and their
motivational lectures can help in improving the efficiency.
4. Window Display, hoardings:-Sales cannot be done only by SISS efforts,he needs some
supplements that can help in raising the demand of product. Like other FMCG company’s there
must be some window display and big hoardings.
5. Competitiveness: - Make them more competitive and improve internal bonding as a team .These
can be done by organizing some sports activities or some counseling sessions.
D. Brand feedback
1. Poor design of Sona Chandi Chawaynprash. Rat can easily cut the jar.
3. There was a shortage of NRCT all through the season and that put a poor impression on sales of other
products of EMAMI too.
4. Glycerin soap also didn’t get the support of proper advertisement.
5. Boro Plus And Fair and Handsome is enjoying the monopoly in their respective segment.
A. Key Learning
Distributor is a very important person for the company. it is the medium via which a company
forces its product in market. It maintains the stock and distribute it into retailers.
The role of the distributor is to assist and cooperate with firms in attaining their main objective i.e. attaining
maximum sales and coverage.
Responsibilities
a. Whole seller ask for a proper benefit so that he can also sell the products to retailers,to make him
comfort a proper discount should be given to the wholesaler, like cash discount.
b. Quality relation should be maintained
c. All the programs run by company should be conducted.
d. Wholesaler should be motivated by the distributor and ASO to sale our goods.
Retail Management
a. I will track the competitor’s activity and respond to that effectively and also send reports to my
superiors.
b. I will try to resolve the disputes in between retailers and distributor.
c. I will try to increase the availability of all available SKU’s on all outlets (after analyzing the type of
market And type of customers visits that outlet
d. If a retailer is not giving order just because of cash payment I will try to make the distributor ready
to give him credit as per the capability of retailer.
e. After analyzing the frequency of order made by the retailer, their visits will be decided. weekly or
bi-weekly coverage will be done as per their frequency.
f. Order through phone calls will also be implemented
g. Unidentified shops will be identified
a. There should be some loyalty program for consumers and retailers like it is for the whole sellers.
b. Permanent display
c. Many unmarked areas like metro, bus stops, malls need to be marked for the advertisement.
d. Big hoardings should be used.
e. Various events and activities needs to be run by time to time.
Brand Feedback
e. By focusing on retail market and placing maximum SKU of our Brands on maximum shops.
f. By managing my roadmap so that I can cover all shops before they got busy or they close their shop.
2. What is Daily Work Management that you have done every month/week/fortnight/daily?
Ans. Firstly I broke my monthly targets into weekly and then convert them to daily target.
I regularly check my sales graph and put mre emphasis on the SKU where I was lagging.
I regularly take inputs from my ASO and also have a regular talk with other SISS.
Ans. Fundamental role of both SISS and ASO is same i.e maximizing the sale in the area and that is to be in the Company’s
Policy.
a. SISS communicates company Schemes in market, ASO ensures the proper regulation of schemes.
b. SISS liquidate stock in market; ASO ensures better liquidation and also ensures proper stock in distributor’s
godown.
c. ASO set targets for SISS and make them work to achieve their targets
e. ASO helps SISS in maintaining relation of SISS with both retailer and distributor.
f. SISS brings order and ASO ensure the proper functioning of distribution channel.
4. How do you ensure better
ans. i. I tried to convince the retailer to place my brand at eye sight shelf.
v. I calls them to place our brand in group not to place in scattered fashion.
JOB LEARNING
f. There should be some loyalty program for consumers and retailers like it is for the whole
sellers.
g. Permanent display
h. Many unmarked areas like metro, bus stops, malls need to be marked for the
advertisement.
i. Big hoardings should be used.
j. Various events and activities needs to be run by time to time.
Brand Feedback
HEAD QUARTER—DELHI
A. Key Learnings
Role
Responsibilities –
b. Acting as a contact between a company and its existing and potential markets
ASM/RSM.
2. Splitting Targets Brand wise/town wise/distributor wise
Seasonal items are given more importance while setting targets like in winter
BPAC, MKCC, VCPJ, SCCP are given much of the share in total target.
Some markets are more suitable for small SKU’s where some are better for big SKU’s. Targets are
distributed keeping the SKU’s the market demands..
his market doesn’t have that much caliber similarly giving S.N. Jha
small share is also not good as he has full coverage of whole sale…
a. SISS communicates company Schemes in market, ASO ensures the proper regulation of schemes.
b. SISS liquidate stock in market; ASO ensures better liquidation and also ensures proper stock in
distributor’s godown.
c. ASO set targets for SISS and make them work to achieve their targets
e. ASO helps SISS in maintaining relation of SISS with both retailer and distributor.
f. SISS brings order and ASO ensure the proper functioning of distribution channel.
A. SISS MANAGEMENT
Find Attachment
B. KEY Recommendations
• Permanent display
• Many unmarked areas like metro, bus stops, malls need to be marked for the advertisement.
• Like as ASO’s there must be a slab wise incentive plan for SISS. This slab procedure will motivate
them to go for more sales.
A. Key Learnings: What do your understand on(to submit a qualitative and quantifiable report) on the following:
Ans. Improvement in coverage and distribution in the given territory is an important job for an ASO. As
per my learning and my own consent I go through these under written plan.
At the very initial point of time I did the complete geographical mapping of my territory, new potential
retailers were found out and proper visit and supply to these outlets were maintained. Proper tracking of
these new potential retailers was done. Previous disputes with retailers were solved. A clear instruction to
all SISS was given to search out new outlets. Some needed changes were also done in the beat plan. A
proper DRCP was prepared and provided to all SISS. Cycle supply man was also hired to make supply
possible in that area where motor vehicle were failed to make supply.
Ans. A proper ROI to distributor is needed to keep the distributor interested in our Company’s distribution.
Following were the steps taken to ensure the optimization of ROI.
Ans. merchandising and visibility of products put an extra force on its sale.
4. MIS and competitive analysis – What/How do you analyze data to improve sales ?
Ans. Any action can only be successful if it is well planned and a great plan can only be designed when
there is enough information available and that is to be at the right time.
MIS i.e management information system helps in getting all those data and information.
Basically information is quite beneficial in setting up targets and then analyzing the performance.
a. At first Previous year sale is checked and the current target is compared to that..
b. Then the beat wise sale is retrieved it helps in concentrating on the potential markets where more
force can be put.
c. Salesman wise sale of previous months and the potential of their markets are also considered.
d. Last year schemes and the media support at that time can also help.
e. MIS also helps in comparing the plan to actual performance of the month.
5. How did you ensure the sales targets? Reasons for achieving/not achieving targets.
Ans. Achievement of target is only possible when comparatively there is more secondary sale.
c. These SISS wise targets are then divided on the weekly basis and then weekly targets are divided
on the daily basis.
d. Focus SKU’s targets are also set up and daily tracing of the achievement of all targets is done.
B. SISS Management
Ans. No issue with distributor, A little problem with supply was there but now it is solved.
Distributor 1
Key Learnings: What do your understand on(to submit a qualitative and quantifiable report) on the following:
1. How do you plan for improving coverage & distribution of territory ?
Ans. Improvement in coverage and distribution in the given territory is an important job for an ASO. As
per my learning and my own consent I go through these under written plan.
At the very initial point of time I did the complete geographical mapping of my territory, new potential
retailers were found out and proper visit and supply to these outlets were maintained. Proper tracking of
these new potential retailers was done. Previous disputes with retailers were solved. A clear instruction to
all SISS was given to search out new outlets. Some needed changes were also done in the beat plan. A
proper DRCP was prepared and provided to all SISS. Cycle supply man was also hired to make supply
possible in that area where motor vehicle were failed to make supply. A new beat at Ratiya Marg is also
added this month to extend the coverage.
Ans. A proper ROI to distributor is needed to keep the distributor interested in our Company’s distribution.
Following were the steps taken to ensure the optimization of ROI.
Ans. merchandising and visibility of products put an extra force on its sale.
4. MIS and competitive analysis – What/How do you analyze data to improve sales ?
Ans. Any action can only be successful if it is well planned and a great plan can only be designed when
there is enough information available and that is to be at the right time.
MIS i.e management information system helps in getting all those data and information.
Basically information is quite beneficial in setting up targets and then analyzing the performance.
a. At first Previous year sale is checked and the current target is compared to that..
b. Then the beat wise sale is retrieved it helps in concentrating on the potential markets
where more force can be put.
c. Salesman wise sale of previous months and the potential of their markets are also
considered.
d. Last year schemes and the media support at that time can also help.
e. MIS also helps in comparing the plan to actual performance of the month.
g. Daily SISS tracker is used to improve better knowledge about SISS’s performance.
5. How did you ensure the sales targets? Reasons for achieving/not achieving targets.
Ans. Achievement of target is only possible when comparatively there is more secondary sale.
i. Focus SKU’s targets are also set up and daily tracing of the achievement of all targets is done.
G. SISS Management
Distributor 1
K. Brand Feedback
Key Learnings
Role
Responsibilities –
At the very initial point of time I did the complete geographical mapping of my territory, new potential
retailers were found out and proper visit and supply to these outlets were maintained. Proper tracking of
these new potential retailers was done. Previous disputes with retailers were solved. A clear instruction to
all SISS was given to search out new outlets. Some needed changes were also done in the beat plan. A
proper DRCP was prepared and provided to all SISS. Cycle supply man was also hired to make supply
possible in that area where motor vehicle were failed to make supply.
Ans. A proper ROI to distributor is needed to keep the distributor interested in our Company’s distribution.
Following were the steps taken to ensure the optimization of ROI.
Ans. I personally approached my all whole sellers and motivate them to buy more and more of NRCT. Last Year
scenario was also discussed with them and the Secondary scheme was explained to them in detail.
Retailers were also approached and secondary scheme (72+10 pcs) was also passes to them.
9. MIS and competitive analysis – What/How do you analyze data to improve sales ?
Ans. Any action can only be successful if it is well planned and a great plan can only be designed when
there is enough information available and that is to be at the right time.
MIS i.e management information system helps in getting all those data and information.
Basically information is quite beneficial in setting up targets and then analyzing the performance.
g. At first Previous year sale is checked and the current target is compared to that..
h. Then the beat wise sale is retrieved it helps in concentrating on the potential markets where more
force can be put.
i. Salesman wise sale of previous months and the potential of their markets are also considered.
j. Last year schemes and the media support at that time can also help.
k. MIS also helps in comparing the plan to actual performance of the month.
m. Daily SISS tracker is used to improve better knowledge about SISS’s performance.
7. Lauching of BPISTC
8. Launching of MKCS
1. Claim Process
2. SISS Management
3. W/S Management
4. Scheme Circulation
a. Closing Stock
b. Launch Report
c. SISS TGT
e. Cumulative Report