2014 Compartment Delhi

AglaSem Schools
Series OSR/1/C H$moS> Z. 66/1/1

Code No.
amob Z. narjmWu H$moS >H$mo Cma-nwpVH$m Ho$ _wI-n
Roll No. >na Ad` {bIo &
Candidates must write the Code on the
title page of the answer-book.
H$n`m OmM H$a b| {H$ Bg Z-n _o _w{V n> 8 h &

Z-n _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Z~a H$mo N>m Cma -nwpVH$m Ho$ _wI-n> na
om
{bI| &
H$n`m OmM H$a b| {H$ Bg Z-n _| >30 Z h &
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H$n`m Z H$m Cma {bIZm ew$ H$aZo go nhbo, Z H$m H$_mH$ Ad` {bI| &
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Bg Z-n H$mo nT>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h & Z-n H$m {dVaU nydm
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>m Ho$db Z-n H$mo nT>|Jo
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Ama Bg Ad{Y Ho$ XmamZ do Cma-nwpVH$m na H$moB Cma Zht {bI|Jo &
Please check that this question paper contains 8 printed pages.
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Code number given on the right hand side of the question paper should be
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written on the title page of the answer-book by the candidate.

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Please check that this question paper contains 30 questions.

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Please write down the Serial Number of the question before

attempting it.
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15 minutes time has been allotted to read this question paper. The question
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paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
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the answer-book during this period.

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`mdgm{`H$ A``Z
BUSINESS STUDIES
{ZYm[aV g_` : 3 KQ>o A{YH$V_ AH$ : 90

Time allowed : 3 hours Maximum Marks : 90
66/1/1 1 P.T.O.
AglaSem Schools
gm_m` {ZX}e :
(i) 1 AH$ dmbo Zm| Ho$ Cma EH$ eX go EH$ dm` VH$ hm| &
(ii) 3 AH$m| dmbo Zm| Ho$ Cma 50 75 eXm| Ho$ hm| &
(iii) 4 5 AH$m| dmbo Zm| Ho$ Cma bJ^J 150 eXm| Ho$ hm| &
(iv) 6 AH$m| dmbo Zm| Ho$ Cma bJ^J 200 eXm| Ho$ hm| &
(v) EH$ Z Ho$ g^r ^mJ gmW-gmW hr hb H$s{OE &
General Instructions :
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(i) Answers to questions carrying 1 mark may be from one word to one
sentence.
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(ii) Answers to questions carrying 3 marks may be from 50 75 words.
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(iii) Answers to questions carrying 4 5 marks may be about 150 words.
(iv) Answers to questions carrying 6 marks may be about 200 words.
(v) Attempt all parts of a question together.
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gJR>Z Mmho Am{WH$ hmo `m gm_m{OH$ `m {\$a amOZ{VH$, ~Y H$s {H$`mE g^r gJR>Zm| _|
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1.
g_mZ h & Bg H$WZ _| {Z{hV ~Y H$s AmYma^yV {deofVm H$mo nhMm{ZE & 1
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Identify the basic characteristic of management involved in the

statement The activities involved in managing an organisation are
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common to all organisations, whether economic, social or political.

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2. `mdgm{`H$ n`mdaU H$mo J{Verb `m| H$hm OmVm h ? CoI H$s{OE & 1
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Why is business environment called dynamic ? State.

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3. dZm| H$mo V^r gmH$ma {H$`m Om gH$Vm h O~ ~YH$ nhbo go hr `h {ZM` H$a bo {H$
`m H$aZm h Ama H$go H$aZm h & Bg H$WZ mam B{JV ~Y Ho$ H$m` H$m Zm_ ~VmBE & 1
Dreams can be turned into reality only when managers think in advance
what to do and how to do it. Name the function of management indicated
by the statement.
4. `moOZm Ho$ Cg H$ma H$m CoI H$s{OE Omo {H$gr H$ma Ho$ bMrbonZ H$s AZw_{V Zht XoVm & 1
State the type of plan that does not allow any flexibility.
66/1/1 2
AglaSem Schools
5. ~Y Ho$ EH$ H$m` Ho$ $n _| gJR>Z H$mo n[a^m{fV H$s{OE & 1

Define organising as a function of management.
6. gJR>Z Ho$ H$m`m_H$ T>mMo H$s Cn`w$Vm H$m CoI H$s{OE & 1
State the suitability of functional structure of organising.
7. {Z`w{$H$aU {H$g H$ma EH$ {ZaVa MbZo dmbr {H$`m h ? CoI H$s{OE & 1
How is staffing a continuous process ? State.
8. `h `m| H$hm OmVm h {H$ A{ôaUm EH$ O{Q>b {H$`m h ? CoI H$s{OE & 1
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Why is it said that Motivation is a complex process ? State.
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9. {H$ht Xmo Ja-{dmr` A{ôaH$m| H$s gyMr Xr{OE & 1
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List any two non-financial incentives.
10. O{Q>b `m gH$Q> {~X {ZÙ H$m AW ~VmBE &

as 1
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Give the meaning of Critical Point Control.
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{Obm Cn^mo$m {ddmX {ZdmaU \$moa_ Ho$ JR>Z Ho$ {bE {H$VZo gX`m| H$s Amd`H$Vm hmoVr
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11.
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h ? 1
How many members are required to constitute District Consumer
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Dispute Redressal Forum ?

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12. Cn^mo$m Ho$ A{V[a$, Cn`w$ Cn^mo$m \$moa_ _| {eH$m`V XO H$a gH$Zo dmbo {H$ht Xmo
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njm| Ho$ Zm_ ~VmBE & 1

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Besides a consumer, name any two parties who can file a complaint
before the appropriate consumer forum.
13. A ~ g {b{_Q>oS> Kaoby Hy$S>| go {~Obr ~ZmZo H$m H$m` H$a ahr h & ~YH$m| Ed
H$_Mm[a`m| Ho$ ~rM H$m` Ed CmaXm{`d H$m bJ^J g_mZ {d^mOZ hmoVm h & `hm VH$ {H$
_hdnyU {ZU` boVo g_` ~YH$ H$_Mm[a`m| H$mo {ddmg _| boVo h & ~YH$m| H$m
`dhma ~hV AN>m h Bg{bE g^r H$_Mmar ~hV Iwe h &
(a) Cn`w$ AZwN>oX _| d{UV ~Y Ho$ {gmV H$m CoI H$s{OE &
(b) {H$ht Xmo _y`m| H$mo nhMm{ZE Omo H$nZr g_mO H$mo go{fV H$aZm MmhVr h & 3
66/1/1 3 P.T.O.
AglaSem Schools
ABC Ltd. is engaged in producing electricity from domestic garbage.
There is almost equal division of work and responsibility between
workers and management. The management even takes workers into
confidence before taking important decisions. All the workers are
satisfied as the behaviour of the management is very good.
(a) State the principle of management described in the above para.
(b) Identify any two values which the company wants to communicate
to the society.
14. dmoQ>H$ B{S>`m {b{_Q>oS> {~Obr H$s ~MV Ho$ {bE Eb B S>r ~~ ~Zm ahr h VWm
A`{YH$ hm{Z _| Mb ahr h & hm{Z go CâZo Ho$ {bE ~Y Zo Bg BH$mB H$mo Eogo {nN>S> o
om
jo _| WmZmV[aV H$aZo Ho$ ~mao _| gmoMm Ohm l_ ~hV H$_ bmJV na CnbY h & ~Y
Zo {~Zm A{V[a$ _OXar Ho$ H$_Mm[a`m| go A{V[a$ KQ>o H$m` H$aZo Ho$ {bE ^r H$hm VWm
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BgHo$ ~Xbo _| Co` nyam hmo OmZo na H$_Mm[a`m| H$s _OXar d{ H$m dMZ ^r {X`m & ~hV
H$_ g_` _| H$nZr Zo bm^ A{OV H$aZm ma^ H$a {X`m `m|{H$ ~YH$m| Ed l{_H$m|
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XmoZm| Zo AnZo-AnZo dMZm| H$mo nyam {H$`m &
(a) as
Cn`w$ AZwN>oX _| d{UV ~Y Ho$ {gmV H$m CoI H$s{OE &
(b) Eogo Xmo _y`m| H$mo nhMm{ZE Omo H$nZr g_mO H$mo go{fV H$aZm MmhVr h & 3
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Voltech India Ltd. is manufacturing LED bulbs to save electricity and
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running under heavy losses. To revive from the losses, the management
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thought of shifting the unit to a backward area where labour is available

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at a low cost. The management also asked the workers to work overtime
without any additional payment and promised to increase the wages of
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the workers after achieving its mission. Within a short period the
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company started earning profits because both the management and the
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workers honoured their commitments.

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(a) State the principle of management described in the above para.

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(b) Identify any two values that the company wants to communicate to
the society.
15. nyOr ~OQ> {ZU` H$mo ^m{dV H$aZo dmbo H$maH$m| H$m dUZ H$s{OE & 3
Explain the factors that affect capital budgeting decision.
16. {dmr` {Z`moOZ Ho$ _hd Ho$ {H$ht VrZ {~XAm| H$m CoI H$s{OE & 3
State any three points of importance of financial planning.
66/1/1 4
AglaSem Schools
17. _wm ~mOma Ho$ {ZZ{b{IV nm| H$m AW ~VmBE : 3

(i) ~MV _mU-n; VWm
(ii) dm{Up`H$ {~b &
Give the meaning of the following money market instruments :
(i) Certificate of deposit; and
(ii) Commercial bill.
18. {dnUZ ~Y H$s Cg AdYmaUm H$mo nhMm{ZE Ed g_PmBE Omo `h gy{MV H$aVr h {H$
om
CnmX Ed godmE Ho$db CZH$s JwUdmm Ed ~mS> Zm_ Ho$ H$maU Zht IarXr OmVt, A{nVw
Bg{bE IarXr OmVt h {H$ do EH$ Cn^mo$m H$s {d{e> Amd`H$Vm H$mo gVw> H$aVr h & 3
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Identify and explain the marketing management philosophy which
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implies that products and services are bought not merely because of their
quality or brand name, but because they satisfy a specific need of a
customer.
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19. BpN>V n[aUm_m| H$mo nmZo Ho$ {bE dV_mZ kmZ H$m `{$JV Ed XjVmnyU Cn`moJ H$bm
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H$hbmVm h & Bg H$WZ Ho$ gX^ _| dUZ H$s{OE {H$ ~Y H$bm h AWdm Zht & 4
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The skilful and personal application of existing knowledge to achieve

desire results is called art. In the light of this statement, describe
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whether management is an art or not.

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20. `mdgm{`H$ n`mdaU Ho$ _hd Ho$ {H$ht Mma {~XAm| H$m dUZ H$s{OE & 4
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Explain any four points of importance of business environment.

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21. {Z`moOZ {H$`m Ho$ {ZZ{b{IV Vm{H$H$ MaUm| Ho$ nMmV, Bg {H$`m H$mo nyam H$aZo dmbo
MaUm| H$mo g_PmBE : 4
(a) Co`m| H$m {ZYmaU;

(b) {dH$mgerb AmYma; VWm
(c) H$m`dmhr H$s dH$pnH$ {d{Y`m| H$s nhMmZ &
66/1/1 5 P.T.O.
AglaSem Schools
After the following logical steps in the process of planning, explain the
steps required to complete the process :
(a) Setting objectives;
(b) Developing premises; and
(c) Identifying alternative courses of action.
22. Cn^mo$m gajU A{Y{Z`_, 1986 Ho$ AZwgma Cn^mo$m H$s n[a^mfm Xr{OE & 4
Give the definition of Consumer as per Consumer Protection Act, 1986.
23. ^Vu Ho$ AmV[aH$ moVm| Ho$ bm^m| H$m CoI H$s{OE & 5
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State the merits of internal sources of recruitment.
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24. {Z`moOZ VWm {ZÙ Ho$ g~Y H$mo g_PmBE & 5
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Explain the relationship between Planning and Controlling.
25. {ZZ{b{IV Ho$ AmYma na nyOr ~mOma Ama _wm ~mOma _| AV^}X H$s{OE
as : 5
(i) ^mJ boZo dmbo;
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(ii) boI;
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(iii) {Zdoe am{e (n[a``);

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(iv) Ad{Y; VWm

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(v) VabVm &

Differentiate between Capital Market and Money Market on the
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following basis :
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(i) Participants;
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(ii) Instruments;
(iii) Investment outlay;
(iv) Duration; and
(v) Liquidity.
26. EH$ AN>o ~mS> Zm_ H$s {H$ht nmM {deofVmAm| H$m CoI H$s{OE & 5
State any five characteristics of a good brand name.
66/1/1 6
AglaSem Schools
27. gJR>Z {H$`m Ho$ gmonmZm| H$m dUZ H$s{OE & 6
AWdm
AmnMm[aH$ Ed AZmnMm[aH$ gJR>Z _| {ZZ{b{IV AmYmam| na AV^}X H$s{OE :
(i) AW;
(ii) CXJ_;
(iii) A{YH$ma;
(iv) `dhma;
(v) gofU H$m dmh; VWm
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(vi) ZoVd &
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Explain the steps in the process of Organising.
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OR
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Differentiate between Formal and Informal organisation on the basis of
the following :
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(i) Meaning;
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(ii) Origin;
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(iii) Authoring;
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(iv) Behaviour;
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(v) Flow of Communication; and

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(vi) Leadership.
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28. ^mdr gofU H$s _Zmodkm{ZH$ ~mYmAm| H$m dUZ H$s{OE & 6
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AWdm
{ZX}eZ {H$g H$ma gJR>Z Ho$ ^mdnyU Ed Hw$eb gMmbZ _| ghm`Vm H$aVm h ?
g_PmBE &
Describe psychological barriers to effective communication.
OR
Explain how directing helps in effective and efficient functioning of the
organisation.
66/1/1 7 P.T.O.
AglaSem Schools
29. EH$ H$nZr Ho$ bm^me {ZU` H$mo ^m{dV H$aZo dmbo {H$ht Mma H$maH$m| H$m dUZ
H$s{OE & 6
AWdm
EH$ H$nZr H$s Wm`r nyOr Amd`H$VmAm| H$mo ^m{dV H$aZo dmbo {H$ht Mma H$maH$m| H$m
dUZ H$s{OE &
Explain any four factors affecting the dividend decision of a company.
OR
Explain any four factors affecting fixed capital requirements of a
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company.
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30. {dnUZ {_l Ho$ Mma _hdnyU Vdm| H$mo g_PmBE & 6
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AWdm
EH$ Cn`w$ {dVaU _m`_ Ho$ M`Z H$mo {ZYm[aV H$aZo dmbo {H$ht Mma H$maH$m| H$m dUZ
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H$s{OE &
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Explain the four important elements of marketing mix.
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OR
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Explain any four factors determining the choice of an appropriate

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channel of distribution.
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66/1/1 8
AglaSem Schools
Q. SET No MARKING SCHEME-2013-14 DISTRI-

BUSINESS STUDIES BUTION
DELHI-66/1/1 COMPTT OF MARKS
66/1/1 66/1/2 66/1/3 EXPECTED ANSWERS / VALUE POINTS
1 12 7 Q. Identify the basic characteristic of management

involved in the statement- The activities involved in 1 mark
managing an organization are common to all
organizations, whether economic, social or political.
Ans. Management is pervasive.
2 11 8 Q. Why is business environment called dynamic?
State. 1 mark
Ans. Business environment is called dynamic as it keeps
on changing.
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3 10 9 Q. Dreams can be turned into reality only when
managers think in advance what to do and how to do 1 mark
it. Name the function of management indicated by
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the statement.
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Ans. Planning.
4 9 10 Q. State the type of plan that does not allow any 1 mark
flexibility. as
Ans. Rule
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5 8 11 Q. Define organising as a function of management.
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Ans. Organising is the process of defining and grouping

the activities of the enterprise and establishing authority
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relationships among them.

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OR 1 mark
Organising is the process of identifying and grouping
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the work to be performed, defining and delegating

responsibility and authority and establishing
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relationships for the purpose of accomplishing

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objectives.
6 7 12 Q. State the suitability of functional structure of
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organizing.
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Ans. Functional structure is suitable for medium sized 1 mark

firms having a single product or small number of
related products
7 6 1 Q. How is staffing a continuous process? State.
Ans. Staffing is a continuous process because new jobs 1 mark
may be created and some of the existing employees may
leave the organisation.
8 5 2 Q. Why is it said that Motivation is a complex
process? State.
Ans. Motivation is called a complex process because
any type of motivation may not have a uniform effect on
all the members. 1 mark
1
AglaSem Schools
OR
Motivation is called a complex process because
individuals are heterogeneous in their expectations,
perceptions and reactions.
9 4 3 Q. List any two non-financial incentives.

Ans. Non- financial incentives are: (Any two)
(a) Status
(b) Positive organisational climate. x2
(c) Career advancement opportunity. =
(d) Job enrichment. 1 mark
(e) Employee recognition
(f) Job security.
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(g) Employee participation.
(h) Employee empowerment.
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10 3 4 Q. Give the meaning of Critical Point Control.
Ans. Critical Point Control means focusing on key 1 mark
result areas which are critical to the success of an
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organisation.
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11 2 5 Q. How many members are required to constitute
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District Consumer Dispute Redressal Forum?

Ans. To constitute District Consumer Dispute 1 mark
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Redressal Forum one President and two other

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members, one of whom should be a woman are

required.
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12 1 6 Q. Besides a consumer, name any two parties who

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can file a complaint before the appropriate consumer

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forum. x2
Ans. Besides a consumer, a complaint may be filed
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before the appropriate consumer forum by (any two): =

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(i) Any registered consumers association;

(ii) The Central Government or any State Government;
(iii) One or more consumers, on behalf of numerous 1 mark
consumers having the same interest; and
(iv) A legal heir or representative of a deceased
consumer.
13 18 16 Q. ABC Ltd. Is engaged in producing electricity from

domestic garbage. There is almost equal division of
work and responsibility between workers and
management. The management even takes workers 1 mark for
into confidence before taking important decisions. stating the
2
AglaSem Schools
All the workers are satisfied as the behavior of the principle

management is very good. +
(a) State the principle of management described in 1 mark
the above para. for each
(b) Identify any two values which the company wants value
to communicate to the society. =
Ans. The principle of Taylor described in the above para 1x2
is Cooperation, Not Individualism =
It states that there should be complete cooperation 2marks
between the labour and the management. Competition =
should be replaced by cooperation. 1+2
=
Values which the company wants to communicate to 3marks
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the society are:
(a) Good behaviour in human interaction.
(b) Concern for the environment.
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(or any other correct value)
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14 17 17 Q. Voltech India Ltd. is manufacturing LED bulbs to
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save electricity and running under heavy losses.
To revive from the losses, the management thought
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of shifting the unit to a backward area where labour 1 mark for
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is available at a low cost. The management also stating the

asked the workers to work overtime without any principle
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additional payment and promised to increase to +

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wages of the workers after achieving its mission. 1 mark

Within a short period the company started earning for each
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profits because both the management and the value

workers honoured their commitments. =
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(a) State the principle of management described in 1x2

the above para. =
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(b) Identify any two values that the company wants 2marks
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Ans. (a) The principle of management described in the 1+2

above para is Discipline. =
Discipline is the obedience to organisational rules and 3marks
employment agreement which are necessary for the
working of the organisation.
(b) Values that the company wants to communicate to
the society are:
(i) Concern for the environment.
(ii) Development of backward regions.
15 16 18 Q. Explain the factors that affect capital budgeting mark for
decision. the heading
3
AglaSem Schools
Ans. Factors that affect capital budgeting decision are: +

(a) Cash flows of the project mark for
(b) Rate of return of the project. explan-
(c) Investment criteria ation
=1x3
= 3 marks
16 15 13 Q. State any three points of importance of financial
planning.
Ans. Financial planning is important because (any
three): 1x3
(i) It helps the company to prepare for the future. =
(ii) It helps in avoiding business shocks and surprises. 3 marks
(iii) It helps in co-ordinating various business functions.
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(iv) It helps in reducing waste, duplication of efforts,
gaps in planning and confusion.
(v) It links the present with the future.
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(vi) It provides a link between investment and financing
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decisions.
(vii) Financial plan serves as a control technique.
(viii) It serves as a guide in developing a sound capital
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structure so as to maximise returns to the shareholders.
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17 14 14 Q. Give the meaning of the following money market
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instruments :
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(ii) Commercial bill

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Ans. (i) Certificate of deposit: It is a short term, 1

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unsecured, negotiable instrument issued by commercial

banks or development financial institutions to
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individuals, corporations and companies.

It is issued during periods of tight liquidity when the
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deposit growth of banks is slow but the demand for

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credit is high.
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(ii) Commercial bill 1

It is a bill of exchange used to finance working capital =
requirements of business firms. It is short-term,
negotiable and self-liquidating instrument. 1+1
=
3 marks
18 13 15 Q. Identify and explain the marketing management

philosophy which implies that products and services 1 mark for
are bought not merely because of their quality or identification
brand name, but because they satisfy a specific need +
of a customer. 2 marks for
4
AglaSem Schools
Ans. Marketing concept. explanation

It assumes that in the long run, an organisation can =
achieve its objective of maximization of profit by 1+2
identifying the needs of the present and prospective =
buyers and satisfying them in an effective way. 3marks
Customer satisfaction is the focus point of all decision
making in the organisation.
19 - 20 Q. The skilful and personal application of existing

knowledge to achieve desire results is called art. In
the light of this statement, describe whether
management is an art or not.
Ans. The skilful and personal application of existing
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knowledge to achieve desire results is called art.
Management is an art because of the following reasons:
1. Existence of theoretical knowledge.
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As in art, in management too, there is a lot of literature
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available in various areas of management which the
manager has to specialise in. mark for
2. Personalised application. as the heading
Like in any art, in management too, a manager applies +
his acquired knowledge in a personalised and unique mark for
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manner. the
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3. Based on continuous practice. explanation

Management satisfies this criteria as a manager gains =1 x4
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experience through regular practice and becomes more = 4 marks

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effective.
4. Creativity.
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Like any other art, a manager after studying various

situations, formulates his own theories for use in a given
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situation. This gives rise to different styles of

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management.
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20 - - Q. Explain any four points of importance of business

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environment.
Ans. Understanding of business environment is
important for managers to: (Any four):
(i) Identify opportunities and get the first mover mark for
advantage. the heading
(ii) Identify threats and early warning signals. +
(iii) Tap useful resources. mark for
(iv) Cope with rapid changes. the
(v) Assist in planning and policy formulation. explanation
(vi) Improve performance. =1x4
(If an examinee has not given the headings as above = 4 marks
but has given the correct explanation, full credit
5
AglaSem Schools
should be given)
21 22 - Q. After the following logical steps in the process of
planning, explain the steps required to complete the
process: mark for
(a) Setting objectives; naming each
(b) Developing premises; and step
(c) Identifying alternative courses of action. +
mark for
Ans. Steps required to complete the process of planning its
are: explanation
(i) Evaluating alternative courses of action. =
(ii) Selecting an alternative.
(iii) Preparation of derivative plans. 1x4
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(iv) Implementing the plan and follow up action. =
4 marks
22 21 19 Q. Give the definition of Consumer as per
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Consumer protection Act, 1986.
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Ans. Under the Consumer Protection Act, a consumer is
defined as:
(a) Any person who buys any goods for a consideration,
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which has been paid or promised, or partly paid and
partly promised, or under any scheme of deferred
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payment. It includes any user of such goods, when such
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use is made with the approval of the buyer, but does not
include a person who obtains goods for re-sale or any
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commercial purpose.
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(b) Any person who hires or avails of any service, for a

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consideration which has been paid or promised, or partly 4marks

paid and partly promised, or under any system of
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deferred payment. It includes any beneficiary of services

when such services are availed of with the approval of
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the person concerned, but does not include a person who

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avails of such services for any commercial purpose.

w
23 - - Q. State the merits of internal sources of

recruitment.
Ans. Merits of internal sources of recruitment:
(a) Motivates employees as promotion at a higher level
may lead to a chain of promotions at lower levels in the 1 x5
organisation. =
(b) Simplifies the process of selection as the candidates 5marks
are already known to the organisation.
(c) No need for induction training as the employees are
already familiar with the organisation.
6
AglaSem Schools
(d) Helps in adjustment of surplus staff in those

departments where there is shortage of staff.
(e) Economical source of recruitment.
(If an examinee has given only the headings, mark
for each heading should be awarded)
24 - - Q. Explain the relationship between planning and

controlling.
Ans. Relationship between planning and controlling:
1. Controlling takes place on the basis of standards
developed by planning;
2. Planning without controlling is meaningless as
controlling ensures that the events conform to the plans. 5 marks
om
3. Planning prescribes an appropriate course of action
for achieving objectives whereas controlling evaluates
whether decisions have been translated into desired
.c
actions.
em
4. Planning and controlling both are forward looking.
5. Planning and controlling are both looking back.
(Note: If the answer covers the above points in any
as
other form, full credit should be given)
25 - - Q. Differentiate between capital-market and money-
gl
market on the following basis:
.a
(i) Participants; (ii) Instruments; (iii) Investment outlay;

(iv) Duration and (v) Liquidity.
ls
Ans. Difference between Capital Market and Money

oo
Market: 1x5
Basis Capital Market Money Market
1. Participants The participants are The participants
=
ch
financial institutions, are RBI, financial 5marks

banks, corporates, institutions, banks,
.s
foreign investors and corporates,

retail investors.
w
2. Instruments Instruments traded are Instruments traded

w
shares, debentures and are treasury bill,

bonds. commercial paper,
w
certificates of
deposit, call money
and commercial
bill,
3. Investment Investment outlay is Investment outlay
outlay small. is large.
4. Duration It deals in medium It deals in short
term and long term term securities
securities.
5. Liquidity Capital market Money market
securities are securities are
comparatively less comparatively
liquid. more liquid.
7
AglaSem Schools
26 - - Q. State any five characteristics of a good brand

name.
Ans. Qualities of a good brand name: ( any four)
(a) It should be short and easy to pronounce, spell, 1x5
recognize and remember. = 5marks
(b) It should suggest the product benefits and qualities
(c) It should be distinctive.
(d) It should be adaptable to packaging and labelling
requirements.
(e) It should be versatile to accommodate new products.
(f) It should be capable of being registered and protected
legally.
om
(g) It should have staying power.
(h) It should not have different meanings in different
languages and cultures.
.c
27 30 29 Q. Explain the steps in the process of Organising mark for
em
Ans. Steps in the process of organising: each heading
(i) Identification and division of work. +
(ii) Departmentalisation. 1 mark for
as
(iii) Assignment of duties to job positions. each
(iv) Establishing reporting relationships. explanation
gl
(If an examinee has not given the headings as above =1x4
.a
but has given the correct explanation, no marks =

should be deducted) 6marks
ls
OR
oo
Q. Differentiate between Formal and Informal OR

organization on the basis of the following:
ch
(i) Meaning;
(ii) Origin;
.s
(iii) Authoring;
(iv) Behaviour;
w

w
(vi) Leadership
w
DISTINCTION BETWEEN FORMAL AND INFORMAL

ORGANISATION
Basis FORMAL INFORMAL
ORGANISATION ORGANISATION
(i) Meaning It refers to the well It refers to the

defined structure of network of social
authority and relationships arising
responsibility out of interaction
created by the among employees.
management.
1x6
(ii) Origin It is deliberately It arises as a result of =
created through a social interaction 6marks
8
AglaSem Schools
well defined policy among the

of management. employees.
(iii) Authority Authority arises on Authority arises on

the basis of the basis of personal
position of qualities.
management.
(iv) Behavior Standards of No set behavior
behavior are laid pattern.
down by rules.
(v) Flow of Communication Communication
communication takes place through does not take place
the scalar chain. through a planned
route, it can take
place in any
direction.
om
(vi) Leadership Managers are Leaders may or may
leaders. not be managers.
They are chosen by
.c
the group.
em
28 29 30
as
Q. Describe psychological barriers to effective
communication. mark for
gl
Ans. Psychological barriers to effective naming each
.a
communication: barrier
(i) Premature evaluation. +
ls
(ii) Lack of attention. 1 mark for

oo
(iii) Loss by transmission and poor retention. explan-

(iv) Distrust. ation
ch
1x4
=
.s
6marks
w
Or OR
w
Q. Explain how directing helps in effective and

w
efficient functioning of the organization. mark for

Ans. Directing helps in effective and efficient each heading
functioning of the organization by: (Any four) +
(i) Initiating action. 1 mark for
(ii) Integrating employees efforts. each
(iii) Guiding employees to realise their potential. explanation
(iv) Facilitating changes. =
(v) Bringing stability and balance in the organisation. 1x4
=
6 marks
OR
9
AglaSem Schools
29 28 27 Q. Explain any four factors affecting the dividend

decision of a company.
Ans. Factors affecting dividend decision of a company
are: (Any four)
(i) Amount of earnings. mark for
(ii) Stability of earnings. heading
(iii) Stability of dividends. +
(iv) Growth opportunities. 1 mark for
(v) Cash Flow position. explan-
(vi) Shareholders preference. ation
(vii) Taxation policy. 1x4
om
(viii) Stock market reaction. =
(ix) Access to capital market. 6 marks
(x) Legal constraints.
.c
(xi) Contractual constraints. OR
em
(If an examinee has not given the headings as above
but has given the correct explanations, full credit mark for
should be given) as heading
+
OR 1 mark for
gl
Explain any four factors affecting fixed capital explan-
.a
requirements of a company ation

Ans. Factors affecting fixed capital requirements of a 1x4
ls
company: (Any four) =

oo
1. Nature of business. 6 marks

2. Scale of operations.
ch
3. Choice of technique.
4. Growth prospects.
.s
5. Technology upgradation.
6. Diversification.
w
7. Financing alternatives.
w
8. Level of collaboration.
w
(If an examinee has not given the headings but has

given the correct reasons, full credit should be given)
30 27 28 Q. Explain the four important elements of marketing

mix. 1x4
Ans. The four important elements of marketing mix are: = 6marks
(i) Product mix (ii) Price mix, (iii) Place mix, and (iv)
Promotion mix. OR
1. Product Mix:
Product mix relates to decisions regarding planning, mark for
developing and producing the right type of products and each heading
services for the consumers. +
10
AglaSem Schools
It includes branding, labelling, trademark and 1 mark for

packaging. each
2. Price Mix: explanation
Price Mix involves different Pricing Methods, Pricing =1x4
strategies, Pricing Policies and Price Changes. =
3. Place Mix: 6marks
Place or Physical Distribution mix includes activities
that make firms products available to the target
customers. It consists of all the activities involved in
transferring ownership and physical possession of the
product to the consumers.
4. Promotion Mix:
Promotion mix consists of all the activities aimed at
om
persuading customers to buy the product through
advertising, personal selling, sales promotion and
publicity.
.c
em
OR
Q. Explain any four factors determining the choice of
an appropriate channel of distribution.
as
Ans. Factors that determine the choice of appropriate
channel of distribution:
gl
(a) Product related factors.
.a
(b) Company characteristics.

(c) Competitive factors.
ls
(d) Market factors.

oo
(e) Environmental factors.

ch
but has given the correct explanation, no marks

should be deducted)
.s
w
w
w
11
AglaSem Schools
MARKING SCHEME 2013-14 DISTRIBUTION

OF MARKS
BUSINESS STUDIES
66/1/1 66/1/2 66/1/3 DELHI COMPTT 66/1/2
EXPECTED ANSWERS / VALUE POINTS
forum. x2
om
.c
em
consumer.

as
Ans. To constitute District Consumer Dispute Redressal 1 mark
gl
Forum, one President and two other members, one of
.a
whom should be a woman are required.

ls

oo
Ans. Critical Point Control means focusing on key 1 mark

ch
organisation.
.s

w

(a) Status
w

w

(f) Job security.

process? State.
Ans. Motivation is called a complex process because any
type of motivation may not have a uniform effect on all
12
AglaSem Schools
the members. 1 mark

OR

organizing.
om
related products
.c
em
OR
as 1 mark
gl
.a

objectives.
ls
oo
flexibility.
Ans. Rule
ch

.s

w
the statement.
w
Ans. Planning.
w

State. 1 mark
on changing.
13
AglaSem Schools


instruments :
om
.c
em
as
deposit growth of banks is slow but the demand for credit
is high.
gl
.a

ls

oo
=
3 marks
ch

.s
planning.
w
Ans. Financial planning is important because (any

three): 1x3
w

w

decisions.
14
AglaSem Schools

=1x3
= 3 marks
To revive from the losses, the management thought of
shifting the unit to a backward area where labour is 1 mark for
available at a low cost. The management also asked stating the
the workers to work overtime without any additional principle
om
payment and promised to increase to wages of the +
workers after achieving its mission. Within a short 1 mark
period the company started earning profits because for each
.c
both the management and the workers honoured their value
em
commitments. =
(a) State the principle of management described in the 1x2
above para. as =
(b) Identify any two values that the company wants to 2marks
communicate to the society. =
gl
.a

ls

oo

(b) Values that the company wants to communicate to the
ch
society are:
.s

w

w

w

into confidence before taking important decisions. All stating the
the workers are satisfied as the behavior of the principle
(a) State the principle of management described in the 1 mark
above para. for each
15
AglaSem Schools

=
the society are:
- 19 - Q. Science is a systematized body of knowledge that

explains certain general truths or the operation of
general laws. In the light of this statement, describe
om
whether management is a science.
Ans. Management is a science but not an exact science.
The reasons are (Any three): 1 mark
.c
em
1. Systematised body of knowledge.
Like science, management is a systematic body of
knowledge with its own theories and principles that have
as
developed over a period of time.
So, this feature of science is present in management.
gl
.a
2. Principles based on observation and experimentation

Like science, management principles are derived through 1x3
ls
observation and repeated experimentation. =

oo
So, this feature of science is present in management. 3 marks

However since management deals with human beings the =
ch
outcome of these experiments are not capable of being 1+3

accurately predicted. =
.s
4 marks
3. Universal validity.
w
Principles of management like principles of pure science

w
provide managers with certain standardised techniques

w
that can be used in different situations. Since they have

to be modified according to a given situation, their
application and use is not universal.
So, this feature of science is not fully present in
management.
(The statement that Management is not an exact
science may be given at the beginning or at the end of
the question)
- 20 - Q. Explain any four characteristics of business

environment.
Ans. Characteristics of business environment are: (any
16
AglaSem Schools
four) mark for

(i) Sum total of external forces naming
(ii) Includes Specific and General forces +
(iii) Inter-related forces mark for
(iv) Dynamic explanation
(v) Uncertain =1x4
(vi) Complex =4 Marks
(vii) Relative
but has given the correct explanations, full credit
should be given)
om
defined as:
.c
em
as
commercial purpose.
gl
.a

consideration which has been paid or promised, or partly 4marks
ls

oo

ch

.s
w
21 22 - Q. After the following logical steps in the process of

w
planning, explain the steps required to complete the

w
process: mark for

(a) Setting objectives; naming each
(b) Developing premises; and step
(c) Identifying alternative courses of action. +
mark for
Ans. Steps required to complete the process of planning its
are: explanation
(i) Evaluating alternative courses of action. =
(ii) Selecting an alternative.
(iii) Preparation of derivative plans. 1x4
(iv) Implementing the plan and follow up action. =
4 marks
17
AglaSem Schools
- 23 - Q. State the limitations of internal sources of

recruitment. 1x5
Ans: Limitations of internal sources of recruitment: =
(i) Reduces scope for induction of fresh talent.
(ii) Leads to lethargy among the employees due to 5 marks
assured promotions.
(iii) Incomplete source as no enterprise can fill all its
vacancies through this source.
(iv) Hampers the spirit of competition among employees.
(v) Frequent transfers affect productivity negatively
- 24 - Q. Explain the steps in the process of controlling.
om
Ans. Steps in the process of controlling:
(i) Setting performance standards mark
(ii) Measuring actual performance for the
.c
(iii) Comparing actual performance with standards heading
em
(iv) Analysing deviations +
Critical Point Control mark
Management by Exception as for the
(v) Taking corrective action explanation
(If an examinee has not given the headings as above = 1 x5
gl
but has given the correct explanations, full credit =5marks
.a
should be given)
- 25 - Q. Explain the trading procedure on a stock mark
ls
exchange. for the

oo
Ans. Trading procedure on a stock exchange involves the heading

following steps: +
ch
(i) Selection of a broker mark

(ii) Opening demat account with Depository for the
.s
(iii) Placing the order explanation

w
(iv) Executing the order =1x5

(v) Settlement =5marks
w
w
- 26 - Q. State any five functions of labeling.

Ans. Functions of labelling are:
(i) It describe the product and specify its contents
(ii) It helps in identification of the product or brand 1x5
(iii) It helps in grading of products into different =
categories.
(iv) It helps in promotion of products by attracting
attention
(v) It provides information required by law. 5marks

mix. 1x4
18
AglaSem Schools

Promotion mix. OR
1. Product Mix:
It includes branding, labelling, trademark and packaging. 1 mark for
2. Price Mix: each
Price Mix involves different Pricing Methods, Pricing explanation
strategies, Pricing Policies and Price Changes. =1x4
3. Place Mix: =
Place or Physical Distribution mix includes activities that 6marks
make firms products available to the target customers. It
om
consists of all the activities involved in transferring
ownership and physical possession of the product to the
.c
consumers.
em
4. Promotion Mix:
as
publicity.
gl
.a
OR
ls

oo

ch

.s

(d) Market factors.
w

w

w

should be deducted)
are: (Any four)
19
AglaSem Schools

should be given) heading
+
OR 1 mark for
requirements of a company ation
om
.c
em
6. Diversification.
as
gl
.a

ls
28 29 30 Q. Describe psychological barriers to effective mark for

oo
communication. naming each

Ans. Psychological barriers to effective communication: barrier
ch
(i) Premature evaluation. +

(ii) Lack of attention. 1 mark for
.s
(iii) Loss by transmission and poor retention. explan-

(iv) Distrust. ation
w
1x4
w
=
w
6marks
OR
Or mark for
Q. Explain how directing helps in effective and each heading
efficient functioning of the organization. +
Ans. Directing helps in effective and efficient 1 mark for
functioning of the organization by: (Any four) each
(i) Initiating action. explanation
(ii) Integrating employees efforts. =
(iii) Guiding employees to realise their potential. 1x4
(iv) Facilitating changes. =
(v) Bringing stability and balance in the organisation. 6 marks
20
AglaSem Schools

OR
(i) Meaning;
om
(ii) Origin;
(iii) Authoring;
(iv) Behaviour;
.c
em
(vi) Leadership
Basis
ORGANISATION
FORMAL
as INFORMAL
gl
.a

ls

oo

management.
1x6
ch
(ii) Origin It is deliberately It arises as a result of =

created through a social interaction 6marks
.s
well defined policy among the

w
w

the basis of position the basis of personal
w
of management. qualities.
down by rules.
(v) Flow of Communication Communication does
communication takes place through not take place
route, it can take
place in any
direction.
They are chosen by
the group.
21
AglaSem Schools
MARKING SCHEME 2013-14 DISTRIBUTION

OF MARKS
BUSINESS STUDIES
66/1/1 66/1/2 66/1/3 DELHI COMPTT 66/1/3
EXPECTED ANSWERS / VALUE POINTS
process? State.
Ans. Motivation is called a complex process because any
type of motivation may not have a uniform effect on all
om
the members. 1 mark
OR
.c
em

as
(a) Status
gl
.a

ls

oo
(f) Job security.

ch

.s

Ans. Critical Point Control means focusing on key
w
1 mark
w
organisation.
w

Ans. To constitute District Consumer Dispute Redressal 1 mark
Forum one President and two other members, one of
whom should be a woman are required.

forum. x2
22
AglaSem Schools

consumer.

om
State. 1 mark
on changing.
.c
em
the statement. as
Ans. Planning.
gl
flexibility.
.a
Ans. Rule
ls

oo

ch

OR 1 mark
.s

w

w

w
objectives.
organizing.
related products
planning.
Ans. Financial planning is important because:(any
three): 1x3
23
AglaSem Schools

decisions.

instruments :
om
.c
em
as
deposit growth of banks is slow but the demand for credit
is high.
gl
.a

ls

oo
=
3 marks
ch

.s

w

w

w


24
AglaSem Schools
into confidence before taking important decisions. All stating the

the workers are satisfied as the behavior of the principle
(a) State the principle of management described in the 1 mark
above para. for each
=
om
the society are:
.c
em

as
To revive from the losses, the management thought of
gl
shifting the unit to a backward area where labour is 1 mark for
.a
available at a low cost. The management also asked stating the

the workers to work overtime without any additional principle
ls
payment and promised to increase to wages of the +

oo
workers after achieving its mission. Within a short 1 mark

period the company started earning profits because for each
ch
both the management and the workers honoured their value

commitments. =
.s
(a) State the principle of management described in the 1x2

above para. =
w
(b) Identify any two values that the company wants to 2marks
w
communicate to the society. =

w

(b) Values that the company wants to communicate to the
society are:
25
AglaSem Schools

=1x3
= 3 marks
defined as:
om
.c
commercial purpose.
em
consideration which has been paid or promised, or partly
as 4marks
gl
.a

ls
oo
19 - 20 Q. The skilful and personal application of existing

knowledge to achieve desire results is called art. In
ch
the light of this statement, describe whether

management is an art or not.
.s
Ans. The skilful and personal application of existing

knowledge to achieve desire results is called art.
w
Management is an art because of the following reasons:

w
1. Existence of theoretical knowledge.

w
As in art, in management too, there is a lot of literature

available in various areas of management which the
manager has to specialise in. mark for
2. Personalised application. the heading
Like in any art, in management too, a manager applies his +
acquired knowledge in a personalised and unique mark for
manner. the
3. Based on continuous practice. explanation
Management satisfies this criteria as a manager gains =1 x4
experience through regular practice and becomes more = 4 marks
effective.
4. Creativity.
26
AglaSem Schools
Like any other art, a manager after studying various

situations, formulates his own theories for use in a given
situation. This gives rise to different styles of
management.
- - 21 Q. Explain any four points of impact of government

policy changes on business and industry.
Ans. Impact of government policy changes on business mark
and industry: (Any four) for the
(i) Increasing competition heading
(ii) More demanding customers +
(iii) Rapidly changing technological environment mark
(iv) Necessity for change for each
om
(v) Need for developing human resources. explan
(vi) Market orientation ation
(vii) Loss of budgetary support to the public sector. =1x4
.c
(If an examinee has not given the headings as above =4marks
em
should be given)
- - 22
as
Q. In addition to providing directions and reducing
the risk of uncertainty, planning helps managers in
gl
many other ways. Explain any four such ways.
.a
Ans. In addition to providing directions and reducing the mark for

risk of uncertainty, planning helps managers in many heading
ls
other ways. These are: (Any four) +

oo
(i) Provides direction. mark for

(ii) Reduces risk of uncertainty. explanation=
ch
(iii) Reduces overlapping and wasteful activities. 1x4=

(iv) Promotes innovative ideas. 4 marks
.s
(v) Facilitates decision making.

(vi) Establishes standards for controlling.
w
(If an examinee has not given the headings , no marks

w
should be deducted)
w
- - 23 Q. State any three merits and two limitations of

external sources of recruitment.
Ans. Merits of external sources of recruitment (Any
three):
(i) Attracts qualified personnel to apply for vacant jobs in
the organisation. 1x3
(ii) Gives a wider choice to the management while = 3 marks
selecting people.
(iii) Brings fresh talent in the organisation.
(iv) Develops competitive spirit amongst existing staff.
27
AglaSem Schools
Limitations of external sources of recruitment (Any two):

(i) May lead to dissatisfaction among the existing staff as
it reduces their chances f promotion. 1x3
(ii) It is a lengthy process as the business ahs to notify = 3 marks
vacancies ad wait for applications to initiate the selection =
process. 3+2
(iii) It is a costly process as a lot of money has to be spent =
on advertisement and processing of applications. 5 marks
- - 24 Q. Explain any five points of importance of
controlling.
Ans. Importance of controlling (Any five): mark for
(i) Accomplishing organisational goals. heading
(ii) Making efficient use of resources. + mark for
om
(iii) Ensuring order and discipline. explanation
(iv) Improving employee motivation. =1 x5
(v) Judging accuracy of standards. =
.c
(vi) Facilitating co-ordination in action. 5marks
em
should be given) as
- - 25 Q. Explain any five functions of Stock Exchange.
Ans. Functions of Stock Exchange: (Any five) mark for
gl
(i) Provides liquidity and marketability to existing the heading
.a
securities. +
(ii) Pricing of securities. mark for
ls
(iii) Safety of transactions. its expla

oo
(iv) Contributes to economic growth. nation =

(v) Spreads of equity cult. 1 x 5=
ch
(vi) Provides scope for speculation. 5 marks

.s
- - 26 Q What is meant by Packaging? State any four

w
functions of packaging. 1 mark for

Ans. Packaging refers to the act of designing and the meaning
w
producing the container or wrapper of a product. +

w
Functions of packaging: (Any four) 1 mark for

(i) It helps in product identification. each function
(ii) It helps in protection of the product from spoilage, =1x4
breakage, leakage damage etc. =4 marks
(iii) It facilitates use of the product to the consumers =1+4
through appropriate sizes and shapes. =
(iv) It helps in promotion of the product as a good 5marks
package attracts the attention of the people at the time of
purchase.
(v) It helps in preventing adulteration as the product is
properly packed.
28
AglaSem Schools
are: (Any four)
om
.c
should be given) heading
em
+
OR 1 mark for
requirements of a company
as ation
gl
.a

ls
oo
ch
6. Diversification.
.s
w

w
w

mix. 1x4
Promotion mix. OR
1. Product Mix:
It includes branding, labelling, trademark and packaging. 1 mark for
2. Price Mix: each
Price Mix involves different Pricing Methods, Pricing explanation
29
AglaSem Schools
strategies, Pricing Policies and Price Changes. =1x4

3. Place Mix: =
Place or Physical Distribution mix includes activities that 6marks
make firms products available to the target customers. It
consists of all the activities involved in transferring
ownership and physical possession of the product to the
consumers.
4. Promotion Mix:
publicity.
om
OR
.c
em
as
(d) Market factors.
gl
.a

ls
should be deducted)
oo

ch

.s

w

w

w

OR
(i) Meaning;
(ii) Origin;
(iii) Authoring;
(iv) Behaviour;
(vi) Leadership

ORGANISATION
30
AglaSem Schools
Basis FORMAL INFORMAL


management.
1x6
(ii) Origin It is deliberately It arises as a result of
created through a social interaction =
well defined policy among the 6marks

the basis of position the basis of personal
om
of management. qualities.
.c
down by rules.
em
(v) Flow of Communication Communication does
communication takes place through not take place
as route, it can take
place in any
direction.
gl
.a
They are chosen by

ls
the group.
oo
ch
28 29 30 Q. Describe psychological barriers to effective

communication. mark for
.s
Ans. Psychological barriers to effective communication: naming each

w
(i) Premature evaluation. barrier

(ii) Lack of attention. +
w
(iii) Loss by transmission and poor retention. 1 mark for

w
(iv) Distrust. explan-

ation
1x4
=
6marks
Or
Q. Explain how directing helps in effective and OR
efficient functioning of the organization.
Ans. Directing helps in effective and efficient mark for
functioning of the organization by: (Any four) each heading
(i) Initiating action. +
(ii) Integrating employees efforts. 1 mark for
31
AglaSem Schools
(iii) Guiding employees to realise their potential. each

(iv) Facilitating changes. explanation
(v) Bringing stability and balance in the organisation. =
1x4
=
6 marks
OR
om
.c
em
as
gl
.a
ls
oo
ch
.s
w
w
w
32

2014 Compartment Delhi

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2014 Compartment Delhi

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AglaSem Schools

Series OSR/1/C H$moS> Z. 66/1/1

H$n`m OmM H$a b| {H$ Bg Z-n _o _w{V n> 8 h &

written on the title page of the answer-book by the candidate.

Please check that this question paper contains 30 questions.

Please write down the Serial Number of the question before

the answer-book during this period.

{ZYm[aV g_` : 3 KQ>o A{YH$V_ AH$ : 90

Identify the basic characteristic of management involved in the

common to all organisations, whether economic, social or political.

Why is business environment called dynamic ? State.

5. ~Y Ho$ EH$ H$m` Ho$ $n _| gJR>Z H$mo n[a^m{fV H$s{OE & 1

10. O{Q>b `m gH$Q> {~X {Z`U H$m AW ~VmBE &

Dispute Redressal Forum ?

njm| Ho$ Zm_ ~VmBE & 1

thought of shifting the unit to a backward area where labour is available

workers honoured their commitments.

(a) State the principle of management described in the above para.

17. _wm ~mOma Ho$ {ZZ{b{IV nm| H$m AW ~VmBE : 3

(ii) Commercial bill.

The skilful and personal application of existing knowledge to achieve

whether management is an art or not.

Explain any four points of importance of business environment.

(a) Co`m| H$m {ZYmaU;

(iii) {Zdoe am{e (n[a``);

(iv) Ad{Y; VWm

(v) VabVm &

(iv) Duration; and

27. gJR>Z {H$`m Ho$ gmonmZm| H$m dUZ H$s{OE & 6

(v) Flow of Communication; and

Explain any four factors determining the choice of an appropriate

Q. SET No MARKING SCHEME-2013-14 DISTRI-

1 12 7 Q. Identify the basic characteristic of management

Ans. Organising is the process of defining and grouping

relationships among them.

the work to be performed, defining and delegating

relationships for the purpose of accomplishing

Ans. Functional structure is suitable for medium sized 1 mark

9 4 3 Q. List any two non-financial incentives.

District Consumer Dispute Redressal Forum?

Redressal Forum one President and two other

members, one of whom should be a woman are

12 1 6 Q. Besides a consumer, name any two parties who

can file a complaint before the appropriate consumer

before the appropriate consumer forum by (any two): =

(i) Any registered consumers association;

13 18 16 Q. ABC Ltd. Is engaged in producing electricity from

All the workers are satisfied as the behavior of the principle

is available at a low cost. The management also stating the

additional payment and promised to increase to +

wages of the workers after achieving its mission. 1 mark

profits because both the management and the value

(a) State the principle of management described in 1x2

to communicate to the society. =

Ans. (a) The principle of management described in the 1+2

Ans. Factors that affect capital budgeting decision are: +

(ii) Commercial bill

Ans. (i) Certificate of deposit: It is a short term, 1

unsecured, negotiable instrument issued by commercial

individuals, corporations and companies.

deposit growth of banks is slow but the demand for

(ii) Commercial bill 1

18 13 15 Q. Identify and explain the marketing management

Ans. Marketing concept. explanation