Chapter III: Company Profile

Big Bazaar was launched in September, 2001 with the opening of its four stores in Calcutta,
Indore, Bangalore and Hyderabad in 22days. Within a span of ten years, there are now 150 Big
Bazaar stores in 80 cities and towns across India.

Big Bazaar was started by Kishore Biyani the Group CEO and Managing director of Future
Group. Though Big Bazaar was launched purely as a fashion format including apparel,
cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide
range of products and service offerings under their retail chain. The current format includes Big
Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

Slogan:
Naye India Ka Bazaar. This replaces the earlier tag line: Isse Sasta Aur Accha Kahin
Nahin

Vision:
Future Group shall deliver Everything, Everywhere, Every time for Every Indian consumer in
the most profitable manner.

Mission:
We share the vision and belief that
Our customers and stakeholders shall
Be served only by creating and
Executing future scenarios in the
Consumption space leading to
Economic development.
 We will be trendsetters in
Evolving delivery formats, creating
Retail reality, making consumption
Affordable for all customer segments
For classes and for masses.

We shall infuse Indian brands with

Confidence and renewed ambition.

We shall be efficient, cost conscious and

Committed to quality in whatever we do.

We shall ensure that our positive

Attitude, sincerity, humility and united
Determination shall be driving force
In making us a success.

Current Scenario

Big Bazaar is the chain of retail store of the Big Bazaar Pantaloons Retail (India) Ltd, Mr.
Kishore Biyani as its group CEO and MD, headquartered in Mumbai. Big Bazaar was launched
in 2001 with four stores established in Calcutta, Indore, Bangalore and Hyderabad and has been
developing rapidly by spreading its wings all over India. A great retail deal of stores numbering
150 reliable stores have been established in 80 cities in India. The Big Bazaar has been opening
innovative sections, such as electronic Bazaar, food Bazaar and furniture Bazaar. In Bangalore
city alone, there are 12 branches. Moreover, the customer friendly ambience and the organized
retailing of products also make Big Bazaar one of the successful retail companies in India. It
offers all time discounts and promotional avenues to its customers.

According to Kishore Biyani 3C theory, change and confidence among the entire population is
leading to rise in consumption. most big bazaar stores are multilevel and are located in
standalone in city centers as well as with in shopping malls, big bazaar has the facility to
purchase products online through its official web page, and offers free shopping on some of their
products.

Industry Profile:

Retailing in India is one of the pillars of its economy and accounts for about 15% of its GDP.
The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets
in the world by economic value.

Organized retailing, absent in most rural and small towns in India in 2010 ,refers to trading
activities undertaken by a licensed retailers, that is ,those who are registered for sales tax,
income tax etc. These include the publicly traded supermarkets, corporate-backed hypermarkets
and retail chains, and also the privately owned large retail businesses. Unorganized retailing ,on
the other hand, refers to the traditional formats of low-cost retailing, for example ,the local mom
and pop store, owner manned general stores , paan / beedi shops, convenience stores, hand cart
and pavement vendors etc.

Supermarkets and similar organized retail accounted for just 4% of the market in 2008.Until
recently, regulations prevented most of the foreign investment in retailing. Some retails faced
complying with over thirty regulations such as signboard licenses and anti-hoarding
measures before they could open doors. There are taxes for moving goods to states, from states,
even within states in some cases. However, the Indian government has been opening the retail
market and simplifying regulations. In November 2011, Indian.

Central government announced major reforms paving way for giants such as Wal-Mart,
Carrefour and Tesco, as well single brand majors such as IKEA, Nike and Apple to enter one of
the fastest growing retail market of 1.2 billion people. This announcement immediately caused
intense activism both in opposition and in support within India. On 7 December 2011, Indian
government conceding to the opposition announced it is suspending the retail reforms till it
reaches a consensus.
Most Indian shopping takes place in open markets or millions of small, independent grocery and
retail shops. Shoppers typically stand outside the retail shop, ask for what they want, and cannot
pick or examine a product from the shelf. Access to the shelf or product storage area is limited.
Once the shopper requests the food staple or household product they are looking for, the
shopkeeper goes to container or shelf or to the back of the store, brings it out and offers it for
sale to the shopper. Often the shopkeeper may substitute the product, claiming that it is similar or
equivalent to the product the consumer is asking for. The product typically has no price label in
these small retail shops; although some products do have a manufactured suggested retail price
(MSRP) pre printed on the packaging. The shopkeeper prices the food staple and household
products arbitrarily, and two consumers may pay different prices for the same product on the
same day. Price is sometimes negotiated between the shopper and shopkeeper. The shoppers do
not have time to examine the product label, and do not have a choice to make an informed
decision between competitive products.

Indias retail and logistics industry, organized and unorganized in combination, employs about
40 million Indians (3.3% of Indian population). The typical Indian retail shops are very small.
Over 14 million outlets operate in the country and only 4% of them being larger than 500 sq. ft
(46 m2) in size. India has about 11 shop outlets for every 1000 people. Vast majority of the
unorganized retail shops in India employ family members, do not have the scale to procure or
transport products at high volume wholesale level, have limited to no quality control or fake
versus authentic product screening technology and have no training on safe and hygienic
storage, packaging or logistics. The unorganized retail shops source their products from a chain
of middlemen who mark up the product as it moves from producer to the consumer. The
unorganized retail shops typically offer no after - sales service or support. Finally, most
transactions at unorganized retail shops are done with cash, with all sales being of final. Between
2000 to 2010, quality, choice, convenience and benefits of organized retail industry.

Prospects
The store has too many things at the same place. The floor plan has to be structurally
laid out so that merchandising can be efficiently handled and displayed
 Availability of most exclusive brands under all categories.
Product Uniqueness Offer merchandise of highest quality.
After Sale Service.
Uniqueness Shopping Experience :
The store personnel should be more friendly and easy
approachable, you should also offer drinking water, lime soda or tea to the customers once
they enter in the customers once they enter the store.

Growth of retail companies in India exhibits the boom in retail industry in India over the years.
The increase in the purchasing power of the Indian middlemen classes and influence of foreign
investments has been encouraging in the growth of retail companies in India.

Growth of retail companies in India is still not in a matured stage with great a potential within
this sector still to be explored. Most of the retail companies are sections of the industries that
have stepped in the retail sector for a better business. The growth of retail industries in India is
most pronounced in the metro cities of India.

However smaller towns are not also lagging behind in this the retail companies are not only
targeting town, metros in India but also in considering the second graded upcoming industry
like Ahmadabad , Cochin, Ludhiana, Pune, Baroda, Chandigarh, Coimbatore, Shimla,
Gurgaon and other. The south Indian zones have adopted the process of shopping in the
supermarkets for their requirements and this has also influencing other cities as well
wherever hypermarkets are coming up day to day.