Académique Documents
Professionnel Documents
Culture Documents
CONTENTS
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4
7
Prasetiya Mulya Foundation
Message from The Dean
Why Prasetiya Mulya ?
23 Program Curriculum
24 Regular MM
30 Executive MM in Business Management
36 Executive MM in Strategic Management
43 Learning Program
44 Learning Methods
46 Business Plan
47 CEO & Guest Lecture
48 Student Activities
49 International Competition
51 Career Development
& Business Networking
52 Career Development
54 Alumni Relations
56 Corporate Partners
61 Program Admission
Best practice education is a collective debt of
the current generation to future generations.
Djisman Simandjuntak
Chairman of the Prasetiya Mulya Foundation
Professor of Business Economics
Soedono Salim*
AN
S
PRASETIYA
Supervisory Board
In the 2nd year of its 30 years of establishment, Prasetiya
Chairman
Mulya or Noble Pledge Foundation, set up the Prasetiya T. P. Rachmat, Ir.
3
MESSAGE
FROM THE dean
Dear respected business leaders, Socialization and network on the international scope
with world class business schools at GSVC ascertain
Nothing is more difficult than mapping the future business Prasetiya Mulya Business Schools conviction that
direction. Advanced and developed countries can not today's and future global society will depend on the
be expected to be the generators of global economy initiative of the business world to actualize the "Triple
anymore. The statement "Our global economy is so Bottom Line". A business in line with the times is a
fragile" at the G-20 group summit held on June 20, 2010 business that not only focuses on creating profit, but
in Toronto still echoes loudly. If there are still some drivers also empowering the community and restoring and
on the global economy, it would be the economic activity preserving the environment. Failure in these three
of developing economies especially China and India. But aspects will shake the societys order and result in planet
no one knows how long this can last. Earth being no longer able to support life.
In the midst of this high uncertainty it would be best if Prasetiya Mulya Business School was born 30 years ago
each of us hold on to the motto: "Do not wait for reform. with the breath of life: "Give and you'll be given". More
Reinvent !. Dawning onto the ripe age of 30 in 2012, than 80 prominent national business people who founded
Prasetiya Mulya Business School takes the initiative to the Prasetiya Mulya Foundation believe in giving some of
place education on higher ground. The acknowledgement their fortune for the noble cause to educate the nations
for this initiative is evidenced by the awards won for people, the nation's need for professional managers
four consecutive years (2008-2011) by teams from the will be fulfilled. That belief has been proven through the
graduate/Master Program, students of management, accomplishments of the Prasetiya Mulya Business School.
particularly in the Global Social Venture Competition If you share the same belief with the vision of the Prasetiya
(GSVC), Haas Business School, University of California at Mulya Business School, do not hesitate to join us. Through
Berkeley. sustainable business we can renew Indonesia and the
world.
5
Give and you will be given.
- Anonymous -
Faculty Members
Atmosphere
Facilities
Student Profiles
WHy
prasetiya mulya ?
With more than 29 years experience develop the best solutions in any situation. High levels
of interaction and involvement in groups and inter-
in business education, Prasetiya
group discussions whilst practicing applicative business
Mulya has consistently developed its concepts are the right means to improve competencies.
professional approach in providing The learning process encompassed in the Prasetiya Mulya
higher education services in the areas MM programs is designed through learning experience.
of business and management. These The Prasetiya Mulya curriculum is regularly adjusted
developments are based on Prasetiya towards developments in the business world and to
Mulyas commitment to serving the prepare students to face changes and uncertainties in the
businesspeople.
7
Library
FACULTY MEMBER region of university background ACADEMIC qUALIFICATION BACKGROUND OF FACULTY MEMBER
24%
27%
33%
15%
Europe
USA
Asia 67% Dr/Ph.D
Australia Master
34%
Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies
(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He is
currently the chairman of the Indonesian Institute for Corporate Directorships (IICD) Supervisory Board, and the
chairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for Feasibility
Studies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,
and a member of the Indonesian National Research Council and the American Association for the Advancement of
Science.
Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategic
management. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chief
accountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles have
been published in a number of journals and magazines, and he is an active member of the Editorial Board of the
accredited management and business journal "Integritas".
Professor Ignas G. Sidiks professional career included time spent working as a director of PT Multi Adi Cipta Persada,
as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and has
contributed to a number of journals in both national and international management forums. His articles, among others,
includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application of
CETSCALE Measure in Indonesia; An Empirical Test.
Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expert
for the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition to
teaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.
Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledge
management in the graduate psychology program of the University of Indonesia.
As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,
Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writings
are published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX
(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function. Several
papers were presented at international conferences like the 2nd International Conference on Business Managament
Research, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global Era
Competition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009.
6 7 8 10
9
11 12 13 14 15
22 23 24 25 26
27 28 29 30 31
16. ARNOLD KAUDIN, MM, M.com OPERATIONS & SUPPLY CHAIN ADJUNCT FACULTY MEMBER
SE (Padjadjaran University, Indonesia)
DEPARTMENT 27. Adhi Hendra Baskara E., MBA
MM (Gadjah Mada University, Indonesia)
M.Com (The University of Sydney, Australia) 22. Ade Febransyah, Ph.D SE (University of Indonesia, Indonesia)
Ir. (Bandung Institute of Technology, MBA (San Francisco University, USA)
17. Deddi Tedjakumara, MM
Indonesia)
ST (Padjadjaran University, Indonesia) 28. Dr. HARRIS TURINO KURNIAWAN
MSME (Oklahoma State University, USA)
MM (Prasetiya Mulya Business School, Ir. (Satya Wacana Christian University
Ph.D (North Carolina State University, USA)
Indonesia) Kristen, Indonesia)
MM (Prasetiya Mulya Business School,
18. Lukas Setia Atmaja, Ph.D 23. Elliot Simangunsong, Ph.D Indonesia)
SE (Atma Jaya Catholic University, Ir (Bogor Institute of Agricultural, Indonesia) MSi (University of Indonesia, Indonesia)
Yogjakarta, Indonesia) MM (University of Indonesia, Indonesia) Dr (University of Indonesia, Indonesia)
MSc (University of Wisconsin, Madison, USA) Ph.D (Lancaster Univ, UK)
Ph.D (Monash University, Australia) 29. Michael Adriyanto, MM
24. F.X. Hongyanto Setio, MBA S.Psi (Padjadjaran University, Indonesia)
19. Nico Fernando Samad, MMT, MBP Ir. (Gadjah Mada University, Indonesia) MM (Prasetiya Mulya Business School,
SE (University of Jambi, Indonesia) MBA (Griffith University, Australia) Jakarta, Indonesia)
MMT (Bandung Institute of Technology,
25. Hendro ADIARSO Tj, MBA 30. Ida Juda Widjojo, Ph.D
Indonesia)
Ir. (Bandung Institute of Technology, Diplom Kaufmann (Universitas des
MBP (University of South Australia, Australia)
Indonesia) Saarlandes, Germany)
20. SANDY HARIANTO, M.BUS.Acc MBA (TSM Business School, University of MBA (Katholieke Universiteit Leuven,
SE (STIE SUPRA, Indonesia) Twente, Netherlands) Belgium)
M.Buss.Acc (Monash University, Australia) Ph. D Candidate (Cranfield University, UK) Ph. D (University of Bern, Switzerland)
21. Wijantini, Ph.D 26. Nugroho Suryo, Ph.D 31. Joseph Belly UtarjA, MBA
SE (Parahyangan University, Indonesia) Ir. (Gadjah Mada University, Indonesia) ST (Bandung Institute of Technology,
MBA (University of Dallas, USA) MBA (University of Wisconsin, Madison, Indonesia)
Ph.D (University of Birmingham, UK) USA) MBA (Melbourne Business School, University
Ph.D (AGSM, Australia) of Melbourne, Australia)
13
AtmosPHERE
The Prasetiya Mulya Business School Campus offers everything students could require, including
accommodation for different budgets available near the
- Cilandak Campus, is strategically
campus, serviced apartments, condominiums, town
located in Cilandak Barat, South houses, guesthouses and hotels.
Jakarta. The campus, with its superb
location and facilities, provides Boarding rooms are also available for long-staying
the ideal learning environment students. These rooms are conveniently located near the
for students and the business campus in Cilandak, Fatmawati, Lebak Bulus, Pondok
community, making the learning Indah, Cipete and Pondok Labu areas. Rents vary greatly,
Toll Road) where the surrounding area is south Jakarta's located near the campus, including traditional markets,
popular central business district. Many multinational, convenience stores, supermarkets (Hero, 7-Eleven, Giant,
private, and state-owned companies have their head Food Mart, All Fresh, Matahari and Ranch Market) and
offices in this area. hypermarkets (Carrefour, Giant and Lotte Mart). Pondok
Indah Mall, one of the first modern malls in Indonesia,
South Jakarta is known for its various subcultures. Nearby is just 10 minutes from the campus. Only five minutes
campus is Kemang, famous for its entertainment, cultural from the campus is Cilandak Town Square (Citos), a
spots and abundance of restaurants, cafes and galleries. popular spot and meeting point that combines shopping,
Kemang is also home to 80 percent of Jakartas expatriate restaurants, apartments and a sports center. There are
community. This area is located less than 20 minutes from also plenty of public facilities near the campus, including
Prasetiya Mulya. Another prominent area near the campus mosques, churches, hospitals, clinics, drug stores, banks,
is Jakartas upscale residential area, Pondok Indah. business centers, internet cafes, and the post office.
15
Auditorium
FaCILITIES
Building facilities include two main can also use the study hall, the activity hall, plaza or
gazebo around the campus park as places to study or
buildings for teaching-learning
to hold group discussions. The computer laboratory
activities, library and computer lab. complete with both fixed line and wire internet connections
There is a dining hall, a study hall is used also to conduct business simulations. Also
and also other supporting campus available is an Indonesian Stock Exchange corner with
facilities, providing the complete data access and stock market information referenced
learning atmosphere at Prasetiya from the Indonesian Market Quotes (IMQ) as well as the
Mulya. IDX database. Wi-Fi facilities are available in all parts of the
campus compound.
desktop computers and other multimedia equipment to to seat 250 people. There is also the Prasetiya Mulya
support interactive teaching and learning, and each room Store (PMStore), Book Store and a food court facility to
is arranged to facilitate class discussions. Also available meet students daily needs. In the campus there are also
is the business library, one of the best in the country, with parking facilities, with around-the-clock security, a large
a collection of more than 30,000 books, domestic and Muslim prayer room and a sporting area, i.e. a futsal cum
PM Book Store
17
STUDENT PROFILES
Prasetiya Mulya Business School In the past years, Prasetiya Mulya students profiles
have varied greatly in terms of their educational and
continuously strives to provide the
professional backgrounds. Students educational
best learning process and offers Master backgrounds have ranged from economics, engineering,
of Management (MM) programs information management, social sciences to arts and
to suit students needs and specific graphic design. In terms of professional backgrounds,
characteristics. The MM programs students have also varied from consultants to financial
available are the Regular MM, managers, human resource managers, account managers,
Executive Business Management MM engineers, creative directors, auditors, tax specialists,
Fadli Cahyono
(Alumnus of Regular MM 2009)
Commercial & Operations Finance Manager - Fonterra Brand Indonesia
Best Graduate 2009
Team Finalist - Global Social Venture Competition, South East Asia Round 2009
Sampoerna Foundation Graduate Scholarship 2007-2009
National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008
19
MM STUDENT PROFILE (2009-2011)
Position %
EXECUTIVE
Staff / Officer 58.45
BUSINESS MANAGEMENT MM Supervisor 14.02
Manager 13.04
Assistant Manager 6.28
Age % University Background % Director 3.86
21 - 25 years 4.35 University of Indonesia 16.02 Entrepreneur 2.42
26 - 30 years 65.22 Bina Nusantara University 11.65 Department Head 1.93
31 - 35 years 24.15 Bandung Institute of Technology 8.74
> 35 years 6.28 Trisakti University 9.22 Professional Background %
Parahyangan Catholic University 7.77
Finance & Banking 17.96
Padjajaran University 6.80
Undergraduate Background % Chemical 11.65
Atma Jaya Catholic University 6.31
Consumer Goods 11.17
Engineering 35.58 Brawijaya University 2.43
Oil, Gas & Natural Resources 7.77
Economics 29.33 Gadjah Mada University 2.43
Media & Entertainment 6.80
Computer Science 16.35 Pelita Harapan University 3.40
Insurance 6.80
Social Science 6.25 Tarumanagara University 3.40
Retail 5.83
Law 3.37 Swiss German University 1.46
Health & Pharmacy 3.88
Agriculture 1.92 Bogor Agricultural University 1.46
Government 3.40
Psychology 1.44 Other State Universities 5.34
Automotive 3.40
Literature 0.96 Other Private Universities 7.28
Consultant 2.43
Design 0.96 Overseas 6.31
Property & Construction 1.46
Maths & Statistics 0.48 Logistics & Transportation 0.97
Others 3.36 Working Experience % Telecommunication & IT 0.97
Manufacturing 0.49
2 - 3 years 57.00
4 - 5 years 26.57 Research & Education 0.49
> 5 years 16.43 Food, Drink and Beverages 0.49
Others 14.04
Position %
Manager 52.89
Senior Manager 19.23 EXECUTIVE
Professional 11.54 STRATEGIC MANAGEMENT MM
Director 10.58
CEO/CFO 2.88
Entrepreneur/Owner 1.92
Commissioner 0.96
Age % University Background %
21
Multifunction Hall
PROGRAM
CURRICULUM
Prasetiya Mulya Business School Critical thinking and class discussions are important
to shape the class students, not only learning from the
offers three MM programs
Faculty members but also frequently from each other.
individually designed and targeted at Faculty members serve as mediators or facilitators
different goals. These are the Regular conducting the teaching process in a very interactive and
MM, Executive MM in Business dynamic manner.
Management and Executive MM in
Strategic Management programs. The curriculum for the MM Programs are adjusted
periodically to keep pace with developments in the
With more than 25 years experience, Prasetiya Mulya's business world and also, regional and international focus
professionalsm and committment to business education is given that require students to be aware of socio-cultural
has earned it recognition as one of the top Business changes, thus ensuring students are prepared for all the
Schools in Indonesia. This recognition is backed by challenges they will encounter upon graduation and in their
surveys conducted by leading business magazines and workplace.
newspapers covering local, state-owned and multinational
enterprises employing Prasetiya Mulya graduates.
23
Acquatech Team
Regional Finalist, Global Social Venture
Competition - South East Asia Round,
2010, Bangkok Thailand.
regulAr mm
The regular MM program is an The program consists of four trimesters (1 trimester
= 4 months), and offers two majors, i.e. Marketing
intensive full-time program that
Management and Finance Management. In this regular
runs for 16 months, and is especially program, the emphasis is on students mastering concepts
prepared for those who have and techniques. In addition to business knowledge, this
completed their undergraduate program also places emphasis on character building and
(S1) degree and have limited work self development. Students in this program will receive
experience. training in various business skill areas including meetings,
negotiations, presentations and interviews, as well as
communication in the workplace. The program also offers
other important subjects such as business law, group
dynamics, business ethics, taxation and information
management systems. The Regular MM program requires
the completion of 49 Trimester Credit Units (CU) and 12
business workshop units. Classes run five days a week,
from 8.30 a.m. to 4.15 p.m.
24 PROGRAM CURRICULUM
REGULAR MM
curriculum description
Note:
One trimester equals to 14 weeks of class meetings
(approximately 4 months)
cu = credit unit; wu = workshop unit
1 session = 1.5 hour
Program duration : 16 months ( five days a week from Monday
to Friday)
Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB
Elective subjects requires minimum of 10 class attendees
25
SUBJECT DESCRIPTION
MATRIculation MKT 703 Consumer Behaviour
3 Credit Unit / Prerequisite: None
AKI 501 Financial Accounting This is a foundation course in Marketing. In this course, through consumer
0 Credit Unit / Prerequisite: None analysis framework various topics are studied in detail such as consumer
Designed to discuss the nature of accounting, the companys financial report, cognition and affection, consumer perception, consumer preference,
the elements of financial statements, and the analysis of financial statements. consumer knowledge, and consumer decision making.
With these discussions, the students are expected to be able to understand
financial accounting in the language of business. BEC 609 Fundamentals of Communication
2 Workshop Unit / Prerequisite: BEC 605
BEC 605 Fundamentals of Business English Designed to provide students with the fundamentals of business English
0 Credit Unit / Prerequisite: None that are necessary for learning and practicing managerial communication
Designed to provide students with business English communicative skills skills required in subsequent BEC courses. The activities focus on enhancing
necessary for subsequent BEC courses. The activities focus on fixing gaps in reading, writing, listening and speaking skills. The language functions taught,
grammar, as well as, enhancing reading, writing, listening and speaking skills. include: participating in meetings; talking about jobs and responsibilities;
The language function taught relate to the following areas: meeting people; telephoning to make arrangements; arranging a schedule/meeting; asking
telephoning; meetings; making arrangements; business travel; company polite questions; describing the structure of an organization; writing letters,
visits; and tackling problems. memos and short reports; asking for opinions; discussing a companys
history; discussing careers and past experiences; using a problem solving
OPR 511 Statistics for Business model; making suggestions; considering possibilities.
0 Credit Unit / Prerequisite: None
To equip the students with statistical basic concepts as tools in advanced WSP 601 Introduction to Business Law
courses as well as for future practical applications in business decision 1 Workshop Unit / Prerequisite: None
making contexts. This course provides an introduction to laws effecting business. It aims
to provide students with a basic knowledge of law and legal processes in
STA 501 STRATEGIC PLANNING: Indonesia, leading to an examination of the bankruptcy law, corporate law, law
Analytical TOOLS AND TECHNIQUES of contract, labor or employment law.
0 Credit Unit / Prerequisite: None
The strategic management process may seem to be privilege of the top MJN 603 Ethics in Business
level managers. Application of top-down approach in the formulation, 1 Workshop Unit / Prerequisite: None
implementation and evaluation of practical Strategic Planning result in In this course, students will gain insight in ethical decision making, generally
middle-level managers acting as doers or executioners. This situation and in the business context. In particular, they will acquire the following basics
cannot accomodate the current needs of the business world. Participation of ethics, business ethics; identification and differentiation between ethical
from all levels of management in the overall process of Strategic Planning and legal issues; analytical tools and methods; application of concepts and
management is expected to increase corporate effectiveness to achive tools in ethical decision making.
the company's vision and mission, and the quality of the Strategic Planning
input process itself. To deliver maximum participation, managers should
equip themselves with analytical tools and techniques developed in strategic TRIMESTER 2
management.
FIN 702 Corporate Financial Management
3 Credit Unit / Prerequisite: None
This course examines the role of finance in supporting the functional areas
trimester 1 of a firm, and fosters an understanding of how financial decisions can create
value. Students are expected to master the following topics: basic analytical
AKI 701 Managerial Accounting skills and principles of corporate finance; functions of modern capital markets
3 Credit Unit / Prerequisite: None and financial institutions; standard techniques of analysis, capital budgeting,
This course is a graduate level exploration of managerial accounting. The discounted cash flow valuation, and risk analysis.
course will cover the three streams of managerial accounting; cost and
costing, operational decision support and management control. MKT 701 Marketing Management
3 Credit Unit / Prerequisite: MKT 703
EKN 707 Economics for Business Marketing management emphasizes managing customer value. It is a
3 Credit Unit / Prerequisite: None study of choosing, creating, delivering, and communicating customer
Economics for Business is introductory toand also be a review of value. It involves marketing information system, development, design,
economics. The emphasis of discussions is on business-related topics of and implementation of marketing programs. After this course participants
economics. The microeconomics sessions focus on the basics of the market should be able to demonstrate the integration of managing customer value,
and market structures whereas in the macroeconomics session discussions and conduct presentation of marketing programs through the use of both
are on emacroeconomic variables, performance, and policies. The students qualitative and quantitative data.
are expected to gain basic understanding about the framework as to how
businesses are both influencing and influenced by the market (micro, MJN 705 Human Resources Management
industrial level) and by the macroeconomic variables working in the economy 3 Credit Unit / Prerequisite: MJN 701
as whole. Upon completing this course, participants are expected to be able to discuss
the role and functions of Human Resource Management in an organization;
MJN 701 Organizational Behaviour and to apply the concept of human resource management in the organization
3 Credit Unit / Prerequisite: None level in order to achieve the organization goals.
The course is about organizations and how they operate in a world that is
rapidly changing. It will focus on people working together & contributing
individually within the organization. The course will provide an opportunity
to develop a perspective and skills for managing people effectively in
organization.
26 PROGRAM CURRICULUM
OPR 703 Operations Management FIN 721 Investment Management
3 Credit Unit / Prerequisite: None 3 Credit Unit / Prerequisite: FIN 702
This course introduces students to concepts and techniques related to the This course discusses analytical frameworks and empirical evidence in
design, planning, control, and improvement of service and manufacturing investment management. The first part of this course focuses on equity
operations. The course attempts to make students conversant in the analysis. Portfolio strategy and technical analysis are the focus of the second
language of operations management, provide the students with quantitative part.
and qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm. FIN 723 International Finance
After completing this course, students are expected to understand the role of 3 Credit Unit / Prerequisite: FIN 702
operations management in the overall business strategy of the firm; to grasp This subject will give an understanding of the recent progress of international
the idea of creating value through operations management and to be better financial system. Students will be guided to understand the instruments
equipped in analyzing, managing, and improving processes in the service in international financial market, applied customarily in global companies
sector as well as manufacturing firms. financial decision-making. This subject will analyze the quantitative and also
the qualitative aspects. The students will be greatly involved in financial
AKI 603 Taxation analysis to sharpen their ability in making financial decision.
1 Workshop Unit / Prerequisite: None
This course provides an introduction to taxation effecting business. It aims to MKT 721 Marketing Research
provide students with a basic knowledge in taxation processes in Indonesia. 3 Credit Unit / Prerequisite: MKT 701
This course considers the gathering of marketing-related data from
BEC 610 Meeting, Negotiations, Presentations and individuals and organizations, with particular emphasis on integrating problem
Interviews formulation, research design, questionnaire construction, and sampling so
2 Workshop Unit / Prerequisite: BEC 609 as to yield the most valuable information. Also studied are the proper use
TBEC 610 is designed to provide students with specific business English of statistical methods and the use of computers for data analysis. Both
communicative skill relevant to the job interviewing process. The activities qualitative and quantitative research methods are discussed. In order to gain
enhance writing, speaking and listening skills. The language functions taught, a deeper understanding of what is involved in marketing research; students
include: preparing for, and chairing, meetings; preparing for, and participating will undertake a research project.
in, negotiations; preparing and giving presentations; producing effective
written communication; applying for a job; preparing for, and participating in, MKT 723 Strategic Marketing
interviews. 3 Credit Unit / Prerequisite: MKT 701
This course is built around a commitment to develop market-based
MJN 602 Group Dynamics competitiveness, reflecting the fact that any business success is in its ability
2 Workshop Unit / Prerequisite: None to win the customers preferences against competitors offerings. Students
This program is designed to improve students sensitivity, empathy and are expected to examine critical issues required in the making of high-level
people skills to work effectively in a team. Students' people skills are and strategic marketing decision making in a business. This course takes the
enhanced by implementing the Joharis Window Concept. Students are perspective of both the functional and the business levels because strategic
grouped into relatively small groups guided by faculty members to practice marketing decisions can be taken from the level of a Marketing Manager,
sensitivity skills, such as active listening, assertive communication, and a General Manager, or a Business-Unit CEO. In most cases, corporate-level
being open and positive. They are, thus trained to practice high emotional CEOs need also to understand the conceptual framework in winning the
intelligence and to develop a positive personality. In order to be effective, this markets served by their business units.
training is conducted outside Jakarta.
MKT 725 Integrated Marketing Communication
3 Credit Unit / Prerequisite: MKT 701
This course takes an analytical approach to the study of Integrated Marketing
TRIMESTER 3 Communication. Attention focuses are on the relationship between product
brand or company image with marketing communications forms, such
STA 702 Strategic Management as: advertising, sales promotion, personal selling, public relations, and
3 Credit Unit / Prerequisite: all basic & functional management subjects experiential contact.
During the course each student will accustom himself/herself to act as an
active member in the Team of Strategic Leaders of a firm taken from the case BEC 611 Doing Your Job: Communication in the
that will be discussed in class. Interaction with peers while learning together Workplace
in class and doing group assignment will enhance understanding and enable 2 Workshop Unit / Prerequisite: BEC 610
students to (1) identify and understand the Resultant model of Strategic TBEC 611 is designed to provide students with specific business English
management and the configuration of seven elements in the urgency communicative skills relevant to the workplace. The activities enhance
management process (2) understand fully and adopt the configuration of writing, speaking and listening skills. The language functions taught, include:
seven elements of the "urgency management process" as a guide to practise assessing candidates; written correspondence; reporting on progress;
strategic management (3) understand the power of strategic and organization describing trends; discussing products and services; comparing options;
levers in the transformation process, the importance of Business Definition workplace meetings; and effective presentations skills.
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planning FIN 602 Management Information Systems
cycle, making business plans and identify a firm's Resultant with respect to to 1 Workshop Unit / Prerequisite: None
the current organization conditions and critical situations. This course gives an overview of information technology and an
understanding of the strategic importance of information systems in
FIN 720 Advanced Corporate Finance organizations. Students will be exposed to the vocabulary of MIS. Students
3 Credit Unit / Prerequisite: FIN 702 will not be computer programmers at the end of this course. They will be
Discusses the growth of companies via diversification that includes reasons able to intelligently discuss and assess information systems requirements,
for diversification, the relationship between headquarter and business unit, strategy, and issues on the job and be techno-literate.
business group building political capital, corporate investment via acquisition
and strategic alliance, capital structure for diversified company, private equity
market and corporate turnaround restructuring.
27
TRIMESTER 4 MKT 747 Experiential Marketing
2 Credit Unit / Prerequisite: None
STA 706 Business Strategic Simulation Experience marketing provides facilitation beyond the product function. It
3 Credit Unit / Prerequisite: STA 702 provides sensory, emotional, cognitive, behavioral, and relational values to
Business Strategy Simulation is a multi-disciplined learning method which consumers (Schmitt, 1999). The brand engages the consumer holistically.
places and involves students to actively in run a virtual business. This The aim of experience marketing is to establish memorable moments to
virtual business environment model the real world and reflect actual world the consumers. In the Experiential Marketing class, the students will learn
practices. The students will set up a company, manage and maximize about how to differentiate the brand through experience, how to involve the
its value through the application of their business knowledge and their consumers when they encounter with the product, and how to establish a
integrative management skills. The business Strategy Simulation requires long-term relationship between brand and consumers.
the implementation of holistic rational decision making and cooperative
teamwork. Thus the students are expected to be able to overcome the FIN 751 BANK MANAGEMENT
functional as well as the strategic problems of their company, and to 2 Credit Unit / Prerequisite: None
compete under competitive and uncertain situation. This course is designed to enhance students interest in banking practices
and problems. Students are expected to master basic management principles
STA 703 Business Plan of the bank and made aware of the issues of risk, regulation, technology and
6 Credit Unit / Prerequisite: all management functional courses competition that bankers see as their greatest challenges in modern banking.
This is the final project to demonstrate students ability in implementing
business concepts at general industrial and firm specific environments. FIN 757 FINANCIAL Risk Management
Based on a scenario analysis, the environmental opportunities and threats 2 Credit Unit / Prerequisite: FIN 723
are explored to create a viable Business Plan. The assessment of strengths This subject discusses the key topics of corporate risk management,
and weaknesses is conducted to measure its feasibility. The strategic and operational risk, financial risk and business risk management from the
functional aspects are discussed systematically in the group to present a perspective of non-financial corporations. The course focuses on knowing the
comprehensive Business Plan. theories and practices of risk management and building problem solving skills
as needed by managers. Various teaching methods are used in this subject.
Business Plan Examination Lectures are used to explain and discuss the theoretical framework of risk
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The student management required to analyze the cases. The case method is used to build
must have submitted the business plan and have acquired 49 credit units and develop problem-solving skills in terms of formulating case definitions, the
(Regular MM) and should pass all compulsory supporting subjects with GPA case analysis framework, and proposing case recommendations.
(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.
The comprehensive exam is the final assessment of the Business Plan. FIN 759 Business Financing
Students who have submitted their Business Plan have to defend it before the 2 Credit Unit / Prerequisite: FIN 721
panel of examiners. Using a lecture and discussion teaching format, this course provides the
background in the concepts, processes and institutions in the financing of
business enterprises both at early stage and growth/expansion stage. Topics
covered within this course are equity financing (ownership, warrants, LLC
ELECTIVE SUBJECT and LPE), debt financing (bank loans, factoring, revenue participation/royalty
financing, and private debt), friends, angels, venture capital sources and
MKT 731 ServiceS Marketing licensing and franchising. Students should be able to explain the reasons why
2 Credit Unit / Prerequisite: MKT 701 businesses need short-term and or long-term financing, be able to identify
Services marketing emphasize managing customer experience. It is a study and describe the main sources of capital funds for businesses, and apply
of understanding customers in service encounters, building the service knowledge and skills to practical situations.
model, managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development, FIN760 Business Valuation
design, and implementation of service marketing programs. 2 Credit Unit / Prerequisite: FIN 721, FIN 720
This course is a graduate level exploration of business valuation. It is actually
MKT 742 Brand Management designed for students with career interest in corporate finance, investment
2 Credit Unit / Prerequisite: MKT 701 banking, securities analysis or corporate investment. Since it is an elective
The course examines the complete brand management process from the course, anyone who is interested in issues pertaining to valuation can also
perspective of the brand manager. It covers the strategic decisions that take this course. A good understanding of accounting and corporate finance
must be made in three areas (1) the development and introduction of new is important in valuation. Students attending in this course are the core
products/brandsfrom idea stage to commercialization; (2) the marketing subjects of financial accounting and corporate finance. The familiarity of using
of existing brands, with emphasis on building, measuring, managing, and spreadsheet (MS Excel) is a must.
leveraging brand equity; and (3) the marketing of product modifications,
product line extensions, brand extensions, and product deletions. MNJ 735 Organizational consulting: diagnosis and
design
MKT 745 Business to Business Marketing 2 Credit Unit / Prerequisite: None
2 Credit Unit / Prerequisite: MKT 701 The highly competitive business environment nowadays requires companies
Business-to-Business Marketing is a graduate level marketing elective course. to be professionally managed. As a result, many changes in the organization
For maximum benefit from this course,, students should have marketing should be in good order to survive and even grow. Organization dimensions,
management knowledge, prior to taking this elective course. The purpose such as culture, strategy, managerial style and structure have to be
of this course is to help students to understand marketing activities between effectively identified before change is carried out. This course discusses
firms/organizations. Upon completion of this elective course, students should ways to diagnose organization dimensions and elements and make effective
be able to understand the distinctive nature of the marketing tasks when the organizational changes to increase its performance. Scientific approaches
customer is an organization; understand the growing role of marketing within and concept is introduced and discussed so that change agents can manage
industrial companies; have insights into ways in which a number of marketing the changes effectively.
concept and techniques can be used by the business-to business marketing
manager.
28
prasetiya mulya scholarships
29
Amandes Team
Global Finalist &
Winner of Innovation
Award, Global
Social Venture
Competition, 2010,
Berkeley USA.
EXECUTIVE MM
in BUSINESS MANAGEMENT
The Executive MM in Business The Executive MM in Business Management combines the
curriculum and classroom atmosphere with a dynamic
Management program is a part-time
and intensive learning experience. The program is on a
program designed for undergraduate
part-time basis designed for those who seek to acquire
degree holders with at least two years knowledge, conceptual understanding of business and
working experience. management and expand their networks. It fits young
professionals who are climbing the managerial ladder.
The focus is on Business management, offering two
minor subjects: Marketing management and Finance
management. The program requires 43 Trimester Credit
Units (CU), to be completed in 5 trimesters (1 trimester
equals 4 months). Course days are Monday, Wednesday
and Friday (from 6.15 p.m. to 9.30 p.m.)
30 PROGRAM CURRICULUM
EXECUTIVE MM in BUSINESS ManAGEMENT
curriculum description
ELECTIVE SUBJECTs
minimum 10 students
MatriCULATION AKI 501 Financial Accounting 0 MARKETING MKT 731 Services Marketing 2
EKN 503 Economics for Business 0 MKT 742 Brand Management 2
OPR 511 Statistics for Business 0 MKT 743 Value-Based Marketing 2
MKT 745 Business to Business 2
Marketing
Trimester 1 AKI 701 Managerial Accounting 3
FINANCE FIN 746 Investment Management 2
MKT 702 Consumer Behaviour 2
FIN 749 Corporate Restructuring 2
MJN 709 Organizational Dynamics 3
FIN 757 Financial Risk 2
MJN 707 Ethics in Business 1
Management
Trimester 2 FIN 702 Corporate Financial 3
FIN 759 Business Financing 2
Management
FIN 758 Financial Strategy 2
MKT 701 Marketing Management 3
STA 734 Social Venture 2
MJN 705 Human Resources 3
Management
Trimester 3 OPR 703 Operations Management 3
Note:
STA 702 Strategic Management 3 One trimester equals to 14 weeks of class meetings
FIN 720 Advanced Corporate 3 (approximately 4 months)
FINANCE cu = credit unit
Finance
1 session = 1.5 hour
MARKETING MKT 721 Marketing Research 3
Program duration : 20 months (3 days in week, Monday,
Trimester 4 STA 703 Business Plan 1 1 Wednesday, and Friday, from 18.15 to 21.30)
STA 706 Business Strategy 3 Elective subjects are held every Tuesday and Thursday
Simulation
FINANCE FIN 723 International Finance 3
MARKETING MKT 723 Strategic Marketing 3
Elective Course 1 2
Trimester 5 Elective Course 2 2
STA 703 Business Plan 2 5
Total Credit 43
Kenny Hartanto
(Alumnus Executive MM in Business Management 2009)
Product Manager - PT. Agel Langgeng
Best in Class 2009
31
SUBJECT DESCRIPTION
MATRICULATION effectiveness in an organization through managing organization culture and
structure.
AKI 501 Financial Accounting
0 Credit Unit / Prerequisite: None
Designed to discuss the nature of accounting, the companys financial TRIMESTER 2
report, the elements of financial statements, and the analysis of financial
statements. Through these discussions, the students are expected to be able FIN 702 Corporate Financial Management
to understand the financial accounting as the language of business. 3 Credit Unit / Prerequisite: None
This course examines the role of finance in supporting the functional areas of
EKN 503 Economics for Business a firm, and fosters an understanding of how financial decisions themselves
0 Credit Unit / Prerequisite: None can create value. Students are expected to master the following topics
Economics for Business is introductory toand also be a review of after attending the course: basic analytical skills and principles of corporate
economics. The emphasis of discussions is on business-related topics of finance; functions of modern capital markets and financial institutions;
economics. The microeconomics sessions focus on the basics of the market standard techniques of analysis, including capital budgeting, discounted cash
and market structures whereas in the macroeconomics session discussions flow valuation, and risk analysis.
are on emacroeconomic variables, performance, and policies. The students
are expected to gain basic understanding about the framework as to how MKT 701 Marketing Management
businesses are both influencing and influenced by the market (micro, 3 Credit Unit / Prerequisite: MKT 702
industrial level) and by the macroeconomic variables working in the economy Marketing management emphasizes managing customer value. It is a
as whole. study of choosing, creating, delivering, and communicating customer
value. It involves marketing information system, development, design, and
OPR 511 Statistics for Business implementation of marketing programs. After this course students should
0 Credit Unit / Prerequisite: None be able to demonstrate the integration of managing customer value, and
To equip students with statistical basic concepts as tools in advanced conduct presentation of marketing programs through the use of both
courses as well as for future practical applications in business decision qualitative and quantitative data.
making contexts.
MJN 705 Human Resources Management
3 Credit Unit / Prerequisite: MJN 701
TRIMESTER 1 Upon completing this course, students are expected to be able to understand
the role and functions of Human Resource Management in an organization;
AKI 701 Managerial Accounting and to apply the concept of human resource management in the organization
3 Credit Unit / Prerequisite: None in order to achieve the organizational goals.
The main objective of this course is to provide the students with an
understanding of theories and ability to implement the mechanics and
concepts of managerial accounting in a strategic business unit. With this
course, students are expected to understand how managerial accounting TRIMESTER 3
contributes in creating value within a dynamic business environment i.e.
planning, control, and cost management systems, and using accounting OPR 703 Operations Management
information in decision making. 3 Credit Unit / Prerequisite: None
This course introduces students to concepts and techniques related to the
MKT 702 Consumer Behaviour design, planning, control, and improvement of service and manufacturing
2 Credit Unit / Prerequisite: None operations. The course attempts to make students conversant in the
In this course, through consumer analysis framework, students study in language of operations management, provide the students with quantitative
detail various topics such as consumer cognition and affection, consumer and qualitative tools to analyze basic operations issues, and allow students
perception, consumer preference, consumer knowledge, and consumer to see the role of operations management in the overall strategy of the firm.
decision making. After completing this course, students are expected to understand the role of
operations management in the overall business strategy of the firm; to grasp
MJN 707 Ethics in Business the idea of creating value through operations management and to be better
1 Credit Unit / Prerequisite: None equipped in analyzing, managing, and improving processes in the service
In this course, students will gain insights in ethical decision making, generally sector as well as manufacturing firms.
and in the business context. In particular, they will find out the following: (1)
Basic of ethics, business ethics (2) analytical tools and methods in ethical FIN 720 Advanced Corporate Finance
decision making (3) individual and organizational factors which influence 3 Credit Unit / Prerequisite: FIN 702
ethical decision making (4) corporate social responsibility and good corporate Discusses growth companies via diversification that includes reasons for
governance (5) application of concepts and tools in ethical decision making. diversification, the relationship between headquarter and business unit,
business group building political capital, corporate investment via acquisition
MJN 709 Organizational Dynamics and strategic alliance, capital structure for diversified company, private equity
3 Credit Unit / Prerequisite: None market and corporate turnaround restructuring.
The course discusses how organizations are managed in a rapidly changing
world. It focuses on how people work together & contribute within an MKT 721 Marketing Research
organization. The course provides insights and approaches to manage 3 Credit Unit / Prerequisite: MKT 701
people effectively in an organization. After completing the course, students This course covers the gathering of marketing-related data from individuals
are expected to be able (1) to understand, and manage people effectively and organizations, with particular emphasis on integrating problem
in dynamic organizational settings, (2) to increase teamwork effectiveness formulation, research design, questionnaire construction, and sampling
through goal setting, motivation and leadership, (3) to increase leadership to yield the most valuable information. Also studied are the proper use
knowledge and skills based on several leadership approaches, (4) to apply of statistical methods and the use of computers for data analysis. Both
various conflict management techniques, (5) to improve communication skills qualitative and quantitative research methods are discussed. In order to gain
based on effective communication concepts and (6) to manage change and a deeper understanding of what is involved in marketing research students will
undertake a research project assignment.
32 PROGRAM CURRICULUM
STA 702 Strategic Management STA 706 Business StrategY Simulation
3 Credit Unit / Prerequisite: all basic & functional management subjects 3 Credit Unit / Prerequisite: STA 702
During the course each student will accustom himself/herself to act as an Business Strategy Simulation is a multi-disciplined learning method which
active member in the Team of Strategic Leaders of a firm taken from the case places and involves students to actively in run a virtual business. This virtual
that will be discussed in class. Interaction with peers while learning together business environment is a model of the real world and reflect actual world
in class and doing group assignment will enhance understanding and enable practices. The students will set up a company, manage and maximize
students to (1) identify and understand the Resultant model of Strategic its value through the application of their business knowledge and their
management and the configuration of seven elements in the urgency integrative management skills. The business Strategy Simulation requires
management process (2) understand fully and adopt the configuration of the implementation of holistic rational decision making and cooperative
seven elements of the "urgency management process" as a guide to practise teamwork. Thus students are expected to be able to overcome the functional
strategic management (3) understand the power of strategic and organization as well as the strategic problems of their company, and to compete under a
levers in the transformation process, the importance of Business Definition competitive and uncertain situation.
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planning
cycle, making business plans and identify a firm's Resultant with respect to to
the current organization conditions and critical situations. TRIMESTER 5
33
ELECTIVE COURSES MKT 731 ServiceS Marketing
2 Credit Unit / Prerequisite: MKT 701
Services marketing emphasize managing customer experience. It is a study
MKT 742 Brand Management of understanding customer in service encounters, building the service model,
2 Credit Unit / Prerequisite: MKT 701 managing the customer interface, and implementing profitable service
The course examines the complete brand management process from the strategies. It involves service marketing information system, development,
perspective of the brand manager. It covers the strategic decisions that must design, and implementation of service marketing programs.
be made in three areas (1) the development and introduction of new products/
brandsfrom idea stage to commercialization; (2) the marketing of existing FIN 746 Investment Management
brands, with emphasis on building, measuring, managing, and leveraging 2 Credit Units/ Prerequisite: FIN 702
brand equity; and (3) the marketing of product modifications, product line This course deals with analytical frameworks and empirical evidences in
extensions, brand extensions, and product deletions. investment management with main focus on equity. Equity investment
management consists of equity analysis and portfolio analysis. In equity
MKT 743 Value Based Marketing analysis, students learn to use available fundamental tools to assess
2 Credit Unit / Prerequisite: MKT 701 economic value of a company. Along with the analysis, multiples and
Value-based marketing is founded on shareholder value analysis a well- technical approach will also be discussed to examine their strengths and
accepted body of financial theory and set of techniques. Shareholder value weaknesses. Portfolio analysis covers portfolio theory, equilibrium behavior
analysis states that the value of the business is increased when managers of a single asset within a well diversified portfolio and portfolio performance
make decisions that increase the discounted value of all future cash flows. measurement. In addition, this course will review the modern investment
This course shows that shareholder value approach offers enormous theory (i.e., Markowitz model and CAPM) and discuss efficient market
opportunities for marketing. First, it enables the purpose of marketing in hypothesis, behavioral finance and options.
commercial firms to be clearly defined. Second, it explains how marketing
strategies need to be evaluated. Third, rigorously exploring the effects on FIN 749 Corporate Restructuring
shareholder value. 2 Credit Unit / Prerequisite: FIN 720
The course is organized around the problems marketers face. In particular, In certain adverse conditions, companies need to make breakthroughs in
the three major topics of the course correspond to the three major problems order to survive, maintain or accelerate their growth. Restructuring is a
addressed by marketers. That contribute significantly towards generating part and an option of the strategy. Topics discussed in this subject, include:
future cash flows. Topics include (1) Managing the Customers, (2) Managing company revitalizing , turnaround, business restructuring, operational
the Brand and (3) Managing the Network. restructuring, financial restructuring, company strategies, and political
restructuring.
MKT 745 Business to Business Marketing
2 Credit Unit / Prerequisite: MKT 701 FIN 757 FINANCIAL Risk Management
Business-to-Business Marketing is a graduate level marketing elective 2 Credit Unit / Prerequisite: FIN 723
course. For maximum benefit, students should have marketing management This subject discusses the key topics of corporate risk management,
knowledge, prior taking this elective course. The purpose of this course operational risk, financial risk and business risk management from the
is to help students to understand marketing activities between firms/ perspective of non-financial corporations. The course focuses on knowing
organizations. Upon completion of this elective course, students will the theories and practices of risk management and building problem solving
understand the distinctive nature of the marketing tasks when the customer skills as needed by managers. Various teaching methods are used in this
is an organization; understand the growing role of marketing within industrial subject. Lectures are used to explain and discuss the theoretical framework
companies; gain insights into ways in which a number of marketing concepts of risk management is required to analyze the cases. The case method
and techniques can be used by the business-to business marketing manager. is used to build and develop problem-solving skills in terms of formulating
case definitions, the case analysis framework, and proposing case
recommendations.
34 PROGRAM CURRICULUM
BUSINESS NETWORK
35
StemCell Team
Finalist the mai Bangkok
Business Challenge @Sasin
2009 - Bangkok Thiland.
EXECUTIVE
STRATEGIC MANAGEMENT MM
To be a highly inspirational business The program is a part-time program designed for business
practitioners who are undergraduate degree holders with
decision maker, you continuously
at least five years work experience and holding senior
need new perspectives in managing managerial positions. This program is also a perfect and
businesses. Prasetiya Mulya offers strategic means to establish a strong business network
the Executive Strategic Management with other executives who are also intent on becoming
MM Program for businessmen with excellent business leaders. This Executive MM program's
experience, managerial positions main focus is on Strategic Management, with emphasis on
and in need of strengthening their complex management and business decision making at
36 PROGRAM CURRICULUM
EXECUTIVE MM in Strategic ManAGEMENT
curriculum description
ELECTIVE SUBJECTs
minimum 10 students
MatriCULATION OPR 512 Business Decision Analysis 0 MARKETING MKT 742 Brand Management 2
AKI 503 Accounting for Managers 0 MKT 743 Value-Based Marketing 2
MKT 745 Business-to-Business 2
Marketing
Trimester 1 FIN 702 Corporate Financial 3
Management FINANCE FIN 740 Advanced Corporate 2
Finance
MKT 701 Marketing Management 3
FIN 746 Investment Management 2
MJN 708 Organization & Human 3
Capital Management FIN 748 Financial Engineering 2
Trimester 2 OPR 703 Operations Management 3 FIN 749 Corporate Restructuring 2
EKN 708 Economic Policy Analysis 3 FIN 752 Building Corporate Growth 2
I re-affirm that I have made the right decision to join Prasetiya Mulya
MM Program, as recommended by colleagues and friends. By virtue of
its integrated program encompassing theories, application and shared
experiences, my knowledge and horizons are now widely broadened.
Learning in Prasetiya Mulya supports my career development
significantly. It transformed me to become a professional consultant for
numerous companies striving for future dramatic growth
Endang Sri Murtiyoningsih
(Alumnus of Executive MM in Strategic Management 2010)
Independent Consultant
Best Graduate 2010
Team Finalist & Best Business Plan Presentation Award,
The Mai Bangkok Business Challenge @ Sasin, Bangkok, Thailand 2010
37
SUBJECT DESCRIPTION
matriculation TRIMESTER 2
AKI 503 Accounting for Manager MKT 723 Strategic Marketing
0 Credit Unit / Prerequisite: None 3 Credit Unit / Prerequisite: MKT 701
The objective of this course in accounting is to relate concepts with This course is about how to develop market-based competitiveness, reflecting
business practices. The students learn to use the accounting knowledge for the fact that any business success is in its ability to win the customers
decision making process, and avoid fraud by installing proper management preferences against competitors offerings. Students will examine critical
controls. This course will cover the following areas: fundamental concepts issues required in the making of high-level and strategic marketing decision
in accounting, financial statements, financial ratios, basic concepts in making in a business. This course takes the perspective of both the functional
management accounting, management accounting systems, taxation and and the business levels because strategic marketing decisions can be taken
advanced fraud. from the level of a Marketing Manager, a General Manager, or a Business-
Unit CEO. In most cases, corporate-level CEOs need also to understand the
OPR 512 Business Decision Analysis conceptual framework in winning the markets served by their business units.
0 Credit Unit / Prerequisite: None
In practice, making decisions in business environment is difficult due to EKN 708 Economic Policy Analysis
uncertainty, conflicting objectives, and ill-structured problems. The objective 3 Credit Unit / Prerequisite: None
of this course is to teach students to make better decisions. After completing Business Economics explores the behavior of consumers, producers,
this course, students will have sound conceptual knowledge and be better markets and open economies from economics perspectives. Good
equipped with a variety of approaches in structuring, analyzing, and understanding of how actors interact in the external environments is among
synthesizing decision problems. The knowledge given in this course will help important ingredients to the success of the firm in pursuing its goals.
students to think clearly about values, objectives, alternatives, consequences,
risks and uncertainties, and enable them to come up with sound judgments OPR 703 Operations Management
and choices, which are logical and defensible. 3 Credit Unit / Prerequisite: OPR 512
Operations Management is one of the functions in every organization.
Although there is a trend toward focusing on business processes and cross-
functional teams, the functions of Operations Management still remain.
TRIMESTER 1 Organizational performance depends on how good the operations function is
being undertaken in the company.
FIN 702 Corporate Financial Management The objective of this course is to understand the concept and application of
3 Credit Unit / Prerequisite: AKI 503 Operations Management in practice. Therefore, in each meeting, the students
This course discusses basic principles of finance and provides practical tools will discuss two mini cases that are relevant to the topic being learned.
for financial decisions and valuation. During the course, the students will
learn: (1) Financial Policy: The factors that determine a company's need for
external financing, be it debt or equity. Also the optimal mix of debt and equity TRIMESTER 3
financing; and (2) Valuation: The tools needed for valuing investment projects,
including the determination of the relevant cash flows and the appropriate STA 702 Strategic Management
discount rate. Students will use these basic tools to select investment 3 Credit Unit / Prerequisite: all basic & functional management subjects
projects and value companies. During the course each student will accustom himself/herself to act as an
At the end of this course, the students will have a comprehensive active member in the Team of Strategic Leaders of a firm taken from the
understanding of the concepts and theories of corporate finance and be able case that will be discussed in class. Interaction with peers while learning
to apply them in creating and maximizing shareholders value. together in class and doing group assignment is expected to make the
students able to (1) Identify and get an agreement about the Current
MKT 701 Marketing Management Resultant and/or New Resultant of various firms from the cases that are
3 Credit Unit / Prerequisite: Nona discussed in class, (2) Understand fully the power of Strategic Issue and
This course introduces marketing concepts and provide the students to Organization Levers to create Resultant in terms of the strategic direction
understanding of Marketing Management. Creating, providing, communicating and the momentum to energize the organization member, and the meaning
and bonding the Superior Customer Value are the subjects of this study. The of Business Definition and Firm Position to build self-confidence among the
course also challenges students to explore the practical implication of the member and self-image in the environment and (3) Take advantage of their
marketing process in the market and to comprehend the link between theory customary practice in applying the Resultant Models way of thinking to other
and practice. Also given is, knowledge of the customer, competitor and purposes, for example to bring a new perspective in the companys strategic
environment which will help advance strategic decision-making. planning cycle, to make a business plan, and to find out a firms Resultant
Upon the completion of this course, the students (1) Understand the from the speech of its Top Executives.
importance of marketing management in developing a marketing strategy, (2)
Use skills to help understand customers, competitors and environments, (3) STA 724 Business Process Management
Create, provide, communicate and bond the Values for customers, (4) Apply 3 Credit Unit / Prerequisite: OPR 703
the theory of marketing management in the real world and (5) Use marketing In this course, the students will learn (1) How to achieve competitive strategy
concepts to make business decisions from market-based and resource-based view, (2) How to manage companies
according to the new business paradigm, (3) How to successfully build World
MJN 708 Organization & Human Capital Management Class performance using Suryos Framework and Roadmap, (4) How to think
3 Credit Unit / Prerequisite: None horizontally as well as vertically about ways to manage a business, (5) How to
After following this course, students (1) understand how and why knowledge organize people and work in an organization which manages according to its
can deliver a sustainable competitive advantage, (2) understand the role of business process model, (6) About process improvement programs Kaizen,
intellectual capital in achieving corporate goals, (3) understand, predict and Benchmarking, Reengineering, Key Performance Indicators, Six Sigma Way,
influence the behavior of others such as motivation, leadership, structure, Process-Based Management Systems, (7) How to achieve Fast, Right, and
culture, change management, conflict and team building in dynamic Successful process improvement and measure the results of improvement
organizational settings, (4) understand how to recruit and retain talented against world class standards.
employees, (5) understand how to create a total reward system and (6) to
comprehend the importance conducting business ethically.
38 PROGRAM CURRICULUM
STA 725 Corporate Risk Management ELECTIVE SUBJECTS
3 Credit Unit / Prerequisite: STA 702
Discusses the key topics of corporate risk management, operational risk, FIN 740 Advanced Corporate Finance
financial risk and business risk management from the perspective of non- 2 Credit Units / Prerequisite: FIN 702
financial corporations. The course focuses on knowing the theories and This subject covers areas of business diversification, relations between
practices of risk management and building problem solving skills as needed headquarters and subsidiaries, corporate investment policies, funding for
by managers. Various teaching methods are used in this subject. Lectures are innovative companies, corporate governance, as well as buying and selling
used to explain and discuss the theoretical framework of risk management is companies.
required to analyze the cases. The case method is used to build and develop
problem-solving skills in terms of formulating case definitions, the case FIN 746 Investment Management
analysis framework, and proposing case recommendations. Students are 2 Credit Units/ Prerequisite: FIN 702
asked to do a survey in order to find the best practices of risk management This course deals with analytical frameworks and empirical evidences in
in Indonesia. investment management with main focus on equity. Equity investment
management consists of equity analysis and portfolio analysis. In equity
analysis, students will be encouraged to use available fundamental tools to
assess economic value of a company. Along with the analysis, multiples and
TRIMESTER 4 technical approach will also be discussed to examine their strengths and
weaknesses. Portfolio analysis covers portfolio theory, equilibrium behavior
STA 705 Business StrategY Simulation of a single asset within a well diversified portfolio and portfolio performance
2 Credit Unit / Prerequisite: STA 702 measurement. In addition, this course will review the modern investment
Business Strategy Simulation is a multi-disciplined learning method which theory (i.e., Markowitz model and CAPM) and discuss efficient market
places and involves students to actively run a virtual business. This virtual hypothesis, behavioral finance and options.
business environment is a model of the real world that reflect actual world
practices. The students will set up a company, manage and maximize FIN 748 Financial Engineering
its value through the application of their business knowledge and their 2 Credit Unit / Prerequisite: FIN 746
integrative management skills. The business Strategy Simulation requires The objective of this subject is to study about tools and techniques for
the implementation of holistic rational decision making and cooperative financial risk management with derivative instruments. The topics are: Cash
teamwork. Thus the students learn to be able to overcome the functional markets, forward rates, FRAs, financial futures, interest rate futures, index
as well as the strategic problems of their company, and to compete under futures, swaps, options, exotic option, currency risk management, interest
competitive and uncertain situations. risk management, equity risk management, commodity risk management,
structured finance. The focus of this subject is on tools and application on risk
MJN 722 Strategic Human Resources Management management.
2 Credit Unit / Prerequisite: None
This subject focuses on strategic approaches to maximize the utilization FIN 749 Corporate Restructuring
of human resources (HR). There are two main domains of Strategic Human 2 Credit Unit / Prerequisite: FIN 720
Resources Management (SHRM). The first is a differentiation strategy, i.e. In certain conditions, companies need to make breakthroughs in order to
placing an individual in a job according to their competences. The process survive, maintain or accelerate their growth. Restructuring is a part and
begins in selection and recruitment, and goes on to training and development, an option of the strategy. Some topics discussed in this subject, include:
performance appraisal, compensation, as well as designing and redesigning company revitalizing , turnaround, business restructuring, operational
work systems. The second is an integration strategy, i.e. synergizing restructuring, financial restructuring, company strategies, and political
and coordinating individuals within their working units in accordance with restructuring.
corporate level strategy. This process includes employee relations, diversity,
rightsizing, organizational culture and organizational design perspectives. FIN 752 Building Corporate Growth
This subject also introduces SHRM concepts and model frameworks, as 2 Credit Units/ Prerequisite: None
well as important Human Resource Management factors that could improve This subject discusses strategic thinking for building corporate growth as
organizational effectiveness in a strategic way. a development agenda of a CEO. Areas that this subject covers include
corporate diversification and organic growth; managing growth paths and
growth stages; making decisions on whether to diversify or not; acquisition
TRIMESTER 5 and strategic partnership for accelerated growth; corporate politics to
support corporate growth; managing relations between headquarters
STA 703 Business Plan and Strategic Business Units (SBU); ways to get out of growth crises;
6 Credit Unit / Prerequisite: all management functional courses and STA 702 diversification; and restructuring for development.
This is the final project to demonstrate students ability in implementing
business concepts to real economic, general industrial and firm specific FIN 753 International Finance
environment based on a scenario analysis, the environmental opportunities 2 Unit Credits / Prerequisite: FIN 702
and threats are explored to create a viable Business Plan. The assessment This subject will give an understanding of the recent international financial
of strengths and weaknesses is conducted to measure its feasibility. The system progress. Students are guided to understand the instruments in
strategic and functional aspects are discussed systematically to present a international financial market, are applied customarily in the global companies
comprehensive Business Plan. financial decision-making. This subject will analyze the quantitative and
qualitative aspects. The students will learn to (1) understand the Balance of
Business Plan Examination Payments impact toward the foreign exchange volatility (2) understand the
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The available hedging instruments to anticipate the business and market risks due
student must have submitted the business plan and have acquired 41 to the foreign exchange and interest rate volatility (3) understand the strategy
credit units (Executive MM in Strategic Management) and should pass all for managing foreign exchange and accounting exposure, which influence
compulsory supporting subjects with GPA (Grade Point Average) of or the company cash flows (4) undestand the multinational comapnies' working
higher than 3.0 without C, D, F, I and NP grade. capital and investment management, related to the economical and pilotical
The comprehensive exam is the final assessment of the Business Plan. risks, such as block fund and nationalization (5) understand the feasibility
Students who have submitted their Business Plan have to defend it study forinternational business.
before the panel of examiners.
39
MKT 742 Brand Management MJN 735 ORGANIZATIONAL CONSULTING: DIAGNOSIS AND
2 Credit Unit / Prerequisite: MKT 701 DESIGN
The course examines the complete brand management process from the 2 Credit Units / Prerequisite: None
perspective of the brand manager. It covers the strategic decisions that The highly competitive business environment nowadays requires companies
must be made in three areas (1) the development and introduction of new to be professionally managed. As a result, many changes in the organization
products/brandsfrom idea stage to commercialization; (2) the marketing should be in order to survive and grow. Organization dimensions, such
of existing brands, with emphasis on building, measuring, managing, and as culture, strategy, managerial style and structure have to be effectively
leveraging brand equity; and (3) the marketing of product modifications, identified before change is carried out. This course discusses ways to
product line extensions, brand extensions, and product deletions. diagnose organization dimensions and elements and make effective
organizational changes to increase its performance. Scientific approaches
MKT 743 Value Based Marketing and concept is introduced and discussed so that change agents can manage
2 Credit Unit / Prerequisite: MKT 701 the changes effectively.
Value-based marketing in founded on shareholder value analysis a well-
accepted body of financial theory and set of techniques. Shareholder value MJN 745 Strategic Innovation Management
analysis states that the value of the business is increased when managers 2 Credit Units / Prerequisite: None
make decisions that increase the discounted value of all future cash flows. This course provides a strategy framework for managing innovations
This course shows that shareholder value approach offers enormous in businesses. The emphasis is on the development and application of
opportunities for marketing. First, it enables the purpose of marketing in models that demonstrate the interactions between competition, pattern of
commercial firms to be clearly defined. Second, it explains how marketing technological and market dynamics, and the structure and development
strategies need to be evaluated. Third, rigorously exploring the effects on of internal firm capabilities. These models can provide the framework for
shareholder value. The course is organized around the problems marketers planning when deciding which initiatives to invest in, how to structure the
face. In particular, the three major topics of the course correspond to the resources to gain competitive advantage over other firms, and how to use the
three major problems addressed by marketers. Those problems contribute capabilities to exploit innovative activities. The course is addressed to those
significantly for generating future cash flows. Also discussed are the interested in managing a business where internal or external innovation is a
problems of (1) Managing the Customers, (2) Managing the Brand and (3) necessity for competition.
Managing the Network.
MJN 747 COMPARATIVE MANAGEMENT
MKT 745 Business to Business Marketing 2 Credit Units / Prerequisite: None
2 Credit Unit / Prerequisite: MKT 701 In the globalization era, managers and executives face challenges in
Business-to-Business Marketing is a graduate level marketing elective course. international business, in which the influence of culture is inevitable. This
In order to maximize benefit, students should have marketing management subject discusses ways for managing cultures professionally. Rather than
knowledge, prior taking this elective course. The purpose of this course is to perceiving cultural differences as threats to be overcome. This subject will
help students to understand marketing activities between firms/organizations. challenge the students to enjoy the richness of cultural diferences and create
Upon completion of this elective course, students should be able to synergy.
understand the distinctive nature of the marketing tasks when the customer
is an organization; understand the growing role of marketing within industrial OPR 741 Supply Chain Management
companies; have insights into ways in which a number of marketing concepts 2 Credit Units / Prerequisite: None
and techniques can be used by the business-to business marketing manager. This subject studies optimal ways to meet the products and services needs
of an organization. The topics covered in this subject include determining
MJN 746 Performance Management and planning supply needs, analyzing supply markets and developing supply
2 Credit Unit / Prerequisite: STA 702 strategies. This course considers management of the supply chain in a global
This course studies how to set and measure corporate organization environment from a managerial perspective. The course is divided into three
performance in a comprehensive and integrative method in order to achieve related key areas namely - the strategic role of the supply chain, key drivers
corporate vision and business strategy. The method is recognized as one of of supply chain performance, and analytical tools and techniques for supply
the effective management tools in strategy mapping operational processes. chain analysis. After completing the course, a student is expected to gain
One topic discussed in this subject include balanced scorecard framework. knowledge and tools to evaluate a current supply chain and recommend
design changes to supply chain processes.
40 PROGRAM CURRICULUM
THE MASTERCLASS
41
As a business school founded
by members of the countrys
business community, Prasetiya
Mulya offers leading graduate and
undergraduate business programs
that emphasize learning by actually
implementing business concepts
in real-world situations.
Business Plan
Student Activities
International Competitions
LEARNING
pROGRAM
Prasetiya Mulya Business School Prasetiya Mulya is supported by over 40 faculty members
who are highly qualified, professors, doctorate and full-
places itself as partner to the
time masters degree holders from leading universities
learning process. A comfortable both domestic and foreign. Full-time, competent and
atmosphere can be felt across the dedicated faculty members provide students with added
campus and friendship is reflected opportunities to interact directly during academic activities
in the relationship between as well as outside the classroom for discussions and
students and faculty members. The consultation during their study at Prasetiya Mulya.
learning process and activities are
facilitated by faculty members with Prasetiya Mulya MM programs emphasize the importance
of both mastering concepts and implementing them
strong business and educational
when managing a business. Therefore, the learning
backgrounds. process, classroom interaction and discussions proceed
dynamically, involving active participation from faculty
members, students and business or industry players. The
assignments will guide the students to understand real
business practices by involvement in field projects where
students can interact directly with business players and
learn from real cases.
43
LEARNING METHODS
The teaching-learning method In each trimester, a CEO lecture is organized, where
students get to meet and hear, business leaders or
applied at Prasetiya Mulya uses an
prominent guest speakers share their knowledge and
eclectic approach, i.e. combining experience. Regular MM students also get to experience
numerous methods including field assignments including industry visits and study tours.
lectures, case studies, games, films, Learning through active interaction with other students
debates, workshops, business with diverse backgrounds and strengths in their own fields
simulations as well as individual and will enrich the students knowledge and understanding of
group assignments. business, gaining valuable insights during their study at
Prasetiya Mulya Business School.
44 LEARNING PROGRAM
Language of Instruction completed all the subjects covering basic knowledge of
The language of instruction is Indonesian. However, functional management and strategic management.
English is actively used. A number of subjects use English
as the language of instruction. Almost all textbooks and In this subject, students are divided into groups, each
reference books are in English. A relatively high level of group an individual company with the goal to maximize
English language competency is required to be admitted shareholders value. Through this simulation students
to the Prasetiya Mulya MM programs. learn to solve both functional and strategic problems in
their company. Students will feel the dynamism of real life
Business Strategy Simulation business competition in competing with the other groups.
Since the inception of Prasetiya Mulya MM programs,
business simulation was developed as a subject of study, At the end of the business simulation, each group as a
It was designed to so that students compete in virtual corporation must present an accountability report of the
business environments models of the real business companys overall performance in a shareholders general
world - reflecting business practices in the real world. This meeting (RUPS).
subject is offered in the last trimester after students have
Aldila Delarani
(Alumnus of Regular MM 2010)
Business Development Executive - PT. Tripatra
Team Finalist - Global Social Venture Competition, South East Asia Round 2010
45
Flexi Air Team
BUSINESS PLAN
Changes in local and global MM students, who come from diverse undergraduate
discipline are taught how to think, analyze and devise a
environments are the challenge
thorough business plan upon joining the business school.
for all business players. Current Their numerous perspectives and experiences blend
issues plaguing the food, energy, to produce a business plan specific to Prasetiya Mulya
information and transportation, Business School.
industries and finance can also be
perceived as opportunities. With Using this comprehensive business plan methodology
Prasetiya Mulyas unique business adopted by PMBS students find solutions to local and
plan methodology, students at the global environment challenges, with a focus on relevant
issues in society. The business plan should have an
Prasetiya Mulya Business School
important influence over business social communities
learn how to use their locally (profit, people and planet perspective). The Prasetiya
acquired knowledge to devise Mulya Business School business plan is not just a paper
solutions for global issues. business plan, but is the result of rigorous thinking that
can be implemented in the real world.
46 LEARNING PROGRAM
ceo & GUEST LECTURE
The CEO lectures by chief executive The CEOs and leaders of business and non-profit
organizations who have given CEO lectures at Prasetiya
officers of prominent corporations
Mulya include :
and non-profit organizations provide
Herris B. Simanjuntak (PT Jiwasraya)
students the opportunity to know Jusman Syafii Djamal (Minister of Transportation)
and interact directly with CEOs. Prof. Iskandar Alisjahbana (PT Bio Nusantara Teknologi)
Ishadi S.K. (Trans Corp)
Students gain comprehensive overview of the values Arif Siregar, Ph.D (PT International Nickel Indonesia, Tbk)
and leadership skills CEOs adopt when building their Betti Alisjahbana (PT IBM Indonesia)
companies, which will add value to their own perspective Ari H. Soemarno (PT Pertamina)
when running their own businesses. The CEOs share with Lester Lee (Johnson & Johnson Indonesia)
students how they formulate their companys corporate Ir. Ferry A. Soetikno, MSc, MBA (PT. Dexa Medica)
vision, lead their organizations to implement those visions Sigit Pramono, MM (Chairman of Perbanas)
and make strategic decisions in a dynamic environment. Sudhamek A.W.S., SH, SE (PT. Garuda Food Group)
The CEO lecture enrich students knowledge, perspective Irwan Hidayat (PT Sido Muncul)
and judgment to better equip them when they manage Darwin Silalahi (PT Shell Indonesia)
their own companies. Gevi W. Achdiat (Microsoft Indonesia)
Jos Luhukay, Ph.D (PT Bank Danamon Indonesia)
Palgunadi Setyawan (Parasahabat Foundation)
Lukas Widjaja (Kontan - Kompas Gramedia)
Hasnul Suhaimi (PT Excelcomindo Pratama, Tbk)
Faisal Basri (PT Irsa)
Pryono Sugiarto (PT Astra International, Tbk)
etc.
47
STUDENT ACTIVITIES
Students of the Regular MM program The MS activities include both academic and non-academic
activities. The MS also invites Prasetiya Mulya alumni,
lead and manage The Prasetiya Mulya
business players and experts on certain fields or study
Management Society (MS), through subject material to take part in the numerous activities it
which students can participate and organizes. Clubs inside the Management Society, such as
deploy their organizational and the Marketing Club, the Entrepreneur Club, the Finance
leadership skills through extra- Club, the Social Club, the Consulting Club and the Personal
curricular activities. Development Club, put together many of the MS activities.
In addition to the formal management classes, students Academic activities organized by the MS include
take to strengthening their management skills and competitions, seminars, talk shows, workshops and
insights. Students can also improve their organizational time-sharing activities around management issues, self-
skills, apply their management knowledge as well as development and career development in the business
develop their soft skills by participating in activities world. Together with the Career Development division, MS
organized by the MS. also organizes a Career Day toward the end of the Regular
MM program. Other events and activities organized by the
The MS gives students the opportunity to enhance their MS include book fairs, movie and classical music nights,
leadership, teamwork, time management, negotiation and volunteer social work, blood donation, aikido, sports
decision-making skills. In addition, the activities organized week and choir. Students can also enroll in golf and table
by the Management Society aim to create an attractive manners workshops. Other regular activities include a
and varied learning environment as well as develop social night to welcome new students and bid farewell to
students potential and comradeship. graduating students.
48 LEARNING PROGRAM
EcoFaeBrick Team
Global Winner of Global
Social Venture Competition,
2010, Berkeley USA.
INTERNATIONAL COMPETITIONS
Prasetiya Mulya Business School 2010
Global Finalist & Special Award in Innovation, Global Social
as pioneer of the MBA program in Venture Competition 2010 UC Berkeley, USA
Indonesia always strive for the best. South East Asia Finalist, Global Social Venture Competition
Students are always encouraged to 2010 Bangkok, Thailand
participate in various competitions Finalist & Best Business Plan Presentation Award, the mai
Bangkok Business Challenge @Sasin 2010 Bangkok,
either at the national, regional or Thailand
international level. Runner Up Winner, Indonesian Young Woman Future
Prasetiya Mulya students are encouraged to participate in Business Leader Award 2010
various business-related competitions or in youth-related
2009
personal and knowledge development programmes.
Winner (World Champion), Global Social Venture
Prasetiya Mulya students are reputed for winning various
Competition 2009 UC Berkeley, USA
national, regional, and international competitions. In 2009, Semi-finalist, the mai Bangkok Business Challenge @Sasin
"EcoFaeBrick", a team of Regular MM students won First 2009 Bangkok
Place in the Global Social Venture Competition (GSVC) National Delegate, Novartis International Biotechnology
held at Haas School of Business, UC Berkeley, USA. Leadership Camp 2009 Cambridge, Boston, USA
This achievement in 2009 succeeded the achievement Runner Up Winner, BEI-CFA Research Report Competition
2009
in 2008 when PMBS entered this competition for the
first time and won runners up in the GSVC at Berkeley.
2008
PMBS annually participates in The Mai Bangkok Business Runner Up Winner, Global Social Venture Competition
Challenge Competition, SASIN and other regional business 2008 - UC Berkeley, USA
competitions. National Delegate, Novartis International Biotechnology
Leadership Camp 2008 Hongkong
Prasetiya Mulya students have also participated in
Gourami Business Challenge 2008 by Shell Malaysia
international events as the Indonesian delegation
Finalist Wirausaha Muda Mandiri 2008
or representative i.e youth forum, young leaders
2nd Runner Up, Young Marketing Champions 2008 (SWA)
conferences and other activites,which lend to the Winner, BEI-CFA Research Report Competition 2008
improvement of our students' global network and
competencies as well as exposure to global happenings
49
Prasetiya Mulya's Students' abilities
and competence to be change agents of
business and management is further
augmented by the career development and
services center and prepares them to be
corporate assets.
Career Development
Alumni
Corporate Partners
The Prasetiya Mulya Business School is reputable for world, able to make right choices from the invaluable
close connections with the business sector. Every insight into industry gained, know what is expected of
year, many leading companies in Indonesia actively them and succeed as corporate assets.
recruit MM graduates from Prasetiya Mulya. A number Prasetiya Mulya Career Development and Services Center
of companies regularly enroll their star employees and partner with top companies in their activities to attract and
executives in Prasetiya Mulya MM programs, for example recruit invaluable talents through On Campus Recruitment,
Aneka Tambang, Askes Indonesia, BCA, Bank Mandiri, Career Day, Preparation workshops and Career Talks.
BRI, Bogasari, British Petroleum (BP), Conoco Phillips
Indonesia, Ericsson Indonesia, the Medco Group, Mead
Johnson Indonesia, PLN Persero, Sanghiang Perkasa,
the Vinoti Group, Citibank, Sinarmas Group, etc.
51
CAREER DEVELOPMENT
The Prasetiya Mulya Career services. Counseling services include psychological
counseling (self-awareness, goal setting, dealing
Development division organizes
with personal issues), advice on career choices after
programs to equip students, graduation as well as career development. These services
especially the Regular MM students are available for current students as well as alumni.
with the opportunity to develop their
skills or competencies from the on- Career Day
start of their study at the Prasetiya Career Day, a full day event, aims to bring together
Mulya Business School. recruiters and graduating students and include
presentations from participating companies. Career Day
Career Development Programs include: is conducted twice a year, about three months before
Business English skills: report writing, negotiation, graduation.
presentation and interview skills.
Soft skills workshop: communications, creativity, On-campus Recruitment
leadership, teamwork, conflict management and decision- In addition to the Career day, several companies do
making. on-campus recruitment, which basically is a company
Sensitivity training (GroupDynamics): group activities to presentation to familiarize the company, its policies and
improve self-awareness and self-development. culture to students, followed by a recruitment process.
Career preparation workshop: writing resumes, cover This is to ensure students make well-informed decisions on
letters and mastering interview techniques. career choices.
Other activities: Golf classes, table manners and grooming
workshops. Distribution of Resume Compilation Book.
The Career Development division actively distributes
Counseling Program/ Individual Consultation a book with a compilation of the current resumes of
The Career Development Division has a team of Prasetiya Mulya graduates to be selected by companies.
psychologists providing consultations or counseling
2% 2% 5%
2%
7%
15%
10% Automotive 5%
Banking 15%
Construction 8%
Consulting 3%
8% Cosmetic 2%
Pharmaceutical 7%
Finance Service 13%
3% FMCG 24%
Manufacturing 10%
2%
Media 7%
24% Oil and Gas 2%
7% Retail 2%
Telecommunication & IT 2%
13%
53
alumni RELATIONS
Over the duration of the Prasetiya Students joining Prasetiya Mulya and especially as alumni,
become part of a larger business network and have
Mulya MM program, students
access to life-long learning. More than 3,600 alumni
not only enhance their business work in a wide range industries and companies, hold
acumen and skills, but also widen various positions ranging from staff to CEOs as well as
their business network, by forging company owners. Alumni can opt to further their business
relationships with other students knowledge and tap into current and new business trends
from different educational and work by taking a subject of their choice in the graduate program
backgrounds. or enrolling in an executive development program at
Prasetiya Mulya Business School. Alumni also have special
access to Prasetiya Mulya library services. In addition,
alumni are welcome to attend guest lectures, workshops
and seminars run by Prasetiya Mulya on various topics
ranging from functional management, business ethics,
corporate social responsibility, global competition to
entrepreneurship.
55
CORPORATE PARTNERS
The Prasetiya Mulya Business Forestry (Forestry Middle Management Development
program), Bank Syariah Mandiri (Middle Management
School is the trusted partner for
Development Program) and Triputra (Managers
many national and multinational Development Program).
companies in the area of human
resource, academic cooperation, Prasetiya Mulya is the trusted partner of International
consultation, research and graduate Enterprise Singapore, an agency under the Ministry
recruitment. of Trade and Industry Singapore entrusted to run an
International Business Fellowship (IBF) program to provide
Management training programs have been conducted a comprehensive introduction and overview of business
in a number of companies, including Astra International in Indonesia, encompassing economic, social, legal and
(Astra Middle Management Program), Indosat culture dimensions.
(Managerial Competence II), the Kompas Gramedia
Group (Management Development program, Middle Since 1984, besides directly recruiting Prasetiya Mulya
Management Development program), Tirta Investama, MM graduates, many companies have also provided
now Aqua Danone (Leadership Development program for scholarships enabling their best employees to enroll in
supervisors & managers), Pertamina (Leadership Training), Prasetiya Mulya MM programs.
Telkom (Leadership Training), Palyja (Management
Development program for supervisors & Fast Track MDP In addition, being involved in the students business plans
for managers), INTI (Leadership Training), Pos Indonesia in their last year inspire many corporate leaders and
(Functional Skills course, Leadership Skills course), business players from those companies to regularly come
Aerowisata (Management Development program: Level to campus to share their knowledge with the Prasetiya
A, B and C), Angkasa Pura I (Managerial Training: junior, Mulya students through CEO and guest lectures. Prasetiya
middle and senior level), Bank Central Asia (Achievement Mulya's extensive relationship with company partners
Motivation training, Business Process Improvement), BNI facilitate students to conduct surveys, research and
(Management Development training program I), Sinarmas industrial visits directly on the field.
Pursuing and attaining my graduate degree from Prasetiya Mulya Business School
is the best professional decision I have ever made. Prasetiya Mulya facilitated me
with progress beyond my wildest dreams. Seven years ago, nobody especially
myself, would have believed I would be a successful Marketing Manager achieving
the Young Marketer Award and Indonesian Young Woman Future Business
Leader Award. Now that I am, Ive had to change all my goals because I have
accomplished them all. If you are looking for an education to enhance your move
into the next millennium, Prasetiya Mulya is the best option. It will Unlock Your
Potential. It Really DOES.
Anita Feng
(Alumnus of Regular MM Class of 2005)
Marketing Manager Consumer, SMART Tbk
Top Five Young Marketer Champion, SWA Magazine (2009)
Indonesian Young Woman Future Business Leader Award, Runner Up Winner, SWA Magazine (2010)
57
The talented people
from various backgrounds and competencies
you meet at Prasetiya Mulya
will provide you with a range of insights and opportunities,
and give you experiences you never expected.
Prasetiya Mulya Business School provides three MM programs:
Regular MM, Executive in Business Management MM and Executive in
Strategic Management MM. Our admission process only select the best
students into our MM programs, those who will strive for the best in
the Prasetiya Mulya's MM programs and be ready to compete in the real
business world, locally and globally.
60
Student Admission
Information Session
Location
Program
ADMISSION
STUDENT ADMISSION REGISTRATION PROCESS
The Prasetiya Mulya MM program, executed in trimesters Free registration forms can be collected from Prasetiya
(1 trimester equals 4 months), runs two - three intakes a Mulya campus or sent by post upon request. Forms can
year. Each program is preceded by a matriculation course, also be downloaded from the Prasetiya Mulya Business
which runs for between six to eight weeks before the first School website at www.pmbs.ac.id.
trimester starts.
Prospective students can register directly at the Prasetiya
Prasetiya Mulya MM programs accept prospective Mulya campus premises by completing the registration
student applications all year round. The selection tests forms and supplying the required supporting documents,
are scheduled on fixed dates. The selection and student or by visiting the Prasetiya Mulya Business School website
admission process is conducted approximately four at www.pmbs.ac.id. After registering online, applicants will
to six months before the matriculation session starts. receive a registration confirmation. Applicants are required
Generally the selection process takes place between to send all supporting documents to the admission office
October and December for the program beginning in before application can be proccesed. The registration fee
March the following year, between March and May for the can be deposited directly at the Prasetiya Mulya cashier
program beginning in July the same year, and between on campus premises, or transferred into Prasetiya Mulyas
July and September for the program beginning in October. bank account. A copy of the registration fee payment
receipt should be attached with the other registration
documents.
61
To be admitted into the Prasetiya Mulya MM program, SUPPORTING DOCUMENTS
applicants must meet a number of admission Applicants must provide:
requirements: Copies of their S1 Certificate and an accompanying
Applicants must have completed an S1 or any other transcript that has been certified by the issuing
undergraduate degree from an accredited higher faculty or university. The Directorate General of
education institution. Higher Education (DIKTI) must certify qualifications
Work experience: The regular MM program does not obtained overseas as equivalent to an S1 certificate.
require any work experience. The Executive Business Information about this can be found at www.dikti.or.id.
Management MM program requires at least two Two recommendation letters, using the
years of work experience. The Executive Strategic recommendation letter forms provided.
Management MM program requires at least five Recommendation letters should come from lecturers
years of work experience, two years of which are at for S1 graduates and, for those with work experience,
managerial level. from their current or previous supervisors, or from
Applicants must fill out and complete the registration senior members of social, community or political
form, submit the required supporting documents and organizations.
the accompanying essay. For businesspeople, their business partners can write
Applicants must complete and pass the Prasetiya their recommendation letters.
Mulya MM scheduled written selection tests which For employees, a reference letter from the company
include an Academic Potential Test (TPA), an English stating the current status of employment is required
test, a Psychological test and a case analysis to be submitted.
(for the Executive Strategic Management MM Copy of an ID card (KTP/Driver License/Passports).
program). Successful candidates shall go through 5 passport-size color photos, 3x4.
the second selection phase which include an in-depth An essay witten by the applicant on a required topic of
interview. minimal 1000 words.
Prasetiya Mulya MM Programs are executed for two or three times a year. Registration for the program is open for the
entire year. The admission for the program is conducted up to six months in advance before the program commences.
Each program begins with matriculation, beginning in March, June, or October.
S2 MM
Jan Febr Mayr Apr
M May Jun Jul Aug Sept Oct Nov Dec
Program
MARCH
INTAKE New Trimester
JULY
INTAKE New Trimester
62 PROGRAM ADMISSION
INFORMATION SESSION SIT-IN
Prasetiya Mulya encourages prospective students to meet Prospective applicants interested in experiencing the
and consult with the marketing and admission teams as uniqueness of our learning atmosphere are invited to join
well as faculty members. Prospective students can get a current MM program class as an observer, as part of
in touch directly with alumni and current Prasetiya Mulya our sit-in program. Prospective applicants are welcome
students. Prasetiya Mulya hosts a number of formal to join our sit-in programs, providing the class is not full.
activities to provide more comprehensive information This sit-in program helps prospective applicants make the
and to explain programs to prospective students. These right decision. Please contact our Marketing and Customer
activities are normally organized before a new program Relations or email your details to mm@pmbs.ac.id to
starts. register for this service. This service is only available to
prospective applicants who have made prior appointments.
For further information, prospective applicants should visit
our campus and attend the information session to find CAMPUS VISIT
out more about our programs. Applicants can visit the Our marketing and admission teams encourage prospective
Prasetiya Mulya campus every weekday from 8.00 a.m. students to visit Prasetiya Mulya during working hours,
to 5 p.m. Please visit our website www.pmbs.ac.id to and facilitate meetings with current students or faculty
register for the information session. members, for more comprehensive information about
Prasetiya Mulya MM programs, check out campus facilities
and activities.
REGISTRATION
For information about registration, selection tests,
interviews and other stages of the selection process, please
contact our MM Program admission division.
E-mail : admission@pmbs.ac.id
Phone : (021) 751-1126, 750-0463, 765-7257
Fax : (021) 750-0462
PROGRAM COMMENCEMENT
The Prasetiya Mulya MM program
commencement schedule is as follow:
MM Regular (every March and October)
MM Executive in Business Management For information about other programs available at
(every March, June and October) Prasetiya Mulya Business School, please contact our
MM Executive in Strategic Management Marketing & Customer Relations
(every March and June) E-mail : mm@pmbs.ac.id
Our Programs are trimester based system Phone : (021) 751-1126, 750-0463, 765-7257
(1 trimester equals 4 months) Fax : (021) 751-1128
63
DKI JAKARTA MAP
JAVA SEA
NORTH JAKARTA
WEST JAKARTA
Soekarno Hatta CENTRAL JAKARTA
Cengkareng
EAST JAKARTA
SOUTH JAKARTA
Train Station
Bus Station
INDONESIA
SOUTH JAKARTA
JAVA ISLAND
JAKARTA
U
To Blok M
imp uk
ruk/
To S on Jer
To PRAPANCA
Keb
Lotte Mart
Toll Gate
Ciputat Raya
HIJ
AU
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B UIL
DIN
G
Pondok
Indah
Hospital
H
Kristal Hotel
Toll Gate
Pondok Pinang
Barat
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(Ja
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Ou Ar-Rahman
ter Mosque
Rin Keuangan
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To TMII/
Lebak Bulus Mercure
Hotel
R.A.
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Kp. Rambutan
Bus Station Toll Gate
Pondok Pinang
Timur
Toll Gate Toll Gate
Garda Oto Fatmawati Barat Toll Gate Ampera Barat Toll Gate
Lebak Bulus Insurance
Fatmawati Timur Ampera Timur
Stadiun Cilandak
UNTAR
Commerce Campus 3
Fatmawati Center
Hospital
BATAN
tal
Distric
i Hospi
Cilandak
Marine / Navy
Area
at
Fatmaw
Prasetiya Mulya Business School ia located strategically in West Cilandak, South Jakarta. Prasetiya Mulya Business School is easily accessible, as it
is located next to the TB. Simatupang toll road (Jakarta Outer Ringroad), which connects Serpong Pondok Indah - Senayan - Jakarta Inner Ringroad
- Jagorawi toll and Cikampek toll. Public transport such as taxi and bus are easily accessible from the front of the campus. It takes only 1 hour from
Soekarno Hatta International Airport, 40 minutes from Halim Perdanakusumah Airport, 1.5 hours from Gambir train station, 30 minutes from Blok M bus
terminal, 20 minutes from Kampung Rambutan bus terminal and 10 minutes from Lebak Bulus bus terminal to get to Prasetiya Mulya Business School.
64