Appendix 1. Questionnaire used in the survey.

RIZAL TECHNOLOGICAL UNIVERSITY

COLLEGE OF BUSINESS AND ENTREPRENEURIAL TECHNOLOGY
ACCOUNTANCY DEPARTMENT
BONI AVENUE, BARANGAY MALAMIG, MANDALUYONG CITY

A COMPARATIVE STUDY OF ONLINE SELLING VS TRADITIONAL SELLING:

SIMPLE INCOME STATEMENT

Objectives

The general objective of this study is to compare the income statements in online selling
and traditional selling specifically this study aims to;

1. To present the income statements of both online selling and traditional selling
2. To know if the use of technology in selling has a positive or negative impact in ones
business.
3. To determine which is more profitable between online selling and traditional selling.

Part 1. Business Information

Name of the business:

Name of the owner/s:

Type of business and organization: Starting capital:

No. of active years in business: Where do you sell your product?

o Online store
o Physical store
Part 2. Objective of the business
Please rate the objectives of your business firm with the scale of 1-5, where 1- Strongly disagree
& 5-Strongly agree.

Scale
No. Objectives
1 2 3 4 5
1 Increase Customer Loyalty
2 Improve Category Profitability
3 Increase Store Traffic
Building a brand image in the
4
customers mind
5 Satisfy customers demand

Part 3. Operations of the business

Please check the appropriate answer/s.
1. What accounting period does your business used?
o Calendar Year
o Fiscal Year Ending: ___________

2. In determining your income, what approach does your business use?

o Transaction Approach (Income & Expenses)
o Capital Maintenance Approach ( Beginning & Ending Capital)

3. How much is your average business income for a month?

o P10,000 below
o P11,000 P100,000
o P101,000 P190,000
o P191,000 P280,000
o P281,000 above

4. How much is your average business expenses for a month?

o P5,000 below
o P6,000 P65,000
o P66,000 P125,000
o P126,000 P185,000
o P186,000 above

5. What are disclosed in your expenses? (You can choose at least 1 or more.)
o Interest Expense/Income Tax Expense
o Utilities Expense/Rent Expense
o Salary Expense
o Advertising Expense