BULL MACHINES PRIVATE LIMITED

INTRODUCTION

1.1 ABOUT THE COMPANY

Bull Machines Private Limited (BMPL) is a part of 45 years old engineering group
Sandfits Foundries Private Limited. The Sandfits Foundries Pvt Limited is started in the year
1962 by Mr. A.V. Varadharajan. The Bull Machine Private Limited is started by his son Mr.
V. Parthiban. Bull Machines Private Limited engaged in tractor attachment business since
1998.

BMPL is manufacture of tractor attachments such as LOADER, RADIAL

LOADERS, DOZERS and BACK HOES. The products are manufactured for various tractors
like John Deere, Mahindra & Mahindra, Sweraj Mazda, New Holland, etc. The company is
manufacturing equipments for municipal solid waste management such as self propelled
aerotiller and pulverier with latest technology. BMPL are leader in this tractor attachment
business having more than 85% of market share. The annual turnover of this company is
60 Crores. BMPL has recognized as in house R&D unit by ministry of science & technology.

This company has strong work force of 512 employees in this unit. This company is
manufacturing agricultural products in Harvester Department. The Harvester department
established in 2004 for manufacturing harvester machine for paddy harvesting. More than
4000 machines are running successfully in various segments. The company manufacturing 39
types of industry specific interchangeable bucket options for loader.

BMPL has recently started his new unit for manufacturing tractor attachments in
Sulur. The main objective of this company is to serve the nation by increasing the
employment by increasing the company unit allover India.

The products produced by this company are used in various segments such as -
Construction, Stone Crusher for Lime Stone, Paper Mill, Sugar Mill, River Sand, Brick
handling, Foundry, Waste Management, Biomass, Commercial, General Excavation, Cement,
Land development, Salt Industry, Power Plant, Agriculture, Mines & Minerals, Road
Construction, Steel Plant, Garbage(Municipal), Refinery etc.

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 BULL MACHINES PRIVATE LIMITED

The products manufactured by this company is Low Diesel consumption and suitable
for all tractors. Nationwide there are more than 600 dealers with strong sales and service
network.

The Bull Machines Private Limited has its Head Office in Coimbatore, Tamil Nadu &
branch offices allover India for serving the customers. The company has Marketing office in
Noida. The sales and service is done in all the branches of the company. The production,
sales and service is done in Coimbatore.

1.2 ABOUT THE GROUP

The group consists of four companies.

 Sandfits Foundries Pvt Ltd - An ISO/Ts 1649 certified foundry.

 Oriental Plants And Equipments Pvt Ltd (OPEL) - ISO/Ts 1649 certified Machine

Shop.

 Bull Agro Implements - Manufacturer of Rotary Cultivator Blades.

 Bull Machines Pvt Ltd - Tractor Attachments Manufacturer.

The Directors of the group companies are

 Mr. Senthil Kumar - Oriental Plants And Equipments Pvt Ltd

 Mr. Saravanan – Sandifits Foundries Pvt Ltd

 Mr. Ponnudurai – Sandifits CNC

 Mr. Parthiban – Bull Machines (P) Ltd

 Mr. Chandramohan – Bull Agro Industries.

The chairman for the group companies are

 Mr. Varadharajan

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BULL solution hallmarks

 BULL material handling tractor attachments can be easily mounted at customer site
 Low diesel consumption
 Suitable for 55 and higher HP tractors
 Robust construction and low maintenance
 Tallest dumping height (4 meters) loader available in India.
 Suitable for heavy duty applications
 Easily detachable bucket with angle at 45 D and 90 D
 Bull loaders can also be fitted even on old tractors
 Wear bushes and pins provided in all joints and more.

CLIENTS

There are reasons why over 4000 BULL loaders are in operation across various locations of
India. As a manufacturer, exporter and supplier, Bull Machines (Pvt.) Limited has carved a
niche in the area of material handling tractor attachments. Here is a partial list of primo
clients who have been regularly using BULL material handling tractor attachments for
several years:

 Tantia Constructions Limited

 RL Hashyap
 Ansal Housing
 Gammon
 SEW Constructions Ltd.
 Parshvnath Developers Ltd.
 Ansal API
 Progressive Construction
 Baani Infrastructure
 NRCL Infrastructure & Projects Ltd.
 Chitole Constructions
 Paharpur
 Prasad.

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2. PRODUCT PROFILE

In Bull Machines Private Ltd they are manufacturing tractor attachments. The
products are

 Radial Loader

 Aerotiller

 Harvester

 Pulveriser

 Dozer V2

 Front End Loader

 Backhoe Loader

 Backhoe Dozer

They are manufacturing 39 types of optional application specific interchangeable

buckets. The tractor attachments manufactured by this company is suitable for 18 models of
various brands of tractors.

2.1 FEATURES OF THE PRODUCTS

RADIAL LOADER

 Material that can be handled 360 degree.

 Grabber rotation +  360 deg arm rotation.

 Ideal for handling lose materials viz. logs, sticks, sugarcane etc.

 Max lifting height is 20ft.

 Max weight that can be handled per grab approximately 400 Kg

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 BULL MACHINES PRIVATE LIMITED

 Practical output is 8 to 12 tons per hour.

 It can be mounted on any 45HP + category tractor.

 Diesel consumption of tractor in said application approximately 3.5 litres per hour.

 Detachable and mounted at site

      

AEROTILLER

 Compost Turning Drum

 Scientifically positioned blades

 Self Trimming

 Wear Resistant blades

 Hydraulic cylinder used to move the drum top and bottom. While in operation and

also in idle.

 The pointer provided to indicate height of drum inside the cabin

 Front Windrow guide plates provided for proper windrow formation

HARVESTER

 Rubber track ensures harvesting in Wet fields

 Capable of harvesting even moist crops

 Grain tank with bigger capacity

 Discharge auger capable of unloading to other vechicles

 Reaping width upto 2.0 Mts Fuel efficien

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 BULL MACHINES PRIVATE LIMITED

PULVERISER

 Shreds the wood logs, agricultural waste, garbage and food waste

 Output materials ensures faster burning and decomposition   

 Up to 6” diameter wood log can be chopped   

 Easy to attach and detach from the tractor   

 Low fuel consumption   

 Easy to transport

DOZER V2

 Dozer Standard cutting blade can be used reversibly.

 Dozer blade adjustable in forward & backward direction

 Scientifically designed, reinforced, Heavy duty blade.

 Option of single / double cylinder

 Option of ripper teeth attachment with dozer blade.

 Option of top extension - Bush / Stick Guard

 Patented Design - avoids tractor damages.

 Reversible cutting edge, with 3 optional cutting blades.

FRONT END LOADER

 Low cost, easy installation even on second hand tractors.

 Nationwide sales and service network.

 Can be operated even on hard and tough soils.

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 BULL MACHINES PRIVATE LIMITED

 Low diesel consumption.  

 Machines can be mounted at customer site.

 Easy spares availability at very low cost compared to other earth moving machinery.

 39 types of optional application specific interchangeable buckets are easily detachable

even without using spanner.

BACKHOE LOADER / BACKHOE DOZER

 Low cost, easy installation even on second hand tractors

 Nationwide sales and service network

 Can be operated even on hard and tough soils

 Low running cost at 3.5 to 4 Lts diesel / Hr

 Machines can be mounted at customer site

 The only proven and time tested Tractor Back- Hoe in India

 Easy spares availability at very low cost compared to other earth moving machinery

Suitable Tractor

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3. ORGANIZATION CHART

MANAGING
DIRECTOR

VP OPERATIONS SYSTEMS FINANCE PURCHASE VP MARKETING

SYSTEMS DEPUTY SENIOR DEPUTY GM

PRODN. R&D PRODN. HEAD HEAD MANAGER OFFICER
SENIOR
SENIOR LOGESTIC OFFICER MANAGER
SENIOR SENIOR PROGRAMMER MGMT
ENGINEER ENGINEER
JUNIOR MANAGER
JUNIOR EXECUTIVE OFFICER
ASSIST. ASSIST. PROGRAMMER MANAGER
ENGINEER ENGINEER DEPUTY
PURCHASE MANAGER
JUNIOR SENIOR ASSIST.
JUNIOR
ENGINEER OFFICER
ENGINEER ASSIST.
MANAGER
ENGINEER JUNIOR
ENGINEER
TRAINEE OFFICER
TRAINEE TERRITORY
MANAGER

TERRITORY
REVIEW HEAD SERVICE INCHARGE
VP HR IED

MARKETING
SENIOR SENIOR EXE.
DEPUTY
HR ADMIN HR MANAGER ENGINEER MANAGER
MANAGER

HR ASSIST. ASSIST. MANAGER

ASSIST. OFFICER
ENGINEER

DEPUTY
JUNIOR MANAGER
ENGINEER

ASSIST.
MANAGER
SUB CONTRACT PPC
QC
ENGINEER
SENIOR SERVICE
SENIOR
SENIOR ENGINEER
MANAGER
ENGINEER SERVICE
TECHNICIAN
JUNIOR ASSIST.
ASSIST. ENGINEER
ENGINEER
ENGINEER

ASSIST. JUNIOR
ENGINEER ENGINEER
TRAINEE

ENGINEER
TRAINEE

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4. DEPARTMENTS

HUMAN RESOURCE DEPARTMENT

People are the most important resource of an organization. In Bull Machine Private
Limited (BMPL), Human resource department follows certain policies, rules and regulations
for the employees. This department maintains all the records of the employees working in the
company. This department controls the process of recruitment, selection, compensation, and
development of employee in order to achieve the company objective. The recruitment and
selection process is done based on their requirements.

HUMAN RESOURCE DEPARTMENT CHART

VP HR

HR ADMIN HR MANAGER

ASSIST. HR ASSIST.

FUNCTION OF HR DEPARTMENT

The functions of HR department in BMPL can be broadly classified as:

 Administration

 Industrial Relations

 Training and Welfare

 Time Management.

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HR POLICIES

1. Working Rules

 The working time of the company is classified into factory shift and office shift.

Factory shift : (I) 7.30 AM – 4.00 PM

(II) 4.00 PM – 12.30 AM

(III) 12.30 AM – 7.30 AM

Office shift : 9.00 AM – 5.30 PM

 For attendance all the employees are required to work for the minimum of 8 hours.

 The permission time given for the employees is maximum of 2 hours per month. If the

employees are late coming then the permission time is reduced depending upon their

late coming.

 Wearing of company uniform while on duty

2. Leave & Holiday Policy for office and factory employees

 Privilege leave(PL) / Rest Leave allowed for the employees is 15 days per year.

 Maternity leave is provided for 12 weeks per year according to Maternity Benefits

Act 1961.

 The holidays includes 4 National holidays and 5 festival holidays.

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3. Policy on Salary Advances

 Advances will be granted based on the Marriage/ Medical/ Education/ Death in the

family/ Natural calamities.

Quantum of Advance

 Maximum up to 2 months salary (or) 10,000, which is recoverable in minimum of five

equal monthly installments and maximum of ten equal monthly installments.

 The employees have to follow certain procedure for applying advance.

4. Security Personnel: Rules and Responsibilities

 To regulate the points of entry and exit in order to prevent entry of unauthorized

persons.

 To provide sufficient number of security guards.

 To protect company’s property and personnel on duty round the clock, including from

fire hazards.

 Monitor and check vehicular traffic at gate and inside the plant premises.

 To control the movements of goods inside and outside the plant with reference to

proper authorization.

 Guard against thefts, pilferage, fire and any other damage to the property of the

company.

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5. Candidate Assessment Form

The Candidate Assessment form contains the following details- Name of the
candidate, Qualification, Address of the position, Education Qualification, Experience,
Attitude, Self expression, and Communication, Analytical ability, Subject knowledge,
Suitability for the job, level of confidence and Sociability.

6. Standard Operating procedure for Resignation and Relieving of employees

(Marketing and service departments in all locations)

Objective:

 To reduce the time required for relieving the employee from the organization.

 To reduce the duplication of work.

 To ensure proper clearance of all the dues.

Procedure:

The employee should submit the resignation letter by the following process

Boss

Head of the Department

[Approved by VP Marketing / Head Service]

Human Resource Department

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Exit Interview

7. Standing Operating procedure for attendance processing

 To ensure timely update

 To avoid duplication

 To provide correct and valid data

 Addition / deletion of the employees.

Procedure

The attendance processing is done based on the following steps:

Departments Regional offices HR Department

(Attendance sheet) (Before 2nd of every (By 4th of that month)

month)

For Marketing and Service Departments in all location the leave letters have to be approved
by-

Head of Department

VP Marketing / Head Service

HR Department

8. Reference Check

To collect feedback on candidates being considered for employment three referees

should be induded. It should contain immediate boss, peer, and subordinate. Qualitative
information is collected instead of just ratings.

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9. Exit Policy

Before the employee leaving the company he/she should follow certain procedures.

Employee Resignation

Head of the Department

HR Department

Exit Interview

Full and Final Settlement

In full and final settlement No Dues/Clearance certificate is given by the

company.

RECRUITMENT POLICY

Bull machines private limited believes that the human assets is the exclusive contribution to
the organizational effectiveness and endeavors. To identify and place right kind of employees
without any discrimination on account of sex, caste, religion ore region.

Recruitment Procedure

(A) Recruitment is made only as per manpower planned / manning table and against
established vacancies that may arise due to the following reason:

(i) When new positions introduced in the organization

(ii) Separations due to retirement, resignation, dismissal, discharge, promotion or

otherwise

(iii) Appropriate position requisition is done.

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(B) Manpower recruitment is enunciated in the manpower table.

(C) Whenever and wherever the manpower results in excess over the damage, they will be
suitably deployed.

(D) Systematic Process

 Examining whether the vacancy is required to be filled up.

 Obtaining useful and relevant applications through various means and methods like

 Advertisement, internet, placement agencies, referrals etc.

 Screening and short listing them to a manageable size.

 Testing and interviewing for assessing the competency of the applicants.

 Examining the physical fitness.

 Procedural guidelines for using interview evaluation reports.

 All recruitment will conform to the minimum qualification prescribed depending upon

the position and department.

(E) All employment will be processed in conformity with the legislative prescription with
regard to employment of people in industry in the country.

(F) The company shall maintain all personal data of the employee obtained on first hand basis
from the original documents submitted by the employee at the time of admittance.

SELECTION PROCESS

Steps followed in selection process are

 Preliminary selection [Unit of HR Department]

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 Inviting and receiving of applications

 Screening the applications

 Selection test

 Interview panel for final selection [Head of the Department]

 Decision and approval [Chairman/ MD/ Director]

 Order issuing authority [HR/ MD/ Director]

Software used in HR Department

 Payroll software – used for generating pay process for the workers

 Facility Management: HR Tracker – used to maintain HR activities carried out in the

company.

 Figure print system – used to attendance

Responsibilities of HR Department

 Manpower planning, timely recruitment, selection, providing induction and

orientation for newly selected candidates.

 To conduct training and development programs for the workers

 To maintain and develop HR policies, ensuring compliance and to contribute the

development of the company.

 For career planning, succession planning, salary wages administration, and

maintenance of discipline.

 Formulating of employee welfare schemes, implementing and monitoring.

 To resolve the grievances of the employee.

 Implementation of Insurance policy coverage for all the workers.

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 Administration of contract labour engagement and canteen management.

PRODUCTION DEPARTMENT

This department is responsible for the entire manufacturing process, turning raw materials
into finished goods. The production process carried out depends upon the instructions given
by the Production Planning Department.

Production Department Chart

VP OPERATIONS

PRODN. HEAD

SENIOR ENGINEER

ASSIST. ENGINEER

JUNIOR ENGINEER

ENGINEER TRAINEE

Functions of Production Department

 Proper usage of raw materials for the production.

 To carry out investigation and guide management on long term measures towards

achievement of goals of expansion in the areas of production and quality.

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 To co-ordinate with Head Service Department and initiate action in different

departments to take care on active actions from the point of quality.

 To ensure implementation of safety measures in the operations, equipment and

process to avoid danger to man and equipments.

 To evolve standard operating procedures for different process and equipments, to

document standard operating data and periodically update the same.

PRODUCTION PROCESS

CNC SECTION

QUALITY CONTROL

GRINDING

PAINTING
BEND REMOVING

TESTING
DRILLING

DISPATCH
WORK CENTER

WELDING

REAMING

ASSEMBLY

BMPL is an engineering industry manufacturing tractor attachments. Production is

done based on the job order given by the customers. Process layout is used for manufacturing

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tractor attachments. For manufacturing loader, dozer and back hoes they are using 5-63 mm
sheets.

CNC Section

In production process first the metal sheets having 5-63 mm are sent to CNC
(Computed Numerically Controlled) section. In this section the CNC machines cut the
metal sheets into different shapes depend upon the manufacturing product. With the increased
automation of manufacturing processes with CNC machining, considerable improvements in
consistency and quality have been achieved with no strain on the operator.

CNC automation reduced the frequency of errors and provided CNC operators with
time to perform additional tasks. CNC automation also allows for more flexibility in the way
parts are held in the manufacturing process and the time required changing the machine to
produce different components.

Grinding

After the CNC section the small metal components are taken into grinding section to
reduce the unwanted small particles in the components by crushing.

Bend Removing

After grinding the metal components are taken to bend removing section to remove
the unwanted bends in the metal components. The bends are removed depending upon the
product.

Drilling

After the bends removed the metal components are sent to drilling section for making
holes. Drilling is a cutting process that uses a drill bit to cut or enlarge a hole in solid
materials. Different types of drilling like Spot drilling, Center drilling, Deep hole drilling,

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Trepanning, Micro drilling, etc. Then the metal components are sent to work center for the
further process.

Work center

In work center all manufacturing process is carried out. The product is produced
based on the instructions given by the production planning and control department.

Welding

In welding section two metals and joined into single material. There are different
types of welding is used.

Reaming

A reamer is a metalworking tool used to create an accurate sized hole. The process is
called reaming. In BMPL some times they outsource the reaming work to other companies.

Assembly

In assembly section all the products manufactured in different section is assembled

into a singly product.

Quality control

Quality control is a process by which entities review the quality of all factors involved
in production. If any defect is found then it is sent back to work center section for correcting
the problem.

Painting

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After the quality inspection is done the products and taken to painting section. Based
on the order different type of colour is used.

Testing

 After painting is done the loader and dozer are tested by attaching with tractors.

Dispatch

Finally the products are dispatched to the customers.

BMPL is using 4000 machines in various segments in manufacturing. Hoist crane

and trolley are used for handling materials. Break down maintenance is used in the industry.
The production is done based on the task given by the PPC department.

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PRODUCTION PLANNING AND CONTROL DEPARTMENT (PPC)

In Production Planning and Control Department planning, organizing, and managing

resources is done to bring about the successful completion of specific project goals and
objectives. In PPC Department they analyze the engineering or technical aspects required for
the production process. This department plan for production and monitor the progress carried
out by the workers.

PPC Department Chart

PPC

SENIOR ENGINEER

ASSIST. ENGINEER

JUNIOR ENGINEER

ENGINEER TRAINEE

Executing the plan consists of the processes used to complete the work to accomplish the
project's requirements. Execution process involves coordinating people and resources, as well
as integrating and performing the activities of the project.

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In BMPL, Monitoring and controlling process carried out to observe project execution so that
potential problems can be identified in a timely manner and corrective action can be taken,
when necessary, to control the execution of the project.

Production planning and control is utilized to schedule operations in manufacturing the

desired product on time at the least total cost.

Production planning and control is the element of a production that keeps it on-track, on-time
and within budget. Physical resources and labour are the largest costs a manufacturing firm
has. If they are not used efficiently, the firm can lose money.

OBJECTIVES OF PPC

 To ensure safe and economical manufacturing the desired products in required quality

and quantity.

 To deliver the products to customer as mentioned in the order.

 To provide better service to customer.

 To maintain maximum process efficiency by proper co-ordination.

 To maintain flexibility in manufacturing.

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QUALITY CONTROL DEPARTMENT

In BMPL, Quality control department review the quality of all factors involved in
production. Quality is a measure of hoe closely a good or service conforms to a specified
standard. Quality standards may be any one of a combination of attributes, varieties of project
of the product being manufactured and the attributes includes performance, reliability,
appearance, commitments to delivery time, etc. Wastage can be avoided if the production
process is monitored carefully.

Quality Control Department Chart

QC

SENIOR ENGINEER

 ASSIST.
ENGINEER

 ENGINEER
TRAINEE

Inspection

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Inspection is done by the quality control department depend upon the instructions given by
the R&D department.

Tools used for checking the quality are:

 Vernier caliper (Digital / Analog)

 Screw gauge (Digital / Analog)

 Multimeter (Digital / Analog)

RESEARCH AND DEVELOPMENT DEPARTMENT

BMPL has recognized as in house R&D unit by ministry of science & technology. The

company has a well equipped in house R&D facility to support the development works and

getting solutions for the related problems in tractor attachments. Purchasing materials

including softwares and other services are budgeted and executed within due time. Senior

Engineers will monitor the research spending throughout the research process.

Research and Development Department Chart

 VP
OPERATION

 PRODN. R&D

 SENIOR
ENGINEER

 ASSIST.
ENGINEER

 JUNIOR ENGINEER

 25
ENGINEER
TRAINEE
 BULL MACHINES PRIVATE LIMITED

BMPL is allocating annual budgets for the research which is determined by the top

management after considering the necessary requirements. BMPL also utilizes the resources

in group companies testing and check up along the lines of research requirements.

INDUSTRIAL ENGINEERING DEVELOPMENT DEPARTMENT

It is concerned with the development, improvement, implementation and evaluation of

integrated systems of money, knowledge, information, equipment, energy, materials and/or
processes.

It also deals with designing new product prototypes more efficiently. In this
department CAD (Computer Aided Design) is used to develop new products for the
production. The engineers develop new products with different shapes and sizes. For example
they made design for 39 types of buckets used for tractors.

IED Department Chart

IED

SENIOR ENGINEER

ASSIST. ENGINEER

JUNIOR ENGINEER

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In IED Department complex processes or systems are optimized. A major aspect of industrial
engineering was planning the layouts of factories and designing assembly lines and other
manufacturing paradigms. This department instructs the Sub Contract department about the
type of product to be purchased from other companies.

SUB CONTRACT DEPARTMENT

Sub Contract Department made contract on other companies to purchase the particular
type of raw materials required of the production. BMPL has made contract with many
companies to purchase the product.

Sub Contract Department Chart

SUB CONTRACT

SENIOR MANAGER

JUNIOR ENGINEER

ASSIST.

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Industrial Engineering department develop and give the design to the Sub Contract
department about the type of product to be purchased from other companies. The sub
contract department purchase the product depends on the production.

FINANCE DEPARTMENT

Finance department performs a vital role in every organization. The main function of

finance department is to procure funds required and it ascertains the profit and loss of the

company during a year. Finance Department keeps all relevant records of accounts. Finance

is the life blood of every business. Finance department takes care of all the monitory

transfers of the firm.

FINANCE DEPARTMENT CHART

 FINANCE

 DEPUTY
MANAGER

 LOGESTIC
MGMT

 EXECUTIVE
MANAGER

 SENIOR
OFFICER

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 BULL MACHINES PRIVATE LIMITED

 JUNIOR
OFFICER

The annual turnover of BMPL is 60 crores. This company has 85 percentages of market

shares in this tractor attachment business. In Finance department the sources of funds are

maintained. They are maintaining service tax separately, invoice payment, journal, ledger

files, transport copies, etc. In BMPL financial decision is directed toward the future of the

firm. Budget may be long term or short term. Long term budgets have a time horizon of

5–10 years giving a vision to the company. Short term is an annual budget which is drawn to

control and operate in that particular year.

RATIO ANALYSIS

  

 CURRENT RATIO  

 QUICK RATIO  

 DEBT/EQUITY  

RATIO

 GROSS PROFIT (%)  

 NET PROFIT (%)  

 OPERATING COST  

(%)

 RECEIVED  

TURNOVER IN DAYS

 (PAYMENT

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PERFORMANCE OF

DEBTORS)

 RETURN ON  

INVESTMENT (%)

 (NET PROFIT/

CAPITAL A/C, & NET

PROFIT)

Functions of Finance Department

 The functions of Finance Department

are:

 Maintaining all books and bills.

 Preparation of budget for all the

departments.

 Audit and Treasury administration.

 Administration of taxes.

 Preparing monthly, quarterly and annual

accounts information.

EMPLOYEE BENEFITS

The employee benefits are as follows:

 Wages

 ESI

 Gratia Payment

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 Incentive Production

 Incentive Sales

 Incentive service – maintaining

 Salaries

 Remuneration

 Provident fund

 Leave Salary

 Bonus

 Labour Welfare Expenses

 Medical Expenses

MARKETING DEPARTMENT

Marketing is the process by which companies create customer interest in products or

services. Marketing is a social and managerial process by which individuals and groups

obtain what they need and want through creating and exchanging products and values with

others.

Bull Machines Private Limited is No.1 tractor attachment company in India. This company

has 85% of market shares in tractor attachment business.

Marketing Department Chart

VP MARKETING

DEPUTY GM

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SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASSIST. MANAGER

TERRITORY MANAGER

TERRITORY
INCHARGE

MARKETING
EXECUTIVES

BMPL has marketing head office at Noida. The marketing is carried out in all Regional

Offices. The marketing and service is done in all branch offices of this company. The

products produced by the company are used for construction, agriculture and industrial usage.

BMPL segment the market based on the location of customers. Market segmentation pertains

to the division of a market of consumers into persons with similar needs and wants. After

sales service of the product is done for 1 year. The company is selling his product throughout

India and in other countries like Sri Lanka and Germany. The company is going to import

china machine to increase production and sales in other countries.

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The forms used are: order confirmation form, order cancellation form, order receipt, dealer

margin and travel expenses form. The sale of product is done through direct contact and

through online. Marketing is total system of organizational activities including planning,

pricing, promoting and distributing. Marketing is pre-sales actives of sales.

In BMPL Marketing practice includes advertising, distribution and selling. Advertising is

done on News paper and Online. The BMPL has its Regional Offices all over India. Hence

BMPL is distributing his products all over India. Marketing survey is done by BMPL in order

to identify the requirements of the customers and to introduce new product. The task of

marketing research is to provide management with relevant, accurate, reliable, valid, and

current information.

CHANNEL DISTRIBUTION

The channel of distribution refers to the pathway taken by the goods to move from the

production point to the point of consumption. For BMPL, National wide over 600 Dealers are

present for Strong Sales and Service Network.

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Tax Procedures

A copy of invoice is filed for each transaction. If C-Form are present then Tax is 4% for

Tamil Nadu and 2% for other states. If C-Form is not present, 4% tax for other states.

SYSTEMS DEPARTMENT

In BMPL there are about 85 computers and 25 printers are used. Most of the
Computers use Windows XP as an operating system. The company has appointed separate
workers for developing new softwares. Softwares are developed for various departments.

Systems Department Chart

SYSTEMS
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SYSTEMS HEAD

SENIOR
PROGRAMMER

JUNIOR
PROGRAMMER

Training is given for all the end users. Separate login and password are given for the
end user. The vb.net is used for developing new softwares. Figure print machine is used for
entering daily attendance. The company got license and going to implement sap in future. All
the systems inside the company are connected using LAN.

The Systems departments analyze all the departments by collecting all the information
and develop new softwares. The sotwares are developed in such a way that it is user-friendly.
All the systems in the company is connected to main server. So all the information are stored
in the main server. The workers can access other systems except main server. Punching card
is used for entering into the server room. The systems head, senior programmer and junior
programmer has the permission to enter into server room and access the computer.

SYSTEM CONFIGURATION

The basic hardware and software configuration that all systems having are;

Hardware Specifications

Processor : Intel Pentium IV

Hard Disk : 80 GB

RAM : 512 MB

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Monitor : 15” inch

Keyboard :104 Keys

Mouse : Optical mouse

Printer : Laser printer and dot matrix printer.

Software Specifications

Operating System : Windows XP

Front End : Visual Basic and .Net

Back End : SQL Server

Role OF Systems Department

 The burden of keeping all the paper records are avoided with the help of computers.

 All the details with regard to different departments such as Purchase, Finance,

Marketing, Human resource are fed into the system.

 The retrieval of information regarding any specific matter is had with the help of it.

 The chances of getting error is also very rare.

 In case of purchase, all the details regarding the purchase materials, vendors list,

amount paid is stored in the computers.

 In the case of Human resource all the details regarding the employees and their

monthly salary are stored.

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 In production department, the quantity of materials produced and previous year

records are stored in the computers. Without computer it is impossible to maintain all

the bills and transactions in the finance department.

PURCHASE DEPARTMENT

The Purchase Department in BMPL is not meant only to purchase the raw materials
needed for the production purpose. It also helps as a way to gather auxiliary materials needed
for other departments.

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Purchase Department chart

PURCHASE

SENIOR OFFICER

OFFICER

JUNIOR OFFICER

PURCHASE ASSIST.

Mode of Purchase

The different items required in each department are collected and lists of all the items
are made. Then another list of all the available vendors is prepared.

Procedure for Placing an Order

 Originating of an indent

 Tender enquires

 Opening of the tender on the date mentioned

 Analysis of all the traders

 Selection of the best one

 Negotiating with the party

 Approval of the selected tenders

 Order placing

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 Follow – up

Procedure for Purchase

 Enquiry to right source

 Scrutinize the quotations

 Obtaining approval from the Finance Department

 Release of order

 Follow up

 Receipt at the stores department

 Assistance to give payments in time.

In BMPL departmental documentation of major activities is carried out by specified forms.

There exists a provision of the call for of the quotation and the same is wished to be enlisted
through form entries. Purchase orders are issued by the concerned officials entered through
the purchase order forms. Sales receipts are issued to the customer-dealers and agents, who
buy the pumps primarily through agency agreements.

Suppliers will deliver the raw materials directly to the industrial unit after they received the
payment. Payment is done through cash or cheque to the suppliers. Raw materials are
purchased across the country. They purchase large quantity of materials for the production.

Period Of Purchase

In off season the production is low, hence they will purchase low quantity of raw
materials. In the month of June – March they purchase large quantity of products and
production is high.

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Grading of Materials

In BMPL, ABC classification process is followed. This is an analysis of a range of

object into three categories. They classify the products based on the place of purchasing the
materials.

A - Important; B - Average importance; C - Relatively unimportant as a basis for a

control scheme.

STORES DEPARTMENT

It is the secondary auxiliary department of the Purchase Department. The main duty of this
department is to store the inventory and to supply it to the various departments when it is
required.

They stores department update the availability of stock to top management in order to
purchase the raw materials at right time. Tendering system is adopted for the purchase of
materials. It helps to avoid the personal interest in selection of suppliers and favoring in the
purchase of materials.

The stores department of a firm handles stock control. It involves buying of raw materials and
components and controlling stock levels. However, this can lead to a number of problems like
increased storage costs and a greater risk of theft or deterioration.

If stock levels are kept low, there is the risk of running out of stock. Production may have to
be slowed down or even stopped. Wages and machinery must still be paid for, whether the
firm is producing anything or not. Bin card system is also followed in stores department in
order to maintain the stock level

Functions of Stores and Dispatch Department

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 Inventory control

 Procurement of materials

 Dispatch of materials to the concerned department

 Record the consumption rate of materials.

 Issue of purchase requirements.

SERVICE DEPARTMENT

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BMPL have more than 600 dealers for strong sales and service network. The pre sale
service for the products is done for 1 year from the date of purchase. If the problem is within
the guarantee period, the parts are well checked and If needed replaced completely and then
delivered. If the problem is outside the guarantee period, the bill for the changed spare parts
alone is prepared along with the service.

Service Department Chart

HEAD SERVICE

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASSIST. MANAGER

ENGINEER SERVICE

SERVICE TECHNICIAN

BMPL has service centers all over India. So it will help their customers at any time.
Customer relationship is maintained by providing efficient service.

REVIEW DEPARTMENT

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This Review Department is directly controlled by the Managing Director of this

company. This department maintains the overall process carried out in the company.

Review Department Chart

REVIEW

DEPUTY MANAGER

OFFICER

Review department access the Bull Machine System in order to analyze the actual
performance of the staff working in the company. The overall performance of the company is
monitored by this department.

CONCLUSION

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BULL MACHINES PRIVATE LIMITED is Indis’s No. 1 Tractor Attachment

company. Its products are being exported to the foreign countries and our country earns more
from foreign countries. The report has given a detailed study of the original functioning of
BMPL with the descriptions of various departments in the concern which helped me to get a
practical exposure which will be assets for my future career.

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