Question # 2 of 15 ( Start time: 01:40:23

Total Marks: 1
AM )
Which of the following environment includes forces that create new technologies, creating new
product and market opportunities?
Select correct option:

Societal environment

Cultural environment

Technological environment

Natural environment

Question # 3 of 15 ( Start time: 01:41:48

Total Marks: 1
AM )
What do subcultures include?
Select correct option:

Nationalities, religions, racial groups & geographic regions

Ethnic groups and geographic regions

Religions and geographic regions

Nationalities, religions, and racial groups

Question # 4 of 15 ( Start time: 01:42:42

Total Marks: 1
AM )
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Select correct option:

Product

Political

Promotion

Place

Question # 5 of 15 ( Start time: 01:43:04

Total Marks: 1
AM )
A person’s buying choices are further influenced by four major psychological factors. Which is
NOT one of these factors?
Select correct option:

Motivation
 Perception

Habitual buying behavior

Learning

Which one of the following options BEST represents the involvement of management and
employees in the continuous improvement of the production of goods and services?
Select correct option:

Total Quality Management

Marketing Management

Customer Relationship Management

Knowledge Management

Question # 7 of 15 ( Start time: 01:45:33

Total Marks: 1
AM )
Which of the following marketing mix activity is most closely associated with newsletters,
catalogues and invitations to organization-sponsored events?
Select correct option:

Pricing

Distribution

Product development

Promotion

Question # 8 of 15 ( Start time: 01:46:58

Total Marks: 1
AM )
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a
product. It is obviously using which type of segmentation?
Select correct option:

Behavioral

Psychographic

Demographic

Geographic

Question # 9 of 15 ( Start time: 01:48:28

Total Marks: 1
AM )
What can we say about the size of the business market compared to consumer markets?
 Select correct option:

It is same

It is smaller

It is huge

No need to compare

Question # 10 of 15 ( Start time: 01:49:58

Total Marks: 1
AM )
A situation where potential suppliers quote a confidential price to the buyer refers to which one
of the following options?
Select correct option:

Price fixing

Competitive bidding

Rapid penetration

Slow skimming

Question # 11 of 15 ( Start time: 01:51:30

Total Marks: 1
AM )
By _____ the market and having several detergent brands, Procter & Gamble has an attractive
offering for consumers in all important preference groups.
Select correct option:

Dividing

Researching

Segmenting

Reaching

Question # 12 of 15 ( Start time: 01:52:12

Total Marks: 1
AM )
Desirable qualities for a brand name include all of the following EXCEPT:
Select correct option:

It should suggest something about the product’s benefits and qualities.

It should be easy to pronounce, recognize, and remember.

The brand should almost always be a long word to get attention.

The name should translate easily into foreign languages.

Question # 13 of 15 ( Start time: 01:52:47 Total Marks: 1

AM )
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:

EBay’s mission is to connect individual buyers and sellers online

Singapore Airlines is the world’s largest airline

Girl Scouts of America, “where girls grow strong”

Wal-Mart, “we deliver low prices everyday

Question # 14 of 15 ( Start time: 01:53:57

Total Marks: 1
AM )
The first step in the marketing control process is BEST described as one where the marketer
performs which of the following activities?
Select correct option:

Evaluates performance

Measures performance

Sets specific goals

Takes corrective action

Question # 15 of 15 ( Start time: 01:54:27

Total Marks: 1
AM )
Marketing plan is started from which one of the following component?
Select correct option:

Executive summary

Marketing strategy

Action programs

Opportunity analysis