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Business Administration
Business Administration
Business Administration



Business Administration

Business Administration


Preparing for success in the global business environment

A degree in Business Administration (BBA) at Kent Business School will give you a strong academic base and a solid skill set for a career in business or management.

At Kent we consider business and management in its wider international context. We are well placed for access to Europe, with strong European links, and our internationally renowned academic staff come from 22 countries. The BBA at Kent will prepare you for work in an increasingly volatile global business environment and aims to equip you with the knowledge, tools and techniques to compete effectively in a global job market. You will gain a wide-ranging academic education with an emphasis on key skills which are highly valued by top employers.

Key business ingredients

The BBA will give you knowledge of the key areas essential to managing organisations: accounting, business computing, economics, finance, marketing, human resource management, operations management, quantitative methods and strategic management. As part of our global focus, you will study contemporary business cases which also illustrate worldwide business and management issues, such as corporate social responsibility or the environment. You will also have the opportunity to

or the environment. You will also have the opportunity to work on projects which have a

work on projects which have a local impact in our business community. On this programme we give you the choice of taking specialist options that reflect your own interests, with modules in topics such as accounting, computing, marketing, human resource management and international business.

World-class learning


At Kent you learn from lectures, seminars, project team work and presentations. Whether they have a particular area of expertise or are actively involved in a research, our academics are passionate about their subjects and about sharing

their knowledge with students as well as with the wider academic and business communities.

Kent Business School is research- led, with 60 permanent academic staff and a number of associate staff who support their classes with visiting academics from other leading universities as well as guest speakers from many areas of business. As a Business School student, you will be part of a community which will encourage you to challenge assumptions, think critically and creatively. As a result you will receive a distinctive business education that allows you to grow your individual management potential and make you highly employable.

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We are one of the top ten universities in the UK for

In the

course satisfaction.

Student Survey,

2007 National

students were

89% of full-time

the ‘overwhelmingly quality of their satisfied’ courses. with

One year work placement

The BBA students have the option of doing a Year in Industry, or a work placement. This takes place between your third and final years. Companies who have recently participated in the scheme include British Energy, BP, IBM, KPMG, Sun Microsystems, Lloyds TSB and Unilever, as well as corporations in New York, Kyoto, Dubai and Barcelona. For many of these companies, this is an ideal opportunity to discover new talent, or to staff one-year projects by

tapping into an international pool of dynamic students who already have

a consolidated knowledge and

understanding of current business issues. For our students, it is the chance to put theory into practice as well as make a valuable contribution to an organisation.

Spend a year abroad

Kent Business School has long- established links with other business schools in several European countries, providing exciting exchange opportunities. All students can benefit from our

international focus, but if you have the necessary language ability, there is also the chance to spend

a year studying at one of our

partner institutions in France, Germany, Italy or Spain. This gives you greater insight into other business and social cultures.

Business Administration


This gives you greater insight into other business and social cultures. Business Administration www.kent.ac.uk/kbs/ 3
This gives you greater insight into other business and social cultures. Business Administration www.kent.ac.uk/kbs/ 3

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Superb facilities and location

www.kent.ac.uk/kbs/ Superb facilities and location Based on a scenic campus, you will also have the benefits

Based on a scenic campus, you will also have the benefits of a multicultural learning environment.

Kent Business School has its own modern and businesslike facilities on campus, a short walking distance from the popular Park Wood student village. The main building has two lecture theatres, seminar rooms and a large reception area which is often used for business networking events. Behind the main building is the Undergraduate Office where the Senior Tutor and the programmes’ support staff are located.

Diverse environment

Our students come from a variety of backgrounds and all of our students benefit from the diverse nature of the Kent Business School. There are always a number of mature students who have worked in industry, as well as an increasing number of students from overseas. This mix means you not only learn from your lecturers but also from the experiences of your peers.

Sociable campus

The campus is built on 300 acres of parkland, overlooking the city of Canterbury. Modern buildings are surrounded by open green spaces, courtyards, gardens, ponds and woodland. It’s self-contained and all the main facilities are within walking distance. These include a sports centre, cinema, nightclub, restaurants, bars, medical centre

centre, cinema, nightclub, restaurants, bars, medical centre and pharmacy, off-licence and shop, banks and cashpoints,

and pharmacy, off-licence and shop, banks and cashpoints, and laundry facilities. Also on campus are excellent academic facilities such as the library and support for developing your study skills.

Beautiful city

Canterbury city centre is just a 20-minute walk or a short bus-ride from the University campus. It’s a small but beautiful city with stunning medieval buildings, lively bars, pubs, restaurants and cafés, and a wide range of shops, from small independent outlets to high street chains.

“The campus is so beautiful – it’s stunning. It’s a fantastic place to learn and meet people, and having all the facilities in one location is great. And Canterbury is a lovely city.”

Sally Golland, Business Administration graduate

At the heart of the city, Canterbury Cathedral is also the venue for the University’s degree congregations.




John Wybar is in his final year of the Business Administration course. Here, he talks about his year in industry.

Last year I was given an excellent opportunity to take a year in industry with the reputable firm Lloyds TSB. If you think of Lloyds TSB you instantly picture the numerous branches across the country, and in particular personal banking. I was pleasantly surprised to find a massive number of other strings to this company’s bow, which is continually expanding.

I was posted to an area within the

corporate side, in particular business recovery. Our aim was to take on a portfolio of business customers who are struggling in their respective markets and give them advice to try and turn their business prospects around. This

is certainly a service I would never have thought a bank would be involved with and, as it turns out,

I was actually in the leading

business recovery department of any UK bank.

I decided on a placement in Lloyds

TSB not only because it is highly reputable and respected, but also

because I felt that it suited the skills

I had already gained on the BBA programme – and would help develop these further.

I have encountered so many

different aspects of business in this

year that it is incredibly difficult to summarise. But one of the things

I enjoyed most was going to

customer meetings and seeing the inner workings of a business facing turmoil. Another fascinating part of the placement was to see the numerous functions within the bank.

Other responsibilities I undertook included managing customers on a day-to-day basis and ensuring their needs were satisfied without putting the bank at risk.

I have had such a varied

experience, and feel I have developed immeasurably in almost every area. My ability to read financial information has improved, as well as my confidence when meeting professionals, other employees and customers, both

face-to-face and on the telephone.

I also think my communication skills

and ability to think under pressure

have been enhanced.

I strongly believe that the

placement year has put me in good

stead for not only my final year of University, but also my future career.

I feel that I will be able to contribute far more in lectures and seminars

as I have more experiences to bring to the fore. My enhanced communication skills will also help

Business Administration


me put points across more effectively. Because I took on the role of a project manager during my placement, I also feel more

confident in guiding others during group tasks. The skills that I have developed will stay with me for ever and I will take these into any career I pursue, not to mention the fact that a placement year looks excellent on a CV and provides a good talking point in interviews.

This has also given me an excellent springboard, should I choose to pursue a career in Lloyds TSB, especially since I have built a

number of contacts within the business. I would strongly recommend the scheme to all BBA students as it is a fun and interesting way to further your development and gain invaluable skills to take into your studies and life in general.

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Business Administration


Excellent job prospects

The Bachelor of Business Administration degree gives you the academic foundation you need for a career in business or management.

Good career prospects

Kent has always enjoyed an excellent reputation among employers. Our Business Administration graduates find work in public and private sector management and consultancy both overseas and in the UK.

BBA graduates from Kent have gone on to take up positions at a wide range of companies and

sectors, including Deloittes, KPMG, PriceWaterhouse Coopers, Lloyds TSB, Sainsburys PLC, Tesco, Transport for London, Yahoo! UK, Thames Valley Police, Heineken,

a wide range of media agencies

and management consultancy companies. Other graduates began their own successful business ventures or start ups.

Romi Arya, now IT Regional Business Partner – Customer Development, Marketing and R&D with Unilever Europe IT, explains how studying at Kent kick-started his career.

‘I graduated in 2007 from the

Business School at the University of Kent where I was studying Business Administration with a Year in Industry. I am now on the Unilever

with a Year in Industry. I am now on the Unilever Graduate Leadership Programme within the

Graduate Leadership Programme

within the IT Function, after having

a successful third year as an

industrial placement student in Unilever IT; this also set me up for my final year of studies. The University of Kent has been highlighted as a key university for Unilever, in particular within the IT function, and hence it is very important to us to build and sustain

a relationship.’

Did you know? According Sunday Times is University Guide, Kent one the top ten universities
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Sally Golland is operations manager at The Gluttonous Gardener, an on-line and mail-order gift company. She gained a BA in Business Administration from Kent Business School in 2005

What made you choose Kent?

I loved the sound of the course

because it covered such a variety of subjects. The flexibility of the course meant I got a rounded view of business and could then choose what I wanted to do.

I started looking at the computing

side of things, then concentrated purely on business. But I liked the

operations side and marketing, too, and began to focus on e-commerce, bringing them all together. The crossover between different aspects of the course was very enjoyable.

What was it like joining The Gluttonous Gardener? When I joined, there was just me, the company owner, and an accountant who came in once a week. But even though it was such a small set-up I felt quite daunted. I had work experience but it didn’t prepare me for being plunged into on-line retailing. You learn on the job – I had a very steep learning curve!

There are six of us now – 18 at Christmas – and I’ve doubled the turnover. There wasn’t anyone to

focus on the on-line side so I had

a blank canvas.

Are you able to apply what you learned at Kent to your job?

I use all of it – everything from

strategic management to operations to e-commerce – and

I think that’s probably quite rare

so early on in your career. I help design the catalogues and website, do the PR, make sure orders go out and generally keep

the customers happy.

Having that teaching was vital; even if you don’t get a job where you are involved in several aspects of the business, you will be able to understand what other departments within your company are doing. It helps you

and you should gain their respect

– it makes a huge difference.

What advice would you give graduates searching for jobs? The lecturers taught us that tailoring your CV to the job you’re

applying for, highlighting relevant experience, interests, and so on,

is essential.

Also, any relevant experience you can get gives you the edge, even

if it’s not paid. It gives you

something more to talk about in

Business Administration


an interview, and you build up contacts – networking is very important these days.

I’ve been lucky finding a job I love, but I think it’s important not to rush into the first job that comes along. You might not enjoy

it and be stuck there for a year or two. So wait if you can.

Do you have happy memories of your time at Kent? Oh yes. It’s such an important three or four years and it definitely gave me inspiration to push things and see how far I could go in my career. And socially, there’s such a lot to do. I made a lot of friends and I don’t think I’ll lose touch with them.

What of the future? My job’s brilliant, but a bigger company with bigger budgets and greater turnover would be a

challenge. And I know people doing their Masters at Kent; the thought that you can come back is very tempting!

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Choosing your degree programme

Not sure which programme to choose? Here’s a guide to degrees available within Kent Business School.

Single Honours:

Business Administration

Taking a single honours degree in Business Administration enables you to keep the focus on your chosen subject. However, you can pursue special interests within this programme by choosing from the options offered in Stages 2 and 3. Or you may choose to slant your single honours degree towards marketing or computing by opting for Business Administration (Marketing) or Business Administration with Computing.

Business Administration (European Management)

This is available if you have an A level or AS level in German. French, Spanish or Italian can be taken from scratch if you have another European language GCSE. This is a four-year degree – you spend your third year studying with one of our European partner universities in France, Germany, Italy or Spain. Students who spend their third year in France acquire the French Maîtrise qualification, as well as the Kent BBA.

French Maîtrise qualification, as well as the Kent BBA. What you can study during your year

What you can study during your year abroad varies according to the university you choose. Usually you combine study of the language and culture of your host country with a broadening of your studies in business and management.

Joint Honours

Joint honours are available with a range of other subjects (see page 19). Study will be divided 50:50 between your two honours subjects. For more information about your other subject, please order the relevant subject leaflet from the Information and Guidance Unit (see page 19).

Business Administration with an Optional Deferred Subject

Choosing an Optional Deferred Subject allows you to defer your final choice of programme until you arrive at Kent. You have the flexibility to change to a joint honours programme, subject to entry requirements and timetabling constraints.

Studying at Stage 1

The first year of your degree programme introduces you to concepts and theories of the business environment.

In a typical week, you spend four

hours in lectures, four hours in group discussion or classes, and

four hours in seminars. Participation

in group work is encouraged. You

will also have sessions in the computer labs to develop IT skills. Most modules involve considerable periods of individual study using the resources of the library.

Most modules have an end-of-year examination which counts for 70% of the mark; the other 30% is

derived from your coursework. Most Stage 1 modules are assessed by

a combination of coursework and

examination. Before proceeding

to Stage 2, you must successfully

complete Stage 1.

All single honours students take the following core modules:

• People and Organisations

• Business Tools

• Economics for Business or a language module

• Computing for Business and Accounting

• The Global Business Environment

BBA with Computing students take at least two computing modules in Stage 1 and defer Financial and Management Accounting to the second year.

BBA with Marketing students take Introduction to Social Psychology.

Joint honours students take some of the above, alongside modules from their other subject.

Stage 1 modules

People and Organisations

An introduction to the key concepts

and theories of organisational behaviour and management. It integrates organisational theory with practical people management issues. You also explore how the management of people and organisations are shaped by an increasingly complex and dynamic business environment, and the implications for managerial action.

Business Tools

This module aims to equip students with the key business tools needed

for the academic study of business and business-related subjects. It will provide the necessary skills for successful study, while building a solid foundation for those students

intending to embark on an industrial

work placement. The module is

designed to integrate academic

study skills pertinent to business

with more practical interpersonal and work-related skills. It includes

techniques for effective learning, research and communication as well as critical thinking, quantitative methods, presentations and conceptual frameworks.

Economics for Business

The aim of this module is to introduce students to economics

Business Administration

Studying at Stage 1

and the use of economics in analysing business decisions, behaviour, problems and issues. To this end, the module covers the key principles of economics and the main debates about economic problems and policies pertinent to the business environment and business decision-making.

Please note that as an alternative to Economics in Stage 1 you can take a language course in French, German, Italian or Spanish or make space for additional computing on the BBA with Computing degree. If you choose this option you take Economics in the second year.

Computing for Business and Accounting

This module provides you with the theoretical knowledge and practical computing skills you need to make full use of computers and information technology across other modules. You do not need to have any previous knowledge of computers. Topics covered range from operating systems to spreadsheets and databases.

The Global Business Environment

To develop a sound knowledge of the global business environment, this module analyses specific real- world examples of multinational enterprises and international organisations such as the World Trade Organisation, International Monetary Fund, and the World Bank. Using analytical tools and frameworks, students understand the complexity and diversity of doing business internationally.

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Studying at Stage and 3

Studying at Stages 2 and 3

Stages 2 and 3 represent the second and final years of your degree programme.

The structure of Stages 2 and 3 provides a general grounding, covering all the key aspects of management. You then have the opportunity to focus on one area, such as marketing, international business or human resource management and industrial relations, or to spread your choices more widely.

Teaching is, as in Stage 1, a combination of lectures, group discussion or classes, and seminars. As the degree progresses, you make extensive use of computer-based resources at the University and elsewhere.

Your second and final year marks are combined to determine your final degree class (together with your marks from your year abroad if applicable).

All single honours students must take the following core modules:

• Managers and Organisations (if People and Organisations was not taken in Stage 1)

• Economics for Business (if not already taken)

• Financial and Management Accounting

• Management of Human Resources

• Marketing Analysis

• Operations and Services Management

• Strategic Management.

You may also be required to take other compulsory modules (for example, language or computing), depending on your programme.

Students can also take some of the following optional modules:

• Business/Management Project

• Business to Business Marketing

• E-Commerce and Business

• E-Marketing

• Enterprise

• European Business

• Gender and Organisations

• Industrial Relations

• International Industrial Relations and Human Resource Management

• International Business

• International Marketing

• Law of the Workplace

• Marketing Communications

• Marketing Research

• New Enterprise Start-up

• Psychology of the Workplace

• The Rise of the Modern Corporation

• Techniques and Methods in Management Science

Those taking Business

Administration (Marketing) must

take four modules from:

• Business to Business Marketing

• International Marketing

• Marketing Communications

• Marketing Research

• E-Marketing

Joint honours students take half of their modules in their other subject.

students take half of their modules in their other subject. Stage 2 and 3 modules Financial

Stage 2 and 3 modules

Financial and Management Accounting

This module provides you with an awareness of the language of business accountancy. The work of

accountancy permeates all aspects

of management and the accountant

provides information for both

managers and external parties that

is relevant to the planning and

controlling of their operations and to

the evaluation of their performance.

Management of Human Resources

Progressing on from the first year

module, People and Organisations,

this looks at people management

policies at the organisational level,

providing a deeper understanding

of the relationships between the

environmental context, people

management and organisational

performance. Themes include managing people in a competitive

business environment (human resources management), trade unions and industrial relations.

Marketing Analysis

This module is structured around

the external and internal aspects

of market and firm, as follows:

• The Market: understanding the

marketing environment; target

marketing; understanding customers’ and buyers’ behaviour.

• The Firm: marketing strategy and planning; marketing research; the marketing mix; new product development; marketing communications and channels.

Operations and Services Management

This module helps you understand operations management and the activities of operations managers, and to appreciate how the operation’s function contributes to the organisation’s competitiveness or strategic direction. You also look at the main issues surrounding the design of products, services and processes, develop teamworking skills and learn to present and debate an argument.

Strategic Management

Providing an understanding of strategic processes in organisations, this module is taught in three parts, covering an introduction to strategic behaviour, structures and systems, and strategic interaction. Case studies are used to explore the relationship between theory and practice in an organisation and how this can affect the strategy of a firm.

Business/Management Project

Covering a topic of particular interest to you, projects can be based on work for an external client and/or involve collecting data and assessing the evidence for a case study or other applied management research. Or they can be built on thorough library-based research.

Business to Business Marketing

This module will enable students to understand the distinctiveness of marketing to businesses and/or organisations as compared to consumer markets, to have the ability to analyse and respond to managerial problems in managing

business markets. It combines lectures on the theories and practice of B2B marketing, seminars, and group discussions on solving practical problems.

E-Commerce and Business

In this rapidly changing field, the module content will reflect current trends. Topics may include enabling technologies for e-commerce – the internet, the web, databases and data warehouses, website design and management – as well as a consideration of globalisation and organisational issues.


The aim of the module is to enable you to gain an understanding of the e-marketing environment and how the Internet and other technologies support marketing. Areas covered include customers in an internet age – knowing, reaching and retaining customers; Internet marketing strategy; data protection and legal issues. The module will equip you to work in organisations that are looking to develop marketing initiatives using new technologies.


Small businesses make up a very significant part of the UK economy. This module examines the role of enterprise in the economy, particularly in relation to small businesses. You consider issues of business start-up, survival and growth strategies, government policy and intervention. You also look at individual entrepreneurs and how their businesses have developed.

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Studying at Stage 2 and 3

European Business

Globalisation and European economic integration both have significant effects upon the business environment. In this module you gain an understanding of the impact of EU policies on European business and discover the practicalities of doing business within the 'new' Europe. You also analyse different European business cultures and management styles; specifically the

managing of cultural diversity within

a European business environment.

Gender and Organisations

This module aims to provide a critical insight into the impact of gender on individuals’ experience of

work and organisations. It also seeks

to show how gender influences the

way management is practiced and

the shape that organisations take. It will cover feminist perspectives used widely within the study of gender and organisations and highlight how each perspective conceptualises the issue of gender differently, presents

a distinct account of gender

inequality and proposes different

“solutions” to the “problem of gender” in organisations.

Industrial Relations

The module looks at industrial relations within the broad context of industrial society, paying particular attention to the British experience. The focus is on the economic, social, legal, historical and political factors that influence individual and collective attitudes and behaviour in industrial relations.

Continued overleaf

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Studying at Stage 2 and 3

International Industrial Relations and Human Resource Management

An introduction to comparative aspects of industrial relations and human resource management. It focuses on Germany, Sweden, France, Italy and the USA. The module examines a range of areas from management strategies and the effectiveness of trade unions to the EU and the social chapter.

International Business

The internationalisation of commerce and world capital markets is the backdrop to this module, examining the determinants of national competitive advantage, and the role of government and trade regulations in international business. It covers the marketing, production, human resource management, political risk management and financial implications, and the development of global strategic planning. It also examines the role of pressure groups concerned with the environmental and social impact of international business.

International Marketing

Assessed by a project, this module will enable you to identify and evaluate international market opportunities and design an appropriate marketing plan, and to understand the role of international marketing in organisations.

Law of the Workplace

This module combines analysis and practical skills with a contextual understanding of labour law, both politically and socially. You study

various legal aspects of the modern employment relationship, including contract of employment, statutory employment protection provisions, race and sex discrimination legislation and provisions for reconciling work and family life. You also explore aspects of collective labour law including the role and status of trade unions, the legal regulation of collective bargaining and regulation of industrial conflict.

Marketing Communications

This module, assessed by a project, helps develop an understanding of marketing communications. A marketing communications plan enables you to identify and quantify target audiences, design an integrated message strategy and an advertisement, and integrate different marketing communications tools and media to deliver the message to the target audience.

Marketing Research

This module, assessed by a project, aims to help you develop an understanding of the role of market research, its connection to marketing decision-making and how to use a number of market research tools.

New Enterprise Start-up

In this module you discover why firms go bust – the economic, financial and operational reasons. You cover the planning necessary to start up a successful business, including budgetary planning and control, cash-flow and working capital, marketing processes, legal issues, customer care and quality standards for business and planning

care and quality standards for business and planning and employing staff. On completion of the course

and employing staff. On completion of the course you produce a draft business plan.

Psychology of the Workplace

An overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people at work. You discover the best ways to motivate, assess, train, and lead people in the workplace.

The Rise of the Modern Corporation

This module deals with British business history, mainly in the 20th century. The central concern is with the growth of large companies, and with the implications of their evolution from individual or family control to complex managerial hierarchies. These developments are related to wider processes of economic and social change, from conditions of near laissez-faire to modern circumstances in which business is a major interest group influencing public policy, including the regulation of mergers and monopolies.

Techniques and Methods in Management Science

The purpose of this module is to give students an appreciation of the quantitative and other analytic techniques valuable to management. The syllabus will include most of the following: PERT/CPM project management; forecasting; decision analysis introduction to stock control; linear programming; transportation method; assignment method; quality control and more.

Year in Industry

Business Administration

Year in Industry

As part of your degree programme, it is possible to go on a year’s business placement, which is taken between Stages 2 and 3. Our students have had placements with many major companies both in the UK and overseas.

Study and career benefits

Employers are very keen to employ graduates who already have work experience, so this year can greatly enhance your job prospects by providing you with real commercial experience. It also allows you to evaluate a particular career path, and gain knowledge of the working environment. If your placement is a success, you may even be offered a job with the firm after graduation.

The skills and knowledge you acquire will also help you in your final year at University, and a placement year can also act as a springboard for securing good opportunities on graduation.

Finding a placement

The department provides information and support in finding placements, visits you twice during your placement year and provides on-line support at other times. On your return to the University of Kent, you provide a reflective report on your placement.

of Kent, you provide a reflective report on your placement. There are frequent visits to the

There are frequent visits to the University of Kent by companies who present their placement opportunities and also interview candidates.

Salary and benefits

Students usually work on placement for the entire calendar year. Salary and holiday entitlements vary according to the employer you work for. However, many students find that they earn enough to be able to save some of their income, and this often helps them in their final year of studying at Kent.

Monitoring your progress

The Business School maintains close contact with you during your year away and you may be

expected to return to the School for

a day at some point during the year.

The work placement year is assessed by a combination of employer feedback and academic

evaluation. It contributes over 10%

to the overall degree mark.

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Visiting our campus and applying to Kent

Come along for an Open Day or a UCAS Visit Day and see for yourself what it is like to be a student at Kent.

Open Days

Canterbury Open Days are held in July and October for potential students – and their family and friends – to have a look round the campus. The day includes a wide range of subject displays, demonstrations and informal lectures and seminars, and the chance to tour the campus with current students to view student accommodation and facilities. For more information, see www.kent.ac.uk/opendays/

UCAS Visit Days

Our UCAS Visit Days are held between January and April each year. Visit Days include a tour of the department and the campus, a talk on the business programmes and the admissions process. During the day you have the chance to talk to current students and academic staff in your chosen subject, and discuss any queries you may have about the course. For more information see www.kent.ac.uk/visitdays/

course. For more information see www.kent.ac.uk/visitdays/ More information If you would like more information on

More information

If you would like more information on Kent’s courses, facilities or services, or would like to order another subject leaflet, please contact our Information and Guidance Unit.

Tel: 01227 827272 Freephone (UK only):

0800 975 3777 Email: information@kent.ac.uk

You can also write to us at:

Information and Guidance Unit, The Registry, University of Kent, Canterbury, Kent CT2 7NZ

For more information about Kent Business School, please see www.kent.ac.uk/kbs/

If you are not sure whether the BBA is the right programme for you and would like personal advice, you may email the Business School and request a one-to-one talk with the Head of Recruitment, Mr. Steve Robinson, at kbsinfo@kent

Terms and conditions The University reserves the right to make variations to the content and delivery of courses and other services, or to discontinue courses and other services, if such action is reasonably considered to be necessary. If the University discontinues any course it will endeavour to provide a suitable alternative. To register for a programme of study, all students must agree to abide by the University Regulations (available online at www.kent.ac.uk/regulations/ or from the Information and Guidance Unit). Data protection For administrative, academic and health and safety reasons, the University needs to process information about its students. Full registration as a student of the University is subject to your consent to process such information.

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Application facts


• Management Science with a Year in Industry (N201)

Year Abroad


Students on a four-year European

• Philosophy (VN52)

programme spend their third year


• Politics (LN22)

studying with one of our European partner universities. These are:

BBA (Hons)


Programme type

• France (Université Jean Moulin Lyon 3, with the opportunity to gain the French Maîtrise)

Degree programmes

Full-time and part-time

Single honours

• Business Administration (N222)

Offer levels

• Germany (Philipps Universität Marburg)

• Italy (LIUC Castellanza)

• Business Administration (Marketing) (N225)

A/AS level 300 points (21 units) including either BC at A level or

• Business Administration (Marketing) with a Year in industry (N225)

BC in 12 unit VCE A level (AGNVQ), IB 33 points (15 at Higher)

• Spain (Universidad de Oviedo).

Year in industry

Business Administration with a Year in Industry (N224) • Business Administration with an Optional Deferred Subject



Available on all Business Administration degrees except Business Administration (European Management) (N223)

Required subjects

GCSE Maths level grade C Business Administration (European Management): A level

Business Administration with Computing (N1G9)

Business Administration with Computing with a Year in Industry (N1GX) European programme

language grade C for German option, GCSE modern language

Grade C for French/Italian/ Spanish options

Required subjects (joint honours)

Departmental scholarships

For one full-time student, a departmental scholarship could be worth an extra £1,000 a year. For full details, go to www.kent.ac.uk/studying/funding/ scholarships/

Business Administration (European Management)

For details of any required subjects for your joint honours subject, see the leaflet for that subject, or visit www.kent.ac.uk/ studying/undergrad/



Joint Honours

Business Administration and

• Accounting & Finance (NN42)

• Computing (GNL2)

• Economics (LN11)

• English (NQ23)

• French (NR21)

• German (NR22)

• Hispanic Studies (NR24)

• Italian (NR23)

• Law (MN12)

• Management Science (N250)

www.kent.ac.uk University of Kent The Registry, Canterbury, Kent CT2 7NZ T +44 (0)1227 764000 E


University of Kent

The Registry, Canterbury, Kent CT2 7NZ

T +44 (0)1227 764000 E recruitment@kent.ac.uk Design & Print Centre 105710 5/08
+44 (0)1227 764000
Design & Print Centre 105710 5/08