YOUR MOBILE STRATEGY

IS AT A CROSSROADS.
WHICH PATH IS BEST?
Source: SEC 10-K Filing

FOLLOW THE ZEBRA

The Well-traveled Path is Coming to an End.
Since 2010, enterprises have bought more than 15 million mobile
units -- 99 percent with a Windows-embedded O/S.
By 2020/21, Microsoft will end extended support of Windows Mobile and CE-
embedded O/S. Mainstream support of Windows Mobile is already past;
mainstream support of CE ends soon.
You will need to rebuild your applications regardless of which operating system
you choose.

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 Because Change is Inevitable, You Need to Rethink Your Mobile O/S Strategy.
Actions and Factors to Consider Now vs. Later:

Application Investment: Selecting from a choice of Choosing between a consumer

now or later O/S environments and enterprise platform

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 The End of a Legacy Demands a Change.
Those that didn't migrate early
By 2020, Microsoft ends its extended support of Windows- are left in a critical situation.
embedded O/S. Customers will need to rebuild applications
regardless of the operating system they choose.
2020
DEAD END

2016
2015

Enterprise-ready
Android
Win10
Consumer-grade
Android
2009
You are here.
START
1995
The start of
Windows-

iOS
Embedded
O/S

Last Windows-
embedded Update

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 O/S Landscape Realities

CONSUMER OVERVIEW1 ENTERPRISE OVERVIEW2

23%
76% Android
CE+WM

77%
of unique devices 1%
WE8.1
shipping today will
no longer be 0%
iOS
supported.

THE MAJORITY OF OPERATING

78% Android 18% iOS 3% Windows 8 SYSTEMS ARE AT RISK.

ENTERPRISE ADOPTION

78% of IHH vendors Zebra Android Zebra estimates

78% oer Android 14% sales represent 35% 35% of units sold
(15 out of 19) 14% of units sold of Android in 2015
in 2014

SOURCES: 1. IDC, May 2015 2. Public Information per Vendor Websites, 2015 Zebra Condential: For Internal Use Only
 Enterprise-Class Experience

VISUALLY INTUITIVE APPS

POCKET SIZED
APPEALING

ALL TOUCH VS. MULTITOUCH LARGER USER

HARD KEYS INTERFACE

That Must Be Delivered Without Consumer-Class Compromise

DEVICE AND APP SECURITY TCO

MANAGEMENT

ADVANCED ACCESSORY
LIFECYCLE
CONNECTIVITY ECOSYSTEM

ENTERPRISE
EXTENDED RUGGED MULTI-USER
API ACCESS SPECIFICATION
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CUSTOMIZATION CONTROLLED
UI/UX FLEXIBILITY AND BRANDING OS UPDATES

6
 Decision Directions: Pros and Cons
Enterprise-ready security
Maximum IT control
Form factors for entire operation
Compatible with Microsoft
infrastructure
Controlled timing of O/S releases
Most requested O/S by partners
Proven in 16 verticals
168+ certied enterprise apps
120 enterprise ISV partners The appeal of a "company" vs.
worldwide3 a "community"
Enterprise tools, services and Trust in Microsoft's heritage
support Condence in Microsoft's
security
PROS +

Extension of investment with

support & maintenance
Large Device Population Popularity of O/S
Easy UI Compatibility with legacy
Popularity = fast adoption infrastructure
Access to Developers CONSUMER Zebra's upcoming release of
Supported by leading ANDROID PROS Win10 tablets, vehicle-mounted
Silicon/microprocessor vendors and handheld devices
Minimize user training Unied code base for multiple
A mature, evolved O/S device support
Focus elsewhere

MIGRATE TO MIGRATE TO ANDROID MIGRATE TO

DO NOTHING
CONSUMER ANDROID WITH ZEBRA WINDOWS 10
CONS

Risk security issues Migrate applications Delay in availability and gains

Plateau in productivity
Lack IT control Invest in software, tools, utilities Unknown viability for enterprise
Lag behind competitors
Invest signicantly in software, and training No control of OS releases
Encounter ineciency Migrate applications
tools, utilities and training
Cap your ROI Incur a slow deployment
Miss User Expectations Migrate applications
Rush to catch up before 2020
Increase risks when nally
migrating

Sources: 3. IDC; 4. IDC, Worldwide Smartphone Market Share by OS, 2010-2014; 5. Tiobe Programming
7 Community Index, 2014; 6. Source Pending; 7. Vision Mobile, Q3, 2014
 Compare the Difference.
ANDROID O/S WIN10 O/S LEGACY WINDOWS
EMBEDDED O/S

Secure Integrated + Mx Integrated Integrated

Maintenance/Issue Escalation Vendor/Community Msft Internal Vendor

Controlled O/S Updates MDM/Cust Controlled Msft Controlled Cust Controlled

IT FOCUSED
Device Management Support Extensible Mfst Provisioned Extensible

Popular Native Language Java, C# C#, .NET C#, .NET

Enterprise Adoption Significant Pending Significant

Microsoft Infrastructure Support High Full High

Licensing /IP Cost $ $$ $$

COST
ANALYSIS Provisioning Costs NFC and Barcode TBD Barcode

Sustaining Costs Low TBD Moderate/Rising

User-Friendly Familiar UI Windows New UI Old UI

Device Lockdown Kiosk Mode/Whitelist Unknown Vendor Provided

END-USER Functional in Production Little/No training Some Training Much Training

EXPERIENCE

Customizable Highly Determined by Msft High

Diverse Choice of Devices 18,000/180 Mfrs TBD 122/17Mfrs

8 * As of this writing, Win10 Mobile is not at final release Zebra Condential: For Internal Use Only
 Migrating Your Mobile O/S Now Moves
Your Entire Operations Forward

Lower IT admin costs

Less employee downtime

training, support, better performing and
intuitive/informative apps

Lower training costs

Improved customer service

Better device utilization addressing

broader use cases multimodal,
app oerings

Better employee
satisfaction

Better overall user experience

UI, device performance

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 Example: Modern UI experience drives business gains
All-touch Solutions Are Redefining Enterprise Productivity

When you remove hard keys, menus and nesting, 39% higher
you're left with greater productivity. Transition to
more intuitive apps that facilitate usage. typing speeds

60% lower
error rates

Gain 15 to 20%
in productivity
SOURCE:
Based on research conducted by
Zebra Laboratories, 2014

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 Example Android: Integrated IT Administration and Services.
Microsoft Compatibility
Android is well-supported in a Microsoft infrastructure
75+ apps available to date on Google Play

Active Directory Exchange Active Sync Intune Managed

OneDrive Skype Remote Desktop SCCM (System Center

Conguration Migration)
Google Play support available to developers and end-users

Well-Supported
Largest developer/application ecosystem in both the consumer and
enterprise, mobile O/S space
120 enterprise ISV partners worldwide
74% of developers choose Android
#1 programming language Java
The choice of leading Silicon & microprocessor vendors
42% of apps on Zebra App Finder are now on Android

Familiarity Accelerates Adoption

1.2B devices shipped in 2014
77.8% of smart phone market
#1 App Store Adoption (Approx. 1.4M Applications)
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 You Have Mobility Strategy Questions. We Have Answers.

DEVELOPMENT & DELIVERY THE POWER OF ANDROID

When you partner with Zebra, you
gain the support of a highly capable,
scalable team. The difference is in our
O/S and Application Migration
Services Practice - your means to
maximizing your investment.
Choose from more than a dozen
enterprise-ready Android devices
today and three more in 2016.
THE CHOICE OF Win10
By end of 2016, you can choose
from ve devices architected
specifically for Win10 (handheld,
tablet and vehicle mount).

A SOLID FOUNDATION
Were native to the business of mobilizing business. For more than 40 years, we have seen what is coming and
what has passed. Weve listened closely to what the market demands and what opportunities it creates. Let our
past and proven experience modernize your O/S strategy. A consultative approach provides strategic guidance
to optimizing your O/S strategy with native, cross-platform and virtualization paths.

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 Win10: When It's Enterprise-ready,
Zebra Will Be Ready for You.
Microsoft Win10 continues to show potential in the
enterprise space, and Zebra has active
developments with Microsoft to grow our Win10
portfolio size and scope -- expanding our lineup if
and when the market demands it.

UPCOMING RELEASES
FOR 2016

(2) WIN10 TABLETS (2) WIN10 HANDHELD WIN10

DEVICES VEHICLE-MOUNTED
13
COMPUTER
 Zebra's Android Is Built for Business.

Proven in Enterprise
Success in 16 verticals
A highly evolved platform due to open source
One O/S for multiple enterprise personas
168 and counting certied enterprise applications vetted by Zebra
+375% 2013-14 YOY Unit Shipment Growth at Zebra

Airtight Security and Control

Gaps in commercial Android addressed with Zebras Mobility
Extensions (Mx) and advanced, integrated utilities
Reduce number of enterprise-class mobile O/Ss supported
Comprehensive communications/sensor lock-down

Adaptable
Android's open development environment enables us to address your needs
Leverage Google cloud-based services (GMS) or use Android's standard open
source, if privacy is a concern
Native and extended development - Android Java applications

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 Anything for Enterprise Mobility UTILITIES

Mobility DNA
DEVELOPMENT TOOLS TO
FUTURE PROOF APPLICATIONS
APPLICATIONS

PURPOSE-BUILT DEVICES EXPERT SERVICES & SUPPORT

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 Anything for Enterprise Mobility DEVELOPMENT TOOLS TO FUTURE
UTILITIES
PROOF APPLICATIONS ShareCradle
Application Virtualization (NEW) All-touch TerminalEmulation
Mobility DNA RhoMobile Suite PowerPrecision Batteries
Enterprise Browser Simulscan
APPLICATIONS EMDK (native SDKs) SwipeAssist
TekSpeech Pro Mobility Device Management
Workforce Connect Mobility Extensions (Mx)
AppGallery StageNow

PURPOSE-BUILT DEVICES EXPERT SERVICES & SUPPORT

UX Prototyping
Customer-facing, Field Mobility,
Industrial Mobility, Wearable, Application Virtualization
Vehicle-mounted and Handheld Re-Envisioning Services
Re-Engineering Services
3rd Party Activation
16 On-going Support
 You're in Good Company with Hundreds
Choosing Zebra's Android Solutions.

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 Reasons Why a Majority of Customers
Will Choose Zebras Solutions

Proven in Enterprise Microsoft Compatibility

Airtight Security and Control Well-Supported

Adaptable Familiarity Accelerates Adoption

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 Drive Business Value with Innovation via Zebra
Global Services and Solutions
PROCESS OPTIMIZATION
INTUITIVE EXPERIENCES
IMPROVED PRODUCTIVITY
MOBILIZED DATA
19
Expert Guidance:
A global, scalable team of
experts
Business outcomes as a
technology-enabled service
Delivering complete solutions
from design to development
to deployment
End-to-end support to
ensure success
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 How Zebra Can Help with Your Application Dilemma
The fact is you will have to rebuild your applications, regardless of which O/S you choose. Even if you stay with Windows,
Win10 only supports 11 percent* of legacy Windows-embedded APIs within the Microsoft .NET Compact framework.

Options: END-TO-END SOFTWARE APPLICATION MIGRATION SERVICES

DEA STAY WITH

D CURRENT DEVICES Virtualization
END
On-Going
Support
Re-Envision

REWRITE
Go native with Android EMDK
Write HTML5 with RhoMobile 3rd Party
Use C# .NET with Xamarin Activation Re-Engineer

VIRTUALIZE WITH IFACTR TECHNOLOGY

New and only available from Zebra
Bypasses setbacks of rewriting apps Zebra Services for business and partners that do not have in-house capabilities
Support for both Zebra and 3rd party developed applications
All available through our extensive partner network

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 The Best Path for an Entire App Portfolio vs. a Single App

Whats Involved in Replacing Old Devices?

Nine Avg. qty. of business-critical apps/enterprise*
Rewrite all apps on those devices
Caution: Delays in rewriting one app delays the whole deployment

REWRITING VS. VIRTUALIZING APPLICATIONS VIRTUALIZE

REWRITE
Weeks
Completion time Months

Costs Signicant Reduced

Risks Higher
Lower

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 Virtualize the App

RE-ENGINEER
For Strategic Apps
Refactor legacy
USER EXPERIENCE CHANGE

Windows APIs out of

the virtualized app
RE-ENVISION Ultimately get to
rewrite with lower cost
For Outdated Apps
and risk
Enhance the user
experience with
modern capabilities
Extend the life of
VIRTUALIZATION outdated apps
For Majority of Apps Improve workows
Greater exibility and
performance
Achieve functional parity in
mere weeks
Replace app reference to
legacy APIs with
virtualized libraries
Run on any platform

FUNCTIONAL CHANGE
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 How does Zebra iFactr Virtualization Work?

1. Virtualize your Windows app using iFactr technology

Compatible with apps built

on the .NET Compact
Framework Ideal for organizations
with a large portfolio
of apps

Not recommended for

small apps that can be
rewritten in weeks

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 How does Zebra iFactr Virtualization Work?

2. Modernize the UX to drive innovation

Enhance
the app

Re-engineer
the process

Utilize new data sensors

NFC, RFID, location services,
signature capture, and other
modern capabilities
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 How does Zebra iFactr Virtualization Work?

3. Run the app anywhere

Run on current devices Maintain support for

any new OS versions

Simultaneously
migrate to modern
operating systems
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 How does Zebra iFactr Virtualization Work?

4. Future-proof your app with a bridge

Adjust UX
as needed Refactor code
to rewrite
Restructure existing
code without altering its When ready, phase Do so at less
behavior out virtualization cost, less risk
and in less time

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 How to Get Started with Virtualization

INPUTS DELIVERABLES TIMEFRAME

Source Code for On-device Prototype of 2-3 weeks
Analysis Single Workow (subject to availability
Documentation for Proposal with and scheduling)
UX Translation Recommended Next
Steps

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 When You're Left Without Mobile O/S Support,
You're Left with a Big Decision.
Zebra Can Help.

CHANGE IS IMMINENT
In 2020, Microsoft ends Windows-embedded O/S support
All enterprises will need to rewrite apps

WHAT YOU NEED TO CONSIDER

You're at a crossroads: take no action, migrate now to
enterprise-grade Android or wait for Win10
Migrating now enables faster capitalization
Enterprise-grade operating system and devices
maximize investment

HOW ZEBRA CAN HELP

Expertise to guide you based on our 40+ years in enterprise
mobility
A deep understanding of your options
- Close relationship with Google
- Longtime alliance with Microsoft
An end-to-end portfolio from purpose-built devices to
applications, utilities, development tools, services and support.

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 THANK YOU

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