TOURISMSOUVENIRMERCHAN

DISE

The Researcher(s):
Alaba,Sharmaine
Castro,Jessabel
Dela Cruz, Jeslie Joyce
Meseses,Tracy Irish
MARKETING ASPECT

Target Market

A target market is a group of customers within the serviceable available market

that a business has decided to aim its marketing efforts towards. A well-defined

target market is the first element of a marketing strategy. Product, price,

promotion and place are the four elements of a marketing mix strategy that

determine the success of a product or a service in the market place. It is proven

that a business must have clear definition of its target market as this can help

it reach its target consumers and analyze their needs and suitability. A target

market is a group of people considered likely to buy a product or service. A

target market consists of customers that share similar characteristic, such as

age, location, income and lifestyle.

Target market can be separated into primary and secondary target markets.

Primary target markets are those market segments to which marketing efforts

are primary directed and secondary markets are smaller or less important.

And our target market is those active travellers and student who love tourism

traveller in certain area.

TECHNICAL ASPECT

Product Concept

The original entrepreneurs were, of course, traders and merchants. The

first known instance of humans trading comes from New Guinea around

17,000 BCE, where locals exchanged obsidian, a black volcanic glass used to

make hunting arrowheads for other needed goods. These early entrepreneurs

exchanged one set of goods for another.

Tourism is travel for pleasure or business; also the theory and practice of

touring, the business of attracting, accommodating, and entertaining tourists,

and the business of operating tours. Tourism may be international, or within

the travelers country. The World Tourism Organization(WTO) defines tourism

more generally, in terms which go "beyond the common perception of tourism

as being limited to holiday activity only", as people "traveling to and staying in

places outside their usual environment for not more than one consecutive year

for leisure, business and other purposes"

The tourism industry designates tourism souvenirs as commemorative

merchandise associated with a location, often including geographic information

and usually produced in a manner that promotes souvenir collecting.

Souvenirs as objects include mass-produced merchandise such

as clothing: T-shirts and hats;collectables: postcards, refrigerator magnets,

miniature figures; household items: mugs, bowls,plates, ashtrays, egg

timers, spoons, fudge, notepads, plus many others.

Souvenirs also include non-mass-produced items like folk art, local

artisan handicrafts, objects that represent the traditions and culture of the

area, non-commercial, natural objects like sand from a beach, and anything

else that a person attaches nostalgic value to and collects among his personal

belongings.

The origins of the market are obscure, but substantial documentary

evidence survives from the eleventh century onward, when chartered markets

and new towns were established across Western Europe. The expansion of the

market system is important for business history because it created new

opportunities for business growth. There has been no systematic literature

review on market evolution since Henri Pirenne and Raymond de Roover, and

this article attempts to fi ll the gap. It shows that successful markets were

regulated often by civic authoritiesto maintain a reputation for reasonable

prices and quality control. Markets were located at both transport hubs and

centers of consumption, even when the latter were quite remote. However, as

transport and communication costs declined, shakeouts occurred and only the

larger markets survived.

Usage and Benefits

Merchandising is any practice which contributes to the sale of products

to a retail consumer. At a retail in-store level, merchandising refers to the

variety of products available for sale and the display of those products in such

a way that it stimulates interest and entices customers to make a purchase.

In retail commerce, visual display merchandising means merchandise

sales using product design, selection, packaging, pricing, and display that

stimulates consumers to spend more. This includes disciplines and

discounting, physical presentation of products and displays, and the decisions

about which products should be presented to which customers at what time.

Merchandising helps to understand the ordinary dating notation for the

terms of payment of an invoice. It solves pricing problems including markups

and markdowns. It helps to find the net price of an item after single or multiple

trade discounts and can calculate a single discount rate that is equivalent to a

series of multiple discounts. Further it helps to calculate the amount of cash

discount for which a payment qualifies.

A combination of a products external and internal characteristics and

properties, in other words, the products quality, and was i bbl. b h Litera

noticeable by the customers. Appearance, price, function and brand.

According to Park, Jaworski and Maclnnis (1986), consumers need in product

attribute could be categorized as the following: nature revue Utilitarian

attributes: Satisfying consumers functional needs. Consumers had the need of

solving external problems or achieving certain purpose or mission, Hedonic

attributes: Bring consumer emotion and beauty sensory experiences or provide

pleasant fantasy and happy sensory new experiences, or provide pleasant,

fantasy, and happy sensory feelings. Symbolic attributes: According to the

definition Park et al. (1986) proposed, this attribute could promote consumers

self-image, role status, group belonging, or self-identity consciousness The

main intention of hedonic or entertaining oriented products was to obtain

sensory pleasure, fantasy and enjoyment, but the main intention of utilitarian

or goal oriented products was to satisfy basic needs or achieve functional

tasks. The other type of symbolic products was for consumers to obtain self-

confirmation or identity from others through this kind of purchase kind of

purchase (Park et al., 1986). .,

 SWOT ANALYSIS

Strength Weakness Opportunity Treats

Available Raw Lack of produce MICE. No proper waste

Material. large scale of disposal or

productivity. treatment facility.

Convergence of Poor access to Increasing Environmental

Public and credit. Investment. degradation.

Private sector.

Availability of Poor network Increasing Excessive

skilled and between tourism market collection fee.

trainable industries and opportunities for

manpower. some related local souvenir.

Industry.
OFFICE SUPPLY

For purposes of defining Office Supply (or Office Supplies) as it relates to

procurement, the meaning is understood to be:

A consumable item/product used regularly in an office environment to perform

departmental personnels daily work assignments.

Office Supplies to include but not limited to:

Pens, Pencils, Markers, Note Pads, Composition/Theme Books, Post-It-Notes,

Paper(other than for copier,), Index Cards, Labels, File Folders, File Organizers,

Envelopes, Staplers, Scissors, Tape, Pushpins, Binders, Binder Index Systems,

Paper Clips, Rubber bands, Desktop,Toner Cartridges,

SAFETY AND QUALITY PROCEDURES

Purpose:

This Quality & Safety procedures is intended to clarify and document the

Quality and Safety policies to describe how the organization organizes its

activities and processes, prepares and executes them.

We want to ensure that customer needs and expectations are determined and

converted into requirements and fulfilled with the aim of achieving customer

satisfaction.

the quality of this business is to give the tourist on what they need especially to
those traveller and wants to travel the world. This may show us the beauty of

the world that we can really appreciate. it can also give the knowledge about

other places that you want to visit.

we will assure you that this product is safe because it is a recycled product

that we made. it is recycled but the quality itself is very authentic.

Business Layout
VICINITY MAP
RAW MATERIALS AND EQUIPMENTS

Raw Materials are materials or substances used in the primary

production or manufacturing of goods. Raw materials are often referred to as

commodities, which are bought and sold on commodities exchanges around the

world. Raw materials are sold in what is called the factor market, because raw

materials are factors of production along with labor and capital. This section

contains the general quality control and quality assurance procedures that are

utilized at Hardy Diagnostics. Raw material quality control.

Dehydrated media and other ingredients are performance tested by the

manufacturers. Their quality control records are available to Hardy diagnostic.

Powered media is obtained from several different sources, which offers the

advantage of choosing the best product from for each type of media.

RAW MATERIALS

Bottles Glue

Special Paper Special tape

Paint or water color Scissors

DIY Materials

Popsicles

Pin

Tape
PRODUCTION

The process and methods used to transform tangible inputs (raw materials,

semi-finished goods, subassemblies) and intangible inputs (ideas, information,

knowledge) into goods or services. Resources are used in this process to create

an output that is suitable for use or exchanges value.

FLOOR PLAN
Form of Organization

In a Partnership, two or more people share ownership of a single

business. Like proprietorships, the law does not distinguish between the

business and its owners. The Partners should have a legal agreement that sets

forth how decisions will be made, profits will be shared, disputes will be resolved,

how future partners will be admitted to the partnership, how partners can be

bought out, or what steps will be taken to dissolve the partnership when needed;

Yes, its hard to think about a break-up when the business is just getting started,

but many partnerships split up at crisis times and unless there is a defined

process, there will be even greater problems. They also must decide up front

how much time and capital each will contribute, etc.

An association of two or more persons engaged in a business enterprise in which the profits and

losses are sharedproportionally. The legal definition of a partnership is generally stated as "an

association of two or more persons to carry onas co-

owners a business for profit" (Revised Uniform Partnership Act 101 [1994]).Early English merc

antile courtsrecognized a business form known as the societas. The societas provided for an ac

counting between its business partners,an agency relationship between partners in which indivi

dual partners could legally bind the partnership, and individual partnerliability for the partnership'

s debts and obligations. As the regular English courts gradually recognized the societas, thebusi

ness form eventually developed into the common-law partnership. England enacted its Partner-

ship Act in 1890, andlegal experts in the United States drafted a Uniform Partnership Act (UPA)

in 1914. Every state has adopted some form ofthe UPA as its partnership statute; some states,
however, have made revisions to the UPA or have adopted the RevisedUniform Partnership Act

(RUPA), which legal scholars issued in 1994.

Advantages of a Partnership
Partnerships are relatively easy to establish; however time should be invested
in developing the partnership agreement.
With more than one owner, the ability to raise funds may be increased.
The profits from the business flow directly through to the partners personal tax
return.
Prospective employees may be attracted to the business if given the incentive
to become a partner.
The business usually will benefit from partners who have complementary skills.
Disadvantages of a Partnership
Partners are jointly and individually liable for the actions of the other partners.
Profits must be shared with others.
Since decisions are shared, disagreements can occur.
Some employee benefits are not deductible from business income on tax
returns.
The partnership may have a limited life; it may end upon the withdrawal or
death of a partner.

Organizational chart

Manpower Requirement
 Manpower management is concerned with training of personnel. It means training of people at

all the levels of organization. The success of an enterprise mainly depends on the performance of

trained personnel. As a labour oriented industry, tourism needs professionally qualified persons. It is the

quality of the service that determines the image of destination. There is human role in tourism service

delivery which creates uncertainty Human behaviour, whether staff or customer is unpredictable.

Good Man Power Requirements in Tourism Department of Management Studies, School of Commerce

and Management Studies, Kannur University 43 Chapter 3 43 management and effective training should

minimize this unpredictability among employees in good organizations The process of manpower

management includes recruitment, selection, training and development of employees. It motivates the

employees to perform their best. The effective utilization of employees skill and capability is possible

only if they are trained properly. The training and development of employees in tourism is very

important because the customers are experiencing and consuming the quality of service. The persons

involved in providing such services should be equipped with required knowledge and skill.

Requirement and Selection

After having decided how many persons would be needed, it is necessary to prepare a job

analysis, which records details of training, skill, qualifications, abilities, experience and responsibilities,

etc. which are needed for a job. In tourism, it is necessary to study in detail the qualifications, training,

skills, experience, etc. required in different jobs. There is no proper system for job analysis in tourism.
Employee and Recruitment Process

It is the process of searching for qualified employees and inspiring them to apply for the job.

Recruitment helps the management in attracting a large number of qualified candidates. A suitable

candidate can be located from different sources like, advertisement, campus interview, employment

exchange, etc. In tourism industry, hotels can approach the hotel management institutes for selecting

qualified candidates. They can also approach employment exchange for new professionals. The travel

agencies can recruit employees through advertisement. Another source of recruitment is promotion of

existing employees. The process of screening the recruited candidates is called selection. It is the

choosing of suitable person to fill the existing job vacancies. The bio data of the candidates are put in to

scrutiny and those who fulfill the requirements are called for interview. The organization may conduct

written test, group discussions and problems solving exercises, presentations or interviews for

completing the selection process.

Traning and Developmen Program

Induction is the process of introducing a new employee in the organization. It is the technique

by which an employee is rehabilitated into the changed surroundings and policies and procedures of the

organization. He or she should be properly welcomed in the organization, introduced to colleagues,

given details about the organisation, made to know his position acquainted with companys rules,

regulations and working conditions. Information and up gradation of knowledge is the key to success in

tourism sector and all employees must have updated knowledge.

Performance and Evaluation Program

There are a number of benefits to having employees self-evaluate
or self appraise, either as part of the formal performance
management system, or informally. Here are a few of them:

By having employees do some sort of self evaluation before

the actual review meeting, the review meetings can be shorter.
If done properly and tactfully, encouraging employees to self
evaluation or self appraise at any time during the year, including
around the actual review meetings, help convey the message that
the process of performance management and appraisal is a team
effort, and not something the manager does to the employee.
This greases the wheels of the process, making it more effective.
Whey self appraisal is an accepted and integrated part of the
performance management process, it encourages employees to
self evaluate throughout the year. That's exceedingly valuable,
because what most managers want is employees who can do
their jobs, monitor their own progress, and self-correct all year
long. When that happens managers can spend far less time fire
fighting or micromanaging.

Organizational Policies

SECTION 1. Title. - This Act shall be known and cited as the "Local Government Code of 1991".

SECTION 2. Declaration of Policy. - (a) It is hereby declared the policy of the State that the territorial and

political subdivisions of the State shall enjoy genuine and meaningful local autonomy to enable them to

attain their fullest development as self-reliant communities and make them more effective partners in

the attainment of national goals. Toward this end, the State shall provide for a more responsive and
accountable local government structure instituted through a system of decentralization whereby local

government units shall be given more powers, authority, responsibilities, and resources. The process of

decentralization shall proceed from the national government to the local government units.

Compensation

Direct compensation includes the basic wages that an employee receives as annual salary or

hourly wages. It is based on the actual work done by the employee or time spent by him in the premises.

Here the employees are compensated on a particular scale of pay.

Benefits

Employee benefits and (especially in British English) benefits

in kind (also called fringe benefits, perquisites, or perks) include
various types of non-wage compensation provided to employees in
addition to their normal wages or salaries.[1] In instances where an
employee exchanges (cash) wages for some other form of benefit is
generally referred to as a 'salary packaging' or 'salary exchange'
arrangement. In most countries, most kinds of employee benefits are
taxable to at least some degree.
Examples of these benefits include: housing (employer-provided or
employer-paid) furnished or not, with or without free utilities; group
insurance (health, dental, life etc.); disability
income protection; retirement
benefits; daycare; tuition reimbursement; sick leave; vacation(paid and
non-paid); social security; profit sharing; employer student loan
contributions; conveyance; domestic help (servants); and other
specialized benefits.
The purpose of employee benefits is to increase the economic
security of staff members, and in doing so, improve worker retention
across the organization.[2] As such, it is one component of reward
management.
The term perks is often used colloquially to refer to those benefits of a
more discretionary nature. Often, perks are given to employees who
are doing notably well and/or have seniority. Common perks are take-
home vehicles, hotel stays, free refreshments, leisure activities on
work time (golf, etc.), stationery, allowances for lunch, andwhen
multiple choices existfirst choice of such things as job assignments
and vacation scheduling. They may also be given first chance at job
promotions when vacancies exist.

Rules and regulations

The following Rules and Regulations shall apply to all employees of the Company
while in theCompanys premise at all times including break times and overtime :

1. Each employee must act in accordance with the companys policies, orders, rules,regulations,
guidelines etc. applicable from time to time.
2.
The Company expects each employee to maintain proper decorum. Employees are expectedto
conduct themselves on the job in a manner that contributes to op erating
effectiveness,productivity, safety and a harmonious work environment.
3.
The duty must be performed in good faith and a brief reporting of the work done in the entireday
must be given to the head office.4. Proper registers must be maintained for easy tracking and record
keeping.
5.
No employee shall be under the influence of or using alcoholic beverages including
drinkingsuch beverages during the work hours. Any employee arriving to work under the
influence of alcohol or an illegal substance will not be permitted to work.6. No employee shall
drive a Companys vehicle or operate any equipment while under theinfluence of alcohol.
7.
You are required to be at your appointed work place and ready to begin work at
the appointeds t a r t i n g t i m e . I r r e g u l a r a t t e n d a n c e o r t a r d i n e s s w i l l n o t b e t o l e r
a t e d a n d m a y r e s u l t i n termination.
8.
Employees who will be late or absent from work must inform their Supervisor at least two
(2)hours prior to normal starting time.
9.
Under no circumstances should employees leave the assigned work
area early withoutexpress permission from a Supervisor.
10.
Designated break times are assigned to have meals.11. Employees who work late or on
overtime must ensure that all lights, air -conditions andEquipments are shut off when
they leave the work place.
12.
Dress code is to be followed strictly. Employees must wear their uniforms at locations
whereuniforms are required. You are expected to look neat and presentable while on the job.
13.
An increment based on individual performance shall be given every year.
14.
If employees do not meet the companys expectations of performance or conduct,
necessarycorrective action may be taken. It is within managements discretion to determine
whatmeasure would be appropriate under each circumstance.

Working hours and Days

Working time is the period of time that a person spends at paid labor.
Unpaid labor such as personal housework or caring for children or
pets is not considered part of the working week.
Many countries regulate the work week by law, such as stipulating
minimum daily rest periods, annual holidays, and a maximum number
of working hours per week. Working time may vary from person to
person, often depending on location, culture, lifestyle choice, and the
profitability of the individual's livelihood. For example, someone who is
supporting children and paying a large mortgage will need to work
more hours to meet basic costs of living than someone of the
same earning power without children. Because fewer people than ever
are having children,[1] choosing part time work is becoming more
popular.[2]
Standard working hours (or normal working hours) refers to the
legislation to limit the working hours per day, per week, per month or
per year. If an employee needs to work overtime, the employer will
need to pay overtime payments to employees as required in the law.
Generally speaking, standard working hours of countries worldwide
are around 40 to 44 hours per week (but not everywhere: from 35
hours per week in France[3] to up to 112 hours per week in North
Korean labor camps [4]), and the additional overtime payments are
around 25% to 50% above the normal hourly payments. Maximum
working hours refers to the maximum working hours of an employee.
The employee cannot work more than the level specified in the
maximum working hours law.[5]

The working our is eight hour a day Two shift day the shop is open in 10:00 am

-6:Pm daily Operation is Monday to Sunday.

Gantt Chart