#Dream Tweet

#DREAMtweet
Enlightened Inspiration from a Rock and Roll Guru
By Joe Heuer
Foreword by Jorma Kaukonen
Copyright © 2010 by Joe Heuer
All rights reserved. No patent liability is assumed with

respect to the use of the information contained herein.
Although every precaution has been taken in the preparation
of this book, the publisher and author(s) assume no
responsibility for errors or omissions. Neither is any
liability assumed for damages resulting from the use of the
information contained herein.
First Printing: February 2010

Paperback ISBN: 978-1-61699-020-6 (1-61699-020-1)
Place of Publication: Silicon Valley, California USA
Paperback Library of Congress Number: 2010920816
eBook ISBN: 978-1-61699-021-3 (1-61699-021-X)
Trademarks
All terms mentioned in this book that are known to be
trademarks or service marks have been appropriately
capitalized. Happy About® and its imprint, THINKaha™,
cannot attest to the accuracy of this information. Use of a
term in this book should not be regarded as affecting the
validity of any trademark or service mark.
Warning and Disclaimer

Every effort has been made to make this book as complete
and as accurate as possible, but no warranty of fitness is
implied. The information provided is on an “as is” basis. The
authors and the publisher shall have neither liability nor
responsibility to any person or entity with respect to loss
or damages arising from the information contained in this
book.
Advance Praise
“Everyone has a dream. This marvelous book will help

you find, clarify, and live your dream. Real, practical, and
remarkably inspiring!”
Kevin Eikenberry, @KevinEikenberry, Best-selling Author of
‘Remarkable Leadership’ and Chief Potential Officer of The
Kevin Eikenberry Group
“Joe Heuer lives his dream by making his love of rock and
roll his career. How cool is that? What about you? Are you
living your dream?”
David Meerman Scott, @dmscott,Best-selling Author of ‘The
New Rules of Marketing & PR,’ a BusinessWeek best-seller now
available in twenty-four languages.
“The Rock and Roll Guru lives his dream by shining a love
light to illuminate our dreams. ‘DREAMtweet’ is that love
light!”
Lee Abraham, @Al_Terego, Co-editor of ‘Relix, the Book: The
Grateful Dead Experience.’
“Our dad is the perfect person to write ‘DREAMtweet,’ since

he’s living his own dream as the Rock and Roll Guru!”
Alex and Rachel Heuer
Dedication
To my beautiful wife,
Lisa, and our fantabulous
twin daughters, Alex and
Rachel. You inspire me
even more than rock & roll,
and I love you with
all my heart!
Acknowledgments
Thank you to my family for your love and constant
encouragement of my sometimes-wacky ideas.
Thank you to all the groovy rockers who inspire me and have
made my career as the Rock and Roll Guru possible.
Thank you to my brother Bill for force-feeding me rock & roll

from a very young age.
Thank you to my good friend Rajesh Setty, @ upbeatnow, for

encouraging me to write this book.
Thanks to all our wonderful clients and customers who

support my joyful endeavors.
Thanks to the rockin’ cats @WolfgangsVault for providing a

groovy soundtrack while I wrote this book.
Thanks to you for reading this book. I am immensely grateful

that you have chosen to spend a few moments of your precious
time here with me.
Why Did I Write This Book?
I am incredibly blessed to be living my rock & roll dream, and
my mission involves helping other people to live their dreams
and have more fun.
I absolutely love living the dream, and I want to share my love

with the world.
Joe Heuer, @RockandRollGuru

#DREAMtweet
Contents
Foreword by Jorma Kaukonen 11
Section I
Dream On Rockers! 13
Section II
You Gotta Believe in Something, So
Believe in Your Dream! 27
Section III
Love is Always the Answer 41
Section IV
Everybody Needs Passion and Inspiration! 55
Section V
It’s Just Your Imagination and Creativity 65
Section VI
Boys AND Girls Wanna Have Fun! 77
Section VII
Living as a Dream Weaver 87
About the Author 111

#DREAMtweet 11
Foreword by
Jorma Kaukonen
Focus on the things you
love, listen with an open
heart, and the music will
speak for itself.
Jorma Kaukonen,
@JormaKaukonen, founding
member of Jefferson
Airplane and Hot Tuna,
Rock and Roll Hall of
Fame inductee
#DREAMtweet 13
Section I
Dream On Rockers!
Your dream is your birthright, and it

begins with creating a vivid vision
of that dream. These tweets will help
you gain clarity on your dream, while
creating a foundation for pursuing it.
1
You can only live your dream if you
have a crystal-clear vision of
that dream.
2
Once you have a clear vision, you
must release the attachment to how
you think it’s supposed to manifest
and trust the universal forces.
#DREAMtweet 15
3
Be specific in creating your dream.
Clarity provides tremendous power.
4
Clarity regarding your dream allows
you to create vivid mental
pictures and the corresponding
positive emotions.
To live your dream, you must

first decide if you want to be
a rock star or if you’re content
to go through life as an
opening act.
#DREAMtweet 17
6
Dream big and bold if you wanna
have the fantabulous life you deserve.
7
A dream is your heart’s deepest
desire. Dream as if you absolutely
know it will come true, and feel the
feeling of it coming to fruition.
8
There is no room for timidity if you
intend to live your dream.
9
Discovering your bliss and following
it equals the life of your
wildest dreams.
#DREAMtweet 19
10
When you are blissful, you are in a
state of rapturous delight. Isn’t that a
major component of every dream?
11
Find people who are living their
dream and study them.
12
The Blues Brothers said,

“We’re on a mission from
God.” If it doesn’t feel that
way, it isn’t your dream.
#DREAMtweet 21
13
Observe the direction the

herd is moving and sprint in
the opposite direction. The
herd is not living the dream.
14
Learn from the mistakes of others
because you’ll never live long enough
to make them all yourself.
15
Ask for help in achieving your dream.
Remember to ask your angels and
spirit guides, as well as other people.
#DREAMtweet 23
16
Living your dream will require help.
In order to focus on the things you do
particularly well, it is imperative to
ask for help.
17
People who are living their dream
never hesitate to ask for help when
they need it. The Beatles made a song,
an album, and a movie about it.
18
Ask yourself whether you

are committed to the way
your life is, or the way it can
become when you’re living
your dream.
#DREAMtweet 25
19
In order to live a completely fulfilled
life, pursuing a dream is an
essential component.
20
What makes you jump up and down,
giggling with delight? Whatever it is,
that’s your dream.
#DREAMtweet 27
Section II
You Gotta Believe in
Something, So Believe in
Your Dream!
Your belief in your dream may be

the single most important factor
in achieving it. As you read these
suggestions, observe your own
beliefs and consider whether they are
moving you toward your dream. As
Phil Lesh said, “Believe it if you need
it, if you don’t just pass it on.”
21
You absolutely, positively gotta be the
number one believer in your dream.
No ifs, ands, or buts!
22
Your belief will play a vital role in the
manifestation of your dream.
#DREAMtweet 29
23
Your belief must be strong enough
to carry you through the inevitable
challenges associated with living
your dream.
24
When you believe wholeheartedly
in your dream, that belief will attract
other people who believe in you and
want to help.
25
Belief is one of the main

ingredients that distinguish
the people who achieve their
dreams from those
who do not.
#DREAMtweet 31
26
Know that your dream is

unfolding, in addition to
believing it. Believing is an
intellectual exercise; knowing
transcends the intellect.
27
Know that universal forces
are conspiring to assist in the
28
There is a direct correlation between
what you expect and what you
will attempt.
#DREAMtweet 33
29
Any time doubt creeps in, remind
yourself that Jamaica has a bobsled
team. What is it you can’t do?
30
Ignore the odds, the risk involved, and
the reasons why it can’t be done. And
avoid people who focus on
those things!
31
Ignore other people’s

opinions of your dream,
unless they are on your side
as cheerleaders.
#DREAMtweet 35
32
Remember that the only person who
can stop you from living your
dream is you.
33
Remember that life is a self-fulfilling
prophecy. Constantly affirm that you
are living your dream.
34
Attempt the seemingly impossible in
order to achieve the incredible.
While the idea that attitude is

35
everything is philosophically
misguided, having a positive attitude
is a key component to living
your dream.
#DREAMtweet 37
36
Your dream will be fulfilled

only when you let go of
your dependence on the
acceptance and approval of
other people.
37
Know that you are the only

one who gets to decide
whether you’ll accept the
status quo or welcome the
challenge of living
your dream.
#DREAMtweet 39
38
Believing in your gifts and sharing
them with the world unconditionally
will expedite your dream.
39
If you really believe in your dreams,
pursue Moby Dick with a jar of
tartar sauce.
#DREAMtweet 41
Section III
Love is Always the Answer
Your dream can and will be achieved

when you infuse it with love. Love is
the joyful expression of your heart’s
deepest desires, and it will draw
your dream into the present moment
with staggering speed. Ponder the
following thoughts as you bathe your
dream in love.
Do what you love and love what you

40
do. Do it with all the love in your
heart. That is the very definition of
living the dream.
41
Focus intensely on your strengths
and the activities you love, and your
weaknesses will become irrelevant.
#DREAMtweet 43
42
If you live from your heart while
employing your head as a consultant,
the adventure escalates and
miracles occur.
43
Embrace each and every moment of
this magical mystery tour with the
joy and certainty that your dream is
unfolding perfectly.
44
Imbue everything you do

with the joyful light of your
love and you will attract your
dream as if you are a magnet.
#DREAMtweet 45
45
You can live from love or you

can live from fear, but you
cannot do both. Your dream
will manifest only when you
live from love.
Your dream is your love made

46
manifest. Radiate your love out into
the ethers and it will come back to
you multiplied.
47
Love can turn the ordinary into the
extraordinary in a heartbeat. Dreams
born of love are everlasting.
#DREAMtweet 47
48
Living your dream involves sharing
your unique gifts in order to serve
humanity in a manner that brings joy
to you and the people you serve.
49
The more joy and love you share in
pursuing your dream, the greater the
rewards you’ll experience emotionally,
spiritually, and materially.
50
When you take action on your dreams
from a place of love, you effortlessly
slip into the inspired state of flow.
51
Love is the ultimate key to unlocking
your dream. Every spiritual master
has promised us this is true.
#DREAMtweet 49
52
Fear is your dream’s

adversary. The most effective
technique for casting off your
fears is to bathe them in the
light of love.
Living your dream immerses you in

53
the experience of boundless joy while
allowing you to fully express
your potential.
54
Each moment of pursuing your dream
is to be savored and appreciated.
Appreciation invites more
to appreciate.
#DREAMtweet 51
55
The ultimate key to living your dream
is to fall in love with what you’re
doing, and infuse your work with all
the love in your heart.
56
You can’t overemphasize the
importance of consciously choosing
happiness in your life. It’s the path to
rockin’ your dream.
57
The absolute simplest dream

manifestation principle in the
world is to be as happy as you
can, for as long as you can, as
often as you can.
#DREAMtweet 53
58
Happiness is your natural

state. It is the path, not
merely a destination. In fact,
happiness is the ultimate
dream. Choose it now.
#DREAMtweet 55
Section IV
Everybody Needs Passion

and Inspiration!
When your dream comes from your

passion, inspiration always follows.
The twin pillars of passion and
inspiration will unleash the state of
flow that can propel you to previously
unimagined heights. As you read
this section, consider whether or not
you’re living from passion
and inspiration.
59
Set your intentions, take inspired
action, and have fun. Then let the
universe sort out the details.
60
Always act from inspiration. The
idea that logic and inspiration are
somehow connected is
pure balderdash.
#DREAMtweet 57
61
The root word of inspiration is spirit,
while motivation is based in fear.
Dreams flow from inspiration,
not motivation.
62
When you act from inspiration,
the laws of the material world are
seemingly suspended.
63
When you take inspired actions,
manifestations appear from
unimagined sources.
64
Living the dream results from flow,
not struggle. Flow is our natural state,
while struggle takes effort.
#DREAMtweet 59
65
Trust your intuition at all times, even
at the risk of appearing foolish.
66
When you treat every moment as
the grand adventure it’s meant to be,
you’re naturally living the dream.
67
When you are in flow, time

appears to expand as your
creativity is heightened, your
skills are enhanced, and your
true genius gushes forth.
#DREAMtweet 61
68
Allowing your inspiration to flow is
the absolute height of existence. It is
living the dream for all to see.
69
Live your passion and the universe
will act in cahoots to help you
manifest your dream.
70
Working on a dream makes life
vibrant and joyful, and it energizes
you in a manner that nothing else can.
71
Living your dream means singing the
song that’s in your heart. Sing it today
as if this will be your last day on
the planet.
#DREAMtweet 63
72
When you are passionate about your
dream, the universe seemingly bends
to your will and delivers the
dream to you.
73
When you are passionate about
your dream, doors will open and,
metaphorically speaking, the
seas will part.
#DREAMtweet 65
Section V
It’s Just Your Imagination

and Creativity
Employing your imagination

and creativity will obliterate the
roadblocks and challenges inherent
in living your dream. The ideas that
follow are designed to serve as a
wake-up call for your
infinite creativity.
74
Imagine the dream as if it is already a
reality. Do this constantly.
75
Follow the rules, ignore the rules,
break the rules, or create your own
rules. Whatever you do, persist.
#DREAMtweet 67
76
Employ the Ultimate Creativity
Formula to live your dream: C=MSU.
Translation: Creativity = Make
Stuff Up.
77
When your dream feels stuck in
neutral, engage in some nonsense to
stimulate your creativity.
78
There’s nothing like a little

chaos and anarchy to jolt you
out of your comfort zone and
ignite your creative juices.
#DREAMtweet 69
79
When you choose to embrace

chaos as an integral part of
living your dream, you can
function at an optimal level
under any circumstances.
80
Living your dream compels you to be
a creative contrarian.
81
When your dream presents a
challenge, ask a child for help. They’ll
likely come up with the simplest and
most direct solution.
#DREAMtweet 71
82
Challenges are to be expected when
pursuing your dream. Consider them
an alarm clock attached to
your creativity.
83
It’s extremely difficult to live the
dream when you’re adhering to rules
that were established by other people.
84
Just for today, make your own

rules about how you’re going
to live your dream. If you
like it, you can do it
again tomorrow.
#DREAMtweet 73
85
Never be afraid to make up the rules
as you go along.
86
Imagination is a critical component
for living the life of your dreams. It’s
much more important than what you
perceive to be the facts.
Imagination provides a sneak peek

87
into your future. It’s the cerebral
playground where you connect to the
world of possibility.
88
Each day spend time imagining your
dream in all its resplendent glory,
while feeling the rush of positive
emotion that accompanies it.
#DREAMtweet 75
89
If you want to create a road map for
living your dream, write your
own eulogy.
90
By feeling as if your dream has
already manifested, you are inviting it
into your experience.
#DREAMtweet 77
Section VI
Boys AND Girls Wanna

Have Fun!
Cyndi Lauper eloquently espoused

our desire to have fun in her classic
song, and living your dream is
supposed to be fun. As you read these
tweets, consider how you can become
more playful in order to enhance the
fun quotient inherent in
living your dream.
91
Be playful and have fun with your
dream. Make it a game and create a
set of rules that allows you to win.
92
Dreams are typically about play,
not work. When you are living in a
perpetual state of play, you are living
the dream.
#DREAMtweet 79
93
Play hard. Have fun. Learn lots. I tell
my darlin’ daughters this every day
before they go to school. Adopt it as
your mantra.
94
When your work and play become
intertwined as a single endeavor, you
are living your dream.
Living your dream is more than

95
simply marching to the beat of a
different drummer—you gotta boogie
like your life depends on it.
96
The most fun and effective way to live
your dream is to make your own rules.
#DREAMtweet 81
97
If you always do fun things, there will
always be plenty of fun things to do.
Fun is a major part of every dream.
98
Focus on making your dream fun and
the rest will take care of itself.
There is a blissfully indescribable

99
rush you get when you’re working
on a dream that makes this journey
totally groovy.
100
Laugh more. Laughter is fun and
we tend to be significantly more
productive when we’re having fun.
#DREAMtweet 83
101
Find the fun in your daily

activities. Living your dream
should be fun, so develop
the habit of having fun in
everything you do.
102
Take money out of the

equation and pursue your
dream simply because it’s fun
and puts a smile on your face.
Money will follow.
#DREAMtweet 85
103
Dreams are supposed to be fun, and
most people seem to think parties
are fun. Ergo, living your dream is
supposed to be a party. Logic 101.
104
You’ll know you’re living your dream
when you’re really having fun, but you
know the fun is only just beginning.
#DREAMtweet 87
Section VII
Living as a Dream Weaver
You were born to live as a dream

weaver. Living your dream requires all
the rock & roll mojo you can muster,
incorporating your belief, love,
passion, inspiration, imagination,
and creativity in a manner that is
fantabulously fun. Following are some
ideas you can employ right now to
begin living your dream.
105
Living your dream is not complicated.
In fact, it’s actually pretty simple:
1. Decide. 2. Do.
106
Living your dream is not luck or
happenstance. It is a choice.
#DREAMtweet 89
107
Living your dream means sharing
your love with the world on a
massive scale.
108
Living your dream requires a
willingness to look silly in the eyes of
other people.
109
Living your dream requires
embracing failure as a learning
experience.
110
Living your dream means ignoring or
avoiding the critics, naysayers, and
energy vampires.
#DREAMtweet 91
111
Living your dream means

groovin’ on the journey,
irrespective of the outcome.
Make the journey the dream.
112
Living your dream is

bestowing your gifts on the
world while unveiling the
beacon of light that is your
authentic essence.
#DREAMtweet 93
113
Living in a perpetual state
of appreciation invites the
114
Living your dream involves dancing
with reckless abandon, even when no
one else can hear the music.
115
Living your dream includes having
fun as a priority on your daily agenda.
116
Live your dream by consistently
engaging in activities that make your
heart sing.
#DREAMtweet 95
117
Living the dream is about pursuing
your passion, which is a persistent
preoccupation with an idea others
often consider unrealistic.
118
To live your dream, remember this
simple philosophy:
when in doubt, be outrageous.
119
It’s never about tomorrow

or yesterday. All your power
resides in the now, which is
the only time you can live
your dream.
#DREAMtweet 97
120
You aren’t happy because you’re
living your dream. You’re living your
dream because you’re happy.
121
Pursuing a dream is like living your
life at recess.
122
If you can’t find the path to your
dream, get a machete and create
your own.
123
When you direct your words,
thoughts, emotions, and actions in
the direction of your greatest desires,
your dream emerges.
#DREAMtweet 99
124
When all your energy is concentrated
in the here and now, you have
the ability to steer yourself in the
direction of your dream.
125
The only thing you have control over
is what you do right now, and what
you do now will profoundly affect the
Embrace each and every moment of

126
this magical mystery tour with the
joy and certainty that your dream is
unfolding perfectly.
127
Living your dream entails knowing
what really matters and what is
simply a waste of time and energy.
#DREAMtweet 101
128
Living your dream means

letting go of the superficial
nonsense and keeping your
attention on the things that
truly matter.
129
When you focus on your dream, you
leave behind all the things over which
you have no control.
130
Celebrate your dream every single
day. It sends a powerfully positive
message to your subconscious mind
and the universe.
#DREAMtweet 103
131
One of the challenges in living your
dream is learning to embrace change,
while groovin’ on the chaos that often
accompanies it.
132
If your deepest desire is to live your
dream, then you simply cannot
operate from the same template any
longer. Change is pivotal.
133
Allow your dream some time

to blossom. It’s “row, row, row
your boat gently down the
stream.” It’s not force it with
all your might.
#DREAMtweet 105
134
Get out of the motivational

speaker mindset of forcing
things to happen. Relax,
enjoy, and allow your dream
to unfold.
135
We came here to romp in this rock &
roll playground and experience all the
joyful delights the world offers. That
is living the dream.
136
Sometimes the need to make sense
out of every situation interferes with
the integrity of living your dream
right now.
#DREAMtweet 107
137
Do not take no for an answer, do not
settle, do not make excuses, and do
not give up. Just commit to living
your dream and don’t look back.
138
Your mind can hold only one thought
at a time, so focus your attention on
the joy of living your dream.
139
Dreams encompass living

close to the edge, stretching
the boundaries, and
propelling you beyond self-
imposed limitations.
#DREAMtweet 109
140
When you are living your

dream, there is no need to
keep score because you
already know you’re winning.
#DREAMtweet 111
About the Author
Joe Heuer is known worldwide as the Rock and Roll

Guru (http://RockandRollGuru.com). An entertaining
speaker, author and full-time rocker, he shares the
nuggets of wisdom he has gleaned from rock & roll
with professional audiences throughout this third
rock from the sun.
Joe believes that in addition to being a groovy musical
genre, rock & roll is a way of life that has served as
his constant companion and inspiration. He has lived
numerous dreams, including a stint as the youngest
collegiate head basketball coach in the country...who
never played the game.
He has written several books, some of which have

actually been published. Recent titles include ‘The
Rock and Roll Guide to Customer Loyalty’ and ‘The
Rock and Roll Guide to Patient Loyalty.’ He also has
several rock & roll books in the works.
His wife calls him an idiot savant for his uncanny
recall of obscure rock & roll lyrics and trivia.

#Dream Tweet

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#DREAMtweet

Enlightened Inspiration from a Rock and Roll Guru

All rights reserved. No patent liability is assumed with

First Printing: February 2010

Warning and Disclaimer

“Everyone has a dream. This marvelous book will help

“Our dad is the perfect person to write ‘DREAMtweet,’ since

Thank you to my brother Bill for force-feeding me rock & roll

Thank you to my good friend Rajesh Setty, @ upbeatnow, for

Thanks to all our wonderful clients and customers who

Thanks to the rockin’ cats @WolfgangsVault for providing a

Thanks to you for reading this book. I am immensely grateful

I absolutely love living the dream, and I want to share my love

Joe Heuer, @RockandRollGuru

About the Author 111

Your dream is your birthright, and it

To live your dream, you must

The Blues Brothers said,

Observe the direction the

Ask yourself whether you

Your belief in your dream may be

Belief is one of the main

Know that your dream is

Ignore other people’s

While the idea that attitude is

Your dream will be fulﬁlled

Know that you are the only

Love is Always the Answer

Your dream can and will be achieved

Do what you love and love what you

Imbue everything you do

You can live from love or you

Your dream is your love made

Fear is your dream’s

Living your dream immerses you in

The absolute simplest dream

Happiness is your natural

Everybody Needs Passion

When your dream comes from your

When you are in ﬂow, time

It’s Just Your Imagination

Employing your imagination

There’s nothing like a little

When you choose to embrace

Just for today, make your own

Imagination provides a sneak peek

Boys AND Girls Wanna

Cyndi Lauper eloquently espoused

Living your dream is more than

There is a blissfully indescribable

Find the fun in your daily

Take money out of the

Living as a Dream Weaver

You were born to live as a dream

Living your dream means

Living your dream is

It’s never about tomorrow

Embrace each and every moment of

Living your dream means

Allow your dream some time

Get out of the motivational

Dreams encompass living

When you are living your