c

1.c "MILKMAN OF INDIA´ Dr. Varghese Kurien

2.c
pc Àackground

pc hildhood

pc Jarly Years

pc Impact

pc Leadership

Story of a ³real´ Legend

3.c Kurien Saga

pc Father of White revolution in India

pc hairman of GMMF for 35 years

pc Architect of Operation Flood ± Largest dairy dev. Program in the world

pc Who made India the largest milk producer in the world

pc Awards received:

èc Magsaysay

èc Padmashri

èc Padma Àhushan

èc Padma Vibhushan

èc World food prize

with his daughter

4.c Family & hildhood

pc Àorn on November 26, 1921 @ alicut, Kerala

pc Àorn to Mr. Puthenpurackal Kurien & Mrs. Kurien

pc Àelong to yrian hristian community (high rate of literacy)

pc Àrought up in hristian Missionary Society by his mother

pc Atheist

pc Îepresented college in tennis, badminton, cricket & boxing

pc Father died when he was 21

pc Wanted to join Army (Mother didn¶t let him go off to war)

5.c
pc Àachelor of science (Physics) from Loyola ollege, Madras in 1941

pc Àachelor of engineering (Mechanical) 7 th rank from Madras University in 1944

 pc Special studies in engineering from the TISO at Jamshedpur 1946

pc Masters in science in mechanical engineering with distinction with specialization on dairy engineering from Michigan State
University in 1948 (major subjects where nuclear physics, metallurgy)

pc Specialized training in dairy engineering at the National Dairy Îesearch Institute, Àangalore

Jducational Àackground
6.c Jarly Years

pc Îesult of farmers meet at Samarkha (kaira dist) on 4 Jan 1946

pc alled by Morarji Desai under advice from Sardar Vallabhai Patel

pc Objective : To fight rapacious milk contractors

pc Farmers sold milk directly from kaira to govt. run Àombay milk scheme

pc Amul brand launched in 1955 (Amoolya, priceless)

7.c The Impact : AMUL

pc Total Farmer control over production, procurement & marketing

pc Jconomic independence to farmers

pc Farmer is god philosophy

pc 10 million diary producers, 81,000 cooperative societies

pc Massive return of 2400 crore every year against 200 crore investment of world bank in operation flood

pc ost of milk prod. became 40% lower than JU & US

pc AMUL pattern / Anand pattern

8.c ³ Innovation cannot be mandated or forced on people, ´.³ It is everywhere, a function of the quality of the people and the environment.
We need to have enough skilled people working in a self-actuating environment to produce innovation ´ . Dr. Kurien Kurien ± the
Leader

pc Organized farmers rather than trying to employ them

pc Fought against bureaucrats, ministers, est. firms for farmer¶s benefit

pc Farmer is god, stood by them in thick & thin

pc Steps down from Amul in 2006 due to difference in opinion

9.c Success of Amul Àrand: acc. to Dr. Kurien Maintaining : Quality Value for money Availability Service

10.c ³ I am like a cat, throw me wherever you want to, I will land on my feet.. ´ ³ Jight hours for dairy, eight hours for your family and eight
hours for sleep ´ ³ My philosophy in life is to do as much good as I can to those who are less fortunate, Àut I would like to live my life as
a common man ´ Dr. Kurien Quotable Quotes

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Contents

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c 1 Jducation

c 2 areer

c 3 Personal life

c 4 The White Îevolution

c 5 Awards

c 6 See also
c 7 Îeferences

c 8 Jxternal links

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Amul

Type ooperative

Industry Dairy

Founded 1946

Headquarters Anand, India

Key people hairman, Kaira District ooperative Milk Producers' Union

 Limited. (KDMPUL)

Œroducts See complete products listing.

Revenue INÎ (Indian Îupee) 67.11 billion, $1.33 billion USD(in 2008-09)

Employees 735 employees of Marketing Arm. However, real pool consist of

2.8 million milk producers

Website www.amul.com

AMUL :
AMUL AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control
expert in Anand. Amul products have been in use in millions of homes since 1946. Amul a leading food brand in India with a Turnover:
Îs. 52.55 billion in 2007-08. vikas pawaiya

c
Founder Of The Amul Company :
Founder Of The Amul ompany Dr Verghese Kurien, the hairman of the GMMF (Gujarat o-operative Milk Marketing Federation
Ltd), an apex cooperative organisation, based in the in Anand town of Gujarat, India. vikas pawaiya

Slide 4:
White Îevolution. (1966) Verghese Kurien¶s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread
over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and
exporter. vikas pawaiya

Gujarat Cooperative Milk Marketing Federation :

Gujarat ooperative Milk Marketing Federation Gujarat ooperative Milk Marketing Federation (GMMF) is India's largest food
products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns
to the farmers and also serve the interest of consumers by providing quality products which are good value for money. In 1954, Kaira
District o-operative Milk Producers¶ Union built a plant to convert surplus milk produced in the cold seasons into milk powder and
butter. In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more
plants to produce different products. In 1973, the milk societies/district level unions decided toset up a marketing agency to market their
products. This agency was the Gujarat ooperative Milk Marketing Federation (GMMF). It was registered as a co-operative society on
9 July 1973. vikas pawaiya

GCMMF Today :
GMMF Today Members: 13 district cooperative milk producer¶s union No. of Producer Members: 2.7 million No. of Village Societies:
13,141 Total Milk handling capacity: 10.21 million litres per day Milk collection (Total - 2007-08): 2.69 billion litres Milk collection
(Daily Average 07-08) 7.4 million litres Milk Drying apacity: 626 Mts. per day attlefeed manufacturing apacity: 3090 Mts per day
vikas pawaiya

GCMMF TURaOVER :
GMMF TUÎNOVJÎ vikas pawaiya

The moppet who put Amul on India's breakfast table :

The moppet who put Amul on India's breakfast table 50 years after it was first launched, Amul's sale figures have jumped from 1000
tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. All because a thumb-sized girl
climbed on to the hoardings and put a spell on the masses. vikas pawaiya

AMUL ŒROUCTS :
AMUL PÎODUTS vikas pawaiya

Amul "Utterly elicious" Œarlours :

Amul "Utterly Delicious" Parlours Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in
major cities Ahmedabad, Àangalore, Àaroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such
outlets to be managed by franchisees throughout the country. AMUL created Amul Parlours at some prominent locations in the country,
which are run by the company or its wholesale dealers. vikas pawaiya

c
Amul hits :
Amul hits Tension between the two Khans of Àollywood - March '09. Terrorists attack the Sri-Lankan cricketers in Lahore - Feb'09
vikas pawaiya

AWARS :
AWAÎDS GMMF bags APJDA AWAÎD for 11th year in a row. Amul Pro-Àiotic Ice-cream gets No.1 Award at world dairy summit.
Îamkrishna Àajaj National Quality Award 2003. Îecivede International io 100 Award for Îesourcefulness. Îajiv Gandhi National
Quality Award 1999. vikas pawaiya

c
Certification :
ertification ISO 9000-HAP certified plants : All Amul Ice ream plants are ISO 9000-HAP certified. Amul is in the process of
getting ISO 22000 (Improved version) certification for all its plants. No. 1 in Quality : Amul is ranked No.1 ice cream in quality by
³INSIGHT´ (May-June, 2002), a bimonthly consumer magazine published by onsumer Îesearch and Jducation Society (JÎS) based
at Ahmedabad. vikas pawaiya

Dr. Verghese Kurien

 Dr. Verghese Kurien is known as the "father
of the white revolution" in India. He was the
winner of Ramon Magsaysay Award and was
also awarded with Padma Shri (1965),
Padma Bhushan (1966), and Padma
Vibhushan (1999). Dr. Verghese Kurien is
better known as the "father of the white
revolution" in India. He is also called as the
Milkman of India. Dr. Varghese Kurien was
the architect behind the success of the
largest dairy development program in the
world, christened as Operation Flood. He
was the chairman of the Gujarat Co-
operative Milk Marketing Federation Ltd. (GCMMF) and his name was
synonymous with the Amul brand. Born on November 26, 1921 in
Kozhikode, Kerala, Dr. Verghese Kurien graduated with Physics from
Loyola College, Madras in 1940. Subsequently, he did his
B.E.(Mechanical) from the Madras University and went to USA on a
government scholarship to do his Masters in Mechanical Engineering
from Michigan State University. In between, he completed special
studies in engineering at the Tata Iron and Steel Company Institute
at Jamshedpur, Bihar, in February 1946 and underwent nine months
of specialized training in dairy engineering at the National Dairy
Research Institute of Bangalore. Dr. Verghese Kurien returned from
America in 1948 and joined the Dairy Department of the Government
of India. In May 1949, he was posted as Dairy Engineer at the
Government Research Creamery, a small milk-powder factory, in
Anand, Gujarat. Around this time, the newly formed cooperative
dairy, Kaira District Cooperative Milk Producers_ Union Limited
((KDCMPUL), was engaged in battle of survival with the privately
owned Polson Dairy, which was a giant in its field. Enthused by the
challenge, Dr. Verghese Kurien left his government job and
volunteered to help Shri Tribhuvandas Patel, the Chairman of
KDCMPUL, to set up a processing plant. This led to the birth of AMUL
and the rest is history. In 1965, the then Prime Minister Lal Bahadur
Shastri, created the National Dairy Development Board (NDDB)
under the leadership of Dr. Verghese Kurien to replicate the success
story of Amul throughout the country. In 1973, Dr. Kurien set up
GCMMF (Gujarat Cooperative Milk Marketing Federation) to market
the products produced by the dairies. Under Dr. Kurien_s
stewardship India became the as the largest producer of milk in the
world, During his illustrious career, Dr. Verghese Kurien won many
accolades and awards. These include: Ramon Magsaysay Award for
Community Leadership (1963), Padma Shri (1965), Padma Bhushan
(1966), Krishi Ratna Award (1986), Wateler Peace Prize Award of
Carnegie Foundation (1986), World Food Prize Laureate (1989),
International Person of the Year(1993) by the World Dairy Expo,
Madison, Wisconsin, USA, and Padma Vibhushan (1999).