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https://larvalsubjects.wordpress.com/2010/07/31/an-ontology-of-agents/
Resonance, for example, might refer to how two violin strings affect
one another through their vibrations creating a diffraction pattern.
Now clearly theres a very real sense in which the question of
resonance is ground zero in rhetoric. The first question the orator should ask
herself is whether she or what she says and how she says it exists in the
environment of her audience. Lacanian analysts are very sensitive to this. The
entire theory of Lacanian interpretation is premised on the idea of resonance
or the opportune moment (kairos) where a speech act can finally resonate in
the unconscious of an analysand. The analyst doesnt have this power at the
beginning of the analysis, but only acquires it gradually over the course of
analysis. Just think about the difference between a sleight or insult from a
loved one as opposed to a sleight or insult from a stranger for whom you
have no respect. There are different degrees of resonance here.
Likewise, the other day I watched a documentary on heroin. At one
part in the documentary they discussed a doctor who passes out clean needles
to homeless heroin addicts, who provides them with anti-overdose serums,
who provides medical treatment, and who never lectures them about kicking
their habit. This doctor has been extremely successful with the people he
treats, building up a high degree of trust with them. What accounts for this?
Part of it has to do with his appearance. He always has a five oclock shadow,
he has tattoos up and down his arms, hes generally dressed in dirty jeans and
shorts, as well as ripped and faded t-shirts, etc. His appearance contributes to
his existence in the environment of the addicts that he treats and therefore
contributes to establishing resonance with this audience. Unlike my
daughters encounter with the toy box, his words can have an impact on this
audience.
This leads to the second question every rhetorical theorist and orator
should be asking. If one does not exist in the environment of the system they
are addressing or if the content of what they say does not exist in that
environment, how can it come to exist? In other words, how is it possible to
create resonance? This is not simply a question of rhetorical theory, but a
political question as well. We saw this in graphic and despair filled detail
during the WTO protests in 1999, as well as the various protests against the
Iraq war. As passionate as these protests were, they failed to create resonance
with either the media system or the government they sought to persuade.
Indeed, the protests largely worked against the aims of the protesters. The
media system, for example, seldom reported why people were protesting the
WTO, but rather instead just showed the spectacle of a chaotic mass of
colorfully dressed people screaming that they were against the WTO. For
the television audience witnessing these protests, the overwhelming reaction
was identification with the WTO rather than the protesters Despite the
fact that the grievances of the protesters were to the benefit of most people
making up the television audience. In short, this spectacle further entrenched
the power of capitalism rather than diminishing it.
It does no good to complain that the media is biased or owned by
corporations. Such a complaint might be satisfying, providing one with the
pleasures of the beautiful soul, but such complaints do not solve the problem
of resonance. This complaint gets us no closer to creating resonance with a
public whose collective action is needed to produce these changes. In this
regard, the key question of politics is not so much that of how it is possible to
commit an act or how a truth-procedure is possible. No, if one is really
serious about producing change, the key question of politics is the question
of how to produce resonance among the various systems and social systems
that populate the social world.
Setting all this aside, what Nates remarks bring forcefully before me
is that OOO is resolutely an ontology of agents. Here, I think, my approach
to Burke is somewhat different than Nates. Nate seems to want a place for
all five elements of the pentad. I see Burkes thought as a meta-philosophy that
allows us to discern the structure of philosophies or those elements that hold
pride of place. The theory of the last few decades has been predominantly
scenic in character. Whether were talking about the inflated place given to
language, social forces, discourses, or economics, the dominant trend in the
world of theory has been the primacy of scene over agent. In this regard, it
comes as no surprise that Graham arrives at his ontology by way of
phenomenology, which is primarily a philosophy of agents. And here, above
all, I do not think it would be out of line to claim that OOO in general is an
ontology of agents. The major difference here is that for OOO all objects are
agents, whereas within the phenomenological orbit it tends to be humans
alone that are agents.