GET DATA /TYPE=XLSX

/FILE='C:\Users\Maverick\Desktop\Customer Preferences for Buying A Smartpho

ne.xlsx'
/SHEET=name 'Customer Preferences for Buying'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.
CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y
ouconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone Selectyourpref
erablerangeofinvestmentonasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y

ouconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmentonasma
rtphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y

ouconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation W

hendidyoulastbuyasmartphone Selectyourpreferablerangeofinvestmentonasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation S

electyourpreferablerangeofinvestmentonasmartphone Youconsiderowningamobilehan
dsetasa
/METHOD BAVERAGE

Page 1
 /MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Selectyourpr

eferablerangeofinvestmentonasmartphone Youconsiderowningamobilehandsetasa Whe
ndidyoulastbuyasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome Selectyourpreferablerangeofinvestmentonasmartphone

Youconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone Occupation
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age Selectyourpreferablerangeofinvestmentonasmartphone Youconsidero

wningamobilehandsetasa Whendidyoulastbuyasmartphone Occupation HighSchoolestE
ducationalQualification
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone Whendidyoulastbuyasmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL.

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone Whendidyoulastbuyasmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL.

Page 2
QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati
on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone Whendidyoulastbuyasmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(4) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL.

GET
FILE='D:\XIMB\MBA-BM(I)\Term-II\SRM\SRM Assignment 4\Cross Tables\Cross Tab
les.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
GET DATA /TYPE=XLSX
/FILE='C:\Users\vidya\Desktop\Customer Preferences for Buying A Smartphone.
xlsx'
/SHEET=name 'Customer Preferences for Buying'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet2 WINDOW=FRONT.
DATASET ACTIVATE DataSet2.
DATASET CLOSE DataSet1.
DATASET DECLARE D0.8345879585751912.
PROXIMITIES Age FamilyIncome Occupation HighSchoolestEducationalQualificati
on Whetheryourspouseisworking Youconsiderowningamobilehandsetasa Whendidyoula
stbuyasmartphone Selectyourpreferablerangeofinvestmentonasmartphone
/MATRIX OUT(D0.8345879585751912)
/VIEW=VARIABLE
/MEASURE=SEUCLID
/PRINT NONE
/STANDARDIZE=VARIABLE NONE.

CLUSTER
/MATRIX IN(D0.8345879585751912)
/METHOD BAVERAGE
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

Dataset Close D0.8345879585751912.

CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification W
hetheryourspouseisworking Youconsiderowningamobilehandsetasa Whendidyoulastbu
yasmartphone Selectyourpreferablerangeofinvestmentonasmartphone

Page 3
 /METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification Y

ouconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmentonasma
rtphone
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation Youconsiderowningamobilehandsetasa

Selectyourpreferablerangeofinvestmentonasmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

ntonasmartphone Whetheryourspouseisworking HighSchoolestEducationalQualificat
ion
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
Page 4
 /METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

ntonasmartphone Whetheryourspouseisworking
/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

ntonasmartphone Whetheryourspouseisworking
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

ntonasmartphone HighSchoolestEducationalQualification
/MISSING=LISTWISE
/CRITERIA=CLUSTER(2) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

Quick Cluster
Initial Cluster Centers

Cluster
1 2
Age 27 19
Family Income 300000 10000
Occupation 2 2
Select your preferable
range of investment on a 3 1
smartphone
High Schoolest Educational
1 0
Qualification

Page 5
 a
Iteration History

Change in Cluster Centers

Iteration 1 2
1 81428.571 69568.000
2 24935.065 7479.504
3 1577.540 606.353
4 .000 .000

a. Convergence achieved due to no or small change in cluster centers. The maximum absolute coordinate
change for any center is .000. The current iteration is 4. The minimum distance between initial centers is
290000.000.

Cluster Membership

Case Number Cluster Distance

1 2 31482.143
2 2 31482.143
3 2 21482.143
4 2 33482.143
5 2 8517.857
6 2 28517.857
7 2 8517.857
8 2 1482.144
9 2 23517.857
10 1 7941.180
11 2 18517.857
12 2 28517.857
13 2 28517.857
14 2 1482.143
15 2 28517.857
16 1 42058.824
17 2 28517.857
18 2 11482.143
19 1 107941.177
20 1 7941.177
21 2 18517.857
22 1 12058.825
23 1 42058.824
24 2 1482.244

Page 6
 Cluster Membership

Case Number Cluster Distance

25 2 21482.143
26 2 11482.143
27 2 28517.857
28 2 28517.857
29 2 18517.857
30 2 1482.144
31 2 21482.143
32 2 48517.857
33 1 107941.177
34 2 21482.143
35 2 18517.857
36 2 11482.143
37 2 21482.143
38 2 28517.857
39 1 52058.824
40 2 31482.143
41 2 46482.143
42 2 31482.143
43 2 28517.857
44 2 28517.857
45 2 21482.143
46 2 11482.143
47 1 107941.176
48 2 18517.857
49 2 39482.143
50 2 35482.143
51 2 1482.150
52 1 42058.824
53 2 28517.858
54 1 12058.824
55 2 28517.857
56 2 28517.858
57 2 11482.143
58 2 28517.857
59 2 26482.143
60 2 8517.859
61 2 41482.143
62 2 18517.857

Page 7
 Cluster Membership

Case Number Cluster Distance

63 2 39482.143
64 1 7941.177
65 2 1482.146
66 2 41482.143
67 2 21482.143
68 1 57941.176
69 2 1482.149
70 1 107941.176
71 2 28517.857
72 2 3517.857
73 2 28517.857
74 2 28517.857
75 2 1482.144
76 1 42058.824
77 2 21482.143
78 1 42058.824
79 2 11482.143
80 2 8517.857
81 1 42058.824
82 2 1482.144
83 2 28517.857
84 2 1482.143
85 2 31482.143
86 2 11482.143
87 1 12058.824
88 1 42058.824
89 2 28517.857
90 2 11482.143
91 1 42058.824
92 2 46482.143
93 1 7941.177
94 1 7941.177
95 2 11482.143
96 2 28517.857
97 1 7941.177
98 1 7941.177
99 2 21482.143
100 1 42058.824

Page 8
 Cluster Membership

Case Number Cluster Distance

101 1 7941.177
102 2 28517.858
103 1 7941.177
104 2 21482.143
105 2 28517.857
106 1 7941.177
107 2 21482.143
108 2 21482.143
109 2 41482.143
110 1 42058.824
111 2 18517.857
112 1 42058.824
113 2 1482.145
114 2 11482.143
115 2 11482.143
116 2 28517.857
117 1 12058.824
118 1 42058.824
119 2 53517.857
120 2 28517.857
121 2 36482.143
122 2 48517.857
123 2 51482.143
124 2 1482.144
125 2 23482.143
126 2 1482.144
127 1 57941.177
128 2 61482.143
129 2 11482.143
130 2 48517.857
131 1 22058.824
132 2 11482.143
133 2 8517.857
134 2 48517.857
135 2 21482.143
136 2 61482.143
137 2 18517.857
138 2 18517.858

Page 9
 Cluster Membership

Case Number Cluster Distance

139 2 41482.143
140 2 28517.857
141 2 28517.857
142 2 1482.144
143 2 23517.857
144 2 11482.143
145 2 11482.143
146 2 48517.857

Final Cluster Centers

Cluster
1 2
Age 24 25
Family Income 192059 71482
Occupation 1 1
Select your preferable
range of investment on a 3 3
smartphone
High Schoolest Educational
1 1
Qualification

Distances between Final Cluster

Centers

Cluster 1 2
1 120576.681
2 120576.681

ANOVA

Cluster Error
Mean Square df Mean Square df F Sig.
Age 3.125 1 6.779 144 .461 .498
Family Income 3.792E+11 1 1123346157 144 337.565 .000
Occupation .517 1 .315 144 1.643 .202
Select your preferable
range of investment on a .223 1 1.513 144 .147 .702
smartphone
High Schoolest Educational
.017 1 .290 144 .057 .811
Qualification
The F tests should be used only for descriptive purposes because the clusters have been chosen to maximize
the differences among cases in different clusters. The observed significance levels are not corrected for this and
thus cannot be interpreted as tests of the hypothesis that the cluster means are equal.

Page 10
Number of Cases in each
Cluster

Cluster 1 34.000
2 112.000
Valid 146.000
Missing .000

Page 11