Presentation

The Other Web 2.0

(or the transformational power of Web 2.0)
2008.04.24
Index

01 Introduction
02 What is Web 2.0?
03 4 Stories of Empowerment
04 Conclusion

2
Introduction

Currently Director of User Experience Strategy @ Vinyl Inc.

Previously
• Web User Experience Consultant
• Web Information Architect / Programmer
• Architectural Designer

3
Introduction

4
Introduction

What to talk about?

5
Introduction

What to talk about?

Cultural differences in internet usage

5
Introduction

What to talk about?

Information
Cultural
architecture
differences
andinphysical
internet architecture
usage

5
Introduction

What to talk about?

Information
Emotional
Cultural
architecture
impact
differences
of mobile
andinphysical
internet
touch interfaces
architecture
usage

5
Introduction

What to talk about?

Transformational power of Web 2.0

Information
Emotional
Cultural
architecture
impact
differences
of mobile
andinphysical
internet
touch interfaces
architecture
usage
Or the Other Web 2.0

5
What is Web 2.0?

6
Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started to

call Web2.0, the internet as platform.... it's about the
way that web sites like eBay, Amazon, and Google are
becoming platforms with rich add-on developer
communities; it's about the way that network effects
and data, rather than software APIs, are the new tools
of customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

7
Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started to

call Web2.0, the internet as platform.... it's about the
way that web sites like eBay, Amazon, and Google are
becoming platforms with rich add-on developer
communities; it's about the way that network effects
and data, rather than software APIs, are the new tools
of customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

7
Map of Web2.0 apps

8
Web 2.0 according to David Weinberger

“We are building an ever-growing pile of

smart leaves that we can organize as we
need to at any one moment. Some ways of
organizing it - of finding meaning in it - will
be grassroots; some will be official. Some
will apply to small groups; some will
engender large groups; some will subvert
established groups. Some will be funny;
some will be tragic. But it will be the users
who decide what the leaves mean.”

9
Web 2.0 according to David Weinberger

“We are building an ever-growing pile of

smart leaves that we can organize as we
need to at any one moment. Some ways of
organizing it - of finding meaning in it - will
be grassroots; some will be official. Some
will apply to small groups; some will
engender large groups; some will subvert
established groups. Some will be funny;
some will be tragic. But it will be the users
who decide what the leaves mean.”

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Web 2.0 as Transformation

Governments
Institutions
Organizations Individuals
.gov, .edu, .com

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Web 2.0 as Transformation

Source of
Governments Authority
Institutions
Organizations Individuals
.gov, .edu, .com

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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For Profit vs. Non-profit

For Profit Organizations Not-for-Profit Organizations

• Profit-driven • Influence-driven
• Cash investing in business • Cash strapped
• Customers • Constituents
• Benefits from customer lock-in • Benefits from user empowerment

• Uncertain value of Web 2.0 • Apparent benefits of Web 2.0

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Story 1: CGD / CARMA.org

CARMA reveals the

carbon emissions of
more than 50,000
power plants and
4,000 power
companies in every
country on Earth.

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Communication Strategy

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Information as Empowerment

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User Participation API / Widget

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Story 2: Changemakers.net

Changemakers is building the

world's first global online "open
source" community that
competes to surface the best
social solutions, and then
collaborates to refine, enrich,
and implement those solutions.

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Open Source Competition for Change

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Mosaic of Solutions

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Taking advantage of Web 2.0 communities

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Story 3: AskYourLawmaker.org

CNC's award-winning
journalists track down
lawmakers in Congress and
on the campaign trail to get
your questions answered.
CNC brings politics home to
public radio listeners.

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Web 2.0 space meets physical space

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Trends and Dissemination

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Story 4: DonorsChoose.org

What if people from all walks

of life could connect directly
with public schools, learn
about specific classroom needs,
and choose how to help?

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Simple but Powerful Idea

DonorsChoose
ensures
feedback

DonorsChoose
validates
authenticity
25
Impact

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Donors Camp

Imitation is the sincerest form of flattery

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What is Web 2.0?

I’d prefer to think:

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What is Web 2.0?

I’d prefer to think:

Web 2.0 is not business as usual

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What is Web 2.0?

I’d prefer to think:

empowerment
Web 2.0 is not business as usual

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What is Web 2.0?

I’d prefer to think:

transformational
empowerment
Web 2.0 is not business as usual

28
What is Web 2.0?

I’d prefer to think:

can
Web 2.0 is transformational
make a better
empowerment
not business asworld
usual

28
Thank you
30