CSR Embedded Project Management

Construction of Suzlon One Earth A Case Study

Presented By: Ameya Gumaste & Jitesh Donga

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About Us

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 Suzlon One Earth

SEZ EPC

ISO 9001:2008 I ISO 14001:2004 I OHSAS 18001:2007

e-PM

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Our Achievements; Our Expertise

Accomplished over 150 successful projects globally

A remarkable 1400 acres of Hi-tech Engineering SEZ developments in
Vadodara, Coimbatore and Mangalore
Delivered 5 million sq. ft. of top class work spaces, campuses, R&D
Centers, Industrial and Warehousing and social infrastructure projects.

SYNEFRA offers Project Management, Sustainability Management, EPC and

Facility Management Services

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The Context

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All these Projects made great Social Impact!

Coliseum Eiffel eTower

Taj Mahal

St. Peter Basilica

Opera House Suez Canal

Burj Khalifa 6
 India Today!!

Bandra Worli Sea Link

Pune Mumbai Expressway

Delhi Metro

Konkan Railway
Bandra Worli Sea Link Bhakra Nangal Dam Reliance Refinery

Reliance Refinery
Magarpatta
Magarpatta City City

Bhakra Nangal Dam

Chatrapati Shivaji International Airport 7
Social Impact of Projects

Projects have both POSITIVE and NEGATIVE impacts

Social Issues and their impact associated with a project in a developing

country like India could be completely different from Developed Nations

Every project is UNIQUE, so are the Social Impacts associated

Bottom of the Pyramid is impacted the most

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The Synefra CSR Model

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Suzlon One Earth

Global HQ of Suzlon Energy Ltd and Group Companies

820,000 Sft Integrated Development
LEED Platinum and GRIHA Five Star certified campus
Indias first campus 100% on renewable energy

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SUZLON ONE EARTH, PUNE

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Suzlon One Earth A Case Study

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Synefras Scope & Responsibility

Visualize Synergize Harmonise

Conversion of Between various Harmony of
a dream to reality in designers and briefs concepts without
terms of project profile diluting the brief

Align Manage Add value

Alignment of an idea Managing the functional Value adds in terms
and action considering need with aesthetics Innovation and
cost, time & quality creativity

Create a Built-to-suit campus that is a unique & inspiring place to work

To conceive, develop and manage

one of the worlds greenest campus

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Why One Earth?

The name is a dedication to our

precious home, Earth
It highlights Earths unique
existence as an eco system
It reinforces Suzlons belief that co-
existence and responsible usage of
natural resources are the only way
to achieve sustainability
Devoted to Suzlons efforts across
the globe to create a sustainable
future

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Project Management

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Challenges

To take off for a large & prestigious requirement from a very

simply worded, but very sound and extremely challenging
brief to execute and establish.

Select and choose methodically a site and the team with a

clear focus of all stakeholders so that the vision of SEL
management and Synefra the Project Managers were in total
alignment.

To create a space, which was not just an office, but an area

which will personify the vision of its leader, the mission of
the company and the core business of the group Powering a
greener tomorrow, today.

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Project Strategy & Management

Direction / Approach
o Deliberation & decision of what, who, how & when of the project
o Project programming with respect to needs, stakeholders /
partners and milestones
o Set a very focused and precise action plan

Dedicated Project Management team formed to capture & imbibe

the company requirement and prepare precise briefs for all designers

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Project approach Design briefs

Development of Design brief :

o Project Architecture design brief
o Project Services design brief
o Project Interior Architecture design brief
o Project Communication design brief

Help reduce input time for each stakeholder and help them deliver
an output much superior than expected

Reduced the otherwise high level of initial energy which gets

drained in negotiating through the clutter & change in ideas

Approval sought from SEL at various stages of data assimilation and

preparation of brief for each discipline
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Formation of Project Task Force

Based on the requirements of the Design briefs, an appropriate team got

established at various stages of the project as per expertise required:

o Strategic Synefra project team Project owner, project

manager, finance controller, site management team
o Developer To build base infrastructure with services & landscape
o Architect To conceive the building and develop design as per brief
o Construction contractor For execution & construction of cold shell as
per the design envelope
o Interior design build company For effective justice to the cold shell
and a functional yet classic interior architecture
o Communication designer For a total space experience, memory
points, branding and signage to enhance the architecture
o Design coordinator For complete synergy between all designers and
harmony of ideas during execution

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Change Management

Change Management - As Suzlon became larger, business plans grew

and requirements changed significantly -
o From talking green to demonstrating green
o From a place to work to an inspiring place to work
o No. of people from 1500 to 2500 and their functional requirements
o Introduction of shared services 24x7 operations
o Belief structure replaced by Values
o Technology advancement in operations, Information
Technology, Audio-Visual, etc.
This changed project parameters, scale and design criteria.

Consistent focus, managing change, adaptation to circumstances and

the flexibility of approach were the keys to stay on track.

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Evolution of the program

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Design Management

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Design Management

Design Selection with criteria as to:

o What is it that we want to achieve through the design?

o What are the indicators which would help in the enabling objectives
and how to recognize them?

o What is the message that we wish to convey through the design to

all its stakeholders which would represent the clients vision.

To align all designers to the Clients expectations,

the project vision, objectives and deliverables
was a phenomenal process and for which
Synefra Strategic team became a key catalyst and an enabler.

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Project management approach for design

Started with Interactions with senior management, business

vertical heads & HR team

With Senior management Values, business vertical structure, business

needs, significance of facility in global business, future plans

With Business Vertical heads team function, hierarchy and

nos., archiving requirement, special requirements like
studios, library, control rooms, etc.

With HR team final nos., defining work areas as per

team/group/position functions, allocation of space/floor/building to
respective business units, and common facilities like
cafeteria, gym, clinic, etc. as per Admin policies

Along with company requirements, facilities for all kinds of users

were mapped, established and considered in design which were
approved and signed off for execution 25
Alignment of the Design Process

Purpose
Built to suit model
Studying the design to match needs
Achieve satisfaction first on paper
Ensure design & technical aspects
Efficient costs and effective design
Result
All requirements set forth in the brief
document were achieved in the Design,
including the brief of the Green
Building

Action: Design drawings were screened with respect to:

Functional Vaastu Construction Local Rules & Criteria for Cost & Time
Requirements Compliances Technology Regulations Green buildings implications

All of the above were closely monitored & cross-checked by :

1. Client 2. Developer 3. Architects
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Mapping Key Users & Functions
Service Providers Casual Visitors
Security Agencies, Caterers, House College School Students, Relatives.
Keeping Agency, Courier Agency,
Business Visitors
Government Officials, MEDA, Business
Personalities
Vendors, Suppliers and Consultants
Executive Part Manufacturers, Transporters,
Management Legal Consultants, Training Faculty
Promoters, CMD,
Board of Directors,
CXOs, S4, SGM,
VP/Heads Clients & Investors
Existing &
Prospective, FIIs, Large
Brokerage Firms

Interview Candidates
Senior Executives and
Short term visitors appearing
Executives
for job interviews
S3 - GM, S2 - DGM,AGM
S1, M6, Sr. Manager, Manager
M5 Dy. Manager & Below Training & Induction Candidates
Short term visitors appearing for
short courses

Media
World Press
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Systematic organization from part to whole

Strategy Planning
Media Room

Training Rooms
New Business
MBU Technology
Group
Library Wind Gallery
Cafeteria Gymnasium

Welcome Lounge IT

Chairman Offce
HR / Admin

Finance CLC
Corporate Parking
Travel Desk Stores
Communication
Record Room

Executive Board Room

IBMS / FMS
Business Halls Courier Desk
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The Whole

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Driving factors and program scale

Sustainability Inspiring place to work

Principles of sustainability A place which will inspire & motivate
from site selection, design, Providing healthy and productive
engineering, construction, environment for occupants in terms of
material and operations indoor air quality and daylight usage

Land 443,473 sq ft (10.18 acres)

Office space 598,256 sq ft

Highlights Terminus (basement) 223,270 sq ft
Open space (landscape) 185,578 sq ft
Capacity 2300

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360 degree approach to Sustainability

1 2 3 4 5 6
Environment Water Energy Eco-Friendly Healthy & Innovative
Sensitive Sensitive Conscious Material & Productive Design
development Approach Approach Resources Indoor Elements
environment

Minimum Site Rain Water Minimum Use of low emitting Green design
Energy efficient
Disturbance Harvesting Construction waste materials education
HVAC

Heat island effect Use of low flow Use of regional Indoor pollutants Creating green
Energy efficient
fixtures materials control energy
lighting
Minimum light resource on site
Use of sensor Use of rapidly Natural use of day and off site
pollution Usage of
based fixtures renewable material light and view of
renewable energy
Use of native outdoor spaces Green house
Water efficient Recycle & reuse of keeping
plants Sensor based
Irrigation
lighting and material Increase ventilation
CFC & HCFC free ventilation Minimum pollution Zero waste
material use 100 % use of Use of high recycle during construction policy
sewage water content material
Energy efficient
Promote Public electrical
transport Water efficient
equipment
HVAC system

Less water
requirement
landscape
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Architecture Design :
From abstract to form

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Conceptualization

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Master Plan

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Landscape :
From form to functional enhancement

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Aim: Responsive & responsible landscape

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Sustainability in landscape practices

Using recycled water

Reduced water
consumption
Use of native plants
Creating new Habitats

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Interior :
Functional enhancement
to operational optimization

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Design Goal

Translating Suzlons values and vision into

the interior space as experienced in the
context of architecture and landscape

Bringing value to the space by integrating

the functional HR requirements of the
business units, employee aspirations and
well being.

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Holistic Design Approach

Space Planning - Interior, Architecture & Landscape Becoming One

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Brand Communication :
From operations to a wow
experience

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Approach

Goal

LANDSCAPE

INTERIORS
USER
JOURNEY

ARCHITECTURE

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Nomenclature Business Units

Sustainability

Renewable Key Energy Elements

Sun Water Wind + Wood Space or Sky

Aqua Tree Sky

Sun
Technology + Manufacturing Board members &
Corporate Services Manufacturing team Business team new business
Terminus : Terra or Earth Energy 43

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Nomenclature Global Learning Academy

Learning ICON
Cultural symbol for learning

It depicts energy and

awareness

Each intersection depicts a

point of creation

Each one numeral at the top

of the icon is an abstract
indicative beginning to the
process of knowledge
gathering
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Memory Points

Customised indoor & outdoor artworks

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Sustainability Measures

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Sustainability Features at One Earth

Sustainability has to be an objective from the concept stage and then

embedded in every design aspect
Sustainable solution and practices are integrated towards efficiency in:
o ENERGY USE
o WATER USE
o WASTE MANAGEMENT
o MATERIALS USE
o HEALTHY AIR QUALITY
o OPERATING PRACTICES
Sustainability is the hallmark of this project while the result is an
inspiring place to work. Achievements then speak for themselves.
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Design Approach Results

47% 85%
Energy Recycle
Savings Waste

60% 90%
Water Occupants use
Savings Daylight

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Global Recognitions
SYNEFRA WINS THE
PRESTIGIOUS ASIA
PACIFIC PROPERTY
AWARD 2011
The Asia Pacific Property
Awards 2011 in association
with Bloomberg Television
& Google awarded the
prestigious award to
Synefra E&C Ltd for Best
Office Development for
Suzlon One Earth.
The project was further
selected as the official
nominee from Asia Pacific
at the World Property
Award to be held at the end
of this year
SYNEFRA WINS MIPIM
ASIA GOLD Award 2011
Synefra E&C Ltd was
awarded the MIPIM Asia
2011 GOLD Award in Best
Green Buildings category for
its project Suzlon One Earth
which it conceived, managed
and executed.
MIPIM Asia this year
received entries of 80
projects from 15 countries.
This year, Synefra E&C Ltd. is
the only Indian company to
be announced as a winner
amongst the 29 winners in
10 distinct categories in Asia.
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Sustainable Approach for Construction

Comprehensive planning for construction created a wide path for the

execution team taking a batten from design team. Key areas of
construction management are mentioned below:
People Management & the integration of knowledge & technology
with project planning

Fundamentals of Project planning were followed emphasizing Plan,

Organize, Lead and Monitor

Procurement process considering the aspects of QS, sustainable

options, logistics, properties, impacts, cash flows, ABC analysis & life
cycle costing.

Execution with appropriate sequencing, time management, processes

including ISO norms, EHS norms, quality checklists, execution checklists,
etc.
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Sustainable Approach for Construction

Quality control, checks, assessments & audits on predefined

timeline throughout the project life cycle for improvement in all
aspects

Timely reviews and feedbacks through regular review meetings at

site along with all key stakeholders

Appropriate skill up-gradations & capacity building through

trainings & appropriate inputs to the engineers and supervisors on
site

Labour welfare activities in co-ordination with CSR team, NGOs, etc.

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Environment Management Plan Implementation

Site barricading to define boundaries & prevent damage to neighborhood.

Excavation- Top Soil preservation / excess soil disposal / handling / reuse.
Erosion & sedimentation control during construction- planning for drain
lines below terminus level.
Sprinkling water on roads at pre-decided frequencies to prevent pollution
of the air.
Spill prevention- Use of trays, etc. as per the need for DG sets / pumps &
other equipments during handling of oil.
Waste management during construction- segregation / storage / disposal
of waste, etc.
Water use minimization- use of sedimentation tank to reuse the water at
central batching plant, use of curing compounds / covering the concrete
surfaces by Hessian cloth / gunny bags as applicable to reduce the need of
overall water requirement. 52
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Concern for Construction Workers

It was a culture at One Earth construction site to consider all the

stakeholders like family members irrespective to their economic class,
gender and race. All the construction team members were treated with
equal care and respect. The project team demonstrated a unique example
of a care which any construction company can practice for their workers.
Few of the initiatives taken at site are mentioned as under:

Crche & School facility during construction for the construction

workers children with nutritious mid-day meal facility.
Regular health checkups Periodic blood tests for blood groups /
hemoglobin / malaria etc. of all construction workers and their
children.
Onsite medical facility (Doctor & dispensary across the road)
available 24x 7.

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Concern for Construction Workers

Hygienic Sanitation facility on site with state of the art temporary toilets
and their regular maintenance and management by a professional agency.
Other services included daily housekeeping & garbage collection systems,
provision of appropriate fire fighting facility, safe drinking water
provisions, sufficient lighting, security etc.

Improvement in conventional cooking methods- Training & facilitation to

the workers for making the smokeless chullahs for cooking needs.
Distribution of the same free of cost.

Pure drinking water supply & sanitation facility at labour camp.

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CSR Initiatives

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CSR Initiatives

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Key Stakeholders

Chief Architect : Christopher Charles Benninger Architects

Integrated Design coordination
Construction & Engineering
Interior Architecture,
Engineering & Execution
Landscape Architect
Communication Design
Sustainability Consultants
: Tao Design
: Vascon Engineers
: Space Matrix in association
with Tao Architecture
: Ravi Varsha Gavandi
: Elephant Design
: Environmental Design Solutions

Design Consultants 06

Technical Consultants 12

Direct Suppliers 46

Sub-contractors / suppliers 400

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SUZLON One Earth
Visual Experience

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 Incorporating
local arts & crafts

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 Thank You!

Synefra Engineering & Construction Ltd.

One Earth - Tree Lounge, Level 2, Hadapsar,

Pune 411 028
INDIA

Tel: +91.20.67022000 | Fax: +91.20.67022100

Toll Free: 1800-200-1330

Email: info@synefra.com | www.synefra.com

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