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Coursework Information Sheet

1. Research Proposal: (worth 50% of total mark)

Description of This proposal will be an individual piece of work where you develop a topic
Assessment Task and propose a primary or secondary data methodology to resolve the topic.
The standard referencing for this report is the Harvard system. [Word
count: 1500]

This proposal should enable you to put into practice the principles
introduced in this unit. The assignment is designed to encourage you to
work and learn independently.

The project report should;


1. Introduction: Aim& Objectives, as well as industrial context
2. Include a literature review, which sets the study in a wider
academic context. Reference should be made to the
appropriate business literature and the review should be a
critical one.
3. Methodology that would justify the choice of research design
and research objective. You should also state the limitations
of the data you use.
4. Propose the data analysis process. It should be consistent with
your objectives and nature of the data collected.

Students must submit a proposal that covers conceptually the following:


Managerial topic/issue/problem(s)
Research objectives
Brief Literature review
Methods and research design
Sampling and Data collection/analysis guidelines
Schedule (Gantt chart would be acceptable)
Anticipated outcomes

Unit Learning Outcomes assessed: 1. Perform a literature search and write a critical literature review.
2. Develop a viable, achievable and structured research project.
3. Use a range of relevant research tools, e.g. for word processing,
presentations and data analysis
Word Limit The prose should be precise and concise; padding and expansive,
long-winded prose is heavily discouraged. Total word count should
be about 1,500 words +/- 10% excluding timetable and reference list.
Failure to meet these word constraints will probably indicate an inability to
prioritize your material and construct a concise narrative that distils the
essence of your proposal; imprecise verbose language WILL result in lower
grades.
Presentation Format Word Document (Soft Copies).
(eg Word document)
Resources/Support Available
Assessment Criteria Please use grading matrix below
Peer / Self Assessment Required No
Details of how feedback will be On BREO + e-vision for actual grades
provided
The Grading Matrix for Project Proposal
Criteria 0% -> 35% 35% -> 40% 40% -> 50% 50 -> 60% 60-70% 70-100%
Context, format There is no evidence of There is little Some Evidence of Evidence of research, Evidence of good Thorough, well-
& Literature a literature review that evidence of a Research but it is not some is relevant and of research which is mostly articulated and critical
Review (50%) attempts to inform on literature review very relevant to the mixed quality. A fair relevant and sets well research that adapts
the projects context. that attempts to context and/or the amount of reference the context of the theoretical and
inform on the sources used are of mistakes. dissertation. A good empirical information
projects context. poor quality. understanding of the to the context of the
Reference mistakes use of references and project
abound. good quality references
used.
Methodology There is no attempt for There are limited There is some evidence An attempt to a Good, sensible research The methodology is
(30%) a methodology; if there attempts for a of methodology but is coherent research design and a logical very welldeveloped,
is any material it will methodology; if not coherent. Research design with relevant choice of methods. thorough and sensible
not provide any there is any Design has flaws methods. Some flaws Issues of within current time-
sensible data. material it will not throughout. The data with the research reliability/validity well frame. Data provided is
provide any generated will not be design. Data generated addressed. The data is valuable and insightful.
sensible data. very useful or relevant is of limited use. useful and valid.
Aim and Aim and objectives are Aim and objectives Aim and objectives are Aim and objectives are Aim and objectives are Aim and objectives are
objectives (20%) non-existent. No are not vague and lack focus. flawed. An attempt is meaningful and thoughtfully set out
attempt to address the appropriate for a Limited attempt to made to meet the appropriate. The and interesting.
specifications of the dissertation. meet the specifications specifications of the specifications are well Specifications are fully
project throughout the Limited attempts of the project project throughout the met. The alignment understood and met by
report. to address the throughout the report. report but there are throughout the report is this research proposal.
specifications of logical and conceptual clear. Insightful and original
the project flaws. approach is adopted.
throughout the
report.

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