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MODULE ONE

1. Table of Contents
2. Acknowledgements
3. Executive Summary

MODULE TWO Analyis of External Environmental

1. Industry Background
2. Environmental Scanning
2.1. Demographic / Social
2.2. Economic / Political
2.3. Ecological / Technological
3. Threats and Opportunities
3.1. Threats
3.2. Opportunities
4. Industry and Competitive analysis (optional)
4.1. Strategic Map
5. Broader Societal Expectations (optional)
5.1. Corporate Social Responsibility

MODULE THREE Analysis of Internal Environment


1. Overview of the Company
1.1. Vision/Mission
1.2. Corporate Strategies
1.3. Competitive Advantage
2. Value Chain Analysis
2.1. Operations / Service
2.2. Marketing and Sales
2.3. Procurement /Finance
2.4. Technology and Infrastructure
2.5. Human Resources Management
3. Strengths and Weaknesses
3.1. Strengths
3.2. Weaknesses

MODULE FOUR Proposed Strategic Plan


1. Proposed Business and Operational Strategies
2. Proposed Product/Service Design
3. Proposed Competitive Advantage

MODULE FIVE Functional Area Strategies


1. Marketing
1.2. Objectives
1.3. Plan
1.4. Summary of Recommendations
2. Operations
2.1. Objectives
2.2. Plan
2.3. Summary of Recommendations
3. Finance
3.1. Objectives
3.2. Plan
3.3. Summary of Recommendations
4. Information Management
4.1. Objectives
4.2. Plan
4.3. Summary of Recommendations
5. Human Resources
5.1. Objectives
5.2. Plan
5.3. Summary of Recommendations

MODULE SIX Implementation


1. Implementation Strategy
1.1. Critical Activities and Schedule

MODULE SEVEN Projected Benefits and Gains


1. Projected metric impact (optional)
2. Cost Benefit Analysis

References
Company Background
1. Overview of the Company
1.1. Vision/Mission
1.2. Corporate Strategies
1.3. Competitive Advantage

SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

Proposed Strategic Plan


1. Proposed Business and Operational Strategies
2. Proposed Product/Service Design
3. Proposed Competitive Advantage
3. Functional Areas Strategies
3.1 Marketing
3.2 Finance
3.3 Human Resources
3.4 Operations
3.5 Information Technology

Implementation Strategy
1. Implementation strategy / Gantt Chart
2. Cost Benefit Analysis