Google multiscreen study

Content consumption multiscreen online activities smartphones tablets TVs. The importance of smartphones to young people would not come as a
surprise to many people. No notes for slide. Just ask yourself, what would you watch a YouTube video on: In March we present:. Gengo
Translation UI A translation workflow design that reduces clicks and speeds job turnover. Alejandro Quetzeri , Self Employed Follow. Visibility
Others can see my Clipboard. A majority of these tasks are then carried over to the PCs while a smaller chunk goes to the tablet. Additionally,
creating in-the-moment experiences can be valuable when attempting to target mobile users consuming content on the go. Illustrated scenarios
convey big takeaways like how device usage is tied to context and how shoppers use multiple devices to buy products. Interactive information
graphics let users understand where their customers fit into the picture. Here are a few insights from Google's latest research study:. Mobile is also
changing the traditional venue within which advertising is consumed. Now customize the name of a clipboard to store your clips. This study shows
how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of
these interactions. Login with Facebook Google Twitter Or. As consumers balance their time between smartphones, tablets, PCs and televisions,
they are learning to use these devices together to achieve their goals. Cross-channel campaigns are extremely valuable, but increasingly digital
marketers must think of mobile devices and platforms as being central to advertising. This multi-screen behavior is quickly becoming the norm, and
understanding it has become an imperative for businesses. According to the research, smartphones have outstanding transformative potential, and
can create an impression on the key 18 to 34 demographic that no other platform can achieve. Are you sure you want to Yes No. The new multi-
screen world study from Google. Your information will never be shared. A business's TV strategy should be closely aligned and integrated with the
marketing strategies for digital devices. In the average day, 98 percent of 18 to 34 year-olds utilised smartphones to watch video at some stage.
Clipping is a handy way to collect important slides you want to go back to later. By contrast, video watching was the sole activity for 53 percent of
mobile video sessions, indicating clearly that young people are far more engaged with mobile. Now, a new Google study reveals, most of the
content is watching across four kinds of devices. Using the latest in visualization technologies, we built The Multiscreen World to be an immersive,
versatile presentation tool. This was hugely successful for the vehicle manufacturer, as it reached more than , people with the campaign, and
captured most of them via non-traditional means. Likes Followers Followers Subscribers Followers. Saved shopping carts, signed-in experiences
or the ability to email progress to oneself helps keep consumers engaged, regardless of device used to get to you. According to it, the average time
a user spends watching TV, per session, is 43 minutes. The research also necessitated respondents utilising a mobile application, hence the fact that
results within the survey are limited to the millennial group, and those who own a smartphone. Both companies and destinations can now reach
people virtually anywhere, and there are already novel examples of companies who have paid particular heed to this phenomenon. The new multi-
screen world study from Google 1. Screen-based devices are quickly becoming the main way we communicate, find information, shop, work and
entertain ourselves. The prevalence of sequential usage makes it imperative that businesses enable customers to save their progress between
devices. Kiwi couple get rescued from vacayfail from Visit Oslo on Vimeo. SlideShare Explore Search You. Here are a few insights from Google's
latest research study: The advertising space involved with a smartphone can be no larger than a playing card, so effectively capturing the attention
of consumers can be challenging in this medium. The results will be of interest to all tourism companies and digital marketers. But new research
published by Google and Ipsos indicates that mobile technology has the potential to achieve a large impact for advertisers and marketers. Google
firstly begins the report by pointing of all the minutes watched on YouTube, 40 percent is now on smartphone platforms. It seems quite clear from
the Google-led survey that millennials can be reached in a much more sustained way through mobile platforms, which is of course the aim of all
advertising. Again, this shows the critical position smartphones enjoy in the world of content consumption they are the primary instigators and
in turn, are also important for continued content consumption across other screens. You just clipped your first slide! Presenters can use the tablet-
optimized website to flip through data with touch gestures, quickly filter by demographic or compare their market to the US, or flick away any
unnecessary data points. Apparently young people seem to be considerably less distracted when utilising smartphones for video viewing than other
devices and platforms. On a typical day, the Google and Ipsos study found that smartphones connect with young people more than any other
device, or form of media.

Google Multiscreen World

Not long while ago, we used to watch most of our content either on computers or TV. Here are a few insights from Google's latest research study:
Welcome, Login to your account. Published on Oct 28, Are you sure you want to Yes No. In the average day, 98 percent of 18 to 34 year-olds
utilised smartphones to watch video at some stage. The study helps Google gauge trends and then devise strategies to effectively market its ads,
the primary revenue stream for the company. This study shows how these two modes of interaction trigger specific behaviors such as online
shopping, and which devices people are using at the various stages of these interactions. This presents a massive opportunity for brand marketers,
particularly as it is well known that smartphone users also represent a particular young demographic. Users can also share the results with clients
and team members via email or image download, for easy integration into other presentation materials. A business's TV strategy should be closely
aligned and integrated with the marketing strategies for digital devices. A majority of these tasks are then carried over to the PCs while a smaller
chunk goes to the tablet. Here are a few insights from Google's latest research study:. Participants were then spaced across weekends and
weekdays to get a truly representative snapshot of young people's behaviour. No notes for slide. Finally, the average length of a session on a
smartphone is a mere 17 minutes. During simultaneous usage, content viewed on one device can trigger specific behavior on the other. You may
opt out at any time. Sign up to receive your selected communications from Google Inc. Google and Ipsos found that video watching on TV was a
sole activity just 28 percent of the time among participants, with the survey individuals also participating in other activities for the majority of the
time that they were watching television. Sports Fans and the Second Screen. As consumers balance their time between smartphones, tablets, PCs
and televisions, they are learning to use these devices together to achieve their goals. The new multi-screen world study from Google. Mobile is
also changing the traditional venue within which advertising is consumed. Slideshare uses cookies to improve functionality and performance, and to
provide you with relevant advertising. By contrast, video watching was the sole activity for 53 percent of mobile video sessions, indicating clearly
that young people are far more engaged with mobile. Clipping is a handy way to collect important slides you want to go back to later. Rijenradar
providing visitors with an overview of live queue times at 10 museums in Amsterdam Metropolitan Area. See our Privacy Policy and User
Agreement for details. One a PC or a laptop, this number is reduced to 39 minutes and is further trimmed tot 30 minutes on a tablet. The study
takes into consideration the content consumption habits of the U. Full Name Comment goes here. Most of the time when TV is watched, another
screen is being used. Embeds 0 No embeds. In March we present:. Clipping is a handy way to collect and organize the most important slides from
a presentation. Gengo Translation UI A translation workflow design that reduces clicks and speeds job turnover. Screen-based devices are
quickly becoming the main way we communicate, find information, shop, work and entertain ourselves. Now customize the name of a clipboard to
store your clips.

The New Multi-Screen World Infographic

Thus, Volkswagen's SmileDrive app used the power of mobile and YouTube to turn people's morning multjscreen into a shareable experience.
The results from the survey indicated that when millennials watch video on google multiscreen study, they are far multiscfeen distracted than when
watching video on any other screen, including TV. What this obviously means for digital marketers is that attempting to reach young people through
mobile should obviously be a major priority. But new google multiscreen study published by Google and Ipsos indicates that mobile technology
has the potential to achieve a large impact for advertisers and marketers. In order google multiscreen study provide useful multiacreen
actionable data to address this issue, Google and Ipsos analysed the behaviour of 1, smartphone owners aged 18 to 34 year-olds. Finally, the
average length of a session on a smartphone is a mere 17 minutes. On a typical day, the Google and Ipsos study found that smartphones connect
with young people more than any other device, or form of media. The new multi-screen world study from Google 1. Googel Google and Ipsos
further underlines this important and increasingly tangible trend. The study helps Google gauge trends and then devise strategies to effectively
market its ads, the primary revenue stream for the company. Embeds 0 No embeds. The importance of smartphones to google multiscreen
study people would not come as a surprise to many people. During simultaneous multisdreen, content viewed on one device can stidy specific
behavior on the other. This was hugely successful for the vehicle manufacturer, as it reached muktiscreen thanpeople with the campaign, and
captured most of them via non-traditional means. SlideShare Explore Search You. Using the latest in visualization technologies, we built The
Multiscreen World to be an google multiscreen study, versatile presentation tool. Clipping is a multisfreen way to google multiscreen study
important slides you want to go back to later. Get the latest posts in your inbox. These instances present the opportune time to convey your
message and inspire action. Saved shopping carts, signed-in experiences or the ability to email progress to oneself helps keep consumers engaged,
regardless of device used to get to you. Just ask yourself, what would you watch a YouTube video on: For instance, although smartphones have
the smallest length of gopgle spent by the users watching content per session, they still are the most preferred device when it comes to consuming
digital content. A majority of these tasks are then carried over to the Stdy while a smaller chunk goes to google multiscreen study tablet. Google
Multiscreen World A tablet-optimized interactive data exploration and presentation tool. You can read the entire report here. Welcome, Login to
your account. It was also found that viewing video on gogole is far more absorbing than television. This presents a massive opportunity for brand
marketers, particularly as it is well known that smartphone users also represent a particular young demographic. MRI figures indicate google
multiscreen study more than four in five individuals aged between 18 and 34 currently own a smartphone. However, smartphone advertising does
pose conundrums for marketers and advertisers. The advertising space involved with a smartphone can be no larger than a playing card, so
effectively capturing the attention of consumers can be challenging in this medium. A tablet-optimized interactive data exploration and presentation
tool. Emerging Technology Search Video. Stine Selmer is a business consultant at the business development organisation Sermersooq Business
Council that manages destination development, branding and marketing for Nuuk, the capital of Greenland. What the survey emphasises is the
multi-screen world in which young people in particular are living google multiscreen study. Aside from the ogogle broad base of smartphones
among milennials, that research also went into deeper behavioural parameters. Interactive multisceeen graphics let users understand where their
customers fit into the picture. Kiwi couple get rescued from vacayfail from Visit Oslo on Vimeo.