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SHAZIA SABEEN

D.O.B: 27/2/1983 (Doha, Qatar)


Email: shazia.sabeen@gmail.com

SUMMARY

Shazia Sabeen has 4 years work experience with Pakistan’s flag carrier airlines. Her area of work includes developing marketing
strategies for new and existing routes, passenger surveys, travel forecasts, sales targeting and performance monitoring. Aviation
Industry is Shazia's passion; she has persistently increased her knowledge base and currently holds diploma in Airlines Studies and
diploma in Travel & Tourism Consultancy.

WORK EXPERIENCE

Pakistan International Airlines – Senior Market Planning Officer (Oct 2006 - Present)
My responsibilities include Market and Revenue Analysis, Strategic Planning & Database Management. I have been
preparing various market analysis and feasibility reports for the Managing Director. My other responsibilities include:
Assigning Revenue and Passenger targets to International and Domestic stations.
Analyzing, managing and monitoring the sales performance of the International and Domestic stations.
Interpret and present data in the form of various MISs and in reports of qualitative and quantitative nature.
Organize bi-annual Marketing Conference of International and Domestic Stations.
Maintenance and analysis of passenger yield and traffic statements on monthly basis.
Established efficient data models for compilation and analysis of data.
Conducting marketing research studies of competition and customers.
Develop and implement in-flight Passenger Profile/Preference survey on International and Domestic flights.
Prepare survey methodology, My SQL DBM, field trainings and analysis.
Work on the forecasting of Business/Operating Plan 2010-2014.
Preparation of station profile and feasibility studies for new and existing routes.
Ensuring Marketing Plan’s implementation in each target market.
Coordinate with travel agents and sales force to improve service quality standards.
Provide a comprehensive coordination to all product development activities, from research to market.

American Fumigation – Marketing Consultant (Mar 2009 - Jul 2010)


My job description included review and revision of current curriculum for 18 &19 grade government officers.
Mapped single-handedly direct, indirect & internet marketing activities to increase the clientele & market share.
Participated in Exhibitions, Conferences, Client meetings and Partnership/Merger meetings.

BearingPoint Inc. – Management Analyst (Jul 2006 - Sept 2006)


I worked on an elaborate nation-wide survey conducted by Electronic Government Directorate, Government of Pakistan.
Observed preferences from a sample size of 80,000 respondents regarding government services to be automated.
Developed the survey methodology, Questionnaire interface and MS Access Database Management.

National Institute of Public Administration – Research Associate (May 2005 - Jun 2005)
My job description included review and revision of current curriculum for 18 &19 grade government officers.
Improved quality of reports, presentations & deliverables, making them meaningful and insightful for the students

ACADEMIC CREDENTIALS

Year Degree Institution Grade Major


2010-11 PMP Project Management Institute, Pennsylvania, USA Continuation Project Mgmt
2009-10 Diploma International Air Transport Association, Montreal, Canada Continuation Consultancy
2009-10 MA-IR Karachi University International Relations Department 1st Div. Middle East
2007-09 Diploma International Air Transport Association, Montreal, Canada Distinction Airlines Studies
2004-06 MBA Karachi University Business School, Pakistan. 3.7 (2pos) Marketing/Finance
2002-03 B.Com Karachi University Business School, Pakistan. 1st Div. Commerce
2000-01 HSC Islamia High Secondary School, Sharjah, UAE. A-1 Pre-Medical
1998-99 SSC Pakistan Education Center, Doha, Qatar. A-1 Science
SHAZIA SABEEN
Email: shazia.sabeen@gmail.com

ADDITIONAL QUALIFICATION

 APR 2010 Revenue Management from IATA, Montreal. Passed with distinction.
 MAR 2010 Tariff and Ticketing Basic, Intermediate, Advance from PIA Training Center, Karachi.
 OCT 2009 Airport Operation from IATA, Montreal. Passed with distinction.
 SEP 2009 E-ticketing SABRE from PIA Training Center, Karachi.
 APR 2009 Airlines Finance/Accounts Mgmt from IATA, Montreal. Passed with distinction.
 OCT 2008 Introduction to Airlines Industry from IATA, Montreal.
 APR 2008 Airlines Marketing from IATA, Montreal. Passed with distinction.
 DEC 2007 French Basic from Auksun Consultancy Ltd, Karachi.
 NOV 2007 Workshop on ”Data Analysis Techniques”, Abu Dhabi, UAE.
 OCT 2007 Training Workshop on “Network Engagement”, PIA Training Center, Karachi.
PROJECTS COMPLETED
 Worked on Five Year Business Plan for PIA (2010-2014).
 Evaluation Studies for PIA's current Operations to Bangkok (BKK), Beijing (BJS) and Kuala Lumpur (KUL).
 Route Feasibility Study of Shanghai (SHA) and Guangzhou (CAN) for PIA.
 Feasibility study of Madrid (MAD), Milan (MXP) and Barcelona (BCN) for PIA.
 A detailed study on SABRE.
 Comprehensive Report on PIA, the management & working of 11 departments.
 Financial Statement Analysis of Sheezan Food International Ltd
 Financial Modeling, Valuations & Report on Textile Sector Companies.
 Research Report on Corporate Loan Financing.
 Report on National Institute of Public Administration, NIPA - Institute & Working.
 Pakistan FY 2009 Budget Analysis.
 Comparative Analysis of PTV, Geo & Indus TV. Focusing on the prospects of increasing viewer-ship.

RELEVANT SKILLS
 Excellent communication, interpersonal, presentation and leadership skills.
 Proficient in MS Office 2007, Adobe Photoshop and MySQL Database Management.
 Ability to present complex information in a clear and concise manner.
 Analytical approach with strong quantitative and qualitative analysis skills.
 Fluent in English. Basic conversational in French, Arabic and Spanish.
 Strong attention to detail, ownership and reliability.
 Ability to train and manage subordinates.
 Willingness to work in a team.

CO - CURRICULAR ACHIEVEMENTS
 Play teniquiet & throw-ball. Won several championship trophies in teniquiet.
 Publication of articles in magazines of Qatar, UAE and Pakistan.
 Marketing coordinator 2001-06 for Official Students’ Society, Karachi University.
 Member of Business Administration Students Society, Karachi University Business School.
 Knowledge of First Aid. Administered CPR procedure.

INTEREST AND ACTIVITIES


 Aviation Dynamics, Airlines Marketing Analysis & Forecasts, Discussion on Airlines Marketing Strategies.
 Reading, Writing, Politics, Economics, International Affairs, English Literature.
 Travelling, Languages, Music, Poetry, Cultures, Art.