Rubric for Advertising project

Elective course, fourth year

Teachers: Violeta Vilches/Alexis Silva
Students: _________________________________
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4 points 3 points 2 points 1 point

Topics

Excellent Average Elemental Insufficient

performance performance performance performance

Used time well Used time well Used some of the Did not use class
during each class during each class time well during time to focus on
period. Focused on period. Usually each class period. the project OR
Use of Class

getting the project focused on getting There was some often distracted
done. Never the project done focus on getting others.
distracted others. and never the project done
Time

distracted others. but occasionally

distracted others.
The campaign All required All but 1 of the Several required
includes all elements are required elements elements were
Elements
Required

required elements included on the are included on missing.

as well as campaign. the campaign.
additional
information.
Several of the One or two of the The graphics are No graphics made
graphics used on graphics used on made by the by the student are
the campaign the campaign student, but are included.
reflect an reflect student based on the
Originality

exceptional degree creativity in their designs or ideas of

Graphics -

of student creation and/or others.

creativity in their display.
creation and/or
display.
The students The students The students The students do
Target audience

employ a range of employ some employ few or not employ

strategies highly general generally appropriate
appropriate for the appropriate inappropriate strategies or the
awareness

target audience of strategies for the strategies for the target audience is
the advertisement. target audience of target audience of unclear from the
Ex. Power point, the advertisement the advertisement. advertisement.
pictures, etc.
Clearly explains Explains the Experiences The explanation is
Oral presentation

the campaign to campaign to the difficulty in completely

the class. class but not all explaining the unclear. The class
Supports the points are campaign to the loses interest for
presentation with completely clear or class or lacks the lack of visual
power point, video doesnt present appropriate visual support an
or similar. enough visual support. appropriate
support. explanation of the
campaign.
 Students create an Students create Students create an The poster is not
original, accurate and accurate accurate poster accurate. It does
and interesting poster that but it does not not have a slogan
poster that incorporates a include a slogan or and does not
incorporates a slogan and does not address address the
slogan and clearly generally the product or product and target
poster

addresses the addresses the target audience. audience.

product and target product and target
audience. audience.
Students create an Students create Students create an The tv commercial
original, accurate and accurate tv accurate tv is not accurate. It
and interesting tv commercial that commercial but it does not have a
commercial that incorporates a does not include a slogan and does
Commercial

incorporates a slogan and slogan or does not not address the

slogan and clearly generally address the product and target
addresses the addresses the product or target audience.
product and target product and target audience.
audience. audience.
Students create an Students create Students create an The radio ad is not
original, accurate and accurate radio accurate radio ad accurate. It does
and interesting ad that but it does not not have a slogan
radio ad that incorporates a include a slogan or and does not
incorporates a slogan and does not address address the
slogan and clearly generally the product or product and target
addresses the addresses the target audience. audience.
product and target product and target The ad presents
audience. audience. relatively good
The ad presents The ad presents quality but it does
(optional)
Radio Ad

excellent quality good quality and it not sound clear. It

and it sounds sounds clear most lasts less than 25
clear. It lasts 30 of the time. It lasts seconds or more
seconds. 25-35 seconds. than 35.
Total: Grade: