UNIVERSITI UTARA MALAYSIA

SEMESTER PERTAMA SESI 2013/2014

FIRST SEMESTER SESSION 2013/2014
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BPME 1013
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ASAS KEUSAHAWANAN /
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INTRODUCTION TO ENTREPRENEURSHIP
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TUGASAN KUMPULAN
GROUP ASSIGNMENT
BPME1013 ASAS KEUSAHAWANAN/ INTRODUCTION TO ENTREPRENEURSHIP

Students must answer both questions.

The objective of this assignment is to provide an understanding and importance of the

enhancement of entrepreneurial skills and personal qualities with supportive evidence
by linking to successful entrepreneurs in Malaysia& the world. In addition, this
assignment will enable student identify and analyze embodied entrepreneurial skill by
entrepreneurs. Therefore, students are required to explain relevant entrepreneurial skills
and personal qualities and analyze through application on successful entrepreneurs.

a) Students are required to identify and describe the entrepreneurial skills and personal
qualities that highly needed to operate the business successfully by the
entrepreneurs. Based on the list provided below, explain each of the elements with
relevant examples (If needed) in the business perspective.

You must include the following:

• Tolerance for failure

• Drive to achieve
• Imagination
• Opportunity orientation 3
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• Commitment
•
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Confidence
• Responsibility
• Ability to influence others
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• Passion
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• Perseverance
• Information seeker

b) Write a brief biography of one successful Malaysian/International entrepreneur of

your choice in your own words. Explain how he or she demonstrates the
entrepreneurial skills and personal qualities highlighted in the QUESTION (A) and
how this assists them to be successful in their business filed.

• Must select successful entrepreneur that owns Food and Beverage

industry. (See appendix 2)
• Or you may choose any successful entrepreneur which is not listed in the
appendix.

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BPME1013 ASAS KEUSAHAWANAN/ INTRODUCTION TO ENTREPRENEURSHIP

Instructions:

The written assignment is to be prepared on a group basis (7-10 members in a group).

It is expected the content of the written assignment will reflect group’s thoughts and
analysis rather than the work of others.

The selection of the group’s members MUST be from within the same group that the
students attend. After the formation of groups, each GROUP LEADER shall submit the
names of the group members to their respective lecturer by WEEK 4.

Each group must submit a relevant formal report or essay by Week 9 (exclude mid-
term break). Group assignment guidelines/specifications are given below.

Students are required to write in their OWN WORDS and Cite References in their
group assignments. Failure to do so may result in either the project paper be rejected or
failed or heavily penalized.

Group Assignment Specification:

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• The project should be neatly typed in Font 12 Arial with 1.5 spacing on A4 size
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papers.
• Students are expected type page number, course code and course name in every
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page.
• Students may prepare report either in Malay or English.
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• Students are expected to use APA referencing style for their assignment.
• Students are recommended to utilize listed sources of research to gather information
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on entrepreneurs:

 Publications
 Technical/Academic/Professional journals
 e-book on entrepreneurship
 Textbooks on entrepreneurship
 Books about entrepreneurship
 Biographies or autobiographies of entrepreneurs
 Compendiums about entrepreneurs
 News periodicals
 Venture periodicals
 Newsletters
 Proceedings of conferences
 The Internet
 Magazine
 Government Report

 Direct Observation of Practicing Entrepreneurs

 Interviews

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BPME1013 ASAS KEUSAHAWANAN/ INTRODUCTION TO ENTREPRENEURSHIP

 Surveys
 Case studies

 Speeches, Seminars, and Presentations by Practicing Entrepreneurs

 Android/Apple Apps

• Cover page should include name of university, college, subject name and code,
coursework title, name of student and student matrix number, group name, name of
lecturer, and date of submission.
• The assignment should not exceed 20 pages excluding table of contents,
appendices, cover page, marking scheme and references.
• Each group shall submit the group assignment by Week 9, (Thursday), before
5.00pm.

The assignment should include the following:

1. Marking Scheme for group assignment (Appendix I)

2. Table of contents
3. The report
4. References: Students are advised to incorporate American Psychological
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Association (APA) mode of referencing (Appendix III).
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All pages in the written report should be numbered except for the cover page, Table of
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Contents and references. A copy of the marking scheme (Appendix I) must be attached
immediately after the cover page of the assignment.
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Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension

of time will be allowed except in extenuating circumstances, e.g. medical reasons.
Students who wish to apply for extension of time for submission of assessment item(s)
after the due date shall put in writing the request together with validated documentary
evidence to support the application to his/her class lecturer. The lecturer may consider
and grant such extension of due date for the assessment item(s) based on the
reason(s) provided.

Any assessment item required by the Coursework Assessment which is submitted after
the due date, without an approved extension, will be penalized. A penalty of 10%
reduction of the maximum mark applicable to the assessment item(s) will be levied for
each day of late submission. Weekends and Public Holidays are counted as one (1) day
late. Assessment item(s) submitted more than seven (7) days after the due date will be
awarded with zero (0) marks.

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BPME1013 ASAS KEUSAHAWANAN/ INTRODUCTION TO ENTREPRENEURSHIP

Plagiarism

Plagiarism is defined as the submission or presentation of work, in any form, which is

not one's own, without acknowledgment of the sources. If a student obtains information
or ideas from an outside source, that source must be acknowledged. Another rule to
follow is that any direct quotation must be placed in quotation marks and the source
immediately cited.

Plagiarism is also defined as copy of all or part of the work of another student(s) of
current or previous batch of this University or another higher learning institution.

The University's degree and other academic awards are given in recognition of the
candidate's personal achievement. Plagiarism is therefore considered as an act of
academic fraudulence and as an offence against University discipline.

Mode of Referencing

Students are advised to incorporate proper academic modes of referencing. The

normally acceptable mode of academic referencing is the American Psychological
Association (APA) system
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Fieldwork Clause (where applicable)
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Students are reminded of the importance to consider their personal safety when
conducting research in the field. You will be exposing yourself in new situations and
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meeting with people who are unknown to you. It is important that you are aware of
potential dangers and take the necessary safety steps. You have to be extra careful and
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cautious if you are going to interview or conduct survey with small, unknown
organizations or individuals 'on site'.

You should ensure you have the full details (full name, job title, organization name,
address and telephone numbers) of anyone or organization you intend to conduct the
field research. You should establish the credibility of these respondents before your
groups visit them. The field research should be made in groups not alone. Leave word
with your fellow classmates on your field visit (details of place, contact numbers, person
you are interviewing or conducting survey with, expected time of return, etc). The field
work should be at office hours.

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BPME1013 ASAS KEUSAHAWANAN/ INTRODUCTION TO ENTREPRENEURSHIP

Appendix 1
1 = Below Basic 2 = Basic 3 = Proficient 4 = Advance Marks
Organization Not organized, Some organization, Good organization and Excellent organization and
discussion makes no discussions jump discussions are logically discussions are logically ordered.
sense around, start and end ordered.
are unclear.
Poor introduction of Some introduction of Good introduction of In-depth introduction of subject
subject matter subject matter. subject matter. matter.
Provide little or no Insufficient information Discusses pertinent Discusses pertinent information
information on subject on subject matter. information on subject on subject matter. Clearly
matter. Information is Some information is matter. Explains explains significance of topic.
inaccurate or with accurate, but enough significance of topic but Information is consistently
Content many errors. errors are made to be some information is accurate.

3
distracting. inaccurate.
Minimal use of Some use of Good use of supporting Insightful and sophisticated use of

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supporting detail. supporting detail. detail. supporting detail.
Vague or confusing Weak conclusion. Effective conclusion. Interesting, effective conclusion.

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conclusion.
Mechanics Errors are frequent Some errors in style or Writing is generally errors Writing is free of errors in

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and distracting. grammar occur that free. grammar, punctuation, sentence
they become structure, capitalization and
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distracting. spelling.
Unacceptable Appearance is Appearance is generally Excellent formatting and
appearance. Does not acceptable but a lot good; only few elements appearance. Use appropriate
use appropriate font, could be improved. need to be improved. font, font size, line spacing and
font size, line spacing border areas.
and border areas.
Ethical References are not Few references are Most references are cited Complete references in text and
guidelines cited in text, and no cited in text and in text and appropriately references list.
references list is incomplete reference provided in references
provided. list. list.
Style/format is Many references use Most references use References are in the correct
incorrect. incorrect style/format. correct style/format. style/format.
Report handed in Up to 5 days late. A day late. Report handed in on time.
more than 5 days late.

TOTAL MARKS
The World's Billionaires List - Forbes
Appendix 2

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« Billionaires Home Methodology Get the Billionaires Issue

SEARCH BROWSE THE LIST Net Worth Calculated March 2013

Search by name, source Rank Name Net Worth Age Source Country of
or country Citizenship
Search

3
01
Michele Ferrero &
23 family $20.4 B 88 chocolates Italy
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FILTERS

Filter by industry
Jorge Paulo Lemann
Allindustries
industries
33 $17.8 B 74 beer Brazil
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All

Filter by country
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Allcountries
All countries
Forrest Mars, Jr.
Filter by state
Allstates
All states
36 $17 B 82 candy United States

Jacqueline Mars
See Also
Profitable Small Businesses
36 $17 B 73 candy United States

Small Business Ideas

John Mars
Home-Based Business

Sample Business Plans

36 $17 B 77 candy United States

Low Investment Businesses

Alejandro Santo
List of Top Companies
82 Domingo Davila $11.7 B 36 beer Colombia

Charoen
82 Sirivadhanabhakdi $11.7 B 69 drinks Thailand

OTHER LISTS

World's Most Powerful

Zong Qinghou
People

Forbes 400 Richest

86 $11.6 B 67 beverages China

Americans

Global 2000 Leading

Charlene de Carvalho-
Companies
94 Heineken $11 B 59 Heineken Netherlands

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

World’s Most Innovative

Companies

World's Most Powerful

Tsai Eng-Meng
Women

2011 World's Billionaires

112 $9.8 B 56 food Taiwan

Marcel Herrmann
119 Telles $9.1 B 63 beer Brazil

Carlos Alberto Sicupira

150 $7.9 B 65 beer Brazil

Dietrich Mateschitz
162 $7.1 B 69 Red Bull Austria

Eva Gonda Rivera and

179 family $6.6 B - beverages Mexico

Margarita Louis-
198 Dreyfus $6 B 50 commodities Switzerland

225
Carlos Ardila Lulle 3
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soft drinks,
$5.4 B 83 Colombia
diversified
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Jorn Rausing
233 $5.2 B 53 inherited Sweden
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Finn Rausing
239 $5.1 B 58 inherited Sweden

Kirsten Rausing
239 $5.1 B 61 packaging Sweden

Maria Asuncion
248 Aramburuzabala &
family
$5 B 50 beer Mexico

Augusto & Giorgio

248 Perfetti $5 B - candy Italy

Walter Faria
272 $4.6 B 58 beer Brazil

Francisco Ivens de Sa
286 Dias Branco $4.4 B 79
food
production
Brazil

Emmanuel Besnier
299 $4.3 B 43 Lactalis France

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

Emanuele (Lino)
299 Saputo $4.3 B 76 cheese Canada

S. Truett Cathy
308 $4.2 B 92 Chick-fil-A United States

Lorenzo Mendoza &

329 family $4 B 47 beverages Venezuela

Axel Oberwelland
376 $3.6 B 46 candy Germany

Pauline MacMillan
395 Keinath $3.4 B 79 Cargill Inc. United States

Whitney MacMillan
395 $3.4 B 84 Cargill Inc. United States

Gwendolyn Sontheim
395 Meyer $3.4 B 51 Cargill Inc. United States

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J. Christopher Reyes
412 $3.3 B 59
food
distribution
United States
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Jude Reyes
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412 $3.3 B 58
food
distribution
United States
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Murat Ulker
437 $3.1 B 54
food
manufacturing
Turkey

James Leprino
458 $3 B 75 cheese United States

Hans Riegel
490 $2.9 B 90 candy Germany

Michael & Marian Ilitch

527 & family $2.7 B 84 pizza United States

Mary Alice Dorrance

527 Malone $2.7 B 63 Campbell Soup United States

Theo Mueller
527 $2.7 B 73 dairies Germany

Prince Sultan bin

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

554 Mohammed bin Saud

Al Kabeer
$2.6 B 59 dairy farms Saudi Arabia

Peter Buck
554 $2.6 B 82
Subway
Restaurants
United States

Fred DeLuca
554 $2.6 B 65
Subway
Restaurants
United States

John Dorrance, III.

613 $2.4 B 69 Campbell Soup Ireland

David Murdock
613 $2.4 B 90
Dole, real
estate
United States

Robert Rich, Jr.

613 $2.4 B 72 frozen foods United States

Kamil Yazici
613 $2.4 B 84
beverages,
diversified
Turkey

3
01
Jose and Francisco
641 Jose Calderon Rojas $2.3 B 59 beverages Mexico
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Austen Cargill, II.

641 $2.3 B 62 Cargill Inc. United States
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BP

James Cargill, II.

641 $2.3 B 64 Cargill Inc. United States

Marianne Liebmann
641 $2.3 B 60 Cargill, Inc. United States

Stewart and Lynda

670 Resnick $2.2 B -
agriculture,
water
United States

William Wrigley, Jr.

670 $2.2 B 49 chewing gum United States

Vadim Moshkovich
704 $2.1 B 46
agriculture,
development
Russia

Andrej Babis
736 $2 B 59 agriculture Czech Republic

Charles Bronfman
736 $2 B 82 liquor Canada

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

Andrew & Peggy Panda

736 Cherng $2 B - Restaurant
Group
United States

Clayton Mathile
792 $1.9 B 72 pet food United States

S. Daniel Abraham
831 $1.8 B 89 Slim-Fast United States

Wei Ing-Chou
868 $1.75 B 60 food, beverages Taiwan

Bennett Dorrance
882 $1.7 B 67 Campbell Soup United States

Tilman Fertitta
882 $1.7 B 56
restaurants,
casinos
United States

882
Sam Goi 3
01
$1.7 B 64 frozen foods Singapore
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Wei Yin-Chun
882 $1.7 B 56 food, beverages Taiwan
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BP

Wei Yin-Heng
882 $1.7 B 54 food, beverages Taiwan

Wei Ying-Chiao
882 $1.7 B 58 food, beverages Taiwan

Yuriy Kosiuk
931 $1.6 B 45 agriculture Ukraine

Tuncay Ozilhan
931 $1.6 B 66
beverages,
diversified
Turkey

Petro Poroshenko
931 $1.6 B 47 confectionery Ukraine

Howard Schultz
931 $1.6 B 60 Starbucks United States

Marie Besnier
974 Beauvalot $1.5 B 33 Lactalis France

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

Jean-Michel Besnier
974 $1.5 B 46 Lactalis France

Manoj Bhargava
974 $1.5 B 60 5-Hour Energy United States

Ravi Jaipuria
1031 $1.4 B 58 soft drinks India

Liang Yunchao vitamins &

1031 $1.4 B 44 nutrition
supplements
China

Chanchai
1031 Ruayrungruang $1.4 B 59 beverages China

Nobutada Saji
1031 $1.4 B 67 beverages Japan

Shao Genhuo
1031 $1.4 B 48 agribusiness China

3
01
Christopher Goldsbury
1088 $1.35 B 70 salsa United States
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Juan Gallardo Thurlow

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1107 $1.3 B 66 beverages Mexico

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Wang Yong & family

1107 $1.3 B 63
food
sweeteners
China

Charlotte Colket Weber

1107 $1.3 B 70 Campbell Soup United States

Richard Yuengling, Jr.

1107 $1.3 B 70 beer United States

Yuri Gushchin
1175 $1.2 B 69
candy, real
estate
Russia

Liu Zaiwang & family

1175 $1.2 B 41 decoration China

C. Dean Metropoulos
1175 $1.2 B 67 investments United States

Ahsen Ozokur food

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]

The World's Billionaires List - Forbes

1175 $1.2 B 63
manufacturing
Turkey

Gavril Yushvaev
1175 $1.2 B 56
food industry,
real estate
Russia

Fu Guangming & family

1268 $1.1 B 59 poultry China

Robert Ingham
1268 $1.1 B 81 agriculture Australia

Lee Man Tat

1268 $1.1 B 84 oyster sauce Hong Kong

Alexander Lutsenko &

1268 family $1.1 B 51 agrobusiness Russia

Ioan Niculae
1268 $1.1 B 59 agriculture Romania

1268
Woods Staton 3
01
McDonald's
$1.1 B 63 Colombia
restaurants
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Hamdi Ulukaya
1268 $1.1 B 41 Chobani Turkey
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BP

Carol Jenkins Barnett

1342 $1 B 56
Publix
supermarkets
United States

Santosa Handojo
1342 $1 B 49 poultry Indonesia

Monique Louis-Dreyfus
1342 $1 B 73 commodities France

Marie-Jeanne Meyer
1342 $1 B 71 commodities France

Marcos Antonio Molina

1342 dos Santos $1 B 43
food
processing
Brazil

Andrey Verevskiy
1342 $1 B 39 agriculture Ukraine

http://www.forbes.com/billionaires/list/#page:1_sort:0_direction:asc_search:_filter:Food%20and%20Beverage_filter:All%20countries_filter:All%20states[9/22/2013 11:32:14 PM]