Quality Assessment of Orange HRM Application

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Industry Ready 2 weeks 16 hours Earn a Certificate

BE in CSC/EC/EEE/IT/IS/EI) Mtech, MCA, M.Sc. In Computer Systems

No. of Positions:30 ~ 3 to 3.5 Lakhs Bangalore

Designation: Backend / EDW / WEB UI&UX / Enterprise Mobility developer

and QA, Testing

Problem Statement

Orange wants to create a commercial human resources management product that can
be consumed and customized by medium sized businesses located in a single country
and globally. Before releasing the application, they would like to perform quality
assessment

Project Information
Competencies
Analysing SRS documentLearning about Software life cycleCreating test
scenarioTest plan design techniqueCreating test planCreating test
casesCreating test dataTest cases execution and defect managementLearn
about defect tracking tool in JIRA
Domains
Software Testing

Project Description

Orange wants to create a commercial human resources management product that can
be consumed and customized by medium sized businesses located in a single country
and globally. A customer wants to venture into the online world. Before releasing the
application customer would like to perform quality assessment.

As part of this project, you will be expected to

1. Understand and analyze the SRS document

2. Create a test plan
3. Create test scenarios and test cases
4. Create test data
5. Execute test cases
6. Manage defects using JIRA

Hardware Requirements:

Operating System - Windows/Ubuntu

Minimum 2 GB RAM
100 GB Hard disk

Software Requirements:

Microsoft Excel or Open source Excel

OrangeHRM Open source Software : https://www.orangehrm.com/
OrangeHRM trial version : https://www.orangehrm.com/

Project Tasks
Task 0 : Review and Understand Functional Requirmeent Specifications Document
Go through the attached Orange HRM functional requirements specification document and try to
understand what the target application is going to be like.
Resources: Available on enrollment
Task 1 : Create a Test Plan
Create a document which includes

Test scope - Test scenarios/Test objectives that will be validated ,

Out of scope => Enhanced clarity on what we are not going to cover
Assumptions => All the conditions that need to hold true for us to be able to proceed successfully
Schedule for the entire testing cycle which covers
o Test scenario prep
o Test documentation- test cases/test data
o Setting up environment
o Test cases execution
o Test cycle- number of cycles, start and end date for cycles
 Roles and Responsibilities - List of team members with deliverables identified for each
o What documents(test artifacts) will be produced and the associated time frames
Environment - Environment requirements for tools. For example: JIRA for bug tracking
Risks and Risk Management - Risks are listed
Exit criteria - When to stop testing

Resources: Available on enrollment

Task 2 : Define Test Scenario Template and Create Test Scenarios
Test Scenario is a set of guidelines to carry out the testing process. There should be at least one test
scenario if not more, for each functional requirement identified from the FRS document. It is an agreed
format for uniformity and concurrence for the entire team.
It should include

Test scenario id
Test scenario name
Requirement id it is mapped to
Test case associated with it
Author

Resources: Available on enrollment

Task 3 : Writing Test Cases from FRS Document
A test case is a set of conditions or variables under which a tester will determine whether a system under
test satisfies requirements or works correctly. It is developed for a particular test scenario to verify
compliance against a specific requirement.
Each test case has

Set of test data

Preconditions
Expected results and postconditions
A way to track actual results
Test scenario ID it is mapped to

Test Case acts as the starting point for the test execution, and after applying a set of input values, the
application has a definitive outcome and leaves the system at some end point or also known as execution
post condition.
EndFragment
Refer FRS and Test Scenario document and create test cases
Resources: Available on enrollment
Task 4 : Test Execution
Perform all actions documented in test case against application
Resources: Available on enrollment
Task 5 : Defect Management in Jira
Resources: Available on enrollment

Submission Guide
You are expected to submit the following as part of project submission

Test scenario document

MS Excel Test Case Document
MS Excel Test Data document
MS Excel Test Sign off
MS Word JIRA project

Evaluation Criteria
Project will be evaluated based on

Test scenario coverage

Test case coverage
Test data coverage
Test result
Analysis of Air Pollution Data
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Industry Ready 2 weeks 16 hours Earn a Certificate

Open for all 550+ ~ 1,80,000/ annum Bangalore

Data Analyst

Company: This company is based in Bangalore, has grown

significantly in last two years and thrive to become a global brand in
analytics platform

Problem Statement

The goal of environmentalists has been to improve and protect the natural environment. One of their
major missions is to reduce the air pollution. Periodic measurements of Air Quality data especially the
calculation of air pollutant concentrations along with other data captured at various places and the
analysis of it can be one of the inputs for environmentalists to work towards their goal to restore natures
assets and maintain an ecological balance.

Project Information
Competencies
RData MiningClusteringData Visualization
Domains
Data Science

Project Description
In this project you will be using the dataset which has hourly measurements of air pollutant
concentrations, wind speed, and wind direction collected at the Marylebone (London) air
quality monitoring supersite between 1st January 1998 and 23rd June 2005 (source: London
Air Quality Archive; http://www.londonair.org.uk). The same dataset is available to be
downloaded as a .csv file from the Open air website (http://www.openair-
project.org/CSV/OpenAir_example_data_long.csv).

The openair package in R provides the necessary functions to do analysis of the Air Quality
dataset. An analysis should be carried out on the given dataset using R and the observations
and conclusions to be put in the form of a visual plot or graph. Clustering is one of the data
mining techniques used to group a set of objects in such a way that objects in the same group
(called a cluster) are more similar (in some sense or another) to each other than to those in
other groups (clusters). There are many techniques or algorithms for clustering, you can use
k-means technique to find the clusters. Although, you can use any other clustering techniques
too. You could also use any other data mining technique also to do the analysis. Show the
analysis in the form of a visual graph or a plot.

Software/Hardware requirements to implement the project:

1. Hardware:
a. Operating System Windows/Linux (Ubuntu)
b. Minimum 4 GB RAM
c. 500 GB Hard disk
2. Software:
a. R (https://cran.r-project.org/ )
b. R Studio(https://www.rstudio.com/products/rstudio/download/)

Project Tasks
Task 0 : Environment Setup
Install the latest version of the following software
R (https://cran.r-project.org/ )
R Studio (https://www.rstudio.com/products/rstudio/download/)

Resources: Available on enrollment

Task 1 : Data Preprocessing
Download the dataset from the given link
Explore the dataset and take subset of the data on which you want to perform analysis. Complete data
preprocessing for example removing missing values

Resources: Available on enrollment

Task 2 : Data Analysis
Perform the analysis of the given dataset, for example cluster analysis and record your observations
Resources: Available on enrollment
Task 3 : Data Visualization
Visualize the analysis done using ggplot2 or scatterplot or any other R visualization
tools/functions
Resources: Available on enrollment
Submission Guide
Submit the following as one single compressed file with filename as
<TeamName_ProjectName.zip>

1. Source code files with the following convention

a. Proper naming convention for files
b. Write comments wherever applicable (only for complex algorithms or logic)

2. Screenshots of the analysis done

3. Project Report or presentation with the following details
a. Requirements
b. Implementation details
c. Conclusion & Challenges
d. References

Evaluation Criteria
The project will be evaluated based on the following:

1. Completeness in implementation.
2. Completeness of the project report or presentation in the given format.
Analysis of Individual Household Electric Power
Consumption
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Industry Ready 2 weeks 16 hours Earn a Certificate

Open for all 550+ ~ 1,80,000/ annum Bangalore

Data Analyst

Company: This company is based in Bangalore, has grown

significantly in last two years and thrive to become a global brand in
analytics platform

Problem Statement

Electric power consumption for household use varies on various factors like the electric appliances used,
number of people using etc. There is a need to analyse and present the power consumption data to
individual household to help them reduce the usage

Project Information
Competencies
Data MiningRClustering

Domains
Data Science

Project Description
The dataset consists of measurements of electric power consumption in one household with a
one-minute sampling rate over a period of almost 4 years. You can download the dataset
from the link below
http://archive.ics.uci.edu/ml/datasets/Individual+household+electric+power+consumption
The link also has complete description of the attributes in the dataset. The objective of the
project is to analyze the household energy used in the dataset. Use clustering technique to
perform the analysis and show your analysis in the form of visual graphs or plots.

Clustering or cluster analysis is a data mining task that can be used to group a set of objects
in such a way that objects in the same group (called a cluster) are more similar (in some
sense or another) to each other than to those in other groups (clusters).
There are many techniques or algorithms for clustering; you need to use at least two different
clustering techniques. Compare the clusters created and show the cluster analysis in the form
of a visual graph or a plot.

Software/Hardware requirements to implement the project:

1. Hardware:
a. Operating System Windows/Linux (Ubuntu)
b. Minimum 4 GB RAM
c. 500 GB Hard disk

2. Software:
a. R (https://cran.r-project.org/ )
b. R Studio (https://www.rstudio.com/products/rstudio/download/)

Project Tasks
Task 0 : Environment Setup

Install the latest version of the following software

R (https://cran.r-project.org/ )
R Studio (https://www.rstudio.com/products/rstudio/download/)

Download the dataset

Resources: Available on enrollment

Task 1 : Data Preprocessing

Explore the dataset and take subset of the data on which you want to perform analysis.
Complete data preprocessing for example removing missing values
Resources: Available on enrollment

Task 2 : Cluster Analysis

Complete the cluster analysis of the dataset using two different techniques - Partitioning, Hierarchical or
Density based clustering
Resources: Available on enrollment

Task 3 : Visualization
Visualize the analysis done using ggplot2 or scatterplot or any other R visualization
tools/functions
Resources: Available on enrollment

Submission Guide
Submit the following as one single compressed file with filename as
<TeamName_ProjectName.zip>

1. Source code files with the following convention

a. proper naming convention for files
b. write comments wherever applicable (only for complex algorithms or logic)

2. Screenshots of the cluster images

3. Project Report document or presentation with the following details

a. Requirements
b. Implementation details
c. Conclusion & Challenges

d. References

Evaluation Criteria
The project will be evaluated based on the following:

1. Completeness in implementation.
2. Completeness of the project report in the given form
Bring Back Bangalore
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Open for all 1 ~ 2,00,000/ annum Bangalore, Chennai, Hyderabad,

Mumbai or Pune

Fundraiser

This company aims to provide ethical fundraising and public engagement

services to civil society organizations working in the development sector in India

Problem Statement

Bangalore is witnessing an alarming depletion of wetland areas and vegetation cover. There is an increase
of 1 to 1.5 degree in temperature due to intense urbanization.

Project Information
Competencies
Attention to detailsResearching and ReportingNetworking & MarketingAssertivenessOration &
PresentationLeadershipProject Management
Domains
PhilanthropyFinancial Literacy

Project Description
Bangalore could soon become a concrete city. Bangalore has lost around 50,000 trees in recent years to
infrastructure development and nearly 300 more will soon go for the Metro rail project. Environmentalists
and citizens fear that rampant felling could cost the city its 'green heritage' tag. Their fear is supported by
heaps of logs of axed trees and tree stumps dotting roads across Bangalore.

As many as 279 more trees will soon be axed down for 'Namma Metro' - the upcoming metro rail in
central Bangalore, especially near the legislative assembly building Vidhana Soudha and Central College
roads. In the past two to three years alone, Bangalore has lost around 50,000 trees, felled for
developmental activities, states a report of the Environment Support Group (ESG). Also, not only has the
city's green beauty been destroyed due to developmental work, but the loss of green cover is also
harming the Karnataka capital's climate. Bangalores weather is changing fast and is no more pleasant as
it was earlier. If trees continue to be chopped off rapidly, the city's average temperature will rise by two-
three degrees Celsius in the coming years.

We want you to create awareness amongst Bangaloreans about the loss of vegetation in Bangalore and
inspire them to do their bit towards restoring vegetation.
Project Tasks
Task 0 : Research and Analysis
Identify the main causes of loss of vegetation in Bangalore. Back your research with facts and figures.

Resources: Available on enrollment

Task 1 : Problem Breakdown & Finding Solutions
Based on the above study suggest quick and doable solutions to improve the vegetation cover in
Bangalore. Think of innovative and low cost solutions.
Resources: Available on enrollment
Task 2 : Budget Projections
Devise a budget sheet enlisting the cost projections to solve the problem/ fix the issue.
Resources: Available on enrollment
Task 3 : Report Making
Document you research work (Task 0,1 & 2) in detailed report.
Resources: Available on enrollment
Task 4 : Cold Calling Script & FAQs
Prepare a script that you will be using to call your potential donors. Also enlist the most common FAQs.
The script must give an overview of the following:
> Introduction
> Purpose
> Whats in it for your donors
> FAQs
> Next steps, if interested /Perfect Ending.

Resources: Available on enrollment

Task 5 : Fundraising Presentation
Prepare a presentation highlighting the following :
> Show the ugly truth about vegetation in Bangalore

> Propose the most relevant solution & the cost involved in its implementation

> Inspiring your potential donors to donate for the cause.

This presentation will be sent to people who expressed

Resources: Available on enrollment

Submission Guide

You will submit the project online. You will create a google drive folder where you will place all your
project resources task wise ( pictures, videos, reports, report analysis, write-ups etc, List of sponsors &
donors, project plan etc). You will share access to the folder with us, We will monitor your progress at
each stage and guide you where ever needed.

Evaluation Criteria
Task 0: 20%
Task 1: 20%
Task 2: 20%
Task 3: 20%
Task 4: 20%

We will give you inputs and improvement areas throughout the report making phase to make your report
more appealing and realistic. This could come handy in near future should you decide to take your project
to the implementation level.
Business development simulation for a software
product
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Any UG or PG. No MTech 30 ~ 1,80,000/ annum Bangalore

Business Development Executive

This company provides the entire gamut of financial advisory services under one
roof

Problem Statement

Almost all failed companies have a product. What failed companies don't have are enough customers.
Identifying and understand your target audience, understanding and articulating your products features
and capabilities in the context of their problems, and walking with your clients through the decision
making journey is critical to closing a sale. You are a business development executive with a software
product startup that sells Learning Management Systems to colleges. You will have to prepare all
requisite materials for a pitch to a prospective client and record a sales pitch as part of this project.

Project Information
Competencies
SalesBusiness DevelopmentVerbal CommunicationWritten Communication
Domains
Business

Project Description

Persistence and dilligence are of great importance for business development (BD) but prior prep goes a
long way in ensuring a favorable outcome. The key difference between a BD exec and a salesman is deep
understanding of the client's business and pain points, and how the product aleviates those pain points.
This project is focused on learning and demonstrating key skills around prepping a sales pitch and
delivering it. You will be required to study the client, the market, and the product features. You will
create a sales pitch and record it for an industry expert review.

This a great primer on what skills are expected from a business development executive.
http://www.businessphrases.net/business-development-skills/

Project Tasks
Task 0 : Create a product brief and feature list
Study the product documentation to create a product brief and a feature list. These will be critical tools in
your endeavour to create a winning sales pitch. We will be using Canvas (link provided) as a guinea pig
for our experiment here - lets pretend this is the LMS we are trying to sell to a college.
Resources: Available on enrollment
Task 1 : Create a client profile
Pick a potential client and create a profile for them. This should include a brief description of what they
do (whats their business), which courses do they teach, how they are ranked, how many students total and
in each course, recent news about them, key pain points and problems, any other interesting facts. It
should also include a brief conclusion on why you think they are a good propect to pursue. If you can find
any specific reasons why they will be interested in your product list that explicitly. (Hint: most of this
information should be available on their website).
Resources: Available on enrollment
Task 2 : Create a market research report
Study leading competitors in the same industry and product space as you (Learning Management
Systems). Create a comparison of features based on the feature list you have already created in task 1.
Also investigate areas where your competitors' products are starkly better or worse than yours. This will
help you during the sales pitch - you don't want to be surprised when the clients ask you a tough question
about your competitor's product.
Resources: Available on enrollment
Task 3 : Create a script for your client visit
Now that you are done with your product and market research bring it all together to write a script for
your sales pitch. These will be your opening 5 minutes with the client - what will you say to the client that
gets them interested and hooked? Your script should have the following things in it - introductions, what
are you selling (summary of key features), why should the audience care (summary of problems you will
solve for them).
Resources: Available on enrollment
Task 4 : Fill out an FAQ document
This task is in preparation for answering the questions your prospective client will ask you. The FAQ
document creates a short script for answering the most frequently asked questions - this ensures you will
be prepared and not make up answers on the run. You can also leave a copy behind with the client when
you leave. Write clear, bulleted answers to each of the questions. Questions to answer in the FAQ - why
should I invest in an LMS? How will my students benefit? How will my professors benefit? how are your
other colleges benefiting from implementing an LMS? will this save me any money in the long run?
Resources: Available on enrollment
Task 5 : Simulate a visit
Record a video of your sales pitch and answers to any 2 questions from the FAQ (pick any two that you
are most comfortable answering). Focus on the quality of your sales pitch and your delivery. Dont worry
about the quality of the recording itself - feel free to use your cellphone for the recording. Its ok to record
multiple videos and pick the best one to upload. Upload your video to youtube and share the link as part
of your project submission.
Resources: Available on enrollment
Submission Guide

1. Google drive or google docs for the product brief, feature list, client profile,
market research, sales pitch, and FAQ document
2. Upload your sales pitch and questions video on youtube or vimeo and share a
link to it

Evaluation Criteria

1. Thoroughness of research for the product brief, feature list, client profile, and market research
2. Verbal communication skills - succinctness, comprehensiveness, and convincing capabilities of
the sales pitch and questions video. How calm and composed do you appear, are you enunciating
and articulating well, etc.
Business development simulation for a software
product
Sign up to Enroll
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Open for all 5 Bangalore

Business Development Executive

This company is India's leading online travel company founded in the year 2014.
It started with offline Holiday Packages and Hotel bookings and has an online
marketplace today.

Problem Statement

Almost all failed companies have a product. What failed companies don't have are enough customers.
Identifying and understand your target audience, understanding and articulating your products features
and capabilities in the context of their problems, and walking with your clients through the decision
making journey is critical to closing a sale. You are a business development executive with a software
product startup that sells Learning Management Systems to colleges. You will have to prepare all
requisite materials for a pitch to a prospective client and record a sales pitch as part of this project.

Project Information
Competencies
SalesBusiness DevelopmentVerbal CommunicationWritten Communication
Domains
Business

Project Description

Persistence and dilligence are of great importance for business development (BD) but prior prep goes a
long way in ensuring a favorable outcome. The key difference between a BD exec and a salesman is deep
understanding of the client's business and pain points, and how the product aleviates those pain points.
This project is focused on learning and demonstrating key skills around prepping a sales pitch and
delivering it. You will be required to study the client, the market, and the product features. You will
create a sales pitch and record it for an industry expert review.
This a great primer on what skills are expected from a business development executive.

http://www.businessphrases.net/business-development-skills/

Project Tasks
Task 0 : Create a product brief and feature list
Study the product documentation to create a product brief and a feature list. These will be critical tools in
your endeavour to create a winning sales pitch. We will be using Canvas (link provided) as a guinea pig
for our experiment here - lets pretend this is the LMS we are trying to sell to a college.
Resources: Available on enrollment
Task 1 : Create a client profile
Pick a potential client and create a profile for them. This should include a brief description of what they
do (whats their business), which courses do they teach, how they are ranked, how many students total and
in each course, recent news about them, key pain points and problems, any other interesting facts. It
should also include a brief conclusion on why you think they are a good propect to pursue. If you can find
any specific reasons why they will be interested in your product list that explicitly. (Hint: most of this
information should be available on their website).
Resources: Available on enrollment
Task 2 : Create a market research report
Study leading competitors in the same industry and product space as you (Learning Management
Systems). Create a comparison of features based on the feature list you have already created in task 1.
Also investigate areas where your competitors' products are starkly better or worse than yours. This will
help you during the sales pitch - you don't want to be surprised when the clients ask you a tough question
about your competitor's product.
Resources: Available on enrollment
Task 3 : Create a script for your client visit
Now that you are done with your product and market research bring it all together to write a script for
your sales pitch. These will be your opening 5 minutes with the client - what will you say to the client that
gets them interested and hooked? Your script should have the following things in it - introductions, what
are you selling (summary of key features), why should the audience care (summary of problems you will
solve for them).
Resources: Available on enrollment
Task 4 : Fill out an FAQ document
This task is in preparation for answering the questions your prospective client will ask you. The FAQ
document creates a short script for answering the most frequently asked questions - this ensures you will
be prepared and not make up answers on the run. You can also leave a copy behind with the client when
you leave. Write clear, bulleted answers to each of the questions. Questions to answer in the FAQ - why
should I invest in an LMS? How will my students benefit? How will my professors benefit? how are your
other colleges benefiting from implementing an LMS? will this save me any money in the long run?
Resources: Available on enrollment
Task 5 : Simulate a visit
Record a video of your sales pitch and answers to any 2 questions from the FAQ (pick any two that you
are most comfortable answering). Focus on the quality of your sales pitch and your delivery. Dont worry
about the quality of the recording itself - feel free to use your cellphone for the recording. Its ok to record
multiple videos and pick the best one to upload. Upload your video to youtube and share the link as part
of your project submission.
Resources: Available on enrollment

Submission Guide

1 Google drive or google docs for the product brief, feature list, client profile, market
research, sales pitch, and FAQ document

2 Upload your sales pitch and questions video on youtube or vimeo and share a link
to it

Evaluation Criteria

1 Thoroughness of research for the product brief, feature list, client profile, and market research

2 Verbal communication skills - succinctness, comprehensiveness, and convincing capabilities of the

sales pitch and questions video. How calm and composed do you appear, are you enunciating and
articulating well, etc.
Business development simulation for a software
product
Sign up to Enroll
Already have account? Login here

Open for all 1 Bangalore

Business Development Executive

This Company provide B2B information like Tenders/ Bids, Projects, Business
News and Projects updates from all over the globe

Problem Statement

Almost all failed companies have a product. What failed companies don't have are enough customers.
Identifying and understand your target audience, understanding and articulating your products features
and capabilities in the context of their problems, and walking with your clients through the decision
making journey is critical to closing a sale. You are a business development executive with a software
product startup that sells Learning Management Systems to colleges. You will have to prepare all
requisite materials for a pitch to a prospective client and record a sales pitch as part of this project.

Project Information
Competencies
SalesBusiness DevelopmentVerbal CommunicationWritten Communication
Domains
Business

Project Description

Persistence and dilligence are of great importance for business development (BD) but prior prep goes a
long way in ensuring a favorable outcome. The key difference between a BD exec and a salesman is deep
understanding of the client's business and pain points, and how the product aleviates those pain points.
This project is focused on learning and demonstrating key skills around prepping a sales pitch and
delivering it. You will be required to study the client, the market, and the product features. You will
create a sales pitch and record it for an industry expert review.
This a great primer on what skills are expected from a business development executive.

http://www.businessphrases.net/business-development-skills/

Project Tasks
Task 0 : Create a product brief and feature list
Study the product documentation to create a product brief and a feature list. These will be critical tools in
your endeavour to create a winning sales pitch. We will be using Canvas (link provided) as a guinea pig
for our experiment here - lets pretend this is the LMS we are trying to sell to a college.
Resources: Available on enrollment
Task 1 : Create a client profile
Pick a potential client and create a profile for them. This should include a brief description of what they
do (whats their business), which courses do they teach, how they are ranked, how many students total and
in each course, recent news about them, key pain points and problems, any other interesting facts. It
should also include a brief conclusion on why you think they are a good propect to pursue. If you can find
any specific reasons why they will be interested in your product list that explicitly. (Hint: most of this
information should be available on their website).
Resources: Available on enrollment
Task 2 : Create a market research report
Study leading competitors in the same industry and product space as you (Learning Management
Systems). Create a comparison of features based on the feature list you have already created in task 1.
Also investigate areas where your competitors' products are starkly better or worse than yours. This will
help you during the sales pitch - you don't want to be surprised when the clients ask you a tough question
about your competitor's product.
Resources: Available on enrollment
Task 3 : Create a script for your client visit
Now that you are done with your product and market research bring it all together to write a script for
your sales pitch. These will be your opening 5 minutes with the client - what will you say to the client that
gets them interested and hooked? Your script should have the following things in it - introductions, what
are you selling (summary of key features), why should the audience care (summary of problems you will
solve for them).
Resources: Available on enrollment
Task 4 : Fill out an FAQ document
This task is in preparation for answering the questions your prospective client will ask you. The FAQ
document creates a short script for answering the most frequently asked questions - this ensures you will
be prepared and not make up answers on the run. You can also leave a copy behind with the client when
you leave. Write clear, bulleted answers to each of the questions. Questions to answer in the FAQ - why
should I invest in an LMS? How will my students benefit? How will my professors benefit? how are your
other colleges benefiting from implementing an LMS? will this save me any money in the long run?
Resources: Available on enrollment
Task 5 : Simulate a visit
Record a video of your sales pitch and answers to any 2 questions from the FAQ (pick any two that you
are most comfortable answering). Focus on the quality of your sales pitch and your delivery. Dont worry
about the quality of the recording itself - feel free to use your cellphone for the recording. Its ok to record
multiple videos and pick the best one to upload. Upload your video to youtube and share the link as part
of your project submission.
Resources: Available on enrollment

Submission Guide

1 Google drive or google docs for the product brief, feature list, client profile,
market research, sales pitch, and FAQ document

2 Upload your sales pitch and questions video on youtube or vimeo and share a
link to it

Evaluation Criteria

1 Thoroughness of research for the product brief, feature list, client profile, and market research

2 Verbal communication skills - succinctness, comprehensiveness, and convincing capabilities of the

sales pitch and questions video. How calm and composed do you appear, are you enunciating and
articulating well, etc.
Business development simulation for a software
product
Sign up to Enroll
Already have account? Login here

Open for all 2 ~ 2,20,000/ annum Mumbai

Trainee - Business Development

This Company is one of Indias leading end-to-end compliance service provider

which helps organizations comply with their legal obligations

Problem Statement

Almost all failed companies have a product. What failed companies don't have are enough customers.
Identifying and understand your target audience, understanding and articulating your products features
and capabilities in the context of their problems, and walking with your clients through the decision
making journey is critical to closing a sale. You are a business development executive with a software
product startup that sells Learning Management Systems to colleges. You will have to prepare all
requisite materials for a pitch to a prospective client and record a sales pitch as part of this project.

Project Information
Competencies
SalesBusiness DevelopmentVerbal CommunicationWritten Communication
Domains
Business

Project Description

Persistence and dilligence are of great importance for business development (BD) but prior prep goes a
long way in ensuring a favorable outcome. The key difference between a BD exec and a salesman is deep
understanding of the client's business and pain points, and how the product aleviates those pain points.
This project is focused on learning and demonstrating key skills around prepping a sales pitch and
delivering it. You will be required to study the client, the market, and the product features. You will
create a sales pitch and record it for an industry expert review.

This a great primer on what skills are expected from a business development executive.

http://www.businessphrases.net/business-development-skills/

Project Tasks
Task 0 : Create a product brief and feature list
Study the product documentation to create a product brief and a feature list. These will be critical tools in
your endeavour to create a winning sales pitch. We will be using Canvas (link provided) as a guinea pig
for our experiment here - lets pretend this is the LMS we are trying to sell to a college.
Resources: Available on enrollment
Task 1 : Create a client profile
Pick a potential client and create a profile for them. This should include a brief description of what they
do (whats their business), which courses do they teach, how they are ranked, how many students total and
in each course, recent news about them, key pain points and problems, any other interesting facts. It
should also include a brief conclusion on why you think they are a good propect to pursue. If you can find
any specific reasons why they will be interested in your product list that explicitly. (Hint: most of this
information should be available on their website).
Resources: Available on enrollment
Task 2 : Create a market research report
Study leading competitors in the same industry and product space as you (Learning Management
Systems). Create a comparison of features based on the feature list you have already created in task 1.
Also investigate areas where your competitors' products are starkly better or worse than yours. This will
help you during the sales pitch - you don't want to be surprised when the clients ask you a tough question
about your competitor's product.
Resources: Available on enrollment
Task 3 : Create a script for your client visit
Now that you are done with your product and market research bring it all together to write a script for
your sales pitch. These will be your opening 5 minutes with the client - what will you say to the client that
gets them interested and hooked? Your script should have the following things in it - introductions, what
are you selling (summary of key features), why should the audience care (summary of problems you will
solve for them).
Resources: Available on enrollment
Task 4 : Fill out an FAQ document
This task is in preparation for answering the questions your prospective client will ask you. The FAQ
document creates a short script for answering the most frequently asked questions - this ensures you will
be prepared and not make up answers on the run. You can also leave a copy behind with the client when
you leave. Write clear, bulleted answers to each of the questions. Questions to answer in the FAQ - why
should I invest in an LMS? How will my students benefit? How will my professors benefit? how are your
other colleges benefiting from implementing an LMS? will this save me any money in the long run?
Resources: Available on enrollment
Task 5 : Simulate a visit
Record a video of your sales pitch and answers to any 2 questions from the FAQ (pick any two that you
are most comfortable answering). Focus on the quality of your sales pitch and your delivery. Dont worry
about the quality of the recording itself - feel free to use your cellphone for the recording. Its ok to record
multiple videos and pick the best one to upload. Upload your video to youtube and share the link as part
of your project submission.
Resources: Available on enrollment

Submission Guide

1 Google drive or google docs for the product brief, feature list, client profile,
market research, sales pitch, and FAQ document

2 Upload your sales pitch and questions video on youtube or vimeo and share a
link to it

Evaluation Criteria

1 Thoroughness of research for the product brief, feature list, client profile, and market research

2 Verbal communication skills - succinctness, comprehensiveness, and convincing capabilities of the

sales pitch and questions video. How calm and composed do you appear, are you enunciating and
articulating well, etc.