SENA

TECNOLOGIA DE GESTION LOGISTICA

RESUMEN DISTRIBUTION SYSTEMS

OCTUBRE 2017
 INTRODUCTION

The starting point for selecting the most effective distribution channel plan lies in the clear
identification of the market objective. In addition, each market must be analyzed to determine the
cost of providing distribution channel services. Customers value highly the service derived from
a strategy and policy according to the marketing plan of the organizations, but at the time of
making their purchase, opted for the product of the competition whose costs were much lower,
because the cost of Distribution was smaller in longer times. Competition reflected this savings in
costs to customers with cheaper prices.

In today's economy, most products do not sell their goods directly to end users, among them and
users are in a number of intermediaries who perform various functions and bear different names.

Intermediary marketers: Wholesalers and retailers, buy, acquire the rights and re-sell the
merchandise.
Intermediaries agents: brokers, representatives of manufacturers and sales agents, look for
customers and can negotiate a number of the producer but do not acquire the rights of the goods.

Facilitators: transport companies, warehouses, and banks and advertising agencies, assist in the
distribution but do not acquire the rights of the goods, nor negotiate purchases or sales.

EXPORT LOGISTICS
 TRANSPORT TRANSPORT

PLAN
MARKETINSHOPPING
CENTER OF
G PLAN PLAN
DISTRIBUTION
TIENDA DON WITH
CARLOS POINT OF SALE

DELIVERY TIMES

FINAL CLIENT

INDUSTRIAL WHOLE SALER

CLIENT FINAL CLIENT
FACTORY

FINAL CLIENT

The delivery time is between 10 and 12 days.

Understand from the time the order order is generated, the production lot is
made, and the ground transportation time to the customer.
 Supermarkets

Colombian
importer
distributors

Stores
CHOTA
MARSAN
Colombia

Wholesaler

Colombian
Retailer
Informal

VALUE CHAIN

CATERING

TECHNOLOGICAL DEVELOPMENT

HUMAN RESOURCES

COMPANY INFRASTRUCTURE

INTERNAL OPERATIONS EXTERNAL MARKETIN SERVICES

LOGISTICS LOGISTICS AND
SALES
 CONCLUDING

Decisions about distribution channels give products the benefits of place and time benefits
to the consumer. The beneficial of place refers to the fact of taking a product near the
consumer so that it does not have to travel great distances to obtain it and thus satisfy a
necessity.