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Negocios ProMxico | Special Report photo archive Special Report | Negocios ProMxico

TEQUILA:
TEQUILA:
The sector
The sector The Mexican
The Mexican
The beverage
The beverage is expected
is expected In 2012, Mexico
In 2012,recorded the
Mexico recorded the The sector
The sector
beverages industryindustry
beverages
industryindustry
in in to recordtoanrecord an secondsecond
highesthighest
value invalue in recordedrecorded
Mexico reached a
Mexico reached a industrial production
industrial of beverages
production of beverages
285 285
receivedreceived
6.395 6.395
average average
annual annual millionmillion

production value value
production growth rate of rate of
growth in the Americas, only behind
in the Americas, onlythe
behind the billionbillion

in Foreign
in Direct
Foreign Direct
of 45.344 billionbillion
of 45.344 9% for the
9% for the United States,
Unitedaccording to
States, according to in FDI between
in FDI between
A DRINK FROM
A DRINK MEXICO
FROM MEXICO in 2012.
in 2012. 2012-2020 period. period.
2012-2020 data from ProMxico.
data from ProMxico.
Investment (FDI)
Investment
in 2012. in 2012.
(FDI)
2000 and2000
2011.and 2011.

TO THE WORLD
TO THE WORLD 2nd 2nd

In 2012Intotal
2012 total
agave consumption
agave consumption
for tequila
for production was
tequila production was
881,000
881,000
tons tons

In 2012Intotal
2012tequila
total tequila
production was
production was
253000,000
253000,000
liters liters
During During
2011, 2011,
Agave production
Agave production
in Mexico reachedreached
in Mexico In 2012,In 2012, an an
1703,000
1703,000 MexicoMexico
exported
exported average of
300 liters
average of
300 liters
tons tons 156000,000
156000,000 of tequilaofper
tequila per
liters of liters
tequilaof tequila minute minute

valued atvalued at 62% 62% 45% 45%


$146 $146 were used to used to
were
produce produce
of production
was
of production
was
million million
100% Agave
100% Agave 100% Agave100% Agave
$ million
$
million % Percentage
% Percentage
of participation
of participation

tequila tequila tequila tequila

Tequila-producing states
Tequila-producing states 2 2
5 5

Tequila exports
Tequila exports
1 1
Tamaulipas
Tamaulipas 4 to4Japanto
increased
Japan increased
by 67% in
by2012
67% in 2012
3 39 6 9 6
Guanajuato
Guanajuato
Nayarit Nayarit 8 8 7 7
57% 57% 9% 9%
Jalisco Jalisco
138 138 are are in in Other Other
companies
companies
located located MexicoMexico $125 $125
exported tequila tequila
exported
in Jalisco
in Jalisco City. City. 13% 13%
in 2012,inof2012,
which:
of which:
Michoacn
Michoacn

1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9
United States Russia Russia
United States Spain Japan
Spain JapanUK GermanyGermany
UK Panama Panama
Singapore France France
Singapore
Sources: Ministry
Sources:ofMinistry
Agriculture, Livestock, Rural
of Agriculture, Development,
Livestock, Fisheries and
Rural Development, Food (SAGARPA),
Fisheries and Food (SAGARPA),
Agricultural and Fisheries
Agricultural andInformation System (SIAP)
Fisheries Information / Tequila
System (SIAP)Regulating Council (CRT)
/ Tequila Regulating / Global
Council Trade
(CRT) AtlasTrade
/ Global (GTA).Atlas (GTA). $625 $625
73% 73%
$22 3%
$22 $18
3% 2%
$18$15
2%2%
$15$14
2%2%
$14$13
2% 2%
$13$10
2% 1%
$10 $91%1%$9 $8
1% 1%$8 1%

10 September 2013 September 2013 11