QUESTIONNAIRE

Consumer Buying Behaviour A Case Study of SBI METLIFE

INSURANCE, Jammu

I Kushboo Haksar of B.B.A Semester Vth is undertaking my project report of B.B.A degree
from Govt. S.P.M.R College of Commerce affiliated with University of Jammu.

In view of this, I am conducting a survey towards Consumer Behaviour a case study of SBI
METLIFE INSURANCE, Jammu.

The contents of this questionnaire are only for the academic purposes and information
provided by you will be kept confidential.

DEMOGRAPHIC INFORMATION

1. Name:

2. Age:

(a) 18 years & above (b) 21-30 years (c) 31-40 years (d) 41-50 years (e) 50 years & above

3. Gender:

(a) Male (b) Female

4. Qualification:-

(a) +2 (b) Graduate (c) Post graduate (d) Professional degree

5. Marital status:-

a) Widowed. b) Divorced. c) Unmarried. d) Married.

GENERAL INFORMATION

6. What do you think are benefits of life insurance?

a) Covers future uncertainty b) Tax Savings c) Investments d) All

7. According to you what is the right age to buy insurance?

a) Below 25 years b) 25-35 years c) 35-45 years d) 45 years and above e) Anytime

8. Which feature of policy attracted you to buy it:-

a) Low Premium b) Larger risk cover c) Money Back Guarantee d) Image of Company
e) Easy Access To Agents

9. Your monthly income:-

a) Less than 4k b) 4k-8k c) 8k-16k d) 16k and above

Consumer Buying Behaviour

S.no Statement Strongly Disagree Neutral Agree Strongly

. Disagree Agree
1. In case insurance was not
considered as a tax saving
tool no one would have
bought insurance policies.
2. Insurance is a way to invest
money.
3. There is no other alternate
than insurance to invest
money,
4. Other than security saving ad
return is the main intent to by
insurance.
5. SBI metlife is preferred
because of its awareness
among public.
6. Terms and conditions of SBI
metlife are easy to
understand.
7. Employees being responsible
towards customers is
considered as an important
factor in purchase of an
insurance from any insurance
company.
8. Investment in life insurance
is more secure than stock
market.
9. Well knowledgeable agents
about their insurance policies
reduce risk cover before
 purchasing policy.
10. Company aware customers
about any change in the terms
and conditions of the
company.
11. Company offers reminders
for instalments due before
time.
12. Personal attention is provided
to you by the company
employees.
13. Customers financial needs
are taken into consideration
before recommendation of
policies.
14. Company fulfils its promise
towards policy.
15. SBI metlife insurance is
known for hassle free claims.
16. SBI metlife is the only
company you want to be
associated with in future.

Thank You For Your Participation