Vous êtes sur la page 1sur 9

Internshipin

DataAnalyticswithManagerialApplications
Prof.SameerMathur
IIMLucknow

IamofferinganinternshipinD
ataScienceandAnalyticswithManagerialApplications.This
documenthasdetailedinformationabouttheinternshipandinstructionsonhowtoapply.

InternshipDuration ApplicationDeadline
Aug7Sep2,2017 July30,2017

Thisisaremoteinternship.Thismeansthatifyouareselected,youwilldoyourassigned
work,longdistance,asperyourownconvenience.Youwillinteractwithmebymeansof
email,phoneand/orotherdigitalmedia.
Therearenofees.Thereisnostipend.Youdoneedpurchasesometeachingmaterials
prescribedbyme,inoriginalsomeCasessoldbyHarvardBusinessPublishingand
somevideosonDataScienceandAnalyticsusingRprogramming.
Ifyousuccessfullycompletethisinternship,youwillreceiveacertificatefromme.
Ifyouareinterested,pleasecarefullyreviewthisdocumentandpreciselyfollowtheinstructions
onhowtoapply.Thankyouforyourinterest.

Yourssincerely,
Prof.SameerMathur,Ph.D.(CarnegieMellonUniversity)
MarketingProfessor(IIMLucknow)

MarketingManagement:YoumayalsobeinterestedinmyInternshipinMarketing
Management.Pleaseseehttps://goo.gl/iA0zzRfordetails.

AuthenticityCheck:Ifyoudoubtthegenuinenessofthisinternship,youmayseekconfirmation
fromme,P
rof.SameerMathur,bysendinganemailtomyofficialemailaddress
sameer@iiml.ac.in.

1
InternshipInformation
Thisinternshipisdividedintothefollowing7modulesandap
rojectthatwillbecompleted
over4weeks.

MODULE DATAANALYTICSTOPIC(S)COVERED
1 DescribingData
2a VisualizingData
2b VisualizingData(2)
3 FrequencyTables
4 Correlations
5 TTests
6 LinearRegression:OrdinaryLeastSquares(OLS)
7 AnalysisofVariation(ANOVA)

Project:Internswillneedtocompleteafinalprojectduringthelastfewdaysoftheinternship.
TheprojectwillberelatedtotheHotelIndustryortheAirlineIndustry.Itwillprovidetheinterns
withanopenended,unstructuredopportunitytoexploreandapplythedataanalyticsskills
taughtbymeduringtheinternship.Additionalinformationabouttheprojectwillbeseparately
shared.
Readings:ThequantitativetrainingusingtheRprogramminglanguagewillbesupplementedby
somequalitativereadingsonDataAnalyticsandDataScience.


StudyMaterialsCasesandVideos
Thecoursematerialsusedduringthisinternshipwillbeamixofthefollowinglearningaids:(i)
Videos,(ii)Slides,(iii)Rcodesamples,(iv)CasesavailableonHarvardBusinessPublishing.
Youwillalsoneedacomputerwithregularinternetaccess.
Therearenofeesandnostipend.
Thetotalexpensesthateachinternwillindividuallyincurinpurchasingteachingmaterialswill
beapproximatelyRs4800/,asfollows:
ExpectedExpense
3 Cases from Harvard Business Publishing Rs1550/
($7.46+$8.95+$7.46=$23.87)

2

Videos from UDemy.com on Data Science Rs3250/
andAnalyticsusingRprogramming$50

TotalExpectedExpensesonTeaching Rs4800/
Materials

MarketingVideosfromUDemy.com:Yourlearningwillbecloselytiedtoseveralhoursof
videosonDataScienceandAnalyticsusingRprogramming,createdbyme,publishedby
www.UDemy.com.Pleaseseeh ttps://www.udemy.com/datascienceandanalyticsusingr

CasesfromHarvardBusinessPublishing:Duringtheinternship,Iwillalsoexposeyoutohow
toanalysecasesfromHarvardBusinessPublishing.
PioneeredbyHBSfaculty,thecasemethodisaprofoundeducationalinnovationthatpresents
thegreatestchallengesconfrontingcompaniescompletewiththeconstraintsandincomplete
informationfoundinrealbusinessissuesandplacesthestudentintheroleofthedecision
maker.
TopMBAschoolsinIndia,includingthewellknownIIMABCL,usetheCaseMethod.I
extensivelyemployHarvardCasesinmyownteachingatIIMLucknow.Forexample,Iuse
HarvardcaseswhileteachingthecompulsoryMarketingManagementIIcourseto1styearMBA
students.Ialsousethemextensivelywhileteachingmy2ndyearelectivesonDataAnalysisin
MarketingandBrandManagementatIIMLucknow.
Duringyourinternship,Iwillgiveyoua flavourofwhatatypicalMBAstudentlearns.Youwill
beanalysingthefollowingthreecasesduringyourinternship:

DATAANALYTICS
CASE CASETITLE SUBJECT CONCEPTS

ADean'sDilemma:
SelectionofStudentsfor LEADERSHIP& ContingencyTables,
C1. theMBAProgram MANAGINGPEOPLE Logisticregression

FINANCE& DescriptiveStatistics,
C2. MBAStartingSalaries ACCOUNTING TTest,ANOVA
3
Store24(A):Managing TECHNOLOGY& EmployeeRetention,
C3. EmployeeRetention OPERATIONS ServiceManagement

Thesethreecaseshavebeenthoughtfullyprescribedbyme,sincetheyareapplicabletoavariety
ofManagementsubjectsandcoveravarietyoftopicsrelatedtoDataAnalytics.

Assignments
Youwillalsobedoingtwoassignmentsduringthisinternship,asdescribedbelow.

ASSIGNMENT DATAANALYTICS
ASSIGNMENT TITLE SUBJECT CONCEPTS

PredictingTitanic LEADERSHIP& ContingencyTables,


A1. Deaths MANAGINGPEOPLE Logisticregression

BoxOffice
Performanceof DescriptiveStatistics,
A2. MovieSequels SALES&MARKETING TTest,ANOVA

AdditionalinformationabouttheAssignmentswillbeseparatelysharedbymeafterthe
internshipbegins.

TEDVideos
TEDTalksareinfluentialvideosfromexpertspeakersoneducation,business,science,techand
creativity.TED(T echnology,Entertainment,Design)isamediaorganizationwhichpoststalks
onlineforfreedistribution,undertheslogan"ideasworthspreading".Duringyourinternship,
youwillwatchandcriticallyanalyzeafewTEDTalksofspecialrelevancetoDataAnalytics.

FreeArticlesandBlogPostsfromw
ww.hbr.org
HarvardBusinessReview'smissionistoimprovethepracticeofmanagementinachanging
world.HBRprovidesprofessionalsaroundtheworldwithrigorousinsightsandbestpracticesto
leadthemselvesandtheirorganizationsmoreeffectivelyandtomakeapositiveimpact.During

4
yourinternship,youwillcriticallyreadandanalyzesomerecent,freearticlespostedon
www.hbr.org

TentativeScheduleoftheInternship

Youwillbeexpectedtow orksixdaysaweek,forfourweeks,duringthisinternship.There
willbeafixedsetoftasksforyoutodoeverydayoftheinternship(exceptSundays).
ThetentativescheduleforWeekX,DayY,whereX={1,2,3,4,}andY={1,2,3,4,5,6}isshown
below.

Week1*:
Day Modules Schedule
Mon 1 DescribingDatausingR
Tue 2a VisualizingDatausingR
Wed 2b VisualizingData(2)usingR
Thu 3,4 FrequencyTablesCorrelationsusingR
Fri 1,2,3,4 HBRCase1:A
Dean'sDilemma
Sat 1,2,3,4 Assignment1:PredictingTitanicDeaths
Sun

Week2*:
Day Modules Schedule
Mon 5,6 TTest,LinearRegression
Tue 1,2,5 HBRCase2:M
BAStartingSalaries
Wed 1,2,3,4,5 Assignment2:B
oxOfficePerformanceofMovieSequels
Thu 6 LinearRegression
Fri 6 HBRCase2:M
BAStartingSalariesc
ontinued
Sat 6 HBRCase1:A
Dean'sDilemmac
ontinued
Sun

*InadditiontoyourquantitativetrainingusingtheRprogramminglanguage,youwillbelearning
DataAnalyticsfromaqualitativeperspectivebyanalyzingaTEDVideoand/oranalyzingafree
HBR.orgarticle.

5
Week3*:
Day Modules Schedule
Mon 6 HBRCase1:A
Dean'sDilemma( continued)
Tue 6 HBRCase3:S
tore24(A)
Wed 6 HBRCase3:S
tore24(A)
Thu 7 AnalysisofVariance(ANOVA)
Fri 7 AnalysisofVariance(ANOVA)
Sat 7 HBRCase2:M
BAStartingSalaries( continued)
Sun

*InadditiontoyourquantitativetrainingusingtheRprogramminglanguage,youwillbelearning
DataAnalyticsfromaqualitativeperspectivebyanalyzingaTEDVideoand/oranalyzingafree
HBR.orgarticle.

Week4:
Day Modules Schedule
Mon 7 HBRCase2:M
BAStartingSalaries( continued)
Tue 7 Assignment2:B
oxOfficePerformanceofMovie
Sequels(continued)
Wed FinalProject
Thu FinalProject
Fri FinalProject
Sat FinalProject
Sun


Eligibility
1.Thisinternshipismeantforcurrentstudents/workingprofessionalswhoarecurrently
pursuing/havecompletedabachelor'sdegreeinanybranchofEngineeringorScience.

2.Somepriorprogrammingexperienceisrecommended.Itdoesnotmatterwhichprogramming
languageyouhavepreviouslyused(e.g.C/C++/Java).ApriorknowledgeofRprogramming
isNOTrequiredyouwillbetaughtRprogrammingduringthisinternship.

6
3.SomepriorbackgroundincollegelevelMathematicsisrecommended.Ifyouhavenotstudied
MathematicsbeyondClassXII,yourapplicationwillberejected.

4.ProspectiveInternswillbescreenedbyProf.SameerMathurbasedontheiracademicmerit
andexperience.

HowToApply
Thisisaremote/longdistanceinternship,fourweeksinduration.Youmayselectanyoneofthe
followingtimeframestopursuethisinternship.

InternshipDuration ApplicationDeadline
Aug7Sep2,2017 July30,2017

Pleasefollowthefollowingthreestepstosubmityourapplication:
STEP1:P
leasereviewthisdocumentcarefullyandfollowthislinktofilltheA
PPLICATION
FORMathttps://goo.gl/bkkAad

STEP2:PleasesendanemailtoM
BASkillsIN@GMail.COM
Thesubjectofyouremailshouldindicateyourinternshipdates(e.g.J uly10,2017Aug
5,2017)
Thebodyofyouremailshouldhaveacoverletteraddressingthefollowingpoints.
a. YourCollege,Subject,YearInCollege,CGPA/Percentage(ifyouareacurrent
student)/ThenameofyourCompanyandyourworkprofile(ifyouareworking)
Youremailshouldhavethefollowingattachments:
a. CV
b. Arecentpassportsizedphoto
c. College/Companyidentitycard
d. Marksheetsofeachtermofcollegeeducation
e. AdhaarCardorP
assport
f. Ifyouareworkingfulltime,yourcollegedegreeandrecentp
ayslipfromyour
employer

STEP3:Pleasecreate/updateyourLinkedInprofileandconnectwithProf.SameerMathur.
PleaseensurethatyourLinkedInprofileincludesyourphotographandcurrenteducation.
ttps://in.linkedin.com/in/sameermathur
LinkedInProfile:h

Questions/Concerns/Doubts:Ifyouhaveanyquestionsorconcernsregardingthisinternship,
pleaseemailProf.MathuratM
BASkillsIN@GMail.COM


Prof.SameerMathursprofile

Sameer Mathur
AssociateProfessor
Specialization: Marketing
Qualification : CarnegieMellonUniversity,Ph.D.(Marketing)
CarnegieMellonUniversity,M.S.(Marketing)
UniversityofIllinoisatUrbanaChampaign,M.S.(ComputerScience)
IndianInstituteofTechnology,Roorkee(BachelorofEngineering)
Experience : IndianInstituteofManagement,Lucknow(MarketingProfessor,2013)
McGillUniversity,Montreal,Canada(MarketingProfessor,20092013)


http://www.iiml.ac.in/?page_id=2682&link=50
Contact:M
BASkillsIN@GMail.COM

8
TestimonialsfromPastInternswhodidmyremoteInternshiponDataAnalyticswith
ManagerialApplication

HarshBansalIITBombay
AvaniJainNITKanpur
BeeraBharathIITKharagpur
SwaathiRameshwarVCETMadurai
MoreTestimonialsfromRajatTiwari(PESUniversityBangalore),VinodNebhnani
(MNITJaipur),Dharamveer(HBTUKanpur),SiddarthaMashetty(IIT
Kharagpur),Arpitagrawal(IIMAhmedabad),ShubhamJaiswal(HBTUKanpur)