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Most

Admired Wine Brands

Ringing the
changes
C hange is the word that best describes this years Most
Contents

4-5
Admired Wine Brands supplement. The definition of How we did it
admired may have remained the same, but change is The methodology behind the
evident in almost every other way from the logo to the academy research explained
list, Most Admired has gone from strength to strength.

7-23
With four times the respondents as in previous years and many of Top 50 Listing
them willing to discuss the reasons behind their admiration, big sales The definitive guide to the Worlds 50
havent necessarily converted to big love from the academy. Most Admired Wine Brands
And what about the top 50? You guessed it its all change. Most

25-30
Admired has crowned a new champion, there are no non-movers in
Regionals
Top wines by region: North America, South
the chart and nine brands appear for the first time. Both Old World
America, Europe, and Australia & New Zealand
and New World wines make the cut.

34
For the first time in its history, Most Admired has also spoken The Complete Chart
extensively to the winning wine brands and asked them what it Your at-a-glance guide to the full list, including
means to them to receive the admiration of our panel. the movers and shakers in each region

Managing Editor Supplement Editor Senior Account Manager Managing Director


Christian Davis Holly Motion Carmen Poel Francesch Russell Dodd
+44 (0)1293 590047 +44 (0)1293 590046 +44 (0)1293 590042 +44 (0)1293 590052
christian.davis@drinksint.com holly.motion@drinksint.com carmen.poel@drinksint.com russell.dodd@drinksint.com
Drinks International, Longley House,
Production Editor Commercial Manager Publisher International Drive, Southgate Avenue,
Jaq Bayles Roger Betru Justin Smith Crawley, West Sussex RH10 6AS
+44 (0)1293 590048 +44 (0)1293 590043 +44 (0)1293 590041 United Kingdom
jaq.bayles@drinksint.com roger.betriu@drinksint.com justin.smith@drinksint.com Tel: +44 (0)1293 590040

MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 3
Most Admired Wine Brands Most Admired Wine Brands

How we did it

Wind of
This year, Drinks International has collated data from more than 200 wine
professionals who took part in the 2014 survey. Many of them also offered
some rationale as to why they voted for the three brands either suggested by
us or volunteered by them.
After the votes were counted, the winning brands were contacted and a

change
number of winemakers, brand ambassadors and brand owners agreed to be
interviewed. DIs Worlds Most Admired Wine Brands 2014 is more robust than
ever. For the first time, the voting has been analysed in more depth and in
different ways. As well as Regional charts, there is a complete list of the top 50
including their movement within the poll.

About the academy of voters


The 2014 Most Admired Wine More than 200 wine professionals are in our academy of voters and cast their
votes in the secret ballot. They were given the option to remain anonymous

Brands survey is a very different


if they chose. The following people are among the high-profile academy
members. As always, judges were not allowed to vote for, or nominate, brands
with which they are professionally associated.
animal to previous years. Holly Cristina Alcal, journalist/sommelier, Madrid
Andrew Caillard, auctioneer

Motion explains why Liz Donnelly, buying manager, Alliance Wine Co


Christian G.E. Schiller, blogger, Germany/US
Konstantinos Lazarakis MW
Jaroslav Pergl, writer, Barlife magazine
Paul Tudor MW
Hamish Anderson, sommelier, UK
Tony Aspler, consultant/journalist, Canada
Richard Bampfield MW, consultant/educator, UK
Gerard Basset, sommelier/hotelier, UK/France
Su Birch, consultant, South Africa
Philippe Boucheron, Journalist, UK
Miguel Chan, sommelier/blogger, SA
Sergi Cortes, journalist, Barcelona
Neil Courtier, wine educator & writer, Grape Sense
Erica Donoho, analyst, US
Simon Doyle, supplier, UK
Ramon Francs Martorell, journalist/blogger
Louise Gordon, head sommelier, The Rib Room Bar & Restaurant
Brett Jones, consultant/educator
Evelyn Jones, senior buyer, The Vintry
Darrel Joseph, wine journalist, central & eastern Europe

T
Per Karlsson, journalist, Sweden
his year Drinks and journalists all rose to the interviews with the winning brands brand, Casillero del Diablo, secured the top 40: Chteau Lafite Rothschild, Oit should be well marketed and David Longfield, freelance journalist
Internationals Worlds occasion in contributing to the poll. winemakers and ambassadors revealing second spot with its eco-friendly sister Chteau Haut-Brion, Chteau Mouton packaged Peter Marks MW, educator, US
Most Admired To help the academy members with their thoughts as to how they have Chilean brand, Cono Sur, taking the Rothschild, Chteau Latour and Oit should have strong appeal to a Toni Massans, director of Alicia foundation
Wine Brands report their choice of three, we provided a achieved the accolade of topping this 16th slot, two up on last years poll. Chteau Margaux. wide demographic Ashika Mathews, buyer, UK
has undergone a list of previous winners and other years poll. In previous years the parent company Age and wisdom are not necessarily Academy members may have voted Tuomas Meriluoto, importer/agent, Finland
metamorphosis. The voting is more well-known brands, purely as an Some have launched campaigns, stood as an entry, collecting votes for the key to success though Australias merely on the criteria above or gone a Wendy Narby, educator
robust, the number of academy members aide-mmoire. If they wished to choose made well-documented changes that both its Casillero del Diablo and Cono Yellow Tail, at number 33, has yet to little further, as academy member and Anders hman, educator, Sweden
has quadrupled, the survey has expanded three brands not on the list, based on have strengthened their brand identity, Sur brands. This changed following celebrate its 20th birthday. wine importer Indias Sanjay Memon, did. Marcel Orford-Williams, buyer, The Wine Society
and the results are telling. There are some their knowledge and experience, those while others are simply lifelong judges feedback. Rounding up the top The criteria remained the same as in He said:My choices are based on Nicolas Papavero, marketer, France
surprise newcomers and some even names would be included. personal favourites, a mainstay of three, Chteau Latour, absent in the previous years, with the academy asked what most people might desire to Will Parker, freelance wine tutor, WineSwines
more surprising absentees. With more voters than in previous regional taste, highly regarded or 2013 poll, takes bronze. to vote based on the following: have on their lists, even if they dont Peter Scudamore-Smith MW, consultant, Australia
Much has changed and the top 20 years, academy members were also cannot be replaced. There are some noticeable absences O the wine should be of consistent or actually. Godfrey Spence, educator, UK
looks considerably different. New offered the opportunity to discuss their Last years winner, Concha y Toro, in the overall list. For example, improving quality Where there was a tie for places, a Cees van Casteren MW, journalist, Holland
names have joined the top 50 and, reasons for voting. For the first time, has been knocked off the top spot by Brancott Estate has dropped out of the Oit should reflect its region or country small jury of voters was assembled to Gary Westby, retailer, US
inevitably, some have dropped out. some of these comments accompany Torres, which garnered more than 15% top 50 after finishing seventh last year. of origin decide final positions. Ronn Wiegand MW MS, journalist, US
The voting academy comprising the winners. of the total votes cast. Despite losing Five of the 1855 Classification Oit should respond to the needs and It should be emphasised that this did David Williams, journalist, UK
masters of wine, sommeliers, educators The 2014 supplement also includes the top spot, Concha y Toros global Premier Crus secure places in the tastes of its target audience not affect any of the top 10 brands.

4 I DRINKS INTERNATIONAL I MARCH 2014 DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 5
Most Admired Wine Brands #1
Torres
COUNTRY OF
ORIGIN: Spain
OWNER: Torres SA

A
fter narrowly missing out
on the Most Admired
crown for three years,
Torres finally takes the
top spot. And what
might be the secret to this long-awaited
success? Family, a loyal team and
consumers says Torres Group CEO
Miguel Torres Maczassek but not
necessarily all consumers.
For us the Torres brand is a
statement of quality. We do not change
our wines because of short-term trends
we focus on a long-term relationship
with our consumers based on quality
and consistency, Torres says. Every
wine we produce is an individual wine.
Our main goal is to produce elegant
wines but also to reflect the region
and ultimately the characteristics of a
particular vineyard itself.
The Torres family has been
producing wine in Spain since 1870.
This year, the brand also beats 14 rival
European brands to claim the title of
Most Admired European Brand. photovoltaic panels have been installed agrees. He says: Torres displays its today there are more and more wines
Among the first Spanish wineries in the companys Priorat winery and traditional heart on its sleeve, in both that live and die quickly, says Torres.
to introduce stainless steel tanks the Torres salesforce can now be seen its presentation and the character of its Many do not have a clear message of
and French oak barrels back in the whizzing around in hybrid cars. core wines, yet at the same time dares their origin or a focus on quality.
1980s, Torres is admired by many for We have also been adapting our to pioneer exciting new wine styles. The consumer is integral to this, he
transforming the vinification processes. viticulture to the new conditions and Originally exported to Cuba, Torres adds. Being close to our consumers is
We give as much importance to buying more land in higher altitudes, wines are now enjoyed in more then very important.
innovation as we do to tradition, Torres added. 160 countries worldwide. Torres is a safe bet for consumers.
Torres says, and the company annually And where does tradition come in? While its main markets remain in I believe they know that inside each
experiments and incorporates new A fifth-generation family member, Europe, we have good growth in bottle, whether it is a classic Sangre de
techniques. As well as its own Torres appreciates the importance of Asia, Russia and South America, says Toro or a single vineyard like Mas la
vineyards, Torres has long-term honouring the past. Torres. Today more and more we Plana, there is a wine that has a soul
relationships with more than 600 He says his father has been crucial see a split between the on and the off- and cares for quality; the wine will be
suppliers and their families. during the past few decades in guiding trade, and fewer brands can be found worth every cent.
From those who work in the the winery towards higher levels of in both channels. Consumers can now find original
vineyards to the sales force, all make an quality, as well as promoting its single- Tradition to Torres also means Torres wines from Peedes, Conca de
effort to meet the expectations of our vineyard (Finca) wines. maintaining quality, even if this doesnt Barbera and Catalunya, but also wines
wine lovers, Torres says. My family remains very involved make the brand available to everyone. from Rioja, Ribera del Duero, Rueda,
This is something one academy in the business, from new wines to the One of the key points in Torres is that Rias Baixas and Priorato the last two
member reaffirmed, saying: To me, final blends of each wine and even to we are a vertically integrated winery. led by Torress sister, Mireia. Torres
Torres is making a real attempt to move the names and labels of the wine. This is We incentivise quality with higher also operates in Chile and California.
consumers out of the entrylevel sector. important because it keeps our focus on prices for the grapes and promote Torres concludes: The world of
In the past year the Torres & Earth the consumers and the quality at all levels viticultural techniques that respect the wine can be very complicated and
project has committed to reduce CO2 rather than becoming just corporate. environment. intimidating, but with Torres wines the
emissions by 30% per bottle by 2020. This is something with which So, is it tradition that has secured the consumer can better understand and
As part of this commitment, solar and academy member David Longfield Most Admired crown? I believe that enjoy Spanish wines.

MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 7
Most Admired Wine Brands #2
Casillero
del Diablo
COUNTRY OF ORIGIN:
Chile
OWNER:
Concha y Toro

T
his year Casillero del
Diablo appears in the chart
for the first time. While in
previous years brand owner
Concha y Toro has received
the top honour, following feedback
from the academy Casillero del Diablo
now stands in its own right to take
second place in the Worlds Most
Admired Wine Brands and top South
American brand.
A key part of Concha y Toros
portfolio, Casillero del Diablo is
available in more than 135 countries
worldwide.
The legend of Casillero del Diablo focused on quality and consistency to reliable quality created a stepping stone to have a significant percentage of
began more than a century ago, when attract a broad range of consumers and bar for further experimentation, fermentation in barrels and today we
founder Don Melchor de Concha y from all over the world. which can only be good for the have lowered the amount of wood in
Toro reserved an exclusive batch of The story and presentation industry. the mix, looking for a more mineral
the best wines the company produced have been designed to appeal to all Deaconu Lorena, oenologist and and juicy wine.
for himself. He spread a rumour that consumers who are looking for a great academy member, said he voted for the The complete range comprises
the devil lived in his cellar to keep wine at a reasonable price. brand for its good expressiveness of 12 wines. The main focus is on the
prying eyes and pilfering hands from The competitive pricing and wide the variety and terroir, well-structured grapes for which Chile is best known
his private reserve hence the name distribution means Casillero del Diablo and balanced wines, constant quality and which represent 80% of sales
Casillero del Diablo (Devils Cellar). has visibility throughout the world, and good value for money. Cabernet Sauvignon, Carmenre,
Sebastin Aguirre, marketing Papa says. When asked his thoughts on the Merlot, Sauvignon Blanc and
manager for Casillero del Diablo, says: The company has invested heavily Most Admired Regional accolade, Papa Chardonnay. The other, less traditional,
The brand appeals to a wide range in the brand and quotes figures which said: Each Casillero del Diablo variety varieties are Shiraz, Pinot Noir, Pinot
of consumers, in terms of age and suggest this is paying off, with sale reflects Chile as a country, more than a Grigio, Malbec, Viognier and Shiraz
nationality. The story behind the brand volumes of 3.8 million cases and 12.2 specific region. There are several blends Ros. There is a Sparkling Brut from
and wine appeals to young consumers, % volume growth rate in 2012. that aim for the best expression of each Chardonnay grapes and a Late Harvest
because of its communication style, The brand has gained market share grape, regardless of the region. from Sauvignon Blanc.
and it also appeals to more mature in the UK, Brazil, Mexico, Chile and Papa expressed his concern about the Casillero del Diablo also offers a
consumers through its traditional the US, as well as smaller markets such development of more appropriate areas Reserva Privada, a higher-priced wine
packaging and its history. as Belgium, Holland, Costa Rica and for each grape variety. for special occasions.
Today, each bottle is said to be Uruguay. Ten or 15 years ago Casillero del It may be the first time Casillero del
guarded by the devil it is fitting, Papa puts this down to the value Diablo Sauvignon Blanc was made Diablo appears in this chart, but Papa
then, that Casillero del Diablo became consumers perceive in the brand. It from grapes from the Central Valley of firmly believes it wont be the last.
official wine partner to Manchester provides them with quality consistency, Chile, but now it comes from vineyards Casillero del Diablo will continue to
Red Devils United in 2010. the right image and is at the right near the coast. appeal to a broad range of consumers
Marcelo Papa, winemaker at Concha price. We pay attention to the changes in terms of age and nationality, so we
y Toro, insists there is more to the wine One academy member echoed this in terms of the trends. Years ago focus on quality and making sure our
than just clever marketing. We have sentiment, saying: Its consistency and Casillero del Diablo Chardonnay used consumers enjoy every bottle.

MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 9
Most Admired Wine Brands #3
Chteau
Latour
COUNTRY OF ORIGIN: France
OWNER: Bernard Magrez

H
aving only appeared finished by mid 2014.
in the Worlds Most It is rumoured President Frdric
Admired Wines list once, Engerer plans to store wine at the
in 10th place, it is fair chteau for seven to eight years on
to say Chteau Latour average for the second wine and 10 to
wasnt predicted to take third place or 15 years for the first.
top the Most Admired Bordeaux wines The question is, will Chteau
this year. Latour now be a wine sold for actual
A single event might explain its sudden drinking, rather than mainly long-term
resurgence in the chart with such high investment?
ranking. That is, the decision to disregard Academy member Gary Westby, of
the en primeur system and only sell its K&L Wine Merchants, said: Latour
wine when it is ready to drink, rather shook the Bordeaux world by moving
than while it is still in the barrel. away from en primeur sales and deciding
Many admire this decision and think to hold wines until they are ready to
it bold; others bemoan it. Wine traders drink. With first growths costing so
who previously purchased the wine much, the cost of ageing should be born
before it had been bottled and sold it by the house, and now it is.
unproven at high prices will, starting But what of Chteau Latours past?
with the 2012 vintage, have to buy Latour is the highest-ranking brand
Chteau Latour in the bottle. in our chart to appear in the 1855
Academy member Pierre Chapeau classification.
says: Chteau Latour must be Its vineyards are some of the oldest
commended for the strong move to in the Mdoc. Established in the 1670s,
redefine the relationship of Chteaux the densely planted estate contains
owners with the Bordeaux negociants. more than 750,000 vines, some of
Many speculate this is a move to which pre-date the existing chteau.
prevent wine traders, or negociants, Just 300m from the Gironde river, the
from buying top wines before they have 47ha that surround the chteau are
been bottled. Chteau Latour insists worked on by 66 people. Many have
the move was not a calculated one and worked at the chteau for generations. from young vines of lEnclos. The prevent counterfeiting and strengthen
that it has a tradition of working with The first wine, Le Grand Vin, is made cuves that are deemed unfit to go in to authentication.
negoicants which it is keen to continue. solely from old vines. Latours second the Grand Vin are used to produce the Rolled out on the 2007 and 2008
Latour is widely documented as wine was first labelled in 1966 and wine that has been produced every year Pauillac and Forts de Latour vintages,
saying the en primeur system worked takes its name from the plot in Enclos, since 1990. the system enables Chteau Latour
far better when people travelled less Les Forts de Latour. While the grape Each individually silk paper hand- to authenticate the origin and access
and were able to cellar wines for long variety proportions vary each year, wrapped bottle will on average set you technical and sales data.
periods of time in perfect storage one thing that is consistent is there is back around 300 times more than a It will be interesting to see if Chteau
conditions. always a higher proportion of Merlot bottle of basic Bordeaux. Latours decision to break with
That is something Latour will (25%-30%) in Le Forts compared to From January 2013, every bottle tradition results in a breakdown of the
be able to do far better now it has the Grand Vin. of Chteau Latour is fitted with a en primeur system and a streamlining
commissioned the construction of more Launched in 1973, the third wine Le special seal. An alphanumeric code of how these top Bordeaux wines get
underground cellars, scheduled to be Pauillac de Chteau Latour, is produced will grace the seal in an attempt to to market.

DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT MARCH 2013 I DRINKS INTERNATIONAL I 11
Most Admired Wine Brands

Tignanello
COUNTRY OF ORIGIN:
OWNER: Antinori
Italy
Cloudy Bay
COUNTRY OF ORIGIN:
OWNER: LVMH
New Zealand
#04-11
War, plague and the changing tastes of consumers have proved no match for Exported to more than 30 markets, Cloudy Bays principal markets are Australia, UK, US,
the Antinori family. Twenty-six Antinori generations have directly managed the Europe and Japan.
estate since 1385. Cloudy Bay is the other side of wine: taste, estate, and packaging, said Carla Trimani
The first Italian wine to top the list of the Wine Spectator magazines Worlds of Trimani.
100 finest Wines, Antinori was a continuous wine supplier to the Royal House With the release of Sauvignon Blanc 2013, Cloudy Bay has retained a position in the top
of Italy for the first 40 years of the 20th century. 10 for a third time in this surveys history. Academy member Andrew Rowe commented:
Having returned to the position held in the first Most Admired list, one of the Cloudy bay has displayed consistent quality over the years.

#8
biggest wine companies in Italy is on top once again. Academy member Carla Cloudy Bays main grape varieties are Sauvignon Blanc, Chardonnay, and Pinot Noir.
Trimani said: Tignanello is a real picture of wine in Italy: not only tradition. Anthony Borges of The Wine Centre said: Cloudy Bay was a marketing triumph seen
as the best brand in New Zealand, qualitatively speaking, for years. Now a Mot Hennessy
brand, once again Cloudy Bay is punching high. Still best known for its Marlborough
Sauvignon, for me the Chardonnay is best.
Cloudy bay has displayed consistent quality over the years.

#10 Vega
Sicilia
COUNTRY OF ORIGIN: Spain
OWNER: Alvarez family
In 1915, Vega Sicilia and Valbuena
were not distributed for commercial
purposes but were given instead to the
upper-class bourgeoisie and aristocracy.
As the owners of the winery offered
the wine as a gift to their good friends,
the legend was established that no
amount of money could guarantee a
bottle of Vega Sicilia or Valbuena that

#7 Chteau luxury could only be secured through


friendship.

#4
Margaux Academy member Raquel Pardo

#5 Penfolds Zamora said: My choice is one of my

COUNTRY OF ORIGIN: Australia


COUNTRY OF ORIGIN:
OWNER:
France
Corinne Mentzelopoulos
countrys best known and appreciated
wines and wineries, and I think it #11 Ridge
OWNER: Treasury Wine Estate Last year a few balthazars (12 litres) has quality, is a good ambassador for COUNTRY OF ORIGIN: US
Rounding off the top five, Penfolds of 2009 vintage Chteaux Margaux Spanish wines and is well respected as OWNER: Otsuka Pharmaceutical Co
may have fallen two places in the chart, were packaged in an oak cask on rising quality producers. Celebrating its 50th birthday in 2012,
but its riding high in the trophy stakes. metal feet, symbolising the barrels in Ridge Vineyards did not always
Awarded top honours at the Australian
2013 Dan Murphys National Wine #6 Chteau the event Chteau dYquem deems the
wine unworthy, the vintage will not be
which the wine was aged. The casks
were labelled with the purchasers name #9 Guigal Academy member Jean-Pierre
Chambas said: Guigal has been and
look likely to appear in this list. Its
chequered history has included closure
Show, Penfolds took home two trophies
and a Top Gold accolade. dYquem distributed. This happened nine times
in the 20th century.
etched in gold. If you fancy your name
emblazoned on a bottle, to give you
COUNTRY OF ORIGIN:
OWNER:
France
Guigal family
is the most consistent wine producer in
the world, year in, year out, in all the
during Prohibition and being reopened
with repeal only be closed again by
Penfolds has repositioned itself COUNTRY OF ORIGIN: France A 135-year vertical containing every an idea of how much it will set you Three Guigal generations have worked appellations that he offers. In the thirty management in the early 1940s. It was
effectively over several years as a OWNER: LVMH vintage from 1860 to 2003 sold for back, the first was sold for $195,000 on the 2,400-year-old land to produce years that I have been distributing, I only after the Ridge partners set their
quality, region-defining range of With the grapes harvested by hand, only $1.5 million at London auction in in Dubai. the wine that is now available in more have never had a disappointing wine. differences aside in 1962 that a superb
styles, said David Longfield, Freelance one glass of wine is produced per vine. 2006, one of the highest prices paid Only 12,500 cases of Chteau than 100 countries. Winemaker Philippe Gugial said: vintage followed and secured the next
wine, spirits and packaging journalist. Aged for three years in oak barrels, for a lot of wine yet, this is only the Margaux are produced every vintage and Having taken over management We have always been focused on a 50 years of quality winemaking.
In January, a 50 Year Old Rare Tawny unsurprisingly on average just 65,000 second time Chteau dYquem has the Chteaus white wine, Pavillon Blanc when his father was struck with sudden quality axis upon which we aim to Marcel Orford-Williams, buyer
was announced in recognition of the 170- bottles are produced every year and, in appeared in the Most Admired list. du Chateau Margaux, is widely regarded blindness in 1961, Marcel Guigal runs show the best of the Rhne. We wish for the Wine Society, said the winery
year winemaking tradition at Penfolds. as one of the finest in the Mdoc. the estate-owned vineyards in Condrieu our wines to transcend all levels of the provided individuality, no compromise
Three generations of winemakers Journalist and academy member and the Cte-Rtie. hierarchy, from simple Ctes de Rhne on quality and respect for tradition.
have watched over the wine, which has Ramon Francs i Martorell divulged Guigal has slipped only one place widely available, right up to the single Academy member Gerry ODonnell
a minimum average blended age of 50 his admiration for Chateaux in the chart and continues to strive vineyard Cte-Rtie and treasured agreed: Ridge does a good job giving
years. Individually numbered 1-330, Margaux for its authenticity, for its for excellence, as evidenced by its wines in Hermitage, Condrieu and the customer a fine wine at relatively
the limited bottles were hand blown heroic agriculture, for its varieties installation of a new bottling line in Saint-Joseph produced in confidential affordable prices. Crucially, it also
and designed by master glass craftsman of autochthonous grape and for its 2013 to improve the quality in labelling quantities and hunted by collectors and provides easy to understand information
Nick Mount. planetary dimension. and traceability of its wines. aficionados the world over. on each vintage on the label.

12 I DRINKS INTERNATIONAL I MARCH 2014 DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 13
Most Admired Wine Brands

Louis
Latour
#12-20
COUNTRY OF ORIGIN:France
OWNER: Latour Family
The Latour family have been
viticulturalists since the 17th century

#18
and have run the estate for seven
generations.
Shipping wine to more than 60
countries worldwide, the first French
purpose-built winery was built in
1832 and is one of the oldest still

#12
functioning today.
Academy member Andrew Rowe
said: Louis Latour is consistently
good. Great reputation, great wines. Marqus de Riscal
The Burgundy vineyard won IWC COUNTRY OF ORIGIN: Spain
gold in 2013. OWNER: Vinos de los Herederos del Marques de Riscal
Marqus de Riscal is one of the oldest Rioja wineries, having been founded in 1858 by Guillermo Hurtado de Amzaga,
with its first wine bottled in 1862. The first non-French wine to win the Diploma of Honour at the Bordeaux Exhibition in

#13 Chteau #15 Yalumba 1895, old vintages of Marqus de Riscal to this day have to be decapitated with hot tongs, as wire netting was used to

#14
make it impossible to extract the cork without breaking to prevent fakes.

Haut-Brion COUNTRY OF ORIGIN:


OWNER:
Australia
Robert Hill Smith
This oldest firm in the Rioja appellation was awarded Wine Enthusiasts Best European Winery 2013, proving that with
age comes experience.
COUNTRY OF ORIGIN: France Yalumba has a background of more
OWNER: Domaine Clarence Dillon than 160 years of family winemaking.
The first estate to lend its name to a
wine, thereby creating the notion of
In 1985 vigneron and proprietor
Robert Hill-Smith became one of #16 Cono #17 Robert #19 Chteau
a brand, the president of Domaine
Clarence Dillon claims Chteau Haut-
the youngest managing directors in
Australian wine industry history. Sur Mondavi Petrus
Brion could be seen as the oldest and Yalumba is no stranger to a challenge COUNTRY OF ORIGIN: Chile COUNTRY OF ORIGIN: US COUNTRY OF ORIGIN: France
first luxury brand in the world. and faced Mother Nature head on OWNER: Concha y Toro OWNER: Constellation Brands OWNER: JP Moueix
It is fitting, then, that the brand in 2007, a year of bushfire, frost and Cono Sur the name refers to the Not yet half a century Chteau Petrus is a
should once again grace the Most drought. But the brand was rewarded shape of South America on the map, in age, Robert wine that has never
Admired report. with a Winestate magazine Winemaker of southern cone was founded in 1993 Mondavi Winery officially been classified
Chteau Haut-Brion the only the Year and Winery of the Year nod. It is and exported more than 30,000 cases formed with a single and it was a relative
property from outside the Mdoc to appearing in this chart for the first time. of wine during its first year. aim: to recreate unknown 50 years ago.
be included in the 1855 classification Hill-Smith said: Elegance and Cono Sur led the sales charts of Sauvignon Blanc. But, with fewer than
has been owned by some influential personality drive our mantra. We focus on Chilean wines in the British market This was achieved in 4,000 cases produced
families since Jean de Pontac acquired sustainable environmental practice, value, eight years after its creation. 1968, with Mondavis in most vintages, a
the estate in 1533 and Tony Aspler, The
Wine Guy, said Chteau Haut-Brion
quality and trust. We respect tradition
but innovate around it and play to our
Parent company Concha y Toro
may not have the top spot this year
signature Fum
Blanc that is, to
bottle of 1961 sold
for $144,000 at #20 Jacobs
displays quality across the portfolio
on three continents.
regional strengths and winemaking beliefs
of quality and provenance.
following a change in judging, but it
can take solace in the fact that Cono
this day, one
of the winerys
Christies wine
auction. Creek
Sur has jumped two places and stays most popular Petrus has secured COUNTRY OF ORIGIN: Australia

Michel Chapoutier firmly in the top 20.


Following Most Admired 2012,
wines.
A joint
a place in the Most
Admired top 20 for
OWNER: Pernod Ricard
Jacobs Creek has just unveiled a new
COUNTRY OF ORIGIN:France feedback from the judges recommended venture with the second time and icon to strengthen brand identity by
OWNER: Chapoutier Cono Sur deserved to be a brand in its another Most its not hard to see tapping into its Australian heritage.
Michel Chapoutier bottles are not just renowned for the liquid within them. own right and compete against Concha Admired titan why it tops many Previously unchanged since it was
Since 1996 labels have been marked in Braille after Chapoutier heard his friend, y Toros Casillero del Diablo, rather Baron Philippe peoples admired launched in 1976, the label now shows
the singer Gilbert Montagn, on television describing his difficulty in picking out than be paired with it. This decision de Rothschild, and wish lists. more uniformity and Jacobs Creek
wine by himself as a blind person. This innovation was recognised by the Royal has done it no harm as it continues to saw the launch Produced almost has undergone what senior winemaker
Institute for the Blind a year later. appear in the chart and is the second of Opus One in entirely using Nick Bruer terms a subtle evolution.
For the first time in three years, Michel Chapoutier is replaced as the Most Most Admired South American brand. 1980. Merlot grapes, its The 12-month project has resulted
Admired French wine, but still retains a place in the top 10 French brands. Winner of the most awards at the Our academy exclusivity is in part in an icon that asks the consumer to
Producing 550,000 bottles a year of traditional-style wines, Michel Chapoutier 11th Annual Wines of Chile Awards, member said: responsible for its identify the subtle vine leaves, creek and
has been awarded a perfect 100-point score by Robert Parker for the past three Cono Sur is a leader with its pioneering The wine steep price tag and wine glass that are all present, if hidden
years, showing that one of our academy members was not alone in remarking environmental policies and was the quality of Robert notoriety as the a nod to the legacy of the Gramp family
its a personal favourite. first South American winery to win a Mondavi has most expensive wine which is reiterated by the addition of the
double ISO certification. never been better. in the world. Gramp & Sons signature.

14 I DRINKS INTERNATIONAL I MARCH 2014 DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 15
Most Admired Wine Brands

#21 Chteau
Mouton Rothschild
#26 Wolf
Blass
COUNTRY OF ORIGIN: Australia
#21-30
France
COUNTRY OF ORIGIN: OWNER: Treasury Wine
OWNER: Rothschild Estates
Tired of serving the same old thing to your guests? Australias first consultant
Wish you could wow them with something different? winemaker and self-
That is how Baron Nathaniel de Rothschild felt and, as proclaimed Golden Boy
a consequence, purchased Chteau Brane Mounton of the Australian wine
at auction in 1853. A quick name change and Chteau industry, Wolf Blass
Mouton Rothschild was born. has three International
Rather than produce a bottle with a label that bears its Winemaker of the Year
name, in 1924 Nathaniels great grandson, Baron Philippe IWSC awards to support
de Rothschild, enlisted the aid of graphic designer Jean such claims.
Carlu to help create an original label. Winner of the Jimmy
Innovative and streets ahead of its time, this was not Watson Trophy from the
repeated for another 20 years, when it became the brands Melbourne Wine Show for
hallmark. an unprecedented fourth
Since 1945 some of the greatest names in the world of time in 1999, Wolf Blass
art and beyond have taken a turn at designing the label has won a further 3,000
artwork. Andy Warhol, Salvador Dali and even Prince awards at national and international

#30
Charles have all risen to the challenge. wine shows. Exported to more than 50
countries worldwide, the Golden Boy
appears to truly have the Midas touch.

#22 #23 #24 Abadal


Les Domaines Paul Mas
Inniskillin McGuigan COUNTRY OF ORIGIN:
OWNER:
Spain
Roqueta Origen #27 Chteau France
COUNTRY OF ORIGIN:
COUNTRY OF ORIGIN: Canada COUNTRY OF ORIGIN: Australia Having been named David Seijas
Musar OWNER: Jean-Claude Mas
OWNER: Constellation Wines
When co-founders Donald Ziraldo and
OWNER: Australian Vintage
At the age of 100, Percival Perc Alfred
Unbeatable Wine in January of
this year, Abadal is looking well placed COUNTRY OF ORIGIN: Lebanon
Working with 30 different grape varieties, owner and winemaker Jean-Claude
Mas has continued to strengthen the family portfolio he inherited from his #29 Cheval
Karl Kaiser left Inniskillin in 2006,
you could be forgiven for predicting a
McGuigan passed away last year. A
pioneer winemaker for 50 years, Perc
for 2014.
Making an appearance for the first
OWNER: Hocar family
At almost 85 years old, Chteau Musar
father, Paul Mas.
The Mas family has been cultivating grapes since 1892 when Jean-Claudes Blanc
transitional period, but Jackson-Triggs set up Wyndham Estate and inspired time in the Most Admired list, Abadal has once again returned to our report. grandfather purchased the first family vineyards. COUNTRY OF ORIGIN: France
winemaker Bruce Nicholsons arrival his sons to create McGuigan Wines. was founded in 1983 by Valenti Steeped in tradition and history, The ever-expanding Les Domaines Paul Mas celebrated the acquisition of its OWNER: Bernard Amault/Baron Frere
in 2007 has helped the brand to go Today, McGuigan Roqueta in Santa Maria dHorta Chteau Musar narrowly misses out on eighth wine estate last year. Now available in 45 countries over five continents, Chteau Cheval Blanc
from strength to strength. In 2009 sells 2.4 million cases dAviny near la Masia Roqueta. a place in the top 25. With 6,000 years Paul Mas wines have received more than 300 medals in the past five years and shares a border with
Nicholsons move was rewarded with worldwide and is the The winery has a long tradition with of winemaking tradition it is only right can add top 30 in Most Admired 2014 to this impressive resum. the estate that produces
the top Premio Speciale Gran Award only winery in the more than nine centuries of history that a Lebanese wine should appear in the most expensive wine
at Vinitaly. world to have won and it looks like Abadal is going the top 30. in the world and holds
Innovation Inspired by Tradition
is the Canadian winerys mantra and
Worlds Best Winemaker
three times.
to continue this long tradition and
produce award-winning wine. #25 Royal Son of founder Gaston Hochar, Serge
was the first ever recipient of Decanters #28 Oyster the 19th spot on our
chart, Chteau Petrus.
its Icewine, first produced in 1984
from Vidal grapes frozen naturally
Having joined forces
with celebrity chef Tokaji Man of the Year in 1984 for his
dedication to producing quality wine Bay But Cheval Blanc
possesses something
on the vine, continues to thaw judges John Torode in COUNTRY OF ORIGIN: Hungary throughout Lebanons Civil War. An COUNTRY OF ORIGIN: New Zealand its neighbour does
at both national and international 2013, McGuigan OWNER: The Royal Tokaji Wine Co 18th century castle, Chteau Musar is OWNER: Delegats Wine Estates not the supreme
competition. is continuing to Tokaji was the tipple of choice for far from archaic in its outlook, forging When the first vintage produced distinction, rank of
The company exports 16,400 cases of strengthen its some of the most illustrious and on and broadening distribution to the by a winery wins a gold for Best Premier Grand Cru
Icewine a year. brand presence and influential people in history. likes of Vietnam and Romania in 2013. Sauvignon Blanc of the Competition Class A, awarded
Consistent attention to terroir, utilise technology From Beethoven to Heinrich Heine at the International Wine & Spirit in 1954.
innovation and authenticity along to pair the to Voltaire and Goethe; Emperor Franz Competition, it would be fair to In 2010, a 1947
with continuous accolades keep Masterchef judges Josef sent Queen Victoria a bottle of assume that something is going Cheval Blanc
Inniskillin a trusted and sought-after recipes with the Tokaji Aszu wine for every month she right. Imperial broke
quality brand, said Nicholson. Australian wine. had lived each birthday. On her 81st That was in 1991, and since then the records, selling for
The winery at Niagara is a Mecca Academy member and last birthday in 1900, this is said to New Zealand family-owned company $304,375 in auction
for wine lovers from around the world Andrew Roe said: have totalled 972 bottles. has routinely been regarded as an at Christies.
(250,000 visitors annually). McGuigan is The Royal Tokaji Wine Company Admired Wine. It is said to have
The exclusive Icewine Bar features a volume seller was co-founded in Hungary in 1990 by Jumping 20 places since last taken two years to
current and older vintages along with and for what the noted author and wine historian Hugh year, the brand continues to receive convince the owner
the Riedel Icewine glass, which was customer wants, Johnson and since then has exported commendations, its Pinot Noir 2012 to part with the
inspired by Innskillin in collaboration its better than you to more than 30 countries and received winning gold in Texas as recently as record-breaking
with Riedel, the winemaker added. think. more than 100 international awards. 2013. bottle.

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Most Admired Wine Brands

#36 Kendall
#31-40
Jackson Zonin
COUNTRY OF ORIGIN: US COUNTRY OF ORIGIN: Italy
OWNER: Jackson Family Wine OWNER: Zonin family
From humble beginnings as a pear and Zonin is 200 years old with seven
walnut orchard in rural generations of family behind it.
Lakeport, California, to This year it makes its first appearance
winner of the Wine & in this list, securing a place in the

#35
Spirits magazine Winery top 40.
of the Year for a 10th The Zonin family has been
a single year. A year later, the winery time. linked to the world of wine since
installed the fastest bottling line in the Kendall Jackson 1821, an achievement that was
world, capable of processing 36,000 sold its grapes to recognised in 2013 when its

#31 bottles per hour.


Two years later Yellow Tail hit the
wineries until 1980
when the potentially
president, Gianni Zonin, was awarded
the Wine Enthusiast Lifetime

Trapiche Via Leyda UK with its Hello campaign and it


would appear that consumers are not
catastrophic
cancellation of a
Achievement Award.
Zonin chief international
COUNTRY OF ORIGIN: Argentina COUNTRY OF ORIGIN:Chile yet ready to wave goodbye. Celebrating large order turned officer Massimo Tuzzi said: The
OWNER: Bemberg family OWNER: San Pedro Group its 10th year in 2011, Yellow Tail sold into a cause for definition of our success is in our
Argentinas largest exported premium Founded in 1998, Via Leyda calls a small sub-region of the San Antonio Valley more than one million cases in its first celebration as the mission: to produce the highest
wine brand, Trapiche exports some 2.7 wine region in Chile its home. Its location makes it one of the coolest growing year. Nine times the predicted amount, first bottle of Kendall quality Italian wine available to all
million cases to more than 80 countries sites in Chile. Just eight miles from the Pacific Ocean, traditionally Leyda Valley this success makes Yellow Tail the most Jackson wine was wine lovers.
worldwide. has been an area of basic crops such as wheat and barley. successful wine brand launch in history. produced. Tailoring custom-made
With more than 130 years in the The train station that graces the label of Leyda is an historic passage point The winery was business plans for each country,
market and 1,000ha of its own
vineyards, this is Trapiches first
on the line from Santiago to the coast. Once the last stop before travellers
from Santiago reached the Pacific Ocean, the station burnt down following an /DWH started as an attempt
at relaxation for
with the belief each market
is different and unique, we aim
appearance in the Most Admired accidental fire in 1983. COUNTRY OF ORIGIN: France practising barristers to achieve a leadership role in
report. A landmark and a saying, la ida going/one-way ticket, has gone down in OWNER: Rothschild Jess Jackson and his wife, Barbara. the different international
Founded in 1912 and located in Referred to as the kings wine, Lafite

#40
the rankings this year, but still managed to scoop third Most Admired Chilean markets by providing wine solutions
the foothills of the Andes Mountains,
Trapiche is the only Argentinian brand
brand. Via Leyda exports some 100,000 cases a year.
When Via Leyda first planted vines in 1998 Leyda Valley was dry farming
started in the late 17th century when
Jacques de Segur planted and cultivated #37 Mateus directly from the vineyard to
the glass and by ensuring the
in this years list. land. People probably thought we were crazy planting there. This innovation the vineyards. Lafite boasts an COUNTRY OF ORIGIN: Portugal highest quality experience for all
Gustavo Arroyat, winemaker, said: and passionate spirit has guided us from the beginning and is what keeps us impressive 100ha, making it one of the OWNER: Sogrape wine enthusiasts in all customer
I believe there is no one reason that investigating about soils and grape varieties because Leyda still has much more largest vineyard areas in the Mdoc. Inspired by the Portuguese Armys segments.
explains a recognition like this its to surprise the world with, said winemaker Viviana Navarrete. Lafite can also stake a claim as the World War I flasks, the distinctive
kind of intangible. politicians wine as both Robert bottle dates back to 1942 when
Our conscious focus is trying to Walpole (widely regarded as Britains Fernando Van Zeller Guedes created
#38 Chteau counsels and following this guidance, The winemaking team has worked
understand different consumers and
#32 KWV it should be observed that KWV was first prime minister 1721-1742) and the flagon-shaped vessel. Ste. Michelle Vintners, a new line to make Campo Viejo a modern, fruit
offer something tailored in all aspects:
the style of wines, the labels, the history COUNTRY OF ORIGIN: South Africa
formed in 1918, the year of Nelson
Mandelas birth.
US president (1801-1809) Thomas
Jefferson are said to have gone to great
With estimated sales over 1 billion
worldwide, the medium-sweet frizzante Ste Michelle of premium vinifera wines, was
introduced in 1967.
forward style Rioja.
Despite being often on offer in
and the price point each consumer is OWNER: KWV Holdings South Africa celebrated 300 years measures to get their hands on Lafite. wine was the height of fashion COUNTRY OF ORIGIN: US With two separate wineries, one multiple retailers, the brand
looking for. Many have commented on the of winemaking heritage in 1955 and Walpole reportedly purchased a from 1950-1980 and, after a dip OWNER: UST for the red and another for the has managed to maintain its
We like to offer a different journey mirroring of wine and political and KWV has long since been recognised as barrel of Lafite every three months and in popularity in the 1990s, Mateus The oldest winery in white, Chteau Ste Michelle is led by premium positioning and
in each of our wines. social change. It is only right then that an important part of this achievement. Jefferson, having drunk Lafite during appears to have returned to favour over Washington State, Chteau winemaker Bob Bertheau. is currently experiencing a
In 1997 these efforts were recognised his stay in Bordeaux in 1787, is said to the past 10 years. Ste Michelle was named The seemingly unbeatable winery of stronger presence in the US
when it won the Presidents Award for have remained a steadfast customer of Sogrape chief executive and Mateus Winery of the Year 2013 for the year retains its place in the chart and emerging markets such
export achievement. the Bordeaux wine following this trip. founders grandson, the 19th time by Wine and is the third in the Most Admired as Russia and Mexico.
Salvador Guedes, was & Spirits magazine. US brands. Anne Tremsal,

#33 Yellow quick to monopolise on One of the founding global marketing


the popularity of ros fathers of the modern
#39 Campo & communications

Tail in the new millennium California wine industry director for Pernod

COUNTRY OF ORIGIN: Australia


and the makeover and
marketing campaign
and one of the most
influential figures Viejo Ricard Winemakers
said: Campo Viejos
OWNER: Casella Wines proved to be since the repeal of COUNTRY OF ORIGIN: Spain dedication to Rioja
Created exclusively for the US successful. the Prohibition, OWNER: Pernod Ricard winemaking has
market in 2001, the brand named Mateus Andre Tchelistcheff One of Riojas major brands, Campo allowed this brand to
after Australias Yellow-Footed Rock continues was famed for Viejo is also one of Pernod Ricards create modern twists
Wallaby has sprung far higher and to rise up counselling others key strategic wine brands, along with on traditional methods
farther than its native land. the Most in the wine world. its Jacobs Creek from Australia and to deliver progressive
In 2005 Yellow Tail became the first Admired Fredrick Stimson was Brancott Estate, formerly Montana, styles of Rioja that
variety wine to sell one million cases in chart. one of Tchelistcheffs from New Zealand. satisfy todays palates.

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Most Admired Wine Brands

#41 Chteau brand that today exports more than


50% of its production and is present in Hardys
#46 Barefoot
COUNTRY OF ORIGIN:US
#41-50 from grapes grown and vinified by
partner producers in Le Pays dOc and

Le Pin more than 120 countries.


A member of the Leading Brands
COUNTRY OF ORIGIN:
OWNER:
Australia
Accolade Wines
OWNER: E&J Gallo
E&J Gallo, the worlds largest
Gascogne.
The revolutionary design meant that
COUNTRY OF ORIGIN: France of Spain Forum, designed to promote Australias number one wine brand has been through some turbulent times wine producer, does not enjoy the a special bottling chain had to built,
OWNER: Thienpont family and defend Spanish brands, Marqus with ownership moving around within the Fosters Group before finally being greatest reputation for its but this was to be rewarded when
Small it may be, but de Cceres says it is committed to spun out to Accolade Wines. mainstream, entry-level JP Chenet was awarded a Packaging
Chteau Le Pin, or simply producing an authentic wine to enjoy The many tiers, expressions and discounting have done little to enhance wine brands such as Gallo Oscar and Verre Avenir award in 1991
Le Pin, can boast that it and share. the positioning of the brand. There have also been questions about the Family Vineyard, Hearty for design and packaging innovation.
produces one of the most The launch of Excellens Ros 2013 quality of the liquid understandable considering the uncertain background Burgundy (only in the US) Following the launch of flavoured
valuable wines in the marks Marqus de Cceres limited- and possible lack of forward investment in quality. Then there is the deep and Turning Leaf. wine Fashion 2009, JP Chenet has
world. production wines Excellens, Ros discounting, which has afflicted all the major Australian producers and brands Yet it has won been on somewhat of a gold rush,
Named after the 2013 has qualified for the Best Wine of at the hands of the multiple retailers. countless medals for with the Chardonnay and Syrah/

#47
solitary pine tree that Spain national finals. Now in the capable hands of Paul Schaafsma at Accolade, who cut his teeth its premium estate Malbec offerings both picking up
grows near the winery, on Australian Vintage and McGuigan Wines, Hardys is being repositioned and wines, such as Frei gold at Selection Mondiales des Vins
the 2.7ha Thienpoint
family-owned property #43 new classy advertising is promoting its history, heritage and quality. Ranch and the
MacMurray Estate.
Canada 2013.

releases 500-700 cases


per vintage. Undurraga Barefoot represents
the new generation #50 Barton
The estate was a
mere 1.5ha when
COUNTRY OF ORIGIN:
OWNER:
Chile
Grupos Vinos
of wine brands which
are more about image & Guestier
first bought but the
Thienpoint family
del Pacifico
One of the pioneers in
and what the wine
represents rather than Santa Rita COUNTRY OF ORIGIN:
OWNER: Castel Frres
France

acquired adjoining Chilean winemaking, concentrating on what COUNTRY OF ORIGIN:Chile A newcomer to our chart,
plots in the heart of the Don Francisco Undurraga is in the bottle. OWNER: Grupo Claro Barton & Guestier has
Pomerol appellation. brought plants over from Known as a Founded in 1880, Santa Rita is one of the largest Chilean wine producers, more than three centuries
Brand ambassador France and Germany hippy brand due to marketing its product in more than 75 countries and exporting 1.4 million cases of experience in the wine
Jan Thienpoint is the fourth- and developed the first its unconventional roots, Barefoot in 2013. The end of the 1980s and early 90s marked a time of great expansion business and is present on
generation Thienpoint family member vineyards in the Santa has done well among younger wine for the company and today it has more than 3,000ha of vineyards and the five continents in 130
to manage the estate. Ana Estate under drinkers who, according to one brand is marketed in some 75 countries. countries.
the guidance of academy member, just want to In 2013, Santa Rita was named one of Decanter magazines Wine Legends, the The first French

#44
#42 Marqus renowned French
viticulturist M
consume an affordable, easy-to-
understand, easy-to-drink wine and are
first Chilean wine in history to gain the distinction. The 1989 vintage of Casa Real
takes pride of place among such brands as Chteau Petrus, Chteaux Margaux and
brand name and one
of the oldest wine

de Cceres Pressac.
In 1903, Via
frankly not interested in the baggage
that can come with wine.
Vega Sicilla all nominees in DIs Most Admired 2014.
Andres Alavados, export commercial director, said: A wide selection of
merchants established
in Bordeaux, Barton
COUNTRY OF ORIGIN: Spain Undurraga was wines, labels and flexibility for both the on and off-trade sees the brand & Guestier today
OWNER: Cristina Forner
From the birth of the Marqus de
the first Chilean
winery to export to #48 appealing to a wide consumer audience.
Santa Rita also enjoys a strong following in the domestic market, taking a
works in partnership
with around 250
Cceres in 1970, Enrique Forner relied
on his familys five generations of
the US and seven
years later its Rhin
won its first international prize in the
Centenario Argentina International Berberana lead with the legendary Casa Real to the Medalla Real and 120 ranges ensures
the wines of Santa Rita access all areas of the premium market place. Santa
winegrowers in
France.
devotion to the wine trade to guide a de Undurraga Fair. COUNTRY OF ORIGIN: Spain Rita also prides itself on being at the forefront of sustainability in Chile. Thomas Barton
European awards followed 20 years OWNER: United Wineries founded the wine
later when Pinot de Undurraga was As one of the oldest wineries in Rioja, shipping company in 1725 at the
awarded the Gold Medal at the Expo
Sevilla.
Berberana credits its success to four
attributes: heritage; value for money; #49 JP age of 30, after emigrating to
Bordeaux from his native Ireland.
Wine & Spirits magazines Winery of
the Year 2012 and Producer of the Year
Tempranillo; Spain and innovation.
Berberanas One Cork, One Point Chenet Bartons grandson, Hugh,
made the savvy decision to team
2013, Undurraga continues to rise in scheme was launched in 2009 to COUNTRY OF ORIGIN:France up with friend and ship owner
the Most Admired list. encourage brand loyalty. OWNER: Les Grands Chais de Daniel Guestier in the early 18th
It allowed customers to convert their France century.

#45 Banrock purchase into points which would


ultimately result in luxury breaks and
The best-selling French wine in
the world has fallen from 22nd
While this partnership was
not confirmed in writing until

Station experiences.
Winning more than 116 awards
place, and dips out of the top
10 all together this year.
1802, Guestier almost single-
handedly ran the company
COUNTRY OF ORIGIN: Australia in the past six years, most recently The distinctive, slanted while Barton faced, and
OWNER: Accolade WInes Berberana took home two gold and neck and generously bodied narrowly escaped, the
Another newcomer to Most Admired, two silver medals from the Bacchanalia bottle was designed in 1984 guillotine for dealings with
Banrock Station will celebrate its 20th Wine Awards. by Joseph Helfrich and the enemy in 1791.
anniversary next year. While Berberana may be Spains named Josphine. Diageo sold Barton &
The brand boasts 239ha of vineyards best-selling brand worldwide, it will In Helfrichs own words, Guestier to Frances largest
on which 17 grape varieties are grown, credentials for every wine sold, it have to settle for a place outside the JP Chenet was introduced wine company Castel Frres
including Tinta Mole and Tinta Cao. donates to environmental projects top five Most Admired Spanish brands as a brand for the masses in 2010 for an undisclosed
Banrock Station offers good green worldwide. this year. and is exclusively made sum.

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regionals
Top North American
Most Admired Wine Brands

Wine Brands
1 Ridge Vineyards
2 Robert Mondavi
3 Inniskillin
4 Kendall-Jackson
5 Chteau Ste Michelle

North
Above: Inniskillin
Below left to right: Ridge,
Robert Mondavi, Inniskillin,
Kendall-Jackson, Chteau Ste
Michelle, Barefoot

America
T
he number of North American in the fight to take third Most Admired
brands in our top 50 has North American brand.
fallen for the first time, from Gallo is once again only present in the
eight last year to six this year. sub-brand form of Barefoot, which placed
Ridge retains the top spot, but sixth on the list up from last years eight.
last years chart brands Delicato, Blossom With five winners in the top 40 and
Hill and Fetzer fail to make the cut. two in the top 20, North America is
The only Canadian brand in the top 50, proving why its 300 years in winemaking
Inniskillin, bumps Kendall-Jackson and are making it a formidable force in the
Chteau Ste Michelle out of the top three Worlds Most Admired Wine Brands.

MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014 I DRINKS INTERNATIONAL I 25
Most Admired Wine Brands

Top South American


Wine Brands
1 Casillero del Diablo
2 Cono Sur
3 Trapiche
4 Leyda
5 Undurraga

South
Above: Trapiche
Below from left: Casillero del Diablo
Cono Sur
Trapiche
Undurraga

America
F
or the fourth year in a row the the list compared to fifth-largest producer
number of South American Argentinas one in Trapiche.
brands in the top 50 has Once again, Concha y Toro performs
increased. well with its Casillero del Diablo brand
Proving admiration does taking the top spot, independent of its
not always equate to volume sales, parent companys name.
Chile which is the worlds ninth largest Leyda, a newcomer last year, holds on to
producer of wine has four brands in its place in the top five.

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Most Admired Wine Brands

European Top European


Wine Brands
1 Torres

M
2 Chteau Latour
3 Tignanello
ore than half of the Worlds one Portuguese brand make up the 26 European Most
4 Chteau dYquem
Most Admired Wine Brands are Admired Brands.
European, so being named top was Eight of the Bordeaux brands are in the European 5 Chteau Margaux
no mean feat. top 20 one more than in the past two years and one 6 Guigal
Torres took the overall crown less than the first Most Admired. Perhaps next year 7 Vega Sicilia
so of course it tops the European chart as well as Bordeaux will boast the 10 entries it has been unable 8 Louis Latour
it has done every year since this supplement was to match since 2011. 9 Chteau Haut-Brion
launched. A number of academy members voted solely for 10 Michel Chapoutier
Newcomer Chteau Latour replaces Rothschild as Bordeaux wines. 11 Marques de Riscal
the top Bordeaux brand and takes second place here, Commenting on his companys win, general 12 Petrus
while Tignanello comes back strong to take third. manager Miguel Torres Maczassek said: During the
13 Mouton Rothschild
Duboeuf, Flix Solis and Domaine de la Romane- past decade we have started to produce wines in more
14 Abadal
Conti fall out of the top 50 altogether this year. The appellations of origin in Spain.
top 10 Most Admired European Brands all secure We spend a lot of time and effort trying to be close 15 Royal Tokaji
places in the top 20. to our consumers. Our winemakers, managers and all 16 Cheval Blanc
The make up of the European presence is distinctly family members are travelling constantly to meet new 17 Paul Mas
different from previous years as Bordeaux has been customers and communicate about Torres. 18 Lafite
incorporated into this ranking for the first time. In We are very present in the online channels and 19 Mateus
all, seven Spanish brands, 11 Bordeaux, four French have a great number of loyal consumers who ask for 20 Campo Viejo
(outside Bordeaux), two Italian, one Hungarian and our wines wherever they go.

Top: Torres, Chteau Margaux,


Abadal
Left: Bountiful Bordeauxs
top wines include Haut-Brion,
Margaux, Petrus and Mouton
Rothschild
Right: Vega Sicilia, Marqus de
Riscal and Cheval Blanc

30 I DRINKS INTERNATIONAL I MARCH 2014 DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT
Most Admired Wine Brands

Australia & Top


Australian

New Zealand
and New
Zealand
Wine Brands
1 Penfolds
2 Cloudy Bay

O
3 Yalumba
4 Jacobs Creek
ne-fifth of this years Neither Brancott Estate nor Wyndham Australia retains the dominance it
winners are wines Estate are present in this years top 50, achieved last year with eight brands. 5 McGuigan
produced in Australia and despite placing well in previous years With one more entry than last year and 6 Wolf Blass
New Zealand. (third and ninth respectively in this with different brands making their debut 7 Oyster Bay
Penfolds and Cloudy Bay regional section). from the two countries, Australia and 8 Yellowtail
hold on to their top slots again this year Cloudy Bay and Oyster Bay are the only New Zealand are showing their breadth in 9 Hardys
while Yalumba and Hardys both make the two New Zealand brands to make it into production and quality in the estimation 10 Banrock Station
cut for the first time. the chart. of our panel.

Cloudy Bay vineyards

MOST ADMIRED WINE BRANDS SUPPLEMENT I DRINKSINT.COM MARCH 2014I DRINKS INTERNATIONAL I 33
Most Admired Wine Brands

THE TOP

50
21 Mouton Rothschild down 12

22 Inniskillin re-entry

1Worlds Most Admired


Wine Brand
23 McGuigan down 9

24 Abadal new entry

25 Royal Tokaji new entry

26 Wolf Blass down 11

2
27 Chteau Musar re-entry

28 Oyster Bay up 18

Full list of placings 29 Cheval Blanc down 8


from this years poll Top South America Wine Brand
30 Paul Mas new entry

1 Torres up 1 31 Trapiche new entry

3
2 Casillero del Diablo down 1 32 KWV up 3

3 Chteau Latour re-entry 33 Yellow Tail down 16

4 Tignanello up 28 34 Lafite down 15


Top re-entry

4
5 Penfolds down 2 35 Leyda down 7

6 Chteau d'Yquem re-entry 36 Kendall-Jackson down 23

7 Chteau Margaux up 13 37 Mateus up 7

8 Cloudy Bay down 3 38 Chteau Ste Michelle down 15

9 Guigal down 1 39 Campo Viejo down 13


Highest climber
40 Zonin new entry

5
10 Vega Sicilia re-entry

11 Ridge down 5 41 Le Pin up 1

12 Louis Latour up 17 42 Marques de Caceres up 1

13 Chteau Haut-Brion up 26 43 Undurraga up 4

14 Michel Chapoutier down 10 44 Hardys new entry

d WIne
15 Yalumba new entry Top Australia and New Zealan 45 Banrock Station new entry
Brand
16 Cono Sur up 2 46 Barefoot up 3

11
17 Robert Mondavi up 14 47 Santa Rita down 14

18 Marques de Riscal up 6 48 Berberana re-entry

19 Petrus up 11 49 JP Chenet down 27


Top North American Wine Brand
20 Jacob's Creek up 5 50 Barton & Guestier new entry

34 I DRINKS INTERNATIONAL I MARCH 2014 DRINKSINT.COM I MOST ADMIRED WINE BRANDS SUPPLEMENT

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