Malhar 2017 - Marketing OG

Application

Name: Srividya Ganapathi Photo:

Contact details: +91 8275067811, ganapatigsrividya@gmail.com

Stream (2016-17): BSc.

UID: 162160

Roll no: 456

CGPA (latest): 3.59

Attendance: 81%

1. Prior commitments: Marketing Executive at DublUp

(Internship)
2. Time constraints (May to August) I can manage a clientele
through phone calls and e-mails since Im in Pune for the month
of May due to my internship. But I can come down for meetings
if need arises during this time also. Ill be available from 3 p.m.
to 8 p.m. every day from June to August.
3. Past experience (Malhar and non-Malhar) Honestly I dont
have any Malhar experience but I possess abundant marketing
and sales experience having worked with companies like
Laughguru, DublUp as a Marketing team lead and a Business
Development executive. I was a volunteer in Confluence 2017
where I brought the fest its official T-Shirt sponsor.

4. Your contribution to the Marketing and/or other team/s

you were a part of in any festival.
- XRCVC Fest- Antarchakshu16 Logistics and Hospitality
Volunteer
- Math-Stats Seminar Confluence17 Marketing Volunteer
- Paradigm17 Officer Public Lectures

5. Analysis of Sales and Marketing, Malhar 2016 I cannot

analyze it, since was not a part of it.

6. Ideas for branding and integration for Malhar 2017 Posts

and tweets, example : Dharma productions can post about
malhar 2017 on their FB page and twitter handle, in turn can let
an expert from the production house to judge a short film,
photography or dance event. Also a selfie contest with the
Mascot of malhar, we can give this event to a cell
phone/camera partner. The one who gets the most likes on a
social media platform wins. This will create a buzz about the
product thus gain free branding. Plus the event can judge the
creativity of the participants.

7. Why you?- I own a JIO SIM. Hence

8. If you were asked to get 13 computers sponsored for
Malhar, how would you approach the situation? Elaborate
with specific companies you would target and the timeline
you will follow.
Ill start off with websites and apps which allow computer
rentals. Once I zero-in on 4-5 such companies like
FlexShopper.com or the local stores(which Ill justdial), Ill
research about them and start contacting them. What I offer in
return will be the title of official computer sponsor, the
presence of their logo in say 5 events which use the comps.,
plus a mention on our official Malhar social media pages. We
can also allow them to distribute pamphlets in those 5 events. I
will finalize the company in 3-4 days and set up a meeting
ASAP. Once an agreement is drawn, a day prior to Malhar the
machines along with the required peripherals will be delivered
and well coordinate with Texxx to ensure that everything is in
order.
9. If you were asked to get the municipal water available in
college purified for consumption during Malhar, how would
you go ahead with it? Explain the procedure and its feasibility
briefly.
Here, we first appreciate the BMC for the fresh and uncut
water supply to our college with a vote of thanks and on print
media if possible. Then I will approach the authority board for
this necessity along with an online event for them which caters
to a green cause, public interests of the municipal board.
Something like Water the stakes? Where people post ideas to
recycle used and wasted water in todays world.
But an alternative is getting a private water company as a
sponsor. We can allow them set up stalls.