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Model Paper
A. 2, 3, 4, 6
B. 1, 3, 4, 6
C. 2, 3, 5, 6
D. 1, 3, 4, 5
Match the following sets and select one of the answers
2 given below –
Set A
1. Large segment
2. Accessible segment
3.Measurable segment
4. Identifiable segment
Set B
a. Relevant characteristics
b. Size
c. Cost effective media
d. Sufficient consumers
Set A
1. Normative reference groups
2. Comparative reference groups
3. Indirect reference groups
4. Virtual groups
Set B
a. Non face to face communication
b. Celebrities
c. Benchmark for lifestyles
d. Immediate family
A. 1, 2, 3, 5
B. 2, 3, 4, 5
C. 1, 2, 4, 5
D. 1, 2, 4, 6
Match the following sets and select one of the answers
5 given below –
Set A
1. Self Concept
2. Personality trait
3. Emotion
4. Value expressive function of attitude
Set B
a. Self image
b. Self identity
c. Behavioral component
d. Stimulation
1. Decision outcome
2. Preferred brand identification
3. Purchase intent
4. Purchase implementation
5. Evaluation of alternatives
6. Search for information
7. Problem recognition
A. 7, 6, 5, 2, 3, 4, 1
B. 6, 7, 5, 2, 3, 4, 1
C. 7, 6, 5, 3, 2, 4, 1
D. 5, 6, 7, 2, 3, 4, 1
Match the following sets and select one of the answers
7 given below –
Set A
1. Attitude research
2. Test marketing
3. Multi attribute attitude model
4. Perceptual mapping
Set B
a. Brand positioning
b. Beliefs about brand characteristics
c. Viability of a product
d. Rating scales