Anna

Werner
Los Angeles | annanicolewerner@gmail.com | www.linkedin.com/in/anna-werner-13190b91 | 970-580-4174

Experience
PUBLIC RELATIONS INTERN | GOLIN | LOS ANGELES JULY 2017 - PRESENT
Support all facets of the Nintendo of America account by assisting the reporting and analytics, media and influencer teams
Monitor and analyze traditional media, social and influencer coverage to create client-facing coverage reports
Work with the influencer relations team to identify and form relationships with social influencers, organize product shipments for campaigns
and recruit influencers to Nintendos brand ambassador program
Assist in planning media and influencer events by conducting research, coordinating vendors, and drafting plans and supplemental documents

PUBLIC RELATIONS COORDINATOR | B. STERLING PUBLIC RELATIONS | SCOTTSDALE, ARIZ. JULY 2016 MAY 2017
Assisted in creating and implementing strategic public relations plans for lifestyle brands in the health and fitness, food and beverage and
jewelry industries at a boutique agency
Drafted press releases, pitches, calendar advisories and press kits to help secure an average of five media hits per client per month
Developed target media lists of local and national contacts specific to clients industries
Created social media strategies, developed original content and engaged on various platforms to revamp brand reputation digitally
Monitored media coverage and compiled reports for clients as proof of return on investment
Ghost wrote articles, including two published in Scottsdale Health and OM Magazine, positioning clients as industry experts

PUBLIC RELATIONS INTERN | THE KNIGHT AGENCY | SCOTTSDALE, ARIZ. JANUARY MAY 2016
Worked at a boutique agency specializing in hospitality, culinary, residential and lifestyle industries
Drafted and pitched calendar advisories and press releases to local publications to strategically earn media coverage, including an article in San
Diego Magazine
Developed and managed social media content for three clients to promote digital presence and help engage with target publics
Helped plan events and develop community outreach strategies for clients
Managed three client coverage reports and clip books for clients as proof of return on investment

MARKETING AND PUBLIC RELATIONS INTERN | ABILITY360 | PHOENIX MAY NOVEMBER 2015
Assisted marketing coordinator of Arizonas largest center for independent living, specifically with the sports and fitness center to promote
internal news and events
Helped with production and development of the first edition of LivAbility Magazine
Wrote articles for LivAbility Magazine, including a cover feature story
Developed and managed social media and web content to boost Ability360s digital presence
Wrote articles and took photos covering internal news and events and used WordPress to post to the Ability360 website
Assisted in the rebranding of SpoFit and ABIL to Ability360 to form brand cohesion

MARKETING INTERN | LOGAN COUNTY CHAMBER OF COMMERCE | STERLING, COLO. MAY AUGUST 2014
Worked with local businesses to promote a positive rural community image
Helped organized and promote three events within the community, including Northeastern Colorados largest bicycle event with over 1,200
participants
Developed and managed social media and web content for the chamber to connect and engage with members of the community and tourists
Successfully wrote tourism grant through which the county was awarded $35,000

Education
WALTER CRONKITE SCHOOL OF JOURNALISM AND MASS COMMUNICATION, ARIZONA STATE UNIVERSITY | MAY 2017 | 3.75 GPA
Major: Journalism and Mass Communication, Public Relations Barrett, the Honors College
Certificate: Sales and Marketing Richmond University, London | Study Abroad Program, 2016

Projects Awards and Accomplishments
Thesis | Strategic Marketing and Communications Plan for a New American University Scholar Presidents Award
Corporate Wellness Consultant | Barrett, the Honors College First Presbyterian Church of Sterling Scholarship
Cronkite PR Lab | Account Manager | Strategic Communications Deans List, 2013 2017
Plan for Collaborative Journalism Program Sun Devil Fitness Complex Employee of the Year 2017
Involvement

Skills and Abilities

Kappa Alpha Theta Officer, Academic Mentor and Member
Writing
Sun Devil Fitness Complex Lead Group Fitness Instructor
Social media, content creation and strategy
ASU Sparkys Welcome Team; Devils in Disguise
Influencer relations
AP Style
Proficient in Cision, Meltwater and other research
and media monitoring tools