ANALYSIS OF HERBAL EDUCATION AND ITS IMPACT ON ORGANIZATIONS

DEMAND AND FINANCIAL STATEMENTS WITH REFERENCE TO PATANJALI

PRODUCTS

INTRODUCTION TO THE STUDY:

In present situation not only in one industry but also all the sectors of Industries are
facing tough competition. It has become very difficult to grow, stabilize and shine in business
performance. Over and above, business environment is changing drastically. It is very difficult to
predict about future. High degree of risk is involved in it. Sincere and dedicated efforts are
needed in marketing to retain the existing customers and attract the new customers. It is required
to influence the attitude and behavior of buyers hence; a lot of Technical Efforts are needed. In
that providing Education about the Companies Products, Therefore leading companies are
using different techniques of educating the Publics towards their products and it was treated
as promotional tool for an Industries.

Promotion is the direct way an Organization attempts to reach its public and performed
through elements of Promotional Mix including advertising, sales promotion, personal selling,
public relations and direct marketing. If customer dont know what products and services
provided by the Manufacturer, then business will not survive in todays competitive marketplace.
Effective Communication & Educating the customers is vital to ensure that business generates
sales and profits.

Promotion is the best mode/approach to educating the customers. This helps to inform the
customers about brand & availability of products in the market and the variety of products useful
to them. Education is necessary for everybody including kids, young and old. These are done
using various activities, materials & media types with different techniques and methods.

The right mix of promotional activities suits to the particular business at a particular time
and to then use it correctly to achieve a result. Combination of tools use will depend on the target
audience and communicating, educating with them.

Effective implementation of educating the people towards products of the Company leads
to Demand for the Organization in the Market. It is recommended that during different festive
periods, occasions, organizations should take full advantage of educating the people by
developing an effective and efficient Promotion campaign that can stimulate the consumers
awareness, thereby leading to greater purchase of their products. It will definitely leads to
changes in demand structure & Financial Statements of organization.

Patanjali Ayurveda Ltd. (PAL) today is arguably the fastest growing company in the
Indian FMCG, MEDICAL sector. Patanjali has also been able to develop a large and trustworthy
system of vendors, distributors to ensure that their products are available in every nook and
corner of the country and its products do not fall at the end point of supply chain i.e. product
placement and distribution.

The other big factor in Patanjalis favor is the image of Baba Ramdev. He is a recognized
face all over India and beyond. Patanjali is able to create a brand perception of health and
wellness among the Indian masses, primarily because of Ramdevs & Acharya Balkrishna
gurujisassociation with the brand who are considered to be a veteran of yoga and a firm believer
of Ayurveda.

STATEMENT OF THE PROBLEM:

 At present in this competitive business world The Herbal Manufacturing Industry has
more brands in the battle field facing stiff competition in every segments targeted. Even brand
Patanjali is also facing stiff competition to retain brand in the market. There are many players in
the market in this industry like Himalaya, Lotus Herbals, Khadi Natural, Vaadi Herbals, Ayur
Herbals, SRI SRI, SHRI Dharmastala Mangunath (SDM) etc etcthey have their own
promotional strategies to educating the people where is to inducing the different consumer
segment. Hence due to this it is crucial to analyze the promotional strategies of Patanjali and its
competitors to penetrate the targeted market. In this juncture it has to identify its competitors in
this market by bringing brand awareness in the minds of consumers and also it has to come up
with the updated promotional strategies with providing Education towards Herbal Products in
Public. During this study, the project work helps to find out the main problem of the efficiency
of the reach of different educating techniques to the consumers (Publics). That is How Analysis
of Herbal Education And its Impact on Organization Demand and Financial Statements with
Special reference to Patanjali Products in Bagalkot City

SCOPE OF THE STUDY:

The main purpose of the study is to identify the awareness of Promotional activities; those are
adopted by various manufacturers engaged in the production of Herbal products, and in specific
relation to Patanjali products.

In order to analyses the efficiency of promotional activities including Educating the public
towards Herbals Products and its Impact on demand & performance of financial Statements. The
study was conducted at Shree Kannika Pharma Bagalkot. The study is based on financial data of
the organization.

NEED OF THE STUDY:

To know The effect of Herbal Education on demand of the Industries with emphasis on
the Patanjali Herbal Products and To Find out the effects on Performances of financial
Statements of kannika Pharma Bagalkot.
 This study helps to improve the educational activities of the Herbal Products and it also
helps to know on which segment the company has to concentrate in its promotional activity.

OBJECTIVES OF STUDY:

To understand the concept of Herbal Education and various types of Herbal Education
activities.
To study the organizational analysis of Kannika Pharma Bagalkot.
To understand, How Herbal Education activities effects on Organizations Demand.
To know the different ways in assessing the effectiveness of the Herbal Education.
Herbal Education activities effects on Organizations Demand, That will Leads to
changes in Financial Statements or not.
To suggest the company on the basis of Findings of the study.

RESEARCH METHODOLOGY:

The following Methodology has been adopted for the collection of data for the present study.
Primary Data:

The Primary Data is one which is collected for the first time or it is the first hand
information. The data is about the company, its products and services are collected directly from
the manager and the data is also collected through Questionnaires from the customers.

Secondary Data:

The secondary data is one where the information is collected with the help of past records which
are maintained by the organization for its reference. The secondary data collected from various
aspects. That are-

Annual Reports-Essential facts and figures provided by organization.

Internet
Magazines and Journals
CHAPTER SCHEME:

Introduction to study: Introduction, Statement of the Problem, Scope of the Study, Need for the
Study, objectives of the study, Research Methodology, Chapter scheme, Limitations of the study.

CONCEPTUAL FRAMEWORK:

Introduction, Meaning of Herbal Education , Definition of Herbal Education, Features of Herbal

Education, Objectives of Herbal Education, Functions of Herbal Education, Elements of Herbal
Education; Advantages, Disadvantages of Herbal Education: How to establish an effective
Education in Herbal Products .

COMPANY PROFILE:

Introduction to Patanjali company, Milestones of Patanjali company, Board of Directors, Vision,

Mission, Objectives, Swot Analysis, Campaign of Patanjali products, Patanjali Products, Market
shares of Patanjali Products, Awards.

ANALYSIS AND INTERPRETATION: Data analysis, Tables, Graphs and Interpretation.

Finding and Suggestions; Finding, Suggestions and Conclusion

Bibliography

Annexure

LIMITATIONS OF THE STUDY:

i. The information obtained or the collection of data is limited.
ii. Time constraint has prohibited from going deep into the subject hence the study is purely
academic.
iii. The survey was conducted in urban sector of respondents thus it cannot be generalized
because the Sample size is very small and therefore may not completely represent the true
picture.
iv. Due to time constraints the study is restricted to Kannika Pharma Bagalkot only.
v. The study is confined to only one company and practical experiences cannot be put in
the project.