Executive Summary

A vertical garden also known as green wall or living wall is self sufficient vertical garden
attached to exterior or interior walls of a building. They differ from green facades (ivy walls) as
green walls have growing media supported on the face of the wall, while green facades have soil
only at the base of the wall and support climbing plants on the face of the wall to create the
green, or vegetated, facade. Green Hornet is a vertical gardening company that aims to create
gardens and take care of gardens for businesses and people who do not have time to take care of
their gardens. The Companys main products include gardening, lawn mowing and other
gardening activities. It has set a cost based pricing method due to varying cost of different
gardening services and The distribution method is direct distribution since gardening services
cant be passed to customers through intermediaries. Besides, Promotional methods include
personal selling, television ads, banners, website, etc.