Course Plan HBO - Marketing Management, BBA Programs, Semester-II (2016-17) JAN-MAY

Marketing Management
University/Institution: UPES, Dehradun Learning Architect:
Course: Marketing Management Director of Learning Solutions:
Credits: 3 Credits Project Manager:
Length: 12 weeks Subject Matter Experts (SMEs):

Dr. Arvind Kumar Jain
Pre-requisites: Understanding of products, subjects, Dr. Ankur Kumar Rastogi
markets etc. Dr. Anita Sengar
Dr. Imran Khan
Launch Date: Dr. Yatish Joshi
ISD Handoff Date:
Module 1: Understanding Marketing Management

Module 2: Analyzing Market Opportunities
Module 3: Developing Market Strategies
Module 4: Shaping the Market Offering
Module 5: Managing & Delivering Marketing Programs
28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Course Description
The objectives of this course are:

To understand the concepts of marketing management
To learn about marketing process for different types of products and services
To understand the tools used by marketing managers in decision situations
To understand the marketing strategies
To understand the marketing environment
To understand the channels of distribution
Course Outcomes
At the end of the module(s) of this course, the student will be able to:
1. Students will demonstrate strong conceptual knowledge in the functional area of marketing management
2. Students will demonstrate effective understanding of relevant functional areas of marketing Management and its application
3. Students will demonstrate analytical skills in identification and resolution of problems pertaining to marketing management
4. Students will demonstrate effective application capabilities of their conceptual understanding to the marketing
5. Students will exhibit leadership and managerial skills while handling marketing situations

Marketing Management Blended Learning

Course Flow-Plan
Module No. Topic Session Mode of Learning Required Detailed Session Plan Remarks for ONLINE ONLINE
Delivery Outcomes Learning Hour-wise
Addressed Resources division
(including
media)
Module 1: The 1-2 Face Demonstrate a Marketing Introduction to
Understanding Marketing to clear Management: Marketing
Marketing Concept Face understanding Planning, Management and the
Management of the concepts Implementation & weightage-wise - -
related to Control, incorporation of HBO,
Marketing Ramaswamy & Assessment Pattern,
Management Namakumari, 3rd all the components
Edition, Pg. 3 along with detailed
discussion on Online
and Written exam
weightage.
Introduction to Quiz
and Discussion Board

(including
media)
Module 1: Delivering Customer 3-4 Face Demonstrate a Marketing Lecture and class
Understanding Value & Satisfaction to clear Management: discussion
Marketing Face understanding Planning,
Management of customer Implementation & - -
values and their Control,
satisfaction Ramaswamy &
Namakumari, 3rd
Edition, Pg. 11
Module 1: Marketing 5 Face Demonstrate a Marketing Lecture and class
Understanding Environment to clear Management: discussion
Marketing Face understanding Planning,
Management of Marketing Implementation & - -
Environment Control,
Ramaswamy &
Namakumari, 3rd
Edition, Pg. 26
Module 1: Case study 6-7 Face Demonstrate a Case Study Discussion of case facts,
Understanding Discussion and to clear analysis and presentation
Marketing presentation Face understanding by students
Management of assigned case -
study

(including
media)
Module 2 : Understanding 8 Demonstrate a Marketing Lee and class discussion
Analyzing Market Consumer Buying clear Management:
Opportunities Behavior Face understanding Planning,
to of markets and Implementation & - -
Face opportunities Control,
available in the Ramaswamy &
market Namakumari, 3rd
Edition, Pg. 26
Module 2 : Industrial Markets 9-10 Online Demonstrate a Marketing About Industrial markets, Its The content related to
Analyzing & Industrial Buying clear Management: A decision making process, the topic is available on
Market Behavior understanding South Asian difference between Blackboard, the teacher
Opportunities of industrial Perspective, Kotler, industrial buying & will initiate the
markets, Keller, Koshy & Jha, consumer buying behavior. discussion and the whole
behaviour of 14th Edition, Pg. class has to participate
industrial 173 as the discussion will be
buyers graded as per their
http://www.saylor. performance.
org/site/wp-
content/uploads/20 Online Discussion 1: 2 Hours
12/12/BUS203- How different is
3.1_Organizational- Industrial Marketing?
buyer-behavior.pdf
Online Quiz 1

(including
media)
Module 2 : Market 11-12 Face Demonstrate a Marketing Discussion (Online) The content related to
Analyzing Segmentation & to clear Management: About segmenting the the topic is available on
Market Market Targeting, Face understanding Planning, markets and its bases, Blackboard, the teacher
Opportunities Positioning of Implementation & targeting the segments, will initiate the
Segmentation, Control, positioning the products, discussion and the whole
targeting and Ramaswamy & importance of STP in the class has to participate
positioning Namakumari, 3rd marketing as the discussion will be
(STP) Edition, Pg. 246 graded as per their
performance.
http://www.oxfordf
ajar.com.my/files/H Online Discussion 2: 2 Hours
E/sample_pages/20 Is Mass Marketing
1307031923242420 Dead?
_ORS-PRINCIPLES-
OF-MARKETING-2E-
2012.pdf

(including
media)
Module 2 : Dealing with the 13 Face Demonstrate a Marketing Lecture and class
Analyzing competition to clear Management: A discussion
Market Face understanding South Asian
Opportunities of competition Perspective, Kotler,
available in the Keller, Koshy & Jha,
markets 14th Edition, Pg.
225
-
-
Module 2 : Winning Markets 14 Face Demonstrate a Marketing Lecture and class

Analyzing through Market to clear Management: discussion
Market Oriented Strategic Face understanding Planning,
Opportunities Planning of strategic Implementation &
planning and its Control, -
scope Ramaswamy & -
Namakumari, 3rd
Edition, Pg. 137

(including
media)
Module 2 : Case study 15-16 Face Demonstrate a Case Study Discussion of case facts,
Analyzing Discussion and to clear analysis and presentation by
Market presentation Face understanding students
Opportunities of assigned case
study
- -
Module 3: Differentiating the 17-18 Face Demonstrate a Marketing Lecture and class
Developing Market offering to clear Management: A discussion
Market Through PLC Face understanding South Asian
Strategies of product life Perspective, Kotler,
cycle and its Keller, Koshy & Jha, -
importance 14th Edition, Pg. -
280

(including
media)
Module 3: Challenges in New 19 Face Demonstrate a Marketing Lecture and class

Developing Product to clear Management: discussion
Market Development Face understanding Planning,
Strategies of challenges Implementation &
faced by the Control,
marketers in Ramaswamy & - -
new product Namakumari, 3rd
development Edition
, Pg. 349
Module 3: Designing Global 20 Face Demonstrate a Marketing Lecture and class

Developing Market Offerings to clear Management: A discussion
Market Face understanding South Asian
Strategies of global Perspective, Kotler,
marketing Keller, Koshy & Jha,
14th Edition, Pg. - -
582

(including
media)
Module 3: Case study 21 Face Demonstrate a Case study Discussion of case facts,
Developing Discussion and to clear analysis and presentation by
Market presentation Face understanding students - -
Strategies of assigned case
study
Module 4 : Setting product and 22 Face Demonstrate a Marketing Lecture and class
Shaping the Branding Strategy to clear Management: A discussion
Market Offering Face understanding South Asian
of product Perspective, Kotler,
strategy and Keller, Koshy & Jha, - -
brand 14th Edition, Pg.
strageties 307
Module 4 : Designing and 23 Demonstrate a Marketing Lecture and class

Shaping the Managing Services clear Management: A discussion
Market Offering understanding South Asian
of services and Perspective, Kotler,
its marketing Keller, Koshy & Jha, -
14th Edition, Pg. -
336

10
(including
media)
Module 4 : Developing price 24-26 Online Demonstrate a Marketing About pricing the products The content related to
Shaping the strategies clear Management: A and services, strategies to the topic is available on
Market Offering understanding South Asian price the different products Blackboard, the teacher
of pricing and Perspective, Kotler, and services will initiate the
its strategies Keller, Koshy & Jha, discussion and the whole
14th Edition, Pg. class has to participate
366 as the discussion will be
graded as per their
http://ebooks.narot performance.
ama.ac.id/files/Mar
keting%20Manage Online Discussion 3: 3 Hours
ment%20(14th%20E Is the Right Pricing a
dition)/CHAPTER%2 Fair Price?
014%20Developing
%20Pricing%20Strat
egies%20and%20Pr Online Quiz 2
ograms.pdf
Module 4 : Case study 27 Face Demonstrate a Case Study Lecture and class
Shaping the Discussion and to clear discussion
Market Offering presentation Face understanding
of assigned case
study - -

11
(including
media)
Module 5 : Designing & 28 Face Demonstrate a Marketing Lecture and class
Managing & Managing value to clear Management: A discussion
Delivering Networks & Face understanding South Asian
Marketing Marketing Channels of channels of Perspective, Kotler,
Programs distribution Keller, Koshy & Jha, - -
14th Edition, Pg.
401
Module 5 : Managing Retailing, 29 Face Demonstrate a Marketing Lecture and class

Managing & wholesaling, & to clear Management: A discussion
Delivering Logistics Face understanding South Asian
Marketing of retailers, Perspective, Kotler,
Programs wholesalers Keller, Koshy & Jha, - -
and logistics 14th Edition, Pg.
430

12
(including
media)
Module 5 : Managing 30-31 Online Demonstrate a Marketing Discussion (Online) The content related to
Managing & integrated clear Management: A About the role of marketing the topic is available on
Delivering marketing understanding South Asian communications, major steps Blackboard, the teacher
Marketing communications of integrated Perspective, Kotler,in developing effective will initiate the
rograms marketing Keller, Koshy & Jha,communications, integrated discussion and the whole
communication 14th Edition, Pg. marketing communications class has to participate
and its 455 program etc. as the discussion will be
importance graded as per their
http://ebooks.narot performance.
ama.ac.id/files/Mar
keting%20Manage Online Discussion 4: 2 Hours
ment%20(14th%20E Has TV Advertising lost
dition)/CHAPTER%2 power?
017%20Designing%
20and%20Managing
%20Integrated%20
Marketing%20Com
munications.pdf

13
Addressed Resources Division
(including
media)
Module 5 : Managing 32-34 Face Demonstrate a Marketing Developing an advertising The content related to
Managing & Advertising, Sales to clear Management: A program, sales promotion the topic is available on
Delivering Promotion, Direct Face understanding South Asian decisions, effective brand- Blackboard, the teacher
Marketing marketing, Sales of the role of Perspective, Kotler, building events and will initiate the
Programs Management advertising, Keller, Koshy & Jha, experiences, public relations discussion and the whole
sales 14th Edition, Pg. and publicity, direct class has to participate
promotion, 484 & Pg. 516 marketing for competitive as the discussion will be
direct advantage, effective graded as per their
marketing & http://ebook.nscpolteksby. interactive marketing, performance.
ac.id/files/Ebook/Business
sales %20Administration/Kotler% designing and managing a
management in 20and%20Keller%20Market sales force Online Discussion 5: 3 Hours
ing%20Management%2014
marketing Should Marketers
th%20Edition%20(2012)/Ch
apter%2018%20- Test Advertising?
%20Managing%20Mass%20
Communications-
%20Advertising-
Sales%20Promotions-
Events%20and%20Experien Online Quiz 3
ces%20and%20Public%20R
elations.pdf
&
http://ebooks.narotama.ac.
id/files/Marketing%20Man
agement%20(14th%20Editi
on)/CHAPTER%2019%20Ma
naging%20Personal%20Co
mmunications.pdf

14
(including
media)
Module 5 : Case study 35-36 Face Demonstrate a Case Study Discussion of case facts,
Managing & Discussion and to clear analysis and presentation by
Delivering presentation Face understanding students
Marketing of assigned case
Programs study - -

15
The Evaluation will be Continuous in nature as given under.

Marks
Distribution
Marks Scale
Module Description Assessment Criteria Details of Activities Deadlines (Tentative)
Distribution Down
A total of 3 online quizzes will be held for
10% Online Quiz all the modules 60 Marks
A total of 5 online discussions will be held Throughout semester till 4th
30%
IA-30%: 10% Online Discussion for the online sessions. 30 Marks Week of April 2017
10% Face to Face Assessment
Class Participation & Case Discussion 10 Marks
Written examination of 2 hours. Please see
Mid- 20%: 20% Written Exam Mid Semester Examination notification. 100 Marks 20% As per academic calendar
Written examination of 3 hours. Please see As per academic calendar

END- 50% 50% Written Exam Mid Semester Examination notification. 100 Marks 50%

16

Course Plan HBO - Marketing Management, BBA Programs, Semester-II (2016-17) JAN-MAY

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Course Plan HBO - Marketing Management, BBA Programs, Semester-II (2016-17) JAN-MAY

Transféré par

Droits d'auteur :

Formats disponibles

Marketing Management

University/Institution: UPES, Dehradun Learning Architect:

Course: Marketing Management Director of Learning Solutions:

Credits: 3 Credits Project Manager:

Length: 12 weeks Subject Matter Experts (SMEs):

ISD Handoff Date:

Module 1: Understanding Marketing Management

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

The objectives of this course are:

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Marketing Management Blended Learning

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Module 2 : Winning Markets 14 Face Demonstrate a Marketing Lecture and class

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Module 3: Challenges in New 19 Face Demonstrate a Marketing Lecture and class

Module 3: Designing Global 20 Face Demonstrate a Marketing Lecture and class

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Module 4 : Designing and 23 Demonstrate a Marketing Lecture and class

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Module 5 : Managing Retailing, 29 Face Demonstrate a Marketing Lecture and class

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

The Evaluation will be Continuous in nature as given under.

Written examination of 3 hours. Please see As per academic calendar

28/07/2016 PROPERTY OF LAUREATE EDUCATION, INC. / CONFIDENTIAL & PROPRIETARY Pa

Vous aimerez peut-être aussi