eLearning and Gamification

a Perfect Match

Hadas Kasher, VP Business Development

A New Culture of Learning with the
Employee at its center
84% of executives view learning as an
important issue
Employees expect dynamic, self-
directed, continuous learning
Consumer-centric learning (e.g.
Lynda.com) puts employees in charge

Global Human capital trends 2016 - Deloitte

1% of a workweek is left for L&D
CONTINOUS EMPLOYEE CENTRIC LEARNING
GAMIFICATION:
IS IT A GAME?
A FITBIT FOR WORK

Encouraging performance &

learning
Benchmarks, personal records
Friendly personal and team
competitions
GAMIFICATION

The use of game mechanics and experience

design to digitally engage and motivate people,
driving the achievement of business goals
WORK IS CHANGING:

Addressing alignment and engagement in real time

ALIGN TRACK IMPROVE

Company goals Set goals & give Coach and learn
match KPIs feedback
THE EMPLOYEE JOURNEY Career Development

Learning

Onboarding

Personal
Growth

Performance
Improvement

Social connectedness
 AN ENGAGEMENT LAYER AT WORK:
GAMIFICATION
Learning and training activities Social Feeds

Reflect on performance wth real

time KPIs Game Narrative metaphor
for achievement

Next Best Action Leaderboards and badges

ELEARNING & GAMIFICATION
Completion
Feedback
Recognition
Fast-paced
On-the job
Micro learning Goldfish Attention Span

Gamification can:
Track the use of micro-learning
Encourage the use of micro-
learning through calls to action
Provide much needed
recognition and social proof
Great combinations of eLearning &
Gamification
1. On-the-job training
2. In-class
3. On-boarding
4. Refresher and compliance
CASE STUDIES

eLearning: 3X more learning

completion
Call Center: sales KPIs up 10%
Contact Center: + 10% in
customer service KPIs
Tool Adoption: %90 recommend
using gamification
Onboarding: 85% completion
rate
eLearning Gamified
ENTERPRISE READY:
A WEARABLE FOR WORK

HOME-
GROWN
SYSTEMS
SCHOOLS FIRST CASE STUDY
NEEDS
User-friendly course content development
Data tracking for progress, completion etc
A reporting interface
System-generated e-mail communications
Integration with SumTotal Results On Demand

ROI: 85% of frontline employees completing all learning tasks.

We originally envisioned that only new employees
would use the system.. What happened next was
almost surprising: quite a number of veteran employees
went into the game and completed all the levels,
refreshing their knowledge.

Jamie Deno, Learning and Development Manager, SchoolsFirst FCU

MEASUREMENT & ANALYTICS
USING NARRATIVES TO FIT BUSINESS NEEDS

CITY SCAVENGER GLOBAL RACE

Learning & Knowledge & train EXPLORER Performance
onboarding Learning
Gamification 2.0
Social Psychology
Intrinsic motivation
Event based micro-learning
Compelling narrative
Segmentation, personalization