Marketing

# of bookings (FY 17-18) across Servicing, Ownership transfer and Sponge bucket:
Q1: 6,500
Q2: 10,000
Q3: 17,000
Q4: 25,000
CAC (Blended): 200
CPFB (Blended): 250
ROS (Revenue/spend):
Paid 6
Overall 10
M6 repeat:
Q1: 40%
Q4: 50%
Referrals:
Q1: 5%
Q4: 10%
Net promoter score: 80%
AMCs subscribed
Discount
Offline marketing
Inside sales
Chats
Email marketing
App metrics
Partnerships/Alliances
Social media engagement
Organic v/s paid

Marketing:

Key performance indicators Weightage

# of Requests, Revenue 40%
CPA, CPFB, ROS 20%
Customer retention, Referrals 20%
Net promoter score 10%
Unit economics 10%

Operations:

Key performance indicators Weightage

Unit Economics, P&L 40%
Fulfillment rate 20%
Net promoter score 10%
Inventory days 10%
Mechanic utilization 10%
 # of Requests, Revenue 10%

Operations:
Labor/mechanic
Revenue/mechanic
Revenue/man hours

Marketing:
# of bookings
Revenue
Referrals
Repeat %
Blog promotion
Newsletter
Social media
Email promotions
SMS promotions
Push/In-app framework
Chats
Offline marketing
Product changes
Affiliates
Performance marketing
SEO/ASO
Coupons analysis
Alliances
Video testimonials
Influencers
Weekday v/s weekend
App uninstalls/attribution
Organic acquisition Email/Push/SEO/Brand-building/Social/Content/Press/Product